You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ad agencies didn't exist, and advertising as a profession was unheard of.
In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.
Don't be discouraged by the 472 slides -- 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.
Download a free copy of this presentation + a printable advertising timeline right here: http://hub.am/16F877d
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
The document discusses different types of advertising appeals that are used to influence consumer purchasing decisions. It identifies 18 different appeals including emotional appeals like fear and humor appeals, rational appeals that focus on product features, and social appeals that play on desires for status or acceptance. The appeals are designed to create a positive image of products and make consumers feel purchasing them will fulfill psychological or social needs. Examples of how different appeals could be implemented in advertisements are provided.
About the Ethical Issues related to Advertisment. It also describes about the regulatory board for advertisement in India such as Advertising Agencies Association of India (AAAI), Advertising Standard Council of India (ASCI).
The document discusses brand communications and integrated marketing communications (IMC). It notes that communication is key when consumers interact with a brand and must build the brand. IMC is introduced as a concept that evaluates various communication disciplines to provide consistency, clarity and maximum impact. IMC forces companies to consider how customers interact with the brand across thousands of touchpoints and improves the ability to reach customers with the right messages. An effective communication plan sets goals, considers alternative strategies, and aids in priority setting and evaluation.
Advertising has historically objectified and stereotyped women. Early 20th century ads promoted thin, feminine figures and associated women with domestic roles like cooking and cleaning. Throughout the 1900s, ads increasingly focused on women's beauty, weight, and appeal to men. They promoted new products by preying on women's insecurities and desire to be attractive. Into the 1960s and 70s, ads depicted women as subordinate to and defined by men. By the 1980s and 90s, ads more frequently sexualized and commodified women's bodies. While some late 20th century ads showed more empowered women, objectification persisted into the 2000s. More recent ads have moved toward celebrating diversity and independent, multi-
An advertising campaign is a series of coordinated advertisements that share a single theme or idea. Nike launched its iconic "Just Do It" campaign in 1988 to help drive its comeback against rival Reebok in the sportswear market. The campaign was successful because it tapped into the 1980s fitness craze and consumer desire for a healthy lifestyle. It used celebrity endorsements and humorous but motivating ads to convince people to exercise and view Nike sneakers as essential for an active lifestyle. The coordinated, identifiable campaign stayed on message and helped Nike expand its business beyond runners to a mass market.
This document provides an introduction to advertising, including definitions, types, and key concepts. It defines advertising as paid persuasive communication that uses mass media to connect sponsors with target audiences. The main types of advertising discussed are brand advertising, retail/local advertising, political advertising, directory advertising, direct response advertising, business-to-business advertising, institutional advertising, public service advertising, and interactive advertising. The document also covers the role of advertising in marketing, key players in advertising like media and audiences, the need for advertising effectiveness, and key concepts like advertising strategy, creativity, and creative media use.
The document discusses the definition and purposes of advertising. Advertising is defined as any paid, non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. Some key purposes of advertising include introducing new products, supporting personal selling, reaching broader audiences, entering new markets, increasing competition, enhancing goodwill, improving dealer relations, and warning against imitations. The document also lists various advertising media like newspapers, magazines, billboards, television, radio, and the internet.
The document provides guidance on developing creative briefs, print ads, television commercials, and radio commercials. It discusses key elements of an effective creative brief such as the audience, communication objective, consumer insights, and promise. For print ads, it describes the importance of the headline, subheadline, body copy, and visuals. Television commercial guidance includes using words to interpret pictures, stating one main idea, and including both text and subtext. Radio commercial elements are words, sounds, music, and a call to action. The document concludes with activities to create a tagline, print ad, and television commercial.
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
The document discusses advertising creativity and the creative process in advertising. It defines advertising creativity as the ability to generate unique ideas that solve communication problems. Some determinants of creativity are originality, flexibility, elaboration, synthesis, and artistic value. The creative process generally involves gathering information, incubation of ideas, insight or solution, and refinement. Two models of the creative process are outlined involving research, wrestling with ideas, subconscious incubation, idea birth, and shaping ideas. An effective advertising campaign is coordinated across different media around a central theme over time. The creative brief guides the campaign with objectives, target audience, selling ideas, and strategy. Developing a unique selling proposition or brand image are important in the search for a major selling idea
The document discusses three ways that an audience can decode media texts:
1) Dominant/preferred reading: The audience decodes the text as intended by the producer.
2) Negotiated reading: The audience accepts the producer's views but also has their own interpretation.
3) Oppositional reading: The audience rejects the producer's intended meaning and creates their own interpretation, often opposing the producer's messages and ideology.
Nike is seeking to strengthen the brand image of their iconic Air Force 1 sneaker. They have been successful due to pioneering athlete endorsements and marketing trends. However, they now want to appeal to wider demographics by associating with values like courage and honor. Nike also aims to enhance their image around sustainability to appeal to environmentally conscious consumers. Their top competitors for shoes are Adidas, New Balance, and Puma, who sell similar athletic products. Indirect competitors include more fashion-oriented brands.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
The document discusses various elements of copywriting including display copy, body copy, headlines, captions, callouts, taglines, slogans, and calls to action. It covers types of layouts and the functions of layouts. It also discusses typography, fonts, colors, good practices and bad practices in copywriting. Key elements include using evocative language to build mental pictures, being original, keeping the message simple and memorable.
The document defines advertising and discusses its importance and role in brand promotion. It provides definitions of advertising as a paid, non-personal form of communication from an identified sponsor using mass media to influence an audience. Advertising creates brand awareness, interest, and drives consumers to shops. It is an effective way to communicate with a large audience and helps create brand image. The document also discusses best practices for effective advertising, such as being informative, entertaining, memorable, and standing out from competitors.
Brand identity is how a company wants to portray itself and be identified, representing what it desires to be. Brand image is the perception customers have of a brand, representing what they associate with it based on their views. For example, Coca Cola's "Open Happiness" theme is an example of its desired brand identity, while the graphical image of two hands for Nokia forms customers' brand image of the company.
Advertising can raise ethical issues when it provides misleading, false, or incomplete information. Some common problems include misleading claims about a product's qualities or performance, reinforcing harmful stereotypes, using sex to sell a product, and hiding relevant facts. Advertisers also sometimes manipulate emotions or use surrogate ads to promote restricted products. Puffery makes vague claims that cannot be proven true or false. Weasel words qualify claims to avoid accountability. Ads also sometimes target children inappropriately to influence parental purchases. Regulators work to curb deceptive practices and protect consumers and social groups from harm.
'Introduction to Copywriting' powerpoint slideslindsayendean
This document provides an overview of a class on copywriting skills for arts managers. It introduces various copywriting tools and techniques used to effectively communicate with audiences, such as cliches, metaphors, similes, and different writing styles. Students are given exercises to practice incorporating these elements into sample marketing copy for arts organizations and performances.
The document provides a history of marketing and advertising from 1900 to the present day. It discusses the early debates between "hard sell" and "soft sell" approaches. It then outlines the major developments and innovations in each decade, including the rise of branding, positioning, integrated marketing, and the shift to digital and social media. The document references several important books, articles, and thought leaders that helped shape the evolution of the field.
