The document introduces government agencies to the opportunities and best practices of using social media, also known as Web 2.0. It explains that social media allows two-way engagement with target communities rather than just targeting audiences. It provides examples of popular social media tools like blogs, wikis, Facebook, YouTube and Twitter. Early government adopters have learned that agencies should use social media to strategically engage citizens, address misinformation, and share content in digestible formats. Building online communities requires a long-term commitment beyond one-off experiments.
Selas Turkiye Influence And Passivity In Social Media ExcerptedZiya NISANOGLU
This document discusses influence and passivity in social media. It analyzes how information propagates on Twitter and proposes an algorithm to measure user influence that accounts for both popularity and passivity. The algorithm is evaluated using a dataset of 2.5 million Twitter users and is found to better predict URL clicks and identify influential users compared to other measures like page rank or number of followers. The study finds a weak correlation between popularity and influence, with the most influential users not necessarily the most popular. Highly passive users are more likely to be spammers.
Social Media Relations: Navigating The Shift From Traditional To New MediaKevin Burkitt
The document discusses various traditional and social media platforms. It provides statistics on the reach and usage of popular social media sites like Facebook, Instagram, YouTube, Twitter, LinkedIn, and WordPress. It also discusses social media management tools like HootSuite. The document promotes using a blended approach of traditional and social media to engage audiences. It emphasizes choosing the right social media platform depending on the intended application and using analytics to evaluate effectiveness.
Simply Social Media Premia is your guide to navigating the social media space. Forget the jargon & buzz words that are so often associated with social media, Simply Social Media presents the information you need to know to be successful online in a simple and easy to understand way.
Here's my presentation at NewComm Forum 2010: "Social and Entrepreneurial: The Paths to the New Journalism," a look at the fast-evolving journalism and social media landscape, the opportunities for new players, and why the old guard won't survive if they don't make significant changes to their corporate cultures.
Powerpoint presentation created for a workshop hosted by CASLIS-Ottawa, "Connecting with Our Clients: Marketing and Communicating Information Services". January 12 2009.
The document provides guidelines for developing effective social media policies for companies and employees. It discusses balancing open communication with protecting proprietary information. It also emphasizes the importance of an inclusive process to create guidelines that reflect the organization's culture. The document details Cision's process for creating their social media guidelines and the nine guidelines they developed, which focus on transparency, professionalism, respect, and protecting confidential information.
This presentation was developed to help a client address best practices for building an online community within the workplace. It was based upon a great deal of research and study of the topic and should help those who are seeking information or wish to start an online community, as it pulls together a great amount of data and resources on the topic.
Existing social processes, design, and coordination of media are changing with the rise of mobile internet and social presence online. This has led to greater connectivity, mobility, and access to information anywhere at any time. However, it has also resulted in issues like "digital fatigue" from an overwhelming amount of information and challenges for non-media participants to navigate fragmented media environments. Going forward, there is potential to develop more intuitive and immersive resources that blend new media aesthetics, tools, and architectures with location-based services, personalization, and artificial intelligence.
Social media is about building relationships and fostering communities through online conversations. The document discusses why social media is relevant for organizations, providing statistics on its widespread use. It then covers how to develop a social media plan, including understanding objectives and audience, choosing appropriate platforms to match goals, and maintaining an online presence through regular updates. The key is focusing on people over tools and using social media as a way to tell your story and have two-way discussions.
Noise about nothingness - the Disconnected consumerDr Mariann Hardey
This document summarizes an exploratory study on "disconnected consumers" and their reactions to eMarketing content. [1] It describes interviews with 50 consumers who identified as disconnected from some marketing messages. [2] The study found that disconnection is a nuanced concept, as consumers aim to manage their connections and exposure to marketing while still maintaining social relationships. [3] Some consumers deliberately isolate themselves from marketing messages to avoid intrusions into personal spaces, though they do not disconnect socially.
Whitepaper: Social Media Influence - Applications, Metrics and TheoryTravis Stephens
TL;DR Social Media influence is largely based upon a peer-presence, as people are the new medium. As a business, utilizing the knowledge that people develop certain control over your brand can be harnessed, as opposed to letting it overpower. Knowing and utilizing your metrics, a business can strategically develop touchpoints to facilitate in steering their audience.
