The soap market in India is expected to grow at a CAGR of X% between FY 2016 and FY 2021 to reach a value of INR X billion. Company 1's XXX brand is the largest in the market with a X% share, while Company 2's iconic XXX brand has been popular since 1933 with a X% share. Major drivers of growth include rising incomes, product innovations, and government initiatives like Swachh Bharat Mission. Key players compete on new products with different fragrances in the growing but competitive market.