David Victor
Eastern Michigan University, International Business, Faculty Member
Boston: Allyn and Bacon, 1998.
ISBN: 0-205-27294-0
ISBN: 0-205-27294-0
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New York: Harper Collins, 1992
ISBN: 0-673-46091
ISBN: 0-673-46091
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This keynote address examines the issue of language choice as a factor in intercultural business communication. To this end, the presentation raises three main considerations. First, the international business person must consider the... more
This keynote address examines the issue of language choice as a factor in intercultural business communication. To this end, the presentation raises three main considerations. First, the international business person must consider the political and cultural implications of language selection. Such issues revolve around official languages, non- official and minority languages and attitudes toward a lingua franca (e.g., English, French, and Chinese.). Second, one needs to consider the linguistic accommodation within a lingua franca. Using the example of English, one finds that differences exist among cultures in their attitudes toward the usage of non-English place names and spellings, inserted foreign phrases and the use of non-English honorifics. Finally, business communication in a lingua franca requires one to consider the pragmatic concerns of relative fluency, face, and dialect comprehension. One must assess the degree of comparative fluency (native speaker vs. proficient vs. ba...
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THE VERY NATURE OF HIGHER EDUCATION itself is undergoing transformation as a result of dramatic technological changes not only in publishing but in the concept of the classroom-based university as an institution. This commentary focuses... more
THE VERY NATURE OF HIGHER EDUCATION itself is undergoing transformation as a result of dramatic technological changes not only in publishing but in the concept of the classroom-based university as an institution. This commentary focuses on facets of scholarly activity bridging from but not strictly related to the writing requirement. If publishing is an extension of teaching, then virtual publishing is, in essence, simply an extension of the virtual classroom.
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In an increasingly competitive world economy the need for cross-cultural business communication skills is imperative. Yet, many undergraduate business communication programs often ignore this crucial subject altogether. This paper... more
In an increasingly competitive world economy the need for cross-cultural business communication skills is imperative. Yet, many undergraduate business communication programs often ignore this crucial subject altogether. This paper describes two alternate approaches for teaching international business communication. First, an upper-level undergraduate international business communication course is described. This approach reinforces the practice of isolating cross-cultural business communication as a separate field of study, but it does so in an expanded way. The paper describes an actual course designed and currently taught by the author. The second approach described in the paper is one in which the elements of international business communication are integrated throughout the standard introductory undergraduate business communication course. In this
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This article reviews the role that business communication, international business and information systems have played in common in the traditional business school. None of these fields fits easily into the discipline-bassed silos that... more
This article reviews the role that business communication, international business and information systems have played in common in the traditional business school. None of these fields fits easily into the discipline-bassed silos that solidified in business schools. The position posited is that this failure to fit in the pre-existing discipline is based on two factors. First, all three fields are by nature interdisciplinary. Second, all three fields flowered only after business schools had adopted field-based disciplines which in their rigidity represent the antithesis to interdisciplinary research and teaching. Both as new fields and as interdisciplinary subjects, all three have much to offer to the changing nature of business education. Far from viewing themselves as orphans without a home in an existing discipline, business communication, international business and information systems studies can help shape the future nature of the increasingly interdisciplinary business school of the future.
An academic directory and search engine.
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Page 1. http://job.sagepub.com/ Communication Journal of Business http://job.sagepub. com/content/28/3/277 The online version of this article can be found at: DOI: 10.1177/002194369102800306 1991 28: 277 Journal of Business ...