ADTELLIGENCE_White Paper_Monetization of Social Networks_Chapter2ADTELLIGENCE GmbH
The document discusses the global market for social networks. It notes that six of the top 15 websites in the world are social networks, and that social networks have grown faster than other types of websites. In Germany, over half of the top 15 sites are social networks as well. The largest social networks worldwide are dominated by US and Chinese sites like Facebook, QQ, and Baidu Space. In Germany, "student directory" networks like StudiVZ and SchülerVZ are most popular, along with Facebook. Asia also has significant social networks that have arisen independently due to cultural differences from Western sites.
This series of articles about security trips how to make social networking is more secure on the top social networks. Part I. Facebook.
http://hakin9.org/hakin9-bible-12012/
Wiring the Pentagon with Web 2.0 to Transform the Defense Acquisition Enterprise. DoD needs to once again harness the power of Internet technologies to develop and field the next generation of defense systems. Web 2.0 empowers users to collaborate, create resources, share information, and integrate capabilities in a distinctly different way from static Web sites. Published in Defense AT&L Magazine, Mar/Apr 2010.
This document discusses best practices for creating corporate social media policies based on benchmarks from successful companies. It notes that social media adoption has accelerated rapidly, especially among younger generations. While some initially argued against social media access in the workplace, most large companies now allow controlled access. The document examines social media policies at companies like IBM, GM, US Army, Boeing, Northrop Grumman, Lockheed Martin, analyzing common elements. It recommends engaging experts and gathering employee input to create collaborative, customized policies that balance business needs with empowering social collaboration.
The next generation of collaborative work will be defined by a shift from information handling to interaction management and socialization. Social software seems an unlikely example for enterprise collaboration initially, but networks allow tapping into collective coworker knowledge better than previous approaches. Communities form organically in social networks, connections are stronger, and adoption is faster due to ease of use. While past technologies like groupware and portals improved collaboration, social software facilitates user-driven interaction and knowledge-sharing.
The presentation touches on what social media is and its potential uses in increasing communication, collaboration and public participation in local government agencies.
AYN Brand : T3 Workshop - Social Media & Web 2.0 PrimerGrace Rodriguez
AYN Brand : T3 "Tech Tools & Tips" Workshop Series - Social Media & Web 2.0 Primer : Presented by Grace Rodriguez for the Houston Arts Alliance (HAA) RenGen initiative
This document discusses how brands can use social media for marketing and customer relationship management. It notes that social media allows for two-way interaction between brands and customers. The document then provides statistics on the growth and usage of various social media platforms like Twitter, YouTube, Facebook, LinkedIn and MySpace. It discusses how social media platforms continuously evolve based on user demands. The document advocates that brands can benefit from social media by empowering customers to spread positive experiences about brands to large networks, which can significantly help sales and brand perception.
The document provides an introduction to social media for businesses. It discusses key concepts like social influence theory, how behavior and actions vary according to how people view themselves in online communities. It also defines social media as a set of internet tools that enable shared community experiences online and offline. The document outlines some basic forms of social media like blogs, social networks, micro-blogging and wikis. It explains why social media is important for companies to take advantage of the opportunities it provides to build relationships and engage with customers.
Social media for Associations - Tony De NazarethNinetyTen
Social media presents both opportunities and threats for associations. While public networks like Facebook and Twitter allow associations to raise awareness cheaply, they also face issues of noise, lack of control, and potential damage to reputation. Associations are better served using a private social network they control, as this allows them to fully achieve their goals of education, collaboration, lobbying and more. A private network minimizes noise and spam while allowing personalized, engaging content through intelligent systems. The best approach is to use public networks for awareness while fostering deeper discussions and community among members through a controlled private network.
Avinash Singh Bagri_Design and development of social media strategies in bank...Avinash Singh Bagri
This document is a project report submitted by Avinash Singh Bagri to IDRBT (Institute for Development and Research in Banking Technology) on the topic of "Design and Development of Social Media Strategies for Banking". The report was completed under the guidance of Dr. Shakti Mishra from May 13, 2013 to July 17, 2013. The report discusses the rise of social media and its various tools. It then focuses on how social media can be applied in different areas of banking like marketing, customer service, risk management and more. The report also examines some legal and governance issues around the use of social media in the banking sector.