Advertising began in newspapers in the 17th century, announcing new books and plays. The Industrial Revolution increased mass production, creating a need for manufacturers to advertise to new markets. New printing technologies made newspapers cheaper and more widespread, allowing advertisements to grow larger. Pears Soap pioneered image-based advertising using "fine art" to promote quality and simplicity. Early advertising agencies emerged to promote products to crowded marketplaces, using copywriting and branding like the Arrow Shirt Man. Advertising expanded through posters for causes and wartime propaganda, and television commercials launched in the 1940s, pioneering commercial breaks.
This document summarizes the history of advertising from the first handbill advertisement in England in 1477 to the growth of cable television as an advertising medium in the 1980s. Some key developments include the first English newspaper advertisement in 1704, the growth of magazines as a national advertising vehicle in the late 1800s, and radio and television replacing magazines and replacing radio as the main advertising medium throughout the 20th century.
Advertising in India has evolved significantly over time. It began as a way to simply inform the public but grew to persuade people to buy products and services. Early advertising relied on print media like newspapers. Major events in the early 20th century like the Swadeshi movement and installation of printing presses helped advertising grow. Over the decades, advertising expanded its services and became more professionalized with the establishment of groups like the Advertising Agency Association of India. New media in recent decades, especially television and the internet, have accelerated growth and transformed the Indian advertising landscape.
This document provides an overview of online advertising, including its advantages, objectives, terminology, and types. It discusses how online advertising allows for adaptability, accountability, targeting, interactivity, and efficiency. It also outlines a step-by-step guide for getting started with online advertising, including creating a plan, identifying platforms and targets, setting a budget, designing ads, and tracking performance.
Facebook APIs: There's More Under the Hood than Anyone Knows22squared
June 28, 2011, AllFacebook Expo presentation by Chris Tuff, VP/Social Media Director at 22squared (http://www.mediabistro.com/afexpo/program.asp).
Facebook APIs: There's More Under the Hood than Anyone Knows
What’s available through Facebook’s APIs? No one really knows. Many think that the only available statistics lie in Facebook Insights, but since Facebook opened up their Insights API, a treasure trove of data is available to agencies and brands. API dashboards from companies like AllFacebook, Socialbakers and PageLever serve as the new focus groups and using their tools, agencies are able to identify a brands’ active and engaged fanbase and parallel those segments to determine if they’re reaching brands’ target consumer, if they’re targeting these consumers with paid Facebook ads and if not, what adjustments need to be made to their engagement strategy and idea of that brands’ target consumer. This session will also examine the role of social media as it relates to brands as a whole, and explain why there is so much value for brands on Facebook. We’ll go on to discuss confusion around ad APIs and Facebook Connect APIs (what brands can access within consumer profiles), and share what else Facebook tools and insights can bring to both social media marketing and brand positioning.
This document provides strategies for using Twitter for various business purposes, including customer relations, crisis management, corporate reputation management, event activation, product promotion and sales, issue advocacy, and internal communication. Specific examples are given for how companies like Comcast, JetBlue, Zappos, Dell, and the Red Cross have effectively used Twitter for customer service, crisis response, thought leadership, event coverage, deals/sales, and advocacy. The strategies recommend following others on Twitter to listen, regularly creating useful content, and engaging with your followers through responses and questions.
As gender roles and responsibilities evolve, we set out to understand the collaborative effect of couples on household shopping. This report reveals our findings on team shopping and the importance of being a team-friendly brand.
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
Breaking through the clutter: Using content, analytics and paid to achieve RO...22squared
The competition for consumer attention between brands is at an all-time high, and social media platforms get more complicated everyday, making it a daunting task for brands and small businesses to understand what it takes to drive awareness, engagement and sales. To achieve true ROI via platforms like Facebook, Twitter, Instagram and Pinterest, you need art and science. 22squared's Chris Tuff will simplify the newest platform technologies and offerings, discuss the nuances of the new marketing analytics, and provide 10 strategies for brands to create compelling content that spans multiple platforms and leverages paid to reach the right audiences, move product and drive true ROI.
- Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared
- @christuff
- @22squared
- #socialfresh
- http://socialfreshconference.com
High Road Capital Partners Keynote @ Deal Sourcing ConferenceDavid Teten
How to Win:
The Five S’s of Deal Sourcing
Robert J. Fitzsimmons
Managing Partner, High Road Capital Partners
The Capital Roundtable Dealsourcing Conference
May 26, 2011
This document outlines an agenda and presentation on writing effective creative briefs. It discusses why creative briefs are important, the current state of briefs, and five key elements that make a brief successful. These elements include providing the big picture context, clear business and creative objectives, insights about the target audience, and details on the competitive landscape. The presentation also provides five ways to ensure a brief is effective, such as being written concisely in a compelling manner that allows creative freedom. Exercises are included to help attendees practice writing briefs.
How to Develop Creative Advertising StrategyJul Ahn
The document discusses effective advertising strategies. It notes that effective advertising must extend from a sound marketing strategy and be compatible with other elements of integrated marketing communications. It must also take the consumer's view and focus on product benefits rather than attributes. Additionally, effective advertising needs to find a unique way to break through clutter, be persuasive by highlighting benefits for consumers, and never promise more than can be delivered. The creative idea also should not overwhelm the underlying strategy.
Acquisition Financing for Fundless Sponsors: 6 Ways to Negotiate Better Indep...Greg Tobben
Independent sponsor economics are paramount for those operating under a fundless sponsor model. Key components such as deal fees, management fees and carried interests are the reason you're in business.
In this presentation, Acquisition Financing for Fundless Sponsors: 6 Ways to Negotiate Better Independent Sponsor Economics, we'll walk through several practices you can use to get more transactions across the finish line and put yourself in a better position when negotiating with capital providers.
About Access Capital Partners:
Access Capital Partners is a middle market investment bank focused exclusively on raising capital for fundless or independent sponsors, operating executives, management teams and family offices.
We've Leveraged Years of Experience in Raising Capital Across a Wide Variety of Situations to Develop a Focused Effort Tailored to the Unique Needs of Independent or Fundless Sponsors.
Structuring and Financing a Partner BuyoutGreg Tobben
Buying Out a Business Partner or Shareholder: Structuring and Financing the Deal
When an entrepreneur starts a new business, planning for a buyout of a business partner years in the future is rarely a top priority- but maybe it should be.
As businesses grow and evolve, so too do ownership or shareholder groups. The same partners or investors who took a company from startup to $20 million in revenues aren’t necessarily the right people to grow the company from $20 to $50 million, or $50 to $150 million, and so on.
Layer in retirements, partnership disputes and absentee or non-strategic owners receiving generous compensation, and making changes in ownership becomes increasingly more important (and costly) as the business grows.
On the next few pages, we’ll discuss:
1. When a Partner Buyout is a Solution
2. Valuing the Business
3. Structuring a Partner Buyout
4. Financing a Partner Buyout
5. Questions a Business Owner Should Ask When Raising Capital
6. Using an Investment Banker to Raise Capital for the Buyout
About Access Capital Partners:
Access Capital Partners is a middle market investment bank that provides strategic advisory services, raises capital for companies (growth, refinancing, restructuring, acquisitions, partner buyouts, management buyouts, leveraged buyouts), and helps business owners sell or recapitalization their companies.
