Research Interests:
Research Interests:
Research Interests:
Research Interests:
... Linda Aldoory, Dr. Gregory R. Hancock, Dr. Shannon A. Bowen, and Dr. Elizabeth L. Toth were great supporters and mentors. Their insights, patience, and cheering helped me ... Young Chun, Dr. Edward L. Fink, Dr. Deborah A. Cai, Dr,... more
... Linda Aldoory, Dr. Gregory R. Hancock, Dr. Shannon A. Bowen, and Dr. Elizabeth L. Toth were great supporters and mentors. Their insights, patience, and cheering helped me ... Young Chun, Dr. Edward L. Fink, Dr. Deborah A. Cai, Dr, Leah Waks, and Dr. Michael Meffert. ...
This paper proposes a new way of classifying publics in terms of their adoption and use of digitalised communication technologies. A CATI (computer aided telephone interview) survey of 1,014 citizens revealed that people in Siena, Italy,... more
This paper proposes a new way of classifying publics in terms of their adoption and use of digitalised communication technologies. A CATI (computer aided telephone interview) survey of 1,014 citizens revealed that people in Siena, Italy, show different patterns and gaps in adopting new media and technologies as well as in using them in their civic participation and engagement. Based on the survey results, four types of publics are suggested (inactive, analogical, hybrid, and digital publics) and a demographic profile of each public including age, gender, and education is provided. The relationships among public types, level of education, and gender on civic knowledge and civic conversation are examined. The implications for public relations scholarship, and practices are discussed. In addition, the possibility of an emerging social digital public is discussed.
Research Interests:
Research Interests:
Research Interests:
ABSTRACT Through a review of related research programs within the behavioral, strategic management paradigm in public relations, this article integrates the use of formative and evaluative research in two types of public relations... more
ABSTRACT Through a review of related research programs within the behavioral, strategic management paradigm in public relations, this article integrates the use of formative and evaluative research in two types of public relations problems. Aiming to propose a theory-driven guiding procedure for public relations practice, this article first defines 2 different kinds of public relations problems and proposes new ways of using existing theories (situational theory and relational theory) for both formative research (focusing on identification of publics) and evaluative research (i.e., assessment of public relations effectiveness using the most appropriate metrics).
Research Interests:
Research Interests:
This study developed and tested a theoretical model that explains the underlying process through which the use of cell phones can facilitate the capacity of community health care workers in developing regions. On the basis of a study... more
This study developed and tested a theoretical model that explains the underlying process through which the use of cell phones can facilitate the capacity of community health care workers in developing regions. On the basis of a study conducted on 223
midwives in rural regions of Indonesia, the results showed that cell phone use was positively associated with midwives’ access to institutional and peer information resources. Access to institutional resources was positively associated with midwives’
health knowledge. Further, access to peer resources was associated with higher self-efficacy, which was positively associated with health knowledge. The study provides
implications for technology intervention strategies targeted to community health workers in rural communities.
midwives in rural regions of Indonesia, the results showed that cell phone use was positively associated with midwives’ access to institutional and peer information resources. Access to institutional resources was positively associated with midwives’
health knowledge. Further, access to peer resources was associated with higher self-efficacy, which was positively associated with health knowledge. The study provides
implications for technology intervention strategies targeted to community health workers in rural communities.
