TheTrendwatch #08

The social media boot camp document outlines an agenda for a day of social media training, covering topics such as the evolution of media, best practices for social media engagement, and strategies for monitoring and filtering social media conversations. It also provides examples of how different organizations are using social media and blogs to engage with customers and influencers.

In collaboration with the NYSE, on June 26, 2012, Darrell Heaps, CEO of Q4 Web Systems, discussed best practice examples of companies who use their IR website and social media to maximize their online communications efforts.  Listen in and you'll: 1. Discover the most recent trends in online communications. 2. Learn how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors. 3. Find out what tools, channels and tactics should be employed to maximize an integrated approach to online communications.

The document discusses consumer attitudes toward advertising on social networks based on an IDC survey. It finds that (1) consumers are more annoyed by ads on social networks than other parts of the internet, especially disruptive ad formats, (2) though social network users click on ads more than non-users, they click less frequently on social networks themselves, and (3) consumers are more open to relevant, personalized ads if they control what data is collected and how it is used. The document provides guidance for advertisers to focus on relevance and usability over control of messages on social media.

The trends in the UK around social media and mobility are outlined in this presentation. How are companies using it and how does this match what consumers expect and want?

The document discusses crisis management in the era of microblogging in China. It analyzes characteristics of crises that spread on microblogs, which allows information to disseminate in seconds to a wide audience. The document reviews major public, personal, and brand crises from 2011 that originated or were amplified on microblogs. It finds that microblogs have become a key platform for triggering and spreading crises. The document aims to help brands and organizations better understand and respond to crises in the age of social media.

Dr. Michael Netzley presented on digital media across Asia. He discussed how social media has democratized media by putting content creation and distribution in the hands of many. Rapid communication allows messages to spread widely through social networks. Social media also provides better and faster access to information. However, effective strategies require balanced risk assessment, being data-driven, measuring objectives, and connecting with people rather than just broadcasting messages. Examples from South Korea on US beef imports and social media use by Singaporeans were provided to illustrate these points.

The document provides tips for safely using social networks as an IT manager. It summarizes that: 1) Many businesses lack social media policies, despite risks like reduced productivity and reputation harm. Effective policies educate employees on guidelines while allowing social media's benefits. 2) Social networks are a growing target for malware through social engineering and user-supplied content. However, their interactive nature is why people use them, seeking richer social lives. 3) When using networks like Facebook, one should be choosy about friends and applications, follow browser security steps, and log out of other sites to reduce risks from active content and expanded trust boundaries.

Inspired by some of the brightest thought-leaders in social media, this deck explores how to increase social media ROI using Gladwell's tipping point framework: the right people, a sticky idea, the right context. It is designed for on-line viewing without having to be presented in person. Enjoy!

The document discusses the author's experience in social media research, market research, client services, and project management. It summarizes that the author conducted independent research on how pharmaceutical companies can use social media, identified industry and consumer trends by compiling over 500 media sources as a market research intern, developed strategies to improve customer service at The Vanguard Group, and served as a liaison between cross-functional teams while creating SharePoint sites and leading risk management processes as a project management intern at Johnson & Johnson.

This presentation provides insights into social media usage based on a survey of over 7,800 consumers across 19 countries. It finds that: 1) Social networks like Facebook, Twitter, and Google+ are widely used, with over 7 in 10 internet users belonging to at least one. However, people typically only join 1-2 networks. 2) Mobile devices are accelerating social media usage, with over half of internet users having a smartphone and using social apps frequently. 3) While most consumer comments about brands are positive, consumers primarily expect brands on social media to share product info, run promotions, give away prizes, provide news, and allow co-creation projects. 4) Most consumers are willing to help companies

This presentation provides insights into social media usage based on a survey of over 7,800 consumers across 19 countries. Some key findings include: - Facebook dominates global social media awareness and usage, while emerging platforms like Instagram and Pinterest show strong growth potential. - On average, people join 1-3 social networks, with most having accounts on Facebook and one other site. - Over 7 in 10 internet users belong to at least one social network, with over 1.5 billion people using social media globally. - Mobile is accelerating social media engagement, with over half of smartphone owners using apps and comparing prices online.