We are shareholder centric and have deep experience in the middle market. With over 100 transactions representing over $8 billion in volume, business owners leverage our experience as they navigate through inflection points and ultimately achieve personal liquidity.
Creative Strategy: Planning and DevelopmentIndrajit Bage
The document discusses creative strategy and advertising creativity. It covers determining the advertising message and how it will be executed. It also discusses different creative processes, including gathering information, incubation, illumination, and verification. Additionally, it outlines developing a major selling idea, unique selling proposition, positioning, and using inherent drama or an image to communicate creatively. The goal is to plan an integrated marketing communications campaign centered on a theme over time.
Advertising has existed in various forms for thousands of years. Early forms included stenciled brick advertisements from Babylon, town criers in medieval times, and painted signs in ancient Rome and Egypt. The printing press was a major development, allowing mass production of flyers and posters. In the 19th century, the growth of newspapers, railroads, and telegraph networks facilitated nationwide advertising. The development of radio in the 1920s and television in the 1950s further expanded advertising's reach into consumers' lives. Advertising has become more scientific over time through audience research and testing to evaluate effectiveness.
Ford Vs Chevy Essay. Online assignment writing service.Megan Sanchez
The document provides instructions for creating an account and submitting assignment requests on the HelpWriting.net website. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete a form with assignment details and attach samples. 3) Review bids from writers and choose one. 4) Receive the paper and authorize payment if satisfied. 5) Request revisions until fully satisfied, with refunds offered for plagiarized work.
Communication strategy lessons @ Panteion University (Dept. of Communication, Media & Culture).
This is my first one, a prologue to advertising history.
06/03/2012
http://1story.tumblr.com/
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docxgilbertkpeters11344
4th article::
No Logo Taking Aim at the Brand Bullies
By NAOMI KLEIN
NEW BRANDED WORLD
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?
— David Ogilvy, founder of the Ogilvy & Mather advertising agency,
in Confessions of an Advertising Man, 1963
The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products.
Until that time, although it was understood in the corporate world that bolstering one's brand name was important, the primary concern of every solid manufacturer was the production of goods. This idea was the very gospel of the machine age. An editorial that appeared in Fortune magazine in 1938, for instance, argued that the reason the American economy had yet to recover from the Depression was that America had lost sight of the importance of making things:
This is the proposition that the basic and irreversible function of an industrial economy is the making of things; that the more things it makes the bigger will be the income, whether dollar or real; and hence that the key to those lost recuperative powers lies ... in the factory where the lathes and the drills and the fires and the hammers are. It is in the factory and on the land and under the land that purchasing power originates [italics theirs].
And for the longest time, the making of things remained, at least in principle, the heart of all industrialized economies. But by the eighties, pushed along by that decade's recession, some of the most powerful manufacturers in the world had begun to falter. A consensus emerged that corporations were bloated, oversized; they owned too much, employed too many people, and were weighed down with too many things. The very process of producing -- running one's own factories, being responsible for tens of thousands of full-time, permanent employees — began to look less like the route to success and more like a clunky liability.
At around this same time a new kind of corporation began to rival the traditional all-American manufacturers for market share; these were the Nikes and Microsofts, and later, the Tommy Hilfigers and Intels. These pioneers made the bold claim that producing goods was only an incidental part of their operations, and that thanks to recent victories in trade liberalization and labor-law reform, they were able to have their products m.
NEW BRANDED WORLDAs a private person, I have a passion for lan.docxsachazerbelq9l
NEW BRANDED WORLD
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?
— David Ogilvy, founder of the Ogilvy & Mather advertising agency,
in
Confessions of an Advertising Man
, 1963
The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products.
Until that time, although it was understood in the corporate world that bolstering one's brand name was important, the primary concern of every solid manufacturer was the production of goods. This idea was the very gospel of the machine age. An editorial that appeared in
Fortune
magazine in 1938, for instance, argued that the reason the American economy had yet to recover from the Depression was that America had lost sight of the importance of making
things
:
This is the proposition that the basic and irreversible function of an industrial economy is
the making of things
; that the more things it makes the bigger will be the income, whether dollar or real; and hence that the key to those lost recuperative powers lies ... in the factory where the lathes and the drills and the fires and the hammers are. It is in the factory and on the land and under the land that purchasing power
originates
[italics theirs].
And for the longest time, the making of things remained, at least in principle, the heart of all industrialized economies. But by the eighties, pushed along by that decade's recession, some of the most powerful manufacturers in the world had begun to falter. A consensus emerged that corporations were bloated, oversized; they owned too much, employed too many people, and were weighed down with
too many things
. The very process of producing -- running one's own factories, being responsible for tens of thousands of full-time, permanent employees — began to look less like the route to success and more like a clunky liability.
At around this same time a new kind of corporation began to rival the traditional all-American manufacturers for market share; these were the Nikes and Microsofts, and later, the Tommy Hilfigers and Intels. These pioneers made the bold claim that producing goods was only an incidental part of their operations, and that thanks to recent victories in trade liberalization and labor-law reform, they were able to have their products made for them by contractors, many of them overseas. What thes.
ARC 211: American Diversity and Design: Ryan PhillipsRyan Phillips
The following presentation documents my responses to the online discussion questions in the Spring 2017 version of ARC 211 American Diversity and Design at the University at Buffalo – State University of New York
The document describes one woman's experience immigrating from Hong Kong to Canada in 1974 at age 7, with her family. The major life change and decision was to emigrate for a job opportunity and seek a better future. The essay is written from her perspective reflecting on how that one choice impacted her life long-term by moving to a new country at a young age.
Essay On Indian Dresses In Hindi. Online assignment writing service.Melanie Dunkel
The document provides steps for requesting writing assistance from HelpWriting.net:
1. Create an account and provide contact information.
2. Complete a 10-minute order form with instructions, sources, deadline, and sample work.
3. Review bids from writers and choose one based on qualifications and reviews. Place a deposit to start work.
4. Review the completed paper and authorize final payment if satisfied, or request revisions using the free revision policy.
Heading Of Formal Letter. Online assignment writing service.Krystal Green
Tim Burton is a renowned director known for his unique visual style blending fantasy, Gothic, and horror elements. He was born in 1958 in Burbank, California and showed an early talent for illustration. Burton has directed many acclaimed films and been nominated for several major awards. He grew up in an odd home environment that may have influenced his imaginative works focusing on themes of isolation and the macabre.
Cheerleading has evolved significantly from its origins in the late 19th century. It began as an all-male activity at Princeton University where students would chant and cheer on their school's football team. Over the decades it developed into a predominantly female sport with choreographed routines, stunts and cheers to motivate crowds. Modern cheerleading is a popular activity and spectator sport in high schools and universities across the United States with large competitions held each year.
Fairytale Writing Paper - Pearsoned.X.Fc2.ComMichele Johnson
The 1980 Summer Olympics, known as the Games of the XXII Olympiad, were held in Moscow, Soviet Union in 1980. This made Moscow the first city in Russia to host the Summer Olympics. Despite being held in Russia, the 1980 Games remain the only Summer Olympics ever held there.
