- Researcher and practitioner in agility, organization development, change management and digital transformation.edit
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This study aims to find out how the website's design, the quality of the information, security, responsiveness, and trust all affect customer satisfaction in the context of e-Commerce website of home product users in the Thai... more
This study aims to find out how the website's design, the quality of the information, security, responsiveness, and trust all affect customer satisfaction in the context of e-Commerce website of home product users in the Thai population. The objectives of this study are to investigate web design, information quality, security, responsiveness, and trust toward customer satisfaction in e-Commerce websites in home products. Data was gathered through a customers of home products thru online survey, and 385 participants response from home product user were analyzed using the JAMOVI program. The research results indicate that web design, security, responsiveness, and trust are crucial factors affecting customer satisfaction towards e-Commerce websites of home products. However, information quality has insignificant affecting on customer satisfaction in e-Commerce websites of home products. The findings in this study suggest that e-Commerce websites should have a good design website of their home product contents accurately and quickly, responding to the customers properly.
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The human resources department, as a dynamic mechanism in the hotel business, is a supporter and a manager who manages the corporation to grow by planning, supervising, and assuring the expected performance leads to desirable outcomes.... more
The human resources department, as a dynamic mechanism in the hotel business, is a supporter and a manager who manages the corporation to grow by planning, supervising, and assuring the expected performance leads to desirable outcomes. The situation of spread of the COVID-19 virus has resulted in businesses and labor departments having to adapt to survive by upgrading existing knowledge and adding new skills. Therefore, this research aims to describe components and models of necessary skills development for performance affecting dynamic capabilities and performance in a new normal era for human resources managers of five-star hotels in Phuket Province, which are crucial components in an increased corporation’s sustainability and performance in terms of personnel efficiency, assets, funds, and information. This research is quantitative, and research data was collected from a total of 384 human resource managers of five-star hotels. There was a mutual discussion of factor analysis and...
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The purpose of this research was to study the effect of dynamic knowledge management capability on high-performance organizations and organizational performance. The data collection was carried out using questionnaires from 4-5-star... more
The purpose of this research was to study the effect of dynamic knowledge management capability on high-performance organizations and organizational performance. The data collection was carried out using questionnaires from 4-5-star hotels in Thailand, for a total of 148 hotels. The data analysis was performed using descriptive statistics followed by Pearson’s correlation analysis, confirmatory factor analysis, and structural equation modeling. The research results revealed that dynamic knowledge management capability had a positive direct effect on high-performing organizations and a positive indirect effect on organizational performance. Therefore, executives should emphasize the building of dynamic knowledge management capabilities to improve the performance of high-performance organizations, which will lead to performance strength beyond rivals. Doi: 10.28991/HIJ-2022-03-03-01 Full Text: PDF
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This issue covers nine articles and one book review concerned on Executing Justice: The Moral Meaning of the Death Penalty by Lloyd Steffen. This book is important to those of us concerned with rising levels of crime and those concerned... more
This issue covers nine articles and one book review concerned on Executing Justice: The Moral Meaning of the Death Penalty by Lloyd Steffen. This book is important to those of us concerned with rising levels of crime and those concerned with a growing number of inmates facing execution. The book is also useful for those teaching and studying ethics.The first article titled “The Factors Affecting Consumer Traits, Online Marketing Tools in Impulsive Buying Behavior of Online Fashion Stores, Bangkok, Thailand” emphasizes on determining which factors will be the most effect on ideal self-congruence, fashion consciousness, positive emotion, materialism, product attributes, online platform quality, and online sales promotion toward impulsive buying in the market platform of online fashion.The second article titled “A study of Thai Transgender Employee’s Perceptions of Discrimination at Work and their Job Attitudes and Wellbeing” aims to examine the work experiences of transgender employee...