The document discusses the challenges of digital governance across Europe and how businesses have responded. It addresses: 1) How social behaviors and trends differ significantly across European borders, making a centralized strategy difficult. 2) Common challenges businesses face in implementing pan-European digital strategies, such as differences in culture, resources, and speed of adoption across markets. 3) How businesses have moved from an "inside-out" approach, with efforts bubbling up from individual markets, to various centralized governance models to better coordinate digital activities across borders. 4) Examples of companies that have developed hub-and-spoke and centralized governance models to manage thousands of projects, websites, and languages for their digital presence

The document discusses social media marketing trends in Egypt. It provides statistics on internet and social media usage in Egypt such as Facebook having over 4.5 million users in the country. YouTube is the 3rd most visited website in Egypt. Twitter usage is growing rapidly with over 360,000 users. The document also outlines strategies for social media marketing in Egypt such as focusing on building relationships and delivering quality content over selling. It emphasizes that social media is about connecting with people rather than direct selling.

The "Social Media: Embracing the Opportunities, Averting the Risks webinar" webinar offered insight into business leaders’ views and perceptions on this issue and provided actionable recommendations and advice on the development of social media policies and employee training sessions. The webinar also highlighted the insights gleaned from the recent national study conducted by Russell Herder, in conjunction with Ethos Business Law, on social media trends in the workplace and policy adoption.

Wave 6 - the business of social, shows how meeting different consumer needs delivers different outcomes for brands. For example some will create loyalty whilst others are better at driving sales. Therefore, actually knowing where consumer and brand objective meet is the key to the long-term success of social strategy. Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7

The document discusses trends in media fragmentation, with people spending more time online and less time with traditional media like TV, radio, and newspapers. Simultaneous media usage is becoming the norm, with people consuming multiple media sources at once. Younger age groups have adopted new media like blogs, podcasts, and community tools more readily than older groups and are more influenced by new media in their purchasing decisions. The internet is becoming a primary source of information and entertainment, replacing other media like TV and music players. This is forcing traditional media companies and advertisers to adapt to the changing media landscape.

The document discusses emerging trends in media consumption and participation. It notes that consumers are spending increasing amounts of time engaged with online media like social networks, videos, and user reviews rather than traditional media like television and newspapers. Brands are experimenting with new ways of engaging consumers online through user-generated content, virtual worlds, and social networks. The key takeaway is that consumers now demand more choice, control, and participation in their media experiences.

The document discusses how people have evolved from "doing digital" to "being digital". It suggests that being digital gives people superpowers through connectivity, data, and embedded digital experiences. It argues that to be digital, brands must build on data opportunities, embrace creativity, and unleash game dynamics to engage primal human response patterns.

How can a brand maximize its share of attention in the facebook echo-system ? How can they transform this attention into interaction, engagement and advocacy? To better understand how to engage fans on Facebook, we need to analyze the driving factors of fans interaction and engagement levels.

This document summarizes a research project that aims to foster partnerships between sacred places and arts organizations in Philadelphia. It found that most sacred places and arts organizations are interested in partnering to fulfill missions and develop audiences, but lack resources like staff, funding and technical expertise. The project proposes a training program, shared management structure, rental subsidy program and capital grants program to help sacred places host arts organizations by addressing organizational, financial and facility needs. The goal is to maximize the use of underutilized sacred spaces and help every arts organization in Philadelphia find an affordable place to operate.

The document summarizes the impact of government public sector cuts on Blackburn with Darwen. It discusses cuts of £48 million over four years for the local council, including £29 million next year alone. This will require cuts to council services and tough choices about priorities. The Care Trust Plus will also need savings of over £6 million in 2011/12 and similar amounts in future years to deal with limited funding increases. Residents will be consulted through meetings, surveys and an online tool to provide input on budget cuts.

FullSIX is a global marketing agency with 800+ employees across 8 countries. It offers full-service marketing solutions including strategic planning, media planning, creative services, and measurement and reporting. FullSIX prides itself on its entrepreneurial spirit, proprietary consumer research, and delivering creative excellence and cutting-edge solutions for its clients.