Similar to The Evolution of Advertising: How Consumers Won the War for Their Attention (12)
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania que incluye restricciones a las importaciones de acero, madera y mercancías, así como la prohibición de nuevas inversiones en el sector energético ruso y la exportación de ciertas tecnologías de alta precisión. Las sanciones buscan aumentar la presión económica sobre Rusia para que ponga fin a su agresión militar contra Ucrania.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
This document summarizes diversity data from HubSpot in 2016. It shows the breakdown of employees by gender, age, ethnicity, and management level across different departments. While diversity is still lacking, especially in technical roles and leadership, progress was made in 2016 with increases in female representation and hiring of underrepresented ethnic groups. Continued efforts are needed to create a more inclusive workforce.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
The document discusses the importance of connecting with buyers in an inbound way and how to execute the connect stage of the inbound sales methodology. It recommends defining buyer personas, outreach sequences for each persona, and personalized outreach content. It provides examples of developing buyer personas, sequences, and content for different lead sources like inbound leads and common connections. The document also provides examples of scripts for connect calls with different lead types and how to get buyer buy-in for longer exploratory conversations.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
The document discusses key insights about mobile email usage and optimization. It shows that mobile email opens have grown 600% from 2011-2016, with over 70% of emails now being opened on mobile devices. When emails look bad on mobile, over 80% of users will still read them. The document provides tips for optimizing elements like preview text, links, text sizes, touch targets, and layouts for mobile. It also discusses different mobile email design approaches and resources for templates.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Kalyan Satta Kalyan Matka 420 Kalyan Satta Matka Kalyan Chart Kalyan Jodi Chart Kalyan Panel Chart Kalyan Night Chart Kalyan Night Panel Chart Kalyan Night Jodi Chart Kalyan Open Fix Kalyan Final Main Bazar Chart Main Bazar Panel Chart Main bazar Jodi Chart
Kalyan Panel Chart Kalyan Matka Panel Chart Kalyan Jodi Chart Kalyan Chart Kalyan Matka Kalyan Satta Kalyan Panna , Patti Chart Kalyan Guessing
#satta #matka #kalyantoday #matkaboss
#matka420 #indiaMatka #sattamattamatka143 #sattamatka #indianMatka #kalyanchart #kalyanmatka #kalyanjodichart #matkaguessing #indianmatka #matkafixjodi #KalyanJodiChart #KalyanPanelChart
#KALYANTODAY
#KALYANSATTA
#SATTAMATKA
#KalyanJodiChart #KalyanChart #KalyanPanelChart
#mainbazartoday
#mainbazartrick
#mainbazartoday
#mainbazar
Satta Matka Satta Matta Matka 143 Kalyan Chart Kalyan Matka Kalyan Satta Matka Fix Jodi Chart Kalyan Panel Chart Dp Boss Matka Guessing 143 24 Satta Batta Matka Boss Otg Kalyan night Chart Milan Night Panel Chart Satta Matka Result India Matka Boss Otg
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
Satta Matka Kalyan Satta Matka guessing Kalyan Open Kalyan Jodi Chart #kalyantoday #kalyantrick #kalyanopen #kalyanguessing #kalyanresult
kalyan chart kalyan matka satta matka kalyan open satta kalyan close kalyan today satta matka kalyan
kalyan matka trick sattamatka kalyan result sattamattamatka kalyan guessing today kalyan trick satta matka kalyan result कल्याण मटका satta matka trick result kalyan matka kalyan satta matka result today kalyan fix jodi sattamatkakalyanchart kalyan bazar kalyan fix jodi kalyan aaj ki jodi kalyan aaj ka open kalyan fix today
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
kalyan panel chart, sattamatka chart, satta matka charts, satta matka full chart, kalyan panel chart 2024, satta matka matka chart, satta matka penal, matka panel chart, matka kalyan panel main panel chart, Matka - Satta Batta SATTA MATKA-KALYAN PANEL CHART | KALYAN MATKA | KALYAN RESULT | KALYAN CHART | KALYAN SATTA | KALYAN SATTA MATKA | KALYAN PANEL CHART | KALYAN MATKA LIVE RESULT | KALYAN LIVE | SATTA MATKA | MATKA RESULT | ALL MATKA RESULT | MAIN BAZAR MATKA | MAIN BAZAR RESULT | MAIN BAZAR CHART | RAJDHANI CHART RAJDHANI NIGHT CHART | RAJDHANI NIGHT | SATTA MATTA MATKA 143 | MATKA 420 | MATKA GUESSING | SATTA GUESSING | MATKA BOSS OTG | INDIAN MATKA | INDIAN SATTA | INDIA MATKA | INDIA SATTA | MATKA | SATTA BATTA | DP BOSS | INDIA MATKA 786 | FIX FIX FIX SATTA NAMBER | FIX FIX FIX OPEN | MATKA BOSS 440
Satta Matka, Kalyan Matka, Satta , Matka, India Matka ,Satta Matka 420, Satta Matka Guessing, India Satta,Matka Jodi Fix ,Kalyan Satta Guessing, Fix Fix Fix Satta Nambar,Kalyan Chart, Kalyan Panel Chart, Kalyan Jodi Chart,Satta Matka Chart,Satta Matka Jodi Fix, Indian Matka 420 786,Satta Matta Matka 143, Satta Matta Matka-satta matta matka 143,satta matta matka 420,satta matta matka fix open matka 420 786 matka 420 target matka Sona Matka 420 final ank time matka 420 matka boss 420 fix satta matta matka Kalyan panel chart kalyan night chart kalyan jodi chart kalyan chart
Dp Boss ,Satta Matka ,Indian Matka, Kalyan Matka,Matka 420,Satta Matta Matka 143 , Matka Guessing, India Matka, Indian Satta, Dp Boss Matka Guessing India Satta
Kalyan Panel Chart ,Kalyan Matka Panel Chart ,Kalyan Jodi Chart Kalyan Chart Kalyan Matka, Kalyan Satta Kalyan Panna , Patti Chart, Kalyan Guessing
SattaMatka, Boss Matka, Matka Boss, Satta Boss, Matka Satta,Sata Mataka, Satta Mataka, Satta Matka net, Satta Matka.com, Satta Matka Chart, Kalyan Matka Result, Today Matka Jodi, Kalyan Main Matka tips, Kalyan Matka Guru, Aaj ka satta Kalyan Jodi, today satta number, Satta Matta Matka, sata matka, satta result, rajshree matka result, satta Kalyan, satta matka com, satta matka mobi, Matka boss, sattamatka143, sattabatta, indianmatka, result matka, sattaka matka com, satta matka.net, Kalyan chart, Kalyan result, Kalyan penal Chart, Kalyan satta, satta matka Kalyan, satta matka com, satta matka net, satta batta, fix fix fix satta number, Satta Matka 143, ka matka, worli matka, matka bajar, Satta Matta Matka 143, satta chart, Satta Matka guessing, Satta, matka 420, Satta Matta Matka and Matka result, Satta Matka, all Matka, Setka Matka, Matta Matká, Satta m, india Matka, Matká Satta, Matka Boss otg, Indian Matka guessing, final ank,final ank open, final ank jodi, final ank guessing, Satta matka 420, matka satta 420,