This document discusses social media in marketing. It defines social media as network communication where everyone can actively participate and join conversations. Social media allows many-to-many communication and has changed society's production and distribution structures. The document then outlines six common elements of social media: social networks, blogs, wikis, podcasts, forums, and content communities. It notes that social media is a cheap and effective marketing tool that allows companies to connect with interested customers. However, social media also requires time and care to use properly to avoid damaging a company's reputation.
This document discusses social media in marketing. It defines social media as network communication where everyone can actively participate and join conversations. Social media allows many-to-many communication and has changed society's production and distribution structures. The document then outlines six common forms of social media: social networks, blogs, wikis, podcasts, forums, and content communities. It notes that social media is a cheap and effective marketing tool that allows companies to connect with interested customers and spread information quickly. However, social media also requires time and care to use properly to avoid damaging a company's reputation or decreasing employee productivity.
This document provides a 3-step process for engaging with social networks: 1) Find where your customers are active online through services like Cision that profile influential social networks, 2) Engage with conversations on these networks by providing valuable information and joining as an authentic participant, and 3) Track your success through metrics like increased followers and engagement on created networks or participation in others. Large companies that have succeeded in social media are also discussed.
Social media is network communication that allows everyone to actively participate and join conversations. It includes social networks, blogs, wikis, podcasts, forums and content communities. Social media has advantages for marketing like low costs, fast information sharing, and connecting with interested customers. However, it also has disadvantages like potential damage to brand reputation from mistakes and wasted time. The main principles for using social media in marketing are to increase brand recognition, improve customer service and get feedback to enhance products and services.
A Study On The Changing Trends In Social Media And Its Impact GloballyAlicia Edwards
This document discusses a study on changing trends in social media and its global impact. It defines social media and explores how corporations and individuals use different social media platforms. The document examines how social media has changed communication and marketing strategies compared to traditional media. It also analyzes the positive and negative effects of increased social media usage globally and predicts future trends in social media.
This series of articles about security trips how to make social networking is more secure on the top social networks. Part I. Facebook.
http://hakin9.org/hakin9-042012-cyber-warfare/
Social media provides important benefits for both individuals and businesses. It allows users to stay connected with friends and family, share their lives, and find entertaining content. For businesses, social media enables direct contact with target audiences, helps increase popularity and traffic, and allows brands to create a lasting impression. The widespread use and accessibility of social media have made it an integral part of modern life.
This document discusses social media and its use in marketing. It defines social media as a social instrument of communication on the Internet that allows people to share opinions, experiences and information. Social media has changed how people interact and how businesses operate, bringing new marketing methods. The elements of social media are divided into six categories: content creation, content sharing, networking, joint productions, virtual worlds, and plugins. The advantages of social media include easy communication and networking globally. Disadvantages include the time needed to engage actively and privacy/impression concerns. When using social media for marketing, companies should listen to customers, engage and adapt content, participate in conversations, and continue updates and content sharing.
This document discusses social media and comment volume prediction. It begins by providing background on the rise of social media and its various functional blocks like identity, conversations, sharing, and relationships. It then examines the importance of user comments in influencing people's perceptions and trending topics. Different techniques for predicting comment volume are discussed. The document aims to review approaches for comment volume prediction that have been proposed in previous literature.
What is social media_ The impact of social media.pdfDavid Due
Information and verbal exchange generation has changed rapidly over the last two decades, with the key improvement being the emergence of social media.
The tempo of change is accelerating. For instance, the increase of cell technology has played an important function in shaping the impact of social media. Globally, cellular gadgets dominate in phrases of general mins on line. They positioned the approach of connectivity anywhere, anytime on any tool in all and sundry arms.
Reader-to-Leader Framework is designed to help researchers, designers, and managers understand what motivates technology-mediated social participation. This will enable them to improve interface design and social support for their companies, government agencies, and non-governmental organizations.
Local governments are adopting social media for three main reasons:
1) To directly communicate with constituents, especially younger audiences who are difficult to reach through traditional methods.
2) To attract audiences who opt-in to receive information from their local government rather than passively encountering it.
3) To share information about their work at little to no cost, as social media allow them to reach many people simultaneously in a budget-friendly way. However, adoption of social media among local governments has been mixed, with about half having no official presence on Facebook or Twitter as of mid-2009.