The document discusses emerging technologies like nanotechnology, quantum computing, smart dust, augmented reality, 3D printing, and their potential impacts. It suggests these technologies could disrupt many industries and jobs over the next 15 years, but also presents opportunities to leverage new technologies to reinvent business models, improve products and services, and help address challenges like poverty and disease. The document emphasizes both the promises and risks of these new technologies and their development.

1) The document promotes downloading a free iPad app now and discusses how digital technology is changing how we interact with products and each other. 2) As technology becomes more integrated into our lives and we have constant access to the internet, our awareness shifts from memory to online search and our purchasing decisions move from independent choice to assisted choices based on omniscience. 3) Relationships also shift from brands leading the conversation to consumers and social influence replacing traditional advertising as friends and peers become more accessible through technology.

This document discusses the public value of historic sacred places like churches and their role in communities. It summarizes research that shows congregations provide over $200,000 worth of community services annually through volunteer hours and use of their buildings. However, many are at risk of closure due to disrepair costs. The document outlines Partners for Sacred Places' efforts to document this public value through tools and studies to help congregations make their case for support and preserve their community role. One pilot study estimated one congregation's total "halo effect" or economic impact on its surrounding area at over $21 million.

The document discusses how brands should approach digital marketing and relationships with customers. It argues that digital is no longer just a new media but is now an integral part of people's lives. Effective "bra(i)nding" leverages digital evolution in culture and technology to create relationships that fulfill people's needs for more enjoyment and less pain. Brands must acknowledge how digital has changed people and embrace being digital themselves by focusing on conversations, participation and social networks rather than one-way advertising.

This document provides an overview of research data management. It defines research data management and discusses its importance. It also outlines the data lifecycle model and provides guidance on sharing data, working with data, planning for data management, and useful resources for research data management. The document aims to help researchers effectively manage the data created throughout the research process.

This document summarizes resources for conducting literature reviews and keeping up-to-date with research. It discusses the purpose of literature reviews and strategies for comprehensive searching and record keeping. It also introduces bibliographic management tools, email alerts, RSS feeds, and social media for tracking new publications and staying current in one's field. Subject specialists within the library can provide training and help with using these resources effectively.

The document discusses various tools and resources for conducting literature reviews and keeping up-to-date, including bibliographic management tools. It covers evaluating previous research, identifying key concepts, and comprehensive searching. Email alerts, RSS feeds, and tracking engines are introduced as ways to set up automatic searches and notifications. Specific resources mentioned include Zetoc, IEEE Explore, iGoogle, Bloglines, Netvibes, ResearchGate, Diigo, Mendeley, and TrackEngine. Help and training is available through the library website, sessions, and subject specialists.

The endocrine system maintains homeostasis through glands like the hypothalamus, pituitary, thyroid, parathyroid, adrenals, pineal and pancreas. These glands secrete hormones which regulate bodily processes. Suffixes like -crine and -emia provide information about endocrine functions. The document defines and gives examples of apocrine glands, eccrine glands and various types of anemia including iron deficiency, sickle cell, thalassemia and aplastic anemia.

The document summarizes information about commonly used respiratory system medications including Flonase, Mucomyst, and Ventolin. Flonase is a corticosteroid nasal spray used to reduce swelling and inflammation in the nasal passages. Mucomyst is used to thin mucus in the lungs making breathing easier for conditions like COPD. Ventolin is a bronchodilator inhaler used to treat and prevent bronchospasm in people with asthma or exercise induced breathing problems. All three medications can cause side effects like irritation, nausea, and paradoxical bronchospasm so precautions are outlined.

The document summarizes key findings from recent Pew Research Center reports on digital technology and social media usage: 1) A majority of Facebook users do not actually derive enjoyment from using the social media site, with only 4% reporting pleasure from it. 2) Mobile internet access has grown significantly, with 89% of adults now owning smartphones or tablets on which they access apps and location-based services. 3) Social media engagement continues rising, with 59% of all U.S. adults now using social networking sites like Facebook.