#Satta Matka #Satta Matka Guessing #Kalyan Matka Guessing #Matka Guessing Forum #Matka Guessing 143 #Simple Matka Guessing #Matka Trick #Dpboss Guessing #Satta Matka 143 Guessing #Satta Matka God #Satta King Guess #Free Matka Guessing #Kalyan Matka Trick #Satta Matka Gods #Satta King Guessing #Satta Matka #Matka Guessing #Satta #Matka #Satta Matta Matka #Matka Result #Satka Matka #all Matka #Setka Matka #Matta Matkà #Kalyan Matka #Indian Matka #Sattamatka #Matka Satta #Satta.Matka #Kalyan Chart #Kalyan penal Chart #Matka Guessing #Matka Boss otg #Matka 420 #matka Indian Matka,Matka Boss Otg, Free Matka Boss, Matka 420 #Matka 786 #Kalyan Guessing #Satta Guessing #dpboss.social #dpboss.guru #dpboss.expert#dpbosss.com#SATTA_MATKA_KALYAN_HEAD_OFFICE #sattamatkaresult.in#dpboss #sattamatkaresult #Indiana #Setka #KALYAN#Mattapan #SATTA #satka #allnatural #SattaMatka #indianwedding #FreeGame #matta#kalyanmatka #matkaboss #Matka420 #indianMatka #KalyanChart #matkaotg #sattatrick #MAINBAZAR #kalyanjodichart #indiaMatka
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
Satta Matka | Satta Matta Matka 143 | Fix Matka | Indian Satta | Kalyan Chart | Fix Fix Fix Satta Namber | Kalyan Satta | Kalyan Matka | Kalyan Panel Chart | Kalyan Jodi Chart | Satta Result | Satta Live | Satta Guessing | Satta King | Satta 143 | Rajdhani
Satta Result | Matka Guessing | Sona Matka | Matka 420 | Kalyan Open | Matka Boss | Ka Matka | Dp Boss Matka | Matka Tips Today | Kalyan Today | Matka Result | India Matka
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
Main bazar chart Main bazar Jodi Chart Main bazar panel chart Main bazar Matka Main bazar Open Main bazar Result Main bazar Night chart Main bazar night Chart Main bazar Panel Chart 2023 Main bazar matka today Main bazar guessing
#mainbazartoday
#mainbazartrick
#mainbazar
#mainbazarmatka
#mainbazarchart
#satta #kalyantoday
#matka #taramatka #matkaboss
#matka420 #indiaMatka
#sattamattamatka143 #indianMatka
#kalyanchart #kalyanmatka
#kalyanjodichart
#sattabatta #matkaguessing
#indianmatka #matkafixjodi
Satta Matka Satta Matta Matka 143 Kalyan Chart Kalyan Matka Kalyan Satta Matka Fix Jodi Chart Kalyan Panel Chart Dp Boss Matka Guessing 143 24 Satta Batta Matka Boss Otg Kalyan night Chart Milan Night Panel Chart Satta Matka Result India Matka Boss Otg DpBoss Matka Satta Matka Indian Matka Indian Satta Matta Matka 420 Matka Guessing Tara Matka Boss Otg Kalyan Chart Fix Fix Fix Fix Fix Satta Namber Kalyan Jodi Chart Kalyan Satta Kalyan Matka Jodi Fix India Matka India Satta Satta Matta Matka 143 Satta Result Matka Result Satta 143 Satta Batta Kalyan Matka Fix Fix Fix Number
#KALYANTODAY
#KALYANSATTA
#SATTAMATKA
#KalyanJodiChart #KalyanChart #KalyanPanelChart
#mainbazartoday
#mainbazartrick
#mainbazartoday
#mainbazar
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
Kalyan Matkawala Milan Day Matka Kalyan Bazar Panel Chart Satta Matkà Results Today Sattamatkà Chart Main Bazar Open To Close Fix Dp Boos Matka Com Milan Day Matka Chart Satta Matka Online Matka Satta Matka Satta Satta Matta Matka 143 Guessing Matka Dpboss Milan Night Satta Matka Khabar Main Ratan Jodi Chart Main Bazar Chart Open Kalyan Open Come Matka Open Matka Open Matka Guessing Matka Dpboss Matka Main Bazar Chart Open Boss Online Matka Satta King Shri Ganesh Matka Results Site Matka Pizza Viral Video Satta King Gali Matka Results Cool मटका बाजार Matka Game Milan Matka Guessing Sattamatkà Result Sattamatkà 143 Dp Boss Live Main Bazar Open To Close Fix Kalyan Matka Close Milan Day Matka Open Www Matka Satta Kalyan Satta Number Kalyan Matka Number Chart Indian Matka Chart Main Bazar Open To Close Fix Milan Night Fix Open Satta Matkà Fastest Matka Results Satta Batta Satta Batta Satta Matka Kalyan Satta Matka Kalyan Fix Guessing Matka Satta Mat Matka Result Kalyan Chart Please Boss Ka Matka Tara Matka Guessing Satta M Matka Market Matka Results Live Satta King Disawar Matka Results 2021 Satta King Matka Matka Matka
➒➌➎➏➑➐➋➑➐➐ Satta Matka Dpboss Matka Guessing Indian Matka
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA Satta matka, Kalyan matka,matka guessing,fix matka,satta market,matka market,matka bazar,satta bazar,matka,satta matka result,matka game,matkaresult,Fastest matka satka batta,matka 420,Matka boss, Kalyan penal Chart,Tara matka, rajdhani night chart, golden dubai matka,sattamatka madhur satta,sattaking143 number weekly jodi,matka guessing final ank open close, Kalyan night chart Indian satta King Satta, Kalyan wapka mobi site100 tricks, fix fix fix satta nambar prabhat satta, Kalyan panel chart 2020 2010, SattaMatka, Main ratan panel chart, Mumbai panel chart, Milan panel chart, Kalyan night panel chart, Milan night panel chart, time bazar khiladi420, Sona Matka 111 420, Boss 440, Matka india net, weekly indian Satta fix ank otg, matka one, Simple Matka Guessing Param Matka guessing trick 143 surya Alex, satta, dpboss, SattaMatka, Boss Matka, Matka Boss, Satta Boss, Matka Satta,Sata Mataka, Satta Mataka, Satta Matka net, Satta Matka.com, Satta Matka Chart, Kalyan Matka Result, Today Matka Jodi, Kalyan Main Matka tips, Kalyan Matka Guru, Aaj ka satta Kalyan Jodi, today satta number, Satta Matta Matka, sata matka, satta result, rajshree matka result, satta Kalyan, satta matka com, satta matka mobi, Matka boss, sattamatka143, sattabatta, indianmatka, result matka, sattaka matka com, satta matka.net, Kalyan chart, Kalyan result, Kalyan penal Chart, Kalyan satta, satta matka Kalyan, satta matka com, satta matka net, satta batta, fix fix fix satta number, Satta Matka 143, ka matka, worli matka, matka bajar, Satta Matta Matka 143, satta chart, Satta Matka guessing, Satta, matka 420, Satta Matta Matka and Matka result, Satta Matka, all Matka, Setka Matka, Matta Matká, Satta m, india Matka, Matká Satta, Matka Boss otg, Indian Matka guessing, final ank,final ank open, final ank jodi, final ank guessing, Satta matka 420, matka satta 420,
#Satta Matka #Satta Matka Guessing #Kalyan Matka Guessing #Matka Guessing Forum #Matka Guessing 143 #Simple Matka Guessing #Matka Trick #Dpboss Guessing #Satta Matka 143 Guessing #Satta Matka God #Satta King Guess #Free Matka Guessing #Kalyan Matka Trick #Satta Matka Gods #Satta King Guessing #Satta Matka #Matka Guessing #Satta #Matka #Satta Matta Matka #Matka Result #Satka Matka #all Matka #Setka Matka #Matta Matkà #Kalyan Matka #Indian Matka #Sattamatka #Matka Satta #Satta.Matka #Kalyan Chart #Kalyan penal Chart #Matka Guessing #Matka Boss otg #Matka 420 #matka Indian Matka,Matka Boss Otg, Free Matka Boss, Matka 420 #Matka 786 #Kalyan Guessing #Satta Guessing #dpboss.social #dpboss.guru #dpboss.expert#dpbosss.com#SATTA_MATKA_KALYAN_H
24. There are 3 BIG reasons why:
the proliferation of media,
25. There are 3 BIG reasons why:
the proliferation of media,
a history of deception,
26. There are 3 BIG reasons why:
the proliferation of media,
a history of deception, and
the ability to time-shift with
technology.