Social computing is a rapidly growing and constantly evolving technology that is aimed at increasing communication, encouraging collaboration, and enhancing productivity among people and resources. Social computing applications or Web 2.0 are built on a range of advanced and supporting technologies that enhance collective action and interaction which currently dominates the Web (Parameswaran & Whinston 2007).
Social computing applications are categorized into social media, social bookmarking, and social networks categories as identified by the continuing Web 2.0 trend (Schwartz et al. 2009; Amer-Yahia, 2009). Each of these categories has been embodied by various social software and web sites. Some of the best-known and equally famous social web sites that dominate the web are Facebook, YouTube, Twitter, Wikipedia, Delicious, and LinkedIn.
Estudio Influencia Y Pasividad En Social Mediaeliasvillagran
This document discusses influence and passivity in social media. It analyzes how information propagates on Twitter and proposes an algorithm to measure user influence that accounts for both popularity and passivity. The algorithm is evaluated on a dataset of 2.5 million Twitter users and is found to better predict URL clicks and identify influential users compared to other measures like page rank or number of followers. The study finds a weak correlation between popularity and influence, with the most influential users not necessarily the most popular. Highly passive users are more likely to be spammers.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
Social Media-Q&A, tutorial, best practices, etcagawestfal
The document discusses 4 main ways that businesses use social media: 1) Build a community for customers/employees to support each other, 2) Energize passionate fans, 3) Find good ideas from customers/community, 4) Meet a need to make a connection. It emphasizes that social media should provide value to both customers and the brand by landing in the middle of being true to the brand and unexpected.
The document discusses plans to create an incubation fund and program in Greece called The Open Fund to support early stage startups. It outlines the need for brainpower, community, funding, and advisory support that startups require. It introduces the people behind the fund who have experience as entrepreneurs and investors. The fund will select up to 5 startups, provide mentoring and networking support over 4 months, and invest 20-30k EUR for 20% equity in each company. Applications will open in June and close in September with incubation starting in December.
The document summarizes an incubator fund called The Open Fund that provides brainpower, community, funding, and advisory support to startup teams. It accepts proposals from teams of 2-4 individuals with disruptive business ideas, especially in software and web. Selected startups will receive hands-on mentoring and networking opportunities, €20-30k in funding for 20% equity, and support over a 4-month incubation period to help them start and grow. The first call for proposals closed in September with over half of applicants from Greece and representing 20 countries total. Interviews and startup presentations will take place in November with the next round opening in December.
The document discusses the challenges of implementing an enterprise architecture at Eurobank and where the bank plans to invest resources. It outlines the bank's technology landscape and move toward an open source oriented architecture. Key points include adopting standards over products, investing in skills and team efficiency, and using carefully selected open source solutions supported by commercial contracts to alleviate single vendor reliance and negotiate advantages. The presentation addresses risks around open source use, noting the misconception that there is a lack of support when Eurobank has commercial support for all open source products.
This document discusses open source software and its adoption within Romtelecom. It outlines the cost savings benefits of open source over proprietary software in terms of licensing fees, open standards, security, and total cost of ownership. Examples of commonly used open source solutions are provided, such as Apache web server and Moodle e-learning platform. The document also describes Romtelecom's use of Moodle for e-learning with 5,000 users in 2009 at minimal operational costs. Finally, examples of Romtelecom systems using open source are presented, providing estimated total capital expenditure and operational expense savings.
Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Em...Erasmo Purificato
Slide of the tutorial entitled "Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Emerging Trends" held at UMAP'24: 32nd ACM Conference on User Modeling, Adaptation and Personalization (July 1, 2024 | Cagliari, Italy)
Video traffic on the Internet is constantly growing; networked multimedia applications consume a predominant share of the available Internet bandwidth. A major technical breakthrough and enabler in multimedia systems research and of industrial networked multimedia services certainly was the HTTP Adaptive Streaming (HAS) technique. This resulted in the standardization of MPEG Dynamic Adaptive Streaming over HTTP (MPEG-DASH) which, together with HTTP Live Streaming (HLS), is widely used for multimedia delivery in today’s networks. Existing challenges in multimedia systems research deal with the trade-off between (i) the ever-increasing content complexity, (ii) various requirements with respect to time (most importantly, latency), and (iii) quality of experience (QoE). Optimizing towards one aspect usually negatively impacts at least one of the other two aspects if not both. This situation sets the stage for our research work in the ATHENA Christian Doppler (CD) Laboratory (Adaptive Streaming over HTTP and Emerging Networked Multimedia Services; https://athena.itec.aau.at/), jointly funded by public sources and industry. In this talk, we will present selected novel approaches and research results of the first year of the ATHENA CD Lab’s operation. We will highlight HAS-related research on (i) multimedia content provisioning (machine learning for video encoding); (ii) multimedia content delivery (support of edge processing and virtualized network functions for video networking); (iii) multimedia content consumption and end-to-end aspects (player-triggered segment retransmissions to improve video playout quality); and (iv) novel QoE investigations (adaptive point cloud streaming). We will also put the work into the context of international multimedia systems research.
Quality Patents: Patents That Stand the Test of TimeAurora Consulting
Is your patent a vanity piece of paper for your office wall? Or is it a reliable, defendable, assertable, property right? The difference is often quality.
Is your patent simply a transactional cost and a large pile of legal bills for your startup? Or is it a leverageable asset worthy of attracting precious investment dollars, worth its cost in multiples of valuation? The difference is often quality.
Is your patent application only good enough to get through the examination process? Or has it been crafted to stand the tests of time and varied audiences if you later need to assert that document against an infringer, find yourself litigating with it in an Article 3 Court at the hands of a judge and jury, God forbid, end up having to defend its validity at the PTAB, or even needing to use it to block pirated imports at the International Trade Commission? The difference is often quality.
Quality will be our focus for a good chunk of the remainder of this season. What goes into a quality patent, and where possible, how do you get it without breaking the bank?
** Episode Overview **
In this first episode of our quality series, Kristen Hansen and the panel discuss:
⦿ What do we mean when we say patent quality?
⦿ Why is patent quality important?
⦿ How to balance quality and budget
⦿ The importance of searching, continuations, and draftsperson domain expertise
⦿ Very practical tips, tricks, examples, and Kristen’s Musts for drafting quality applications
https://www.aurorapatents.com/patently-strategic-podcast.html
7 Most Powerful Solar Storms in the History of Earth.pdfEnterprise Wired
Solar Storms (Geo Magnetic Storms) are the motion of accelerated charged particles in the solar environment with high velocities due to the coronal mass ejection (CME).
INDIAN AIR FORCE FIGHTER PLANES LIST.pdfjackson110191
These fighter aircraft have uses outside of traditional combat situations. They are essential in defending India's territorial integrity, averting dangers, and delivering aid to those in need during natural calamities. Additionally, the IAF improves its interoperability and fortifies international military alliances by working together and conducting joint exercises with other air forces.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/07/intels-approach-to-operationalizing-ai-in-the-manufacturing-sector-a-presentation-from-intel/
Tara Thimmanaik, AI Systems and Solutions Architect at Intel, presents the “Intel’s Approach to Operationalizing AI in the Manufacturing Sector,” tutorial at the May 2024 Embedded Vision Summit.
AI at the edge is powering a revolution in industrial IoT, from real-time processing and analytics that drive greater efficiency and learning to predictive maintenance. Intel is focused on developing tools and assets to help domain experts operationalize AI-based solutions in their fields of expertise.
In this talk, Thimmanaik explains how Intel’s software platforms simplify labor-intensive data upload, labeling, training, model optimization and retraining tasks. She shows how domain experts can quickly build vision models for a wide range of processes—detecting defective parts on a production line, reducing downtime on the factory floor, automating inventory management and other digitization and automation projects. And she introduces Intel-provided edge computing assets that empower faster localized insights and decisions, improving labor productivity through easy-to-use AI tools that democratize AI.
Details of description part II: Describing images in practice - Tech Forum 2024BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
Link to presentation recording and transcript: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/
Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
Sustainability requires ingenuity and stewardship. Did you know Pigging Solutions pigging systems help you achieve your sustainable manufacturing goals AND provide rapid return on investment.