 Social media is becoming the fastest growing influence on the stories published by business journalists, though traditional sources still have more impact currently.  Journalists see social media as having a positive effect on quality and believe its importance will continue increasing for story angles and content.  Nine in ten journalists have investigated issues further due to social media, and two-thirds have written stories originating from social media, making up around one in seven stories.  Twitter provides the most valuable information while blogs are most likely to be the basis for published articles. North American journalists are heavier social media users and believers in its importance than those elsewhere.

The document discusses the rise of new media and social networking. Some key statistics are presented showing how popular activities like blogging, social media usage, and online searches have grown tremendously. It also provides data on social media usage rates in different countries. The document then discusses how these trends are fundamentally changing how people work, learn and engage with each other online. It presents some of IBM's social media initiatives and statistics on IBM employee participation in internal social networks and external platforms like LinkedIn and Facebook.

Slides from a presentation I gave to the NIRI Capital Area Chapter on Jan 6, 2010. Some of the slides are repetitive from previous presentations. Includes an overview of the recent trends of how social media is being used for investor relations.

Craig Thomler's presentation on how the internet is transforming the opportunities for public engagement.

Personal. Portable. Participatory. Pervasive. This document summarizes key trends in the digital landscape in 2013. It discusses the rise of broadband internet, smartphones, mobile apps, social networking, e-books, and how these technologies have led to more networked individuals, information, and civil society. While networks have gained influence, traditional institutions have lost some. The document also notes how class still plays a role in digital engagement.

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The web is still less than twenty years old, however has already had a transformational effect on societies and therefore governments. This presentation looks at some of the transformations occurring and how governments are adapting to use new media effectively.

Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.

While social media is not a perfect solution, it provides an important and low-cost way for companies to engage with consumers, which can directly impact sales and word-of-mouth. Companies that do not utilize social media are missing opportunities and sending negative messages to consumers. Social media usage is widespread, with people spending more time on social networks and blogs than email. Both businesses and consumers are increasingly using social media for communication, marketing, and purchases.

This document discusses how businesses are using social media platforms. It provides statistics showing that marketing, internal collaboration, and customer service are the top business uses of social media. Factors driving increased social media usage include technological advances, proliferation of smartphones, lower broadband costs, and increased collaboration. The document recommends that businesses define client relationships using a model that shifts from 4Ps (Product, Price, Place, Promotion) to 6Cs (Culture, Credibility, Collaboration, Communication, Conversation, Content). It also provides tips on using Twitter effectively for conversations and reputation management.

This document summarizes key points about word-of-mouth marketing from a presentation given at the 2006 Marketing 2.0 Conference in Barcelona. It discusses five major consumer marketing trends, including increased consumer skepticism and control. It then explains why word-of-mouth is an important marketing tactic currently, noting that consumers highly trust recommendations from friends and family over other forms of advertising. Several studies and statistics are presented that quantify the influence of word-of-mouth recommendations on product purchases. The document concludes by suggesting word-of-mouth marketing could reach a tipping point in 2006 if more marketers formally include it in their budgets and strategies.

This document summarizes usage of social networking sites (SNS) in Japan based on survey data. It finds that 34% of Japanese internet users actively create and post content, compared to 24% in the US. Mixi is the largest domestic SNS in Japan with 25 million users. Two case studies of large Japanese companies show they implemented intra-corporate SNS to improve communication across divisions and locations, facilitate knowledge sharing, and get employee feedback. Challenges for companies include increasing participation beyond 10% and getting top management involved to overcome hierarchical barriers. Overall SNS are helping Japanese companies become more learning-oriented and encourage self-organization and innovation.

This document discusses quantifying the contribution of social media in marketing campaigns. It outlines challenges with social media attribution, such as much social media activity escaping traditional tracking. The document proposes addressing this by building on an existing attribution methodology to encompass social media through techniques like agent-based modeling. This would create unified datasets and simulated user journeys to uncover attribution and interaction effects between paid digital campaigns and earned social media. The benefits would include optimizing campaign architecture and maximizing returns across channels.

Artemis Attribution Weighting can help you understand media spend efficiency across digital touch points including Display, Search & video

The document summarizes key findings from recent Pew Internet Project reports about changing digital media behaviors and their impact. It discusses how: 1) Only 4% of Facebook users actually derive pleasure from using the site, with most feeling despair upon logging in. 2) Mobile internet access is widespread, with 89% of adults owning phones and 46% owning smartphones. 3) Social media engagement is common, with 59% of adults using sites like Facebook and 16% using Twitter. 4) These trends are changing how knowledge is accessed, shared and influenced as information becomes more pervasive, participatory and networked through various online platforms.

