The target audience for the magazine is teenagers and young adults of both genders between the ages of teenagers and young adults. Both genders are interested in hip hop music, the genre the magazine focuses on. In terms of interests, the magazine aims to attract those interested in hip hop and rap music, hip hop fashion, and news about figures in the hip hop industry. Research found the target audience enjoys hip hop and relates to topics within the genre, and consists mainly of students interested in hip hop music and magazines.