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The document discusses emerging technologies like nanotechnology, quantum computing, smart dust, augmented reality, 3D printing, and their potential impacts. It suggests these technologies could disrupt many industries and jobs over the next 15 years, but also presents opportunities to leverage new technologies to reinvent business models, improve products and services, and help address challenges like poverty and disease. The document emphasizes both the promises and risks of these new technologies and their development.

This document provides information about a course on molecular symmetry, group theory, and applications taught by Claire Vallance. It introduces some key concepts that will be covered in the course, including classifying molecular symmetry using point groups, and using group theory to understand molecular properties, bonding, vibrations, and spectroscopy. The document recommends textbooks for further reading and lists some useful websites for tutorials and interactive examples related to symmetry and group theory. It also includes an outline of topics that will be covered in the course lectures.

1) The document promotes downloading a free iPad app now and discusses how digital technology is changing how we interact with products and each other. 2) As technology becomes more integrated into our lives and we have constant access to the internet, our awareness shifts from memory to online search and our purchasing decisions move from independent choice to assisted choices based on omniscience. 3) Relationships also shift from brands leading the conversation to consumers and social influence replacing traditional advertising as friends and peers become more accessible through technology.

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With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...

The document discusses how brands should approach digital marketing and relationships with customers. It argues that digital is no longer just a new media but is now an integral part of people's lives. Effective "bra(i)nding" leverages digital evolution in culture and technology to create relationships that fulfill people's needs for more enjoyment and less pain. Brands must acknowledge how digital has changed people and embrace being digital themselves by focusing on conversations, participation and social networks rather than one-way advertising.

The document discusses how people have evolved from "doing digital" to "being digital". It suggests that being digital gives people superpowers through connectivity, data, and embedded digital experiences. It argues that to be digital, brands must build on data opportunities, embrace creativity, and unleash game dynamics to engage primal human response patterns.

Enquete FullSIX Group (Janvier 2011)

The document summarizes key Facebook data from September 2010 for several European countries. It finds that France had over 19 million active Facebook users, representing 30% of the French population. The UK had over 28 million active users, representing 45% of the British population. Germany had over 11 million active users, representing 13% of the German population. It also provides demographic breakdowns of Facebook users in these countries and compares audience sizes on other social networks like Twitter, LinkedIn, and Foursquare.

How can a brand maximize its share of attention in the facebook echo-system ? How can they transform this attention into interaction, engagement and advocacy? To better understand how to engage fans on Facebook, we need to analyze the driving factors of fans interaction and engagement levels.

The document lists various marketing campaigns and products that were popular in June 2010, including campaigns by Converse, Coca-Cola, Samu Social, hi-tec, Wrangler, Samsung, Durex, Fortnight Lingerie, Best Buy, Jimmy Choo, Kia Soul, Knorr, Juicy Fruit, Dawn, Gatorade, Sixt, Auchan, Disney, Maya Sporcket, Soobee, Wired, Volkswagen, Diesel, the Zoo of Antwerp, Burger King, and Uniqlo. It also lists executives from Groupe Reflect, FullSIX Group, and Yahoo.

1. The document discusses the growth and impact of social networks like Facebook from 2007 to 2008 based on user numbers and growth percentages in different regions. 2. It also discusses the influence of social networks and user recommendations versus reviews and advertising on consumer decisions like hotel booking. 3. The concept of "groundswell" is introduced as people using technologies to get things they need from each other rather than traditional institutions.

The document discusses how digital technology and media have impacted the luxury industry. Some key consumer values related to luxury have shifted from emotional to more rational attributes. Additionally, media consumption and shopping behaviors have changed significantly with the rise of digital and social media. Luxury brands must adapt to these new media realities and evolving consumer expectations to remain relevant.

The document discusses various marketing strategies and trends, including: 1) Listening to consumer tastes and testing with consumers is important for understanding preferences. Tests showed variability in what makes consumers happy. 2) Media is fragmenting and consumers now multi-task, so optimizing media spending across channels is crucial. 3) Relationship marketing and engaging customers is a better approach than just focusing on products or best practices. Vendor relationship management can drive more business.

The document discusses emerging trends in media consumption and participation. It notes that consumers are spending increasing amounts of time engaged with online media like social networks, videos, and user reviews rather than traditional media like television and newspapers. Brands are experimenting with new ways of engaging consumers online through user-generated content, virtual worlds, and social networks. The key takeaway is that consumers now demand more choice, control, and participation in their media experiences.