27. This is the timeline and story of
how advertising became so
invasive, and consumers became
so indifferent.
28. Once upon a time, thousands of
years ago, survival was top-of-
mind.
29. Once upon a time, thousands of
years ago, survival was top-of-
mind.
People bartered.
30. Once upon a time, thousands of
years ago, survival was top-of-
mind.
People bartered.
Mass production of goods was
nonexistent.
31. Once upon a time, thousands of
years ago, survival was top-of-
mind.
People bartered.
Mass production of goods was
nonexistent.
People were illiterate.
32. Once upon a time, thousands of
years ago, survival was top-of-
mind.
People bartered.
Mass production of goods was
nonexistent.
People were illiterate.
There was no need for advertising.
33. Word of mouth was all that
existed and all that mattered.
34. Fast forward to just before the
turn of the 20th century, and …
Photo: Theresa L Wysocki on Flickr
35. Fast forward to just before the
turn of the 20th century, and …
BOOM!
Photo: Theresa L Wysocki on Flickr
36. Fast forward to just before the
turn of the 20th century, and …
BOOM!
You’ve got an industrializing
America ready to start pummeling
people with marketing
messages for the next 120 years!
Photo: Theresa L Wysocki on Flickr
37. We’ll get to the industrialized
age.
Let’s first start from the
beginning.
47. For the first time, the recording
of information no longer just
belongs to an elite few.
For the first time, the recording of
information no longer belongs to
just an elite few.
Photo: illuminaut on Flickr
48. For the first time, the recording
of information no longer just
belongs to an elite few.
For the first time, the recording of
information no longer belongs to
just an elite few.
Photo: illuminaut on Flickr
49. The first poster ad in English is
placed on church doors in
London.
50. The first poster ad in English is
placed on church doors in
London.
Buy this cool
prayer book!
51. The first newspaper ad appears,
offering a reward for 12 stolen
horses.
Photo: David Feltkamp on Flickr
52. The Boston News-Letter asks
readers to place ads for real
estate, ships, or goods for sale.
53. The Boston News-Letter asks
readers to place ads for real
estate, ships, or goods for sale.
Soon after, the newspaper
places the first ad in America for
a Long Island estate.
61. It’s all about the
headline
The first ads were essentially personal classifieds.
Clever ad copy wasn’t a thing yet, so advertisers
played with headlines to garner attention.
Advertising defined?
64. A scholar named Samuel
Johnson writes: Whatever is common
is despised.
65. A scholar named Samuel
Johnson writes: Whatever is common
is despised.
Advertisements are now so
numerous that they are very
negligently perused.
66. A scholar named Samuel
Johnson writes: Whatever is common
is despised.
Advertisements are now so
numerous that they are very
negligently perused.
It has become necessary to
gain attention by magnificence
of promises.
82. The earliest billboards and transit
ads emerge as modes of
transportation develop.
Photo: http://railroad.lindahall.org/
83. The commission-based agency
model is born when 21 year-old
Francis Ayer opens N.W. Ayer &
Sons.
Photo: http://pabook.libraries.psu.edu/
84. The commission-based agency
model is born when 21 year-old
Francis Ayer opens N.W. Ayer &
Sons.
Photo: http://pabook.libraries.psu.edu/
85. The commission-based agency
model is born when 21 year-old
Francis Ayer opens N.W. Ayer &
Sons.
Photo: http://pabook.libraries.psu.edu/
86. John E. Powers becomes known
for “Powers’ Style” ad copy: short,
to-the-point, truthful, and convincing.
87. John E. Powers becomes known
for “Powers’ Style” ad copy: short,
to-the-point, truthful, and convincing.
Fine writing is
offensive!
88. John E. Powers becomes known
for “Powers’ Style” ad copy: short,
to-the-point, truthful, and convincing.
Fine writing is
offensive!
If the truth isn't
tellable, fix it
so it is.
92. It’s all about the
reason why
“Powers’ Style” copywriting inspired an
era of simple, straightforward ads that
convey why the consumer should buy.
Advertising defined?
110. • Newspapers, magazines, and direct mail are
primary media types.
• Ad copy transforms from dry to cogent to
hyperbolic.
Preindustrial Recap
111. • Newspapers, magazines, and direct mail are
primary media types.
• Ad copy transforms from dry to cogent to
hyperbolic.
• A lack of regulation on advertising results in
prevalent puffery and false claims.
Preindustrial Recap
112. • Newspapers, magazines, and direct mail are
primary media types.
• Ad copy transforms from dry to cogent to
hyperbolic.
• A lack of regulation on advertising results in
prevalent puffery and false claims.
• Preindustrial developments put the first
marketing system in place.
Preindustrial Recap
122. Commercial Pacific Cable
Company lays the first Pacific
telegraph cable. President
Theodore Roosevelt sends a
message around the world and
receives it 12 minutes later.
124. Grace Weidersein creates the
“Campbell’s Kids,” which are still
used (with modifications) today.
133. John Wanamaker opens his
monumental, 12-story department
store in Philadelphia.
134. • Branding and packaging become important.
1900-1910 Recap
135. • Branding and packaging become important.
• Print is the primary media type, but brands
are experimenting with new communication
methods.
1900-1910 Recap
136. • Branding and packaging become important.
• Print is the primary media type, but brands
are experimenting with new communication
methods.
• The federal government steps in to regulate
food and drug advertising.
1900-1910 Recap
137. • Branding and packaging become important.
• Print is the primary media type, but brands
are experimenting with new communication
methods.
• The federal government steps in to regulate
food and drug advertising.
• Some of America’s most recognized brands
are incorporated.
1900-1910 Recap
138. • Branding and packaging become important.
• Print is the primary media type, but brands
are experimenting with new communication
methods.
• The federal government steps in to regulate
food and drug advertising.
• Some of America’s most recognized brands
are incorporated.
• The age of automobile advertising gets its
start.