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... Third, customers have phishing problem involve with e-Banking scam. ... The Effect of Computer Virus Occurrence and Virus Threat Level on Anti-virus Companies' Financial Performance. ... Modeling Virus and Anti-Virus Dynamics... more
... Third, customers have phishing problem involve with e-Banking scam. ... The Effect of Computer Virus Occurrence and Virus Threat Level on Anti-virus Companies' Financial Performance. ... Modeling Virus and Anti-Virus Dynamics in Topology-Aware Networks. ...
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This research aimed to determine factors that affect to employee retention, a case study in one of the top electricity organization. The objectives of this research were: 1) study the factors that can affect to the employee retention in... more
This research aimed to determine factors that affect to employee retention, a case study in one of the top electricity organization. The objectives of this research were: 1) study the factors that can affect to the employee retention in an organization; 2) Explain the influences factors that affect to the employee retention in an organization. The questionnaires were used as a data collection instrumental for 400 sets. The data analysis was used the descriptive statistic such as frequency, percentage, mean, standard deviation (S.D.), and the hypothesis testing in this research was multiple linear regression analysis (MRA) at significant level of .05. In this research, the results presented that 1) the overall level of Employee retention was neutral, when considering of independent variables from high to low, the results revealed that deeply high level of organizational commitment were highest; then followed by the job satisfaction; and the job satisfaction in the work was the ...
Economic growth can be defined by real gross domestic value and international imports and exports supported by technology and innovation. Currently, there are concerns about the level of international technological policy investment,... more
Economic growth can be defined by real gross domestic value and international imports and exports supported by technology and innovation. Currently, there are concerns about the level of international technological policy investment, despite having the capability to be macroeconomically and business-valuable. The main objective of this research is to study the attributions in relationships and associations between the policy implications of technological business (PITB) and the effort of technology and innovation acceptance capacity (TIAC), which influence capacity development and foresight to ensure effective Japanese foreign policies. This research has been fully justified through business policy receiving technology and innovation, the potential for technology and innovation adoption (PTIA) and innovation for firm performance (IFP) of Japanese joint venture companies in Thailand was examined. Fifty-seven companies were subjected to the structural equation model testing method. Da...
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Research Interests: Business and E Commerce
This study aims to identify major factors influencing people watching game streaming in Thailand: a case study of Multiplayers Online Battle Arena (MOBA) Game and What Motivates People Spectating Their Play. The study is conducted as a... more
This study aims to identify major factors influencing people watching game streaming in Thailand: a case study of Multiplayers Online Battle Arena (MOBA) Game and What Motivates People Spectating Their Play. The study is conducted as a quantitative research using Cronbach’s Alpha, Descriptive and Inferential Statistics to analyze the reliability of the survey questionnaire undertaken during the research period, demographic information, and hypotheses testing respectively. The survey was conducted to 400 Thai’s game streaming viewers who have previously watched MOBA game streaming. The research study uses non-probability sampling techniques consisted of Convenience Sampling (Using Google Form) and Snowball Sampling for collecting data. The finding of the study show that there are four variables that significantly influenced on watching intention. These variables are sex appeal, humor appeal, interactivity, and the skills of the players.
This research is divided into six parts. Firstly, the introduction, that explains what the background of this research is, the problem statement in this proposal is, what research objectives are. Secondly, it presents a literature review.... more
This research is divided into six parts. Firstly, the introduction, that explains what the background of this research is, the problem statement in this proposal is, what research objectives are. Secondly, it presents a literature review. It divided into three sections, which are the theory that related to this research, a variable that used in this research, and a previous study. Thirdly, this part describes the research framework, which applied from previous studies and hypotheses construct from the conceptual framework. Forth section is a description of the research method. The fifth section has presented the result of this research. All of the data is measured by the SPSS program (Statistical Package for Social Science) to determine the influence of word of mouth (WOM) concerning service quality. The last part is a conclusion that explains the summary of findings, recommendations, and further study. This research aims to know about how the firm receives positive word of mouth by...