A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.

This document summarizes digital media usage across Asia based on research conducted by Michael Netzley. It begins by noting the diversity within Asia and issues with viewing it through a Western lens. It then provides statistics on internet penetration rates in various Asian countries, showing China and South Korea as leaders. National social networks, search engines, and communication tools are also described as varying by country. Survey results from Singapore are presented showing differences in online behaviors by age. Reasons for going online and issues like internet blocking are also briefly discussed.

This document analyzes user activities on social networking sites based on a survey of 326 users. It finds that the most common activities are uploading photos and commenting/posting, while activities vary based on user gender, age, experience level, and which social networks they use. The broad range of content creation reflects users' expectation to participate online and has implications for future business models relying on user-generated content and participation. Further research is needed on reasons for and concerns about user content creation.

Social Media is exactly what its name stands for: a medium to reach the public. By no means, it substitutes Marketing Communication Strategy, and Overall Company Strategy. This presentation is discussing those topics in relation to Hotels, as it was presented at the annual XENIA Fair, Athens, Greece on 27th of Oct. 2011.

You want more pleasure every day? You’d love to increase your performance? You wish your market share was bigger? Your need to win your ex-consumer back? With this 18th release of TheTrendWatch, discover the secret to doing it better... Results guaranteed!

With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...

Why the future of big brand strategies are based on games dynamics.... The Microsoft Remix Paris 2011 closing keynote by Damon Crepin-Burr

With new technologies, mass communication became mass relations. Now people want close relationships with their brands, and successful businesses genuinely care, from the bottom of their heart.

Enquete FullSIX Group (Janvier 2011)

Introducing BIOMARKETING: from the greek BIOS = LIFE or INVOLVING LIFE. Technology has deeply changed the way we think, live, communicate, perceive brands, and purchase products... But ironically, the last huge trend of marketing is to refocus on what's really important: LIFE!

The document summarizes key Facebook data from September 2010 for several European countries. It finds that France had over 19 million active Facebook users, representing 30% of the French population. The UK had over 28 million active users, representing 45% of the British population. Germany had over 11 million active users, representing 13% of the German population. It also provides demographic breakdowns of Facebook users in these countries and compares audience sizes on other social networks like Twitter, LinkedIn, and Foursquare.

The document provides guidance on social media for businesses. It discusses what social media is and why it's important for businesses. It then provides tips on how to get started with social media, including auditing current profiles, designing profiles for each platform, and creating a social media policy for employees. The document stresses the importance of being interesting and joining existing conversations to build audiences. It suggests focusing on quality over quantity in the beginning.

The document lists various marketing campaigns and products that were popular in June 2010, including campaigns by Converse, Coca-Cola, Samu Social, hi-tec, Wrangler, Samsung, Durex, Fortnight Lingerie, Best Buy, Jimmy Choo, Kia Soul, Knorr, Juicy Fruit, Dawn, Gatorade, Sixt, Auchan, Disney, Maya Sporcket, Soobee, Wired, Volkswagen, Diesel, the Zoo of Antwerp, Burger King, and Uniqlo. It also lists executives from Groupe Reflect, FullSIX Group, and Yahoo.

This document provides a list of popular brands, campaigns, and media stories from June 2010. It mentions Nike's "True City" campaign, the 30th anniversary of Pac Man, two HBO documentaries called "Imagine", two Absolut Vodka ads directed by Spike Jonze called "I'm Here", Budweiser's "BudUnited" campaign, a Pampers campaign called "Hello Baby!", and Wired magazine's issue focusing on the newly released iPad. The document also includes information about sources and call-to-action buttons that were commonly used at the time.

The document discusses how digital technology and media have impacted the luxury industry. Some key consumer values related to luxury have shifted from emotional to more rational attributes. Additionally, media consumption and shopping behaviors have changed significantly with the rise of digital and social media. Luxury brands must adapt to these new media realities and evolving consumer expectations to remain relevant.