How? Our systems recover over 99% of product in transfer piping. Recovering trapped product from transfer lines that would otherwise become flush-waste, means you can increase batch yields and eliminate flush waste. From raw materials to finished product, if you can pump it, we can pig it.
AC Atlassian Coimbatore Session Slides( 22/06/2024)apoorva2579
This is the combined Sessions of ACE Atlassian Coimbatore event happened on 22nd June 2024
The session order is as follows:
1.AI and future of help desk by Rajesh Shanmugam
2. Harnessing the power of GenAI for your business by Siddharth
3. Fallacies of GenAI by Raju Kandaswamy
How Social Media Hackers Help You to See Your Wife's Message.pdfHackersList
In the modern digital era, social media platforms have become integral to our daily lives. These platforms, including Facebook, Instagram, WhatsApp, and Snapchat, offer countless ways to connect, share, and communicate.
1. Introducing Government Agencies to Web 2.0
WHEN A VISITOR BECOMES A COMMUNITY
Joseph Peters, Ascentum to collaborate with your target communities are
Joe Goldman, AmericaSpeaks endless. The potential to engage those that matter
November 10, 2009 most to your organization is now unparalleled.
The Future is Now What is it?
Picture a Sunday afternoon in October… Social media or Web 2.0 is an evolution in the use
You step inside from a sunny but cooler day - a sign of the internet. Through new tools and technolo-
of things to come. The TV is on and from the gies, users can now have control over the informa-
crowd noise you know it must be a football game. tion or content that they access, share and create.
You only catch a glimpse of the game before a car Currently the most popular forms of social media
commercial comes on. You don’t pay close attention are blogs, wikis, facebook, MySpace, YouTube, and
to it, but look up as the ad closes. The major car Twitter. But social media also includes an array of
company no longer is advertising its website, but other tools that enable users to generate new ideas,
instead encourages viewers to visit its facebook page. deliberate about issues, and take action together.
Is this the future of advertising in America?
What’s all the fuss?
No. This is 2009. That car company is Honda.
Social media shifts the focus from one where people
Social media is here to stay. For corporations, primarily view online content to one where people
political campaigns, nonprofit organizations and create content and engage in it with others. Anyone
government agencies, it is changing the way we can now author, design, produce and distribute online
interact with our clients, stakeholders and the content like blogs, video and photos. At the heart of
public at large. The traditional notion of the target the transformation is the speed at which information
audience is now too limiting a concept. With social (and misinformation) is created and shared through
media we must think beyond target audience and online networks. Information can spread out in
conceive of target communities. The opportunities seconds through mobile phones and
social networking sites, via people’s
personal networks or communities.
What kinds of social media do you
need to know about?
The major distinction within the world of social
media is the difference between a social application
and a social network. A blog is an example of a social
application. Anyone can create a blog and start to
publish content. People may actually read, follow and
comment on the blog once it is created. Facebook is
an example of a social network. People join networks
to share information and create relationships with
other members of the network. Simplistically, you can
1
2. Introducing Government Agencies to Web 2.0
think of social applications as being single purposed Many social networks have also formed around the
and social networks as multi-purposed. sharing of media. Through YouTube, users can easily
Two of the most popular social applications are blogs watch, record and comment on videos about every
and wikis. Blogs or weblogs are the ‘diary of the 21st subject under the sun. Photo-sharing communities like
century’ except that they are intended to be shared, Flickr and Picasa encourage users to post their photos
have the ability to be complemented with multimedia, and join networks of like-minded people.
and can be commented on by readers. Wikis are
collaborative web pages where many people can Why is it important for
co-create and edit content. Comments, additions and government?
revisions are all tracked within a wiki. Social media provides an opportunity for government
Another popular category of social media application agencies to collaborate with citizens and stakeholders,
is known as crowd sourcing. Crowd sourcing allows solicit public input, and build communities of
you to take advantage of the decentralized nature of interested users. By helping government agencies to
the internet to brainstorm ideas and tackle large better understand the needs of the general public,
problems by engaging your user community or true social media enables agencies to refine their programs
believers. For example, the White House and several and address misconceptions. Agencies now can have
federal agencies have asked the public to help generate access to vast amounts of information about the
new policies and programs by communities that they are meant to
brainstorming and ranking ideas. In
relatively short periods of time, crowd
The potential serve and can ask for help from
experts, stakeholders and average
sourcing applications enabled large
groups to sift through hundreds or
to engage citizens to build and deploy new
programs.
thousands of ideas to identify the
most useful or interesting.
those who What have early
Facebook and MySpace are social matter most adopters in government
to your learned so far?
networks. Millions of users visit their
profiles ever day to share information
A tremendous amount has been
with friends, family and colleagues.