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The purpose of this study is to examine how Integrated Marketing Communications or IMC is put into practice by the management of food trucks in Bangkok area. In this study, data was collected from interviews with ten respondents who are... more
The purpose of this study is to examine how Integrated Marketing Communications or IMC is put into practice by the management of food trucks in Bangkok area. In this study, data was collected from interviews with ten respondents who are the managers of five food trucks in Bangkok. Contextual observations were also made on the site of the food truck and on other communication channels. Data was analyzed by content analysis and categorized into themes corresponding to each of the five key features of IMC. The insights gained from this study shows that IMC as adopted by the managements of food trucks has the five key features of IMC .The findings can help the management of the food truck business or new entrepreneurs in effectively applying IMC in their business practices.
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It has been well-known that the chance of successfully delivering a software project within an allocated time and budget is very low. Most of the researches in this area have concluded that “user's requirements” of the systems is one... more
It has been well-known that the chance of successfully delivering a software project within an allocated time and budget is very low. Most of the researches in this area have concluded that “user's requirements” of the systems is one of the most difficult risks to deal with in this case. Interestingly, until today, regardless of amount of effort put into this area, the possibility of project failure is still very high. The issue with requirement can be significantly increased when developing an artificial intelligence (AI) system, where one would like the systems to autonomously behave. This is because we are not only dealing with user's requirements, but we must also be able to deal with “system's behavior” that, in many cases, do not even exist during software development. This chapter discusses a preliminary work on a framework for risk management for AI systems development projects. The goal of this framework is to help project management in minimizing risk that can ...
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This study examines the relationships between the six factors (food quality, service quality, physical environment quality, perceived value, satisfaction, and behavioral intention) in fast-casual restaurants. Nowadays, restaurants need to... more
This study examines the relationships between the six factors (food quality, service quality, physical environment quality, perceived value, satisfaction, and behavioral intention) in fast-casual restaurants. Nowadays, restaurants need to understand and give importance to the factors that influence consumers and create impressive experiences for them. The entrepreneurs, academics, and restaurant managers should pay more attention to the quality and the value factors that consumers receive. In this study, the researchers aim to analyze the factors that affect the satisfaction and intention of the consumers, to explain the differences in the restaurant industry in the form of fast-casual restaurants, and explore the role of consumer value awareness affecting customer satisfaction. This study uses the survey results from consumers living in Bangkok, Thailand, which contains 400 people as a sample size through the questionnaire. The data analysis was used descriptive statistics such as ...
This study proposed to determine factors influencing intention to use social media (Facebook) for travel decisions. The objectives of this study were: 1). to recognize the elements that were influencing the Facebook users’ intention to... more
This study proposed to determine factors influencing intention to use social media (Facebook) for travel decisions. The objectives of this study were: 1). to recognize the elements that were influencing the Facebook users’ intention to use Facebook for deciding on traveling and 2). To study the effectiveness of social media (Facebook) as a promoting tool on travel intention. The questionnaire was distributed to 400 samples of those who used Facebook for travel decision-making. The study used quantitative research to applied Cronbach’s Alpha, Descriptive and Inferential Statistics to evaluate the reliability of the questionnaire, analyze demographic information, and testing the hypotheses. The study results were 1). Four main factors influencing intention to use social media (Facebook) for travel decisions, such as perceived trust, perceived enjoyment, perceived usefulness, and social capital. 2). some of the travel agencies advertise their products or services through the Facebook p...
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The continuous development of the Internet has facilitated businesses to enter into online web services. How businesses can utilize this growing business opportunity and can survive stiff competition is one of the important factors to be... more
The continuous development of the Internet has facilitated businesses to enter into online web services. How businesses can utilize this growing business opportunity and can survive stiff competition is one of the important factors to be considered. Based on E-service quality dimensions, this study attempted to explore and examine the type of different services preferred by consumers of Agoda, a well-known online travel agency, it also further examined the relationship between customer satisfaction and loyalty. Based on the results, it could be observed that perceptions of service quality differed significantly on some demographic variables; e service quality dimensions had influence on customer satisfaction and customer loyalty; customer satisfaction and customer loyalty were positively related; and e-service quality was a significant predictor of customer satisfaction and customer loyalty. The empirical results about e-service quality dimensions were obtained for the online travel...