The document discusses emerging trends in social media and technology. It notes that social networking has surpassed email usage and that new behaviors are sprouting disruptive business models. Ten new business models are presented that are well-positioned to take advantage of these changes, including augmented reality, geospatial intelligence, and content commerce through interactive video.

The document discusses various marketing strategies and trends, including: 1) Listening to consumer tastes and testing with consumers is important for understanding preferences. Tests showed variability in what makes consumers happy. 2) Media is fragmenting and consumers now multi-task, so optimizing media spending across channels is crucial. 3) Relationship marketing and engaging customers is a better approach than just focusing on products or best practices. Vendor relationship management can drive more business.

Creative marketing is still important in a downturn economy. While some advertising spending may need to be cut, companies should focus on cutting spending that is not measurable and optimize spending that can be measured. Online marketing becomes even more important as consumer spending shifts online. Measuring the results of marketing efforts and optimizing based on those measurements is key. Building relationships with customers and listening to their needs is also important.

The document discusses major trends that are changing culture, life, and business in a "supernova" transformation. It covers trends like the 6th sense, interconnections, mobile mayhem, meaningful marketing, and surf marketing. Companies are advised to react by embracing these new trends, being adaptive, and leveraging new technologies like social and mobile. Major changes discussed include the growth of social networks and their integration into other sites, the rise of social/casual gaming, new forms of digital and mobile payments, and more adaptive marketing strategies.

1. New media like the internet is constantly changing and developed in a decentralized way by millions of people, allowing for more participation and conversation compared to traditional top-down old media. 2. Control over media and the conversation is shifting away from large media companies as people now have more options to find niche content online and participate in creating their own materials. 3. Emerging technologies will make online search more sophisticated over time, potentially leading to an advanced "Web 3.0."

The document discusses trends in networking, consumers, media, and advertising in a Web 2.0 world. Regarding networking, it notes growing internet access worldwide through technologies like DSL and FTTH, as well as increasing hours spent online on a monthly basis. For consumers, it describes how they are becoming "über-informed" through user-generated content and social networks. Media is shifting to more digital/interactive formats. Advertising is leveraging viral marketing, interactive campaigns including in online games, and branded entertainment.

This document provides an overview and introduction to key concepts related to Web 2.0, including tagging, RSS, and podcasting. It defines Web 2.0 as having shared and tagged content within website shells, with personalized interfaces powered by hyperlinks, feeds, tags, and user-generated content. RSS and podcasting allow for widespread diffusion and syndication of content across websites, aggregators, and mobile devices. Tagging associates keywords to content to organize and classify it without predetermining its use.

In the modern digital era, social media platforms have become integral to our daily lives. These platforms, including Facebook, Instagram, WhatsApp, and Snapchat, offer countless ways to connect, share, and communicate.

If you’ve ever had to analyze a map or GPS data, chances are you’ve encountered and even worked with coordinate systems. As historical data continually updates through GPS, understanding coordinate systems is increasingly crucial. However, not everyone knows why they exist or how to effectively use them for data-driven insights. During this webinar, you’ll learn exactly what coordinate systems are and how you can use FME to maintain and transform your data’s coordinate systems in an easy-to-digest way, accurately representing the geographical space that it exists within. During this webinar, you will have the chance to: - Enhance Your Understanding: Gain a clear overview of what coordinate systems are and their value - Learn Practical Applications: Why we need datams and projections, plus units between coordinate systems - Maximize with FME: Understand how FME handles coordinate systems, including a brief summary of the 3 main reprojectors - Custom Coordinate Systems: Learn how to work with FME and coordinate systems beyond what is natively supported - Look Ahead: Gain insights into where FME is headed with coordinate systems in the future Don’t miss the opportunity to improve the value you receive from your coordinate system data, ultimately allowing you to streamline your data analysis and maximize your time. See you there!

Solar Storms (Geo Magnetic Storms) are the motion of accelerated charged particles in the solar environment with high velocities due to the coronal mass ejection (CME).

MuleSoft Meetup on APM and IDP

Everything that I found interesting about machines behaving intelligently during June 2024

Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge. You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter. The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.