These networks also have applications organization learned by government agencies
is now
which have experimented early with
that can be built into them that allow
social media. Taking advantage of
users to share additional information
unparalleled
these learnings will significantly ease
or collaborate together on a common
your organization’s transition to the
project.
new world of Web 2.0.
Twitter is an interesting combination
Lesson One: Begin with your strategic priorities. All
of a social application and network. It is a micro-
too often, agencies conduct social media experiments
blogging application through which users can share
that do not fit well with their organization’s strategic
short 140 character messages or “tweets”. It is a
plans and priorities. The result is often wasted effort
network too, as individuals can interact and follow
with little to show for it. Thinking hard about where
others within the twitter community. Many organiza-
your agency is trying to go and how a deeper
tions and leaders use twitter to update their supporters
relationship with the public will help to get you there
about new developments and insights, but the
will pay off significant dividends in the end.
platform is also becoming a popular way to engage
supporters in conversations about current events.
2
3. Introducing Government Agencies to Web 2.0
Lesson Two: Let the objective drive the tool. Remember Honda
Sometimes a shiny new tool ends up driving the
design of a program. It is more important to consider You probably still have many questions. The good
your real needs and objectives before selecting a social news is that many of them have answers – they just
media tool. For example, are you trying to inform or take some work and a little organizational soul
to engage? Is there information that the community searching to find.
has to understand first or misinformation to correct? Where should you go from here? We hope that it is
What is the timeline? What will be analyzed? clear that you need a strategy, and how you use social
Lesson Three: Content is key. Social media requires media needs to be carefully thought-through. The
a different approach to communicating information, Open Government Directive requires this. A strategy
through both substantive and style. Substantively, is paramount, and is best developed with a sprinkle of
organizations must be more willing to share content creativity and open-mindedness.
and be less protective of data. Stylistically, content You can be certain that Honda thought-through what
needs to be presented in a more easily digestible it meant to cannibalize its home page for a facebook
format. Federal agencies are not used to writing 140 page. They asked themselves a simple question, “What
character tweets, nor can a 120-page report be is more important to us: a visitor or a community?”
effectively cut and pasted into a blog. You will need to
think in new ways about how and communicate you
share your content.
Lesson Four: Commit to the conversation and the
community over the long haul. Building an effective
social media presence takes time. Whether you are
creating a blog or a facebook page, users need to
know that they can rely on you to provide ongoing
content and to respond to their contributions.
Lesson Five: Social media requires a culture shift.
Joseph Peters is a Partner at Ascentum.
Web 2.0 requires a change in how your organization
thinks about its relationships with its stakeholders.
From seminars and trainings to brown bag lunches, it
will be important to educate staff on social media and
how your agency wants to relate to stakeholders Joe Goldman is the Vice President of Citizen
and the public. Engagement at AmericaSpeaks.
3
4. Introducing Government Agencies to Web 2.0
What are some
common goals
and objectives?
Inform, Educate, Engage, Find, Build, Leverage, Share,
Complement, Evaluate, Brand
There are many goals and objectives for government in the strategic use of social media. Most
of these apply and can be adapted to fit the context of any organization.
1. Inform the public, media, stakeholders and other interested communities about
information and developments within your organization.
2. Educate communities with accurate information and address misinformation.
3. Engage communities in brainstorming and evaluating new ideas, policies and
programs.
4. Find where your current and prospective users are spending their time on social
networks and join them, rather than waiting for them to
come to you.
5. Build and nurture relationships with key audiences to establish communities.
6. Leverage the energy, time and expertise of users to help implement your
programs.
7. Share data that you have been keeping in a drawer so that the public can take
advantage of it and use it in ways that you couldn’t have imagined.
8. Complement and enhance other communications, marketing, or engagement
activities.
9. Evaluate the effectiveness of your policies and programs by soliciting input from
users.
10. Brand and increase awareness of your organization.
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