1900-1910 Recap
140. The advertising industry decides
it should maybe clean up its act.
Photo: brandoncripps on Flickr
141. The advertising industry decides
it should maybe clean up its act.
The American Advertising
Federation establishes the first
“truth in advertising” codes.
Photo: brandoncripps on Flickr
142. For the first time,
JWT agency flirts
with sex appeal.
143. For the first time,
JWT agency flirts
with sex appeal.
144. This is also the first
time advertisers
attempt to focus
ads on consumer
needs above their
own.
146. It’s all about the
emotional appeal
Advertising defined?
147. It’s all about the
emotional appeal
Helen Lansdowne’s Woodbury Soap headline and
new developments in advertising psychology
encouraged advertisers to emphasize the
pleasure a product will bring the consumer.
Advertising defined?
148. P&G pays JWT to launch a product
for the first time.
156. • Magazines and newspapers are the dominant
media types.
1911-1920 Recap
157. • Magazines and newspapers are the dominant
media types.
• Radio emerges for the first time.
1911-1920 Recap
158. • Magazines and newspapers are the dominant
media types.
• Radio emerges for the first time.
• Americans can make cross-country phone
calls for the first time.
1911-1920 Recap
159. • Magazines and newspapers are the dominant
media types.
• Radio emerges for the first time.
• Americans can make cross-country phone
calls for the first time.
• Ads attempt to appeal to the emotional needs
of the consumer (instead of the advertiser)
for the first time.
1911-1920 Recap
160. • Magazines and newspapers are the dominant
media types.
• Radio emerges for the first time.
• Americans can make cross-country phone
calls for the first time.
• Ads attempt to appeal to the emotional needs
of the consumer (instead of the advertiser)
for the first time.
• The retail industry experiences major growth
spurred by a vast increase in mass
production.
1911-1920 Recap
182. It’s all about the
market research
Advertising defined?
183. It’s all about the
market research
Massive budget cuts forced the industry to reinvent
itself to improve effectiveness. Research
companies emerge to align advertising with
consumer behavior and attitudes.
Advertising defined?
186. • Access to credit and post-WWI consumerism
fuels spending.
1921-1930 Recap
187. • Access to credit and post-WWI consumerism
fuels spending.
• Many of the products advertised included
household appliances, cars, and radios.
1921-1930 Recap
188. • Access to credit and post-WWI consumerism
fuels spending.
• Many of the products advertised included
household appliances, cars, and radios.
• The 1929 stock market crash starts The
Great Depression, resulting in advertising
budget cuts and widespread unemployment.
1921-1930 Recap
189. • Access to credit and post-WWI consumerism
fuels spending.
• Many of the products advertised included
household appliances, cars, and radios.
• The 1929 stock market crash starts The
Great Depression, resulting in advertising
budget cuts and widespread unemployment.
• Advertisements focus on clear product
claims that start to become more informed
by market research.
1921-1930 Recap
209. It’s all about the
differentiation
Advertising defined?
210. It’s all about the
differentiation
As all products start to have “me too” syndrome –
claiming they also have the latest and greatest
feature – advertisers begin to focus on how
products are different from competitors’.
Advertising defined?
211. • The Great Depression leads to vast
unemployment and slashed ad budgets.
1931-1940 Recap
212. • The Great Depression leads to vast
unemployment and slashed ad budgets.
• America sees an early form of sponsored
content with the emergence of soap operas.
1931-1940 Recap
213. • The Great Depression leads to vast
unemployment and slashed ad budgets.
• America sees an early form of sponsored
content with the emergence of soap operas.
• Competition leads to a focus on product
differentiation.
1931-1940 Recap
214. • The Great Depression leads to vast
unemployment and slashed ad budgets.
• America sees an early form of sponsored
content with the emergence of soap operas.
• Competition leads to a focus on product
differentiation.
• Many advertisers switch from newspapers
to radio, which becomes a prominent
component of American life.
1931-1940 Recap
215. A Time of War,
TV & the
telephone
1941 - 1950
216. World War II propaganda
creates a whole new
level of ad clutter.
221. John Caples
pioneers basic ad
testing when he
begins doing split-
runs to test multiple
versions of the same
ad.
222. John Caples
pioneers basic ad
testing when he
begins doing split-
runs to test multiple
versions of the same
ad.
223. With 7,500 TV sets in NYC
households, NBC’s WNBT begins
telecasting.
224. The first TV commercial for Bulova
Clocks reaches 4,000 TV sets.
233. It’s all about the
unique selling proposition
Advertising defined?
234. It’s all about the
unique selling proposition
Advertising defined?
Rosser Reeves of Ted Bates Agency introduces the
unique selling proposition (USP) – positioning that
conveys a product benefit beyond quality and
convenience.
235. • Much of 1940s advertising was related to
the war effort.
1941-1950 Recap
236. • Much of 1940s advertising was related to
the war effort.
• Radio is the dominant form of mass media.
1941-1950 Recap
237. • Much of 1940s advertising was related to
the war effort.
• Radio is the dominant form of mass media.
• Tobacco advertising continues to make
false claims in ads.
1941-1950 Recap
238. • Much of 1940s advertising was related to
the war effort.
• Radio is the dominant form of mass media.
• Tobacco advertising continues to make
false claims in ads.
• The end of WWII sparks the baby boom and
an increase in consumer spending.
1941-1950 Recap
239. • Much of 1940s advertising was related to
the war effort.
• Radio is the dominant form of mass media.
• Tobacco advertising continues to make
false claims in ads.
• The end of WWII sparks the baby boom and
an increase in consumer spending.
• Advertisers start focusing on conveying
unique selling propositions to drive sales.
1941-1950 Recap
252. The Think Small
VW campaign by
Doyle Dane
Bernbach
introduces the
creative team:
copywriter + art
director.
253. The ad is so
successful, it
practically
inaugurates
Madison Ave as
the epicenter of
advertising
creativity.
254. • Madison Avenue becomes the epicenter of
creativity.
1951-1960 Recap
255. • Madison Avenue becomes the epicenter of
creativity.
• The modern creative team couples artists
and copywriters.
1951-1960 Recap
256. • Madison Avenue becomes the epicenter of
creativity.
• The modern creative team couples artists
and copywriters.
• TV is the most prominent advertising
platform.
1951-1960 Recap
257. • Madison Avenue becomes the epicenter of
creativity.
• The modern creative team couples artists
and copywriters.
• TV is the most prominent advertising
platform.
• Ads start to appeal to consumer narcissism.
1951-1960 Recap
269. Nobody reads
advertising. People
read what they want to
read, and sometimes it’s
an ad.
A disillusioned ad man
named Howard Luck
Gossage says this:
270. • Consumers rebel against mass-produced
goods and conformity.
1961-1970 Recap
271. • Consumers rebel against mass-produced
goods and conformity.
• Individuality is of utmost importance to the
consumer.
1961-1970 Recap
272. • Consumers rebel against mass-produced
goods and conformity.
• Individuality is of utmost importance to the
consumer.
• The cola wars are in full force.
1961-1970 Recap
273. • Consumers rebel against mass-produced
goods and conformity.
• Individuality is of utmost importance to the
consumer.
• The cola wars are in full force.
• Advertisers begin using a less-scientific,
more-artistic approach in their ads.
1961-1970 Recap
279. The industry needs greater
enforcement of unethical
advertising. So, the Four As,
ANA, and American Advertising
Federation launch the National
Advertising Review Board to
monitor distasteful ads.
303. It’s all about
positioning
Advertising defined?
Marketers begin to use advertisements to declare
what brands stand for in order to shape how a
brand is perceived in the minds of consumers.
304. VCRs hit mass market and gave
consumers the ability to time
shift and fast forward through
recorded ads.
Photo: brad montgomery on Flickr
305. VCRs hit mass market and gave
consumers the ability to time
shift and fast forward through
recorded ads.
Photo: brad montgomery on Flickr
306. • Regulation on advertising increases,
especially within the tobacco industry.
1971-1980 Recap
307. • Regulation on advertising increases,
especially within the tobacco industry.
• Herbert Simon introduces the concept of
attention economics.
1971-1980 Recap
308. • Regulation on advertising increases,
especially within the tobacco industry.
• Herbert Simon introduces the concept of
attention economics.
• Advertisers laser in on positioning to
influence how brands are perceived by
consumers.
1971-1980 Recap
327. Al Ries and Jack Trout portray
marketing in terms of military
strategies in Marketing Warfare
amidst intensifying market
competition.
Photo: Martin Gommel on Flickr
328. BellSouth is the first company to
deploy the caller ID in Memphis,
Tennessee.
331. • Materialism reaches new heights.
• Consumers seek products that align with
their values.
1981-1990 Recap
332. • Materialism reaches new heights.
• Consumers seek products that align with
their values.
• TV is the latest and greatest advertising
medium.
1981-1990 Recap
333. • Materialism reaches new heights.
• Consumers seek products that align with
their values.
• TV is the latest and greatest advertising
medium.
• Infomercials capitalize on consumer self-
interest.
1981-1990 Recap
343. Cell phones begin to reach the
mass market.
Functionality was limited to
voice input and output for, you
know, calling people.
344. A recession leads marketers to
focus on sales promotion instead
of advertising.
345. A recession leads marketers to
focus on sales promotion instead
of advertising.
Slashed ad budgets force many
agencies to merge or close their
doors.
352. The biggest problem with mass-market
advertising is that it fights for people's
attention by interrupting them.
353. The biggest problem with mass-market
advertising is that it fights for people's
attention by interrupting them.
There's too much going on in
our lives for us to enjoy being
interrupted anymore.
354. The biggest problem with mass-market
advertising is that it fights for people's
attention by interrupting them.
There's too much going on in
our lives for us to enjoy being
interrupted anymore.
[Marketers] have to turn
attention into permission,
permission into learning, and
learning into trust.
355. This year, the average consumer
will see or hear
1 million marketing messages –
almost 3,000 per day.
356. This year, the average consumer
will see or hear
1 million marketing messages –
almost 3,000 per day.
363. • Integrated marketing starts to replace
advertising.
• Consumers begin time shifting through TV
ads thanks to TiVo.
1991-2000 Recap
364. • Integrated marketing starts to replace
advertising.
• Consumers begin time shifting through TV
ads thanks to TiVo.
• Search engines create a need for search
engine optimization.
1991-2000 Recap
365. • Integrated marketing starts to replace
advertising.
• Consumers begin time shifting through TV
ads thanks to TiVo.
• Search engines create a need for search
engine optimization.
• Visionary Seth Godin introduces permission
marketing – a concept that will come of age
in the following decade.
1991-2000 Recap
366. • Integrated marketing starts to replace
advertising.
• Consumers begin time shifting through TV
ads thanks to TiVo.
• Search engines create a need for search
engine optimization.
• Visionary Seth Godin introduces permission
marketing – a concept that will come of age
in the following decade.
• The bubble burst leaves advertisers skeptical
about the internet as an ad platform.
1991-2000 Recap
372. The National Do Not Call
Registry is created because
consumers want marketers to
stop flippin’ calling all the time.
Photo: Tim G. Photography on Flickr
397. When there are millions of books, millions
of songs, millions of films, millions of
applications, millions of everything
requesting our attention -- and most of it
free -- being found is valuable.
403. Award-laden creative
exec Alex Bogusky quits
advertising for good so he
can “search for a more
genuine version” of
himself.
404. Award-laden creative
exec Alex Bogusky quits
advertising for good so he
can “search for a more
genuine version” of
himself.
405. There are over
1,700 TV channels and
14,700 radio stations.
Photo: Leo-setä on Flickr
406. In 2012, the social media
landscape looks like this:
408. • Widespread email spam and pop-up ads test
the patience of internet users worldwide.
2001-2010 Recap
409. • Widespread email spam and pop-up ads test
the patience of internet users worldwide.
• Major social media sites launch and later
develop advertising platforms.
2001-2010 Recap
410. • Widespread email spam and pop-up ads test
the patience of internet users worldwide.
• Major social media sites launch and later
develop advertising platforms.
• Marketers begin creating digital experiences to
add value and create demand for products.
2001-2010 Recap
411. • Widespread email spam and pop-up ads test
the patience of internet users worldwide.
• Major social media sites launch and later
develop advertising platforms.
• Marketers begin creating digital experiences to
add value and create demand for products.
• HubSpot co-founders introduce inbound
marketing.
2001-2010 Recap
412. • Widespread email spam and pop-up ads test
the patience of internet users worldwide.
• Major social media sites launch and later
develop advertising platforms.
• Marketers begin creating digital experiences to
add value and create demand for products.
• HubSpot co-founders introduce inbound
marketing.
• Creating and publishing online content
becomes an advantageous marketing
activity.
2001-2010 Recap
427. It’s all about
storytelling
Advertising defined?
Stories have always been important in advertising,
but storytelling gains a new level of significance
in the age of digital content creation. Consumers
have time for good stories.
428. • Native advertising – ads that looks like
editorial content – gains prominence in
online media publications.
2011-Present Recap
429. • Native advertising – ads that looks like
editorial content – gains prominence in
online media publications.
• All content – including advertising –
becomes less copy-heavy and more
dependent on visuals to convey messages
faster.
2011-Present Recap
430. • Native advertising – ads that looks like
editorial content – gains prominence in
online media publications.
• All content – including advertising –
becomes less copy-heavy and more
dependent on visuals to convey messages
faster.
• Advertisers and marketers are either
reaping or foregoing the benefits of real-
time interaction with online audiences.
2011-Present Recap
436. Then found its way
into radio, TV,
mailers, and
the telephone.
437. And in the last
20 years, it’s
penetrated
almost every
digital channel. 22 years
438. Not only has the media
landscape grown by
type; each type has
grown exponentially in
volume.
439. In 2011, there were over
one TRILLION pages on
the internet.
Source: http://www.cnn.com/2011/TECH/web/09/12/web.index/index.html?_s=PM:TECH
440. In 2011, there were over
one TRILLION pages on
the internet.
1,000,000,000,000!
Source: http://www.cnn.com/2011/TECH/web/09/12/web.index/index.html?_s=PM:TECH
441. But there are only 2.4
billion global internet
users.
Source: http://www.internetworldstats.com/stats.htm