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Organization Development is an imperative process for the growth of organizations. The underlying process of the OD framework, its tools and techniques are intentionally implemented for planned change towards its view of an... more
Organization Development is an imperative process for the growth of organizations. The underlying process of the OD framework, its tools and techniques are intentionally implemented for planned change towards its view of an organization’s preferred direction and vision. This article presents an important process in planned change, that is, the processing of information. Convergent thinking and divergent thinking are alternative approaches to processing information. The paper presents the design of a new OD technology called “creativity dialog map”. The new design CDialogMap2 is a version derived from the feedback from workshops conducted by the author in his classes.
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In Thailand, the higher education institute both public and private required many marketing activities to attracting students because of globalization and demographic transitions. The main target of the marketplace is the Higher School... more
In Thailand, the higher education institute both public and private required many marketing activities to attracting students because of globalization and demographic transitions. The main target of the marketplace is the Higher School Students especially for the International study programs at Grade 11 and 12. The purpose of this study is to identify the factors affecting Thai international high school student’s (G.11 and G.12) in the central Bangkok area choice of university in Thailand and to develop a richer understanding of each determinant factors. The researcher collected the sample size of 179 respondents, from a combined population of 300 Ekamai and Trinity International School, through survey questionnaires using convenience sampling and snowball sampling methods. The analysis was then conducted using multiple linear regression to test hypotheses to determine whether each independent variable has a statistical influence on choice of university. Major findings from th...
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Currently, In advanced car insurance market almost reach full penetration ratios but an emerging market like the Asia market still has the potential to grow. Thailand has continued the growth of car insurance. Thailand is the... more
Currently, In advanced car insurance market almost reach full penetration ratios but an emerging market like the Asia market still has the potential to grow. Thailand has continued the growth of car insurance. Thailand is the second-largest car insurance market in ASEAN and has a lot of opportunities to grow. Therefore, the purposes of this study are to analyzes and identify the factors influencing consumer purchasing decisions regarding used car insurance in the Bangkok area. The target populations are people who live or work in Bangkok, Thailand. The variables include in the conceptual framework were consumer purchasing decision (dependent variable) and price, brand name, brand image (independent variable) The data were collected by applying non-probability sampling consist of convenience sampling and snowball sampling with 400 respondents via an online questionnaire survey. Multiple linear regressions were applied to find the influence of independent variables on the dependent va...
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Purpose: This study attempts to analyze the intention to comply Thailand PDPA via social media. Design/Methodology/Approach: The proposed model includes seven constructs, perceived ease of use, perceived usefulness, trust to e-Services of... more
Purpose: This study attempts to analyze the intention to comply Thailand PDPA via social media. Design/Methodology/Approach: The proposed model includes seven constructs, perceived ease of use, perceived usefulness, trust to e-Services of private universities, attitude toward behavior, social media usage, permission-based acceptance, and intention to comply. The sample (n = 425) was collected from online questionnaires by using simple random sampling and stratified random sampling in probability sampling. In this research, a questionnaire contains 40 sub-items. Then, SEM is used as a research technique to analyze data. Findings: Seven factors have directly influence users’ intention to comply with Thailand PDPA within e-Services in private universities towards social media platforms. Perceived usefulness, permission-based acceptance, attitude toward behavior, trust in e-Services, social media usage, and perceived ease of use have a direct positive effect on the intention to comply w...
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Purpose – The purpose of this study is to determine the factors influencing teenager’s perception and behavior towards food quality, service quality, and physical environment quality at drive-thru fast-food restaurants in Bangkok. 42... more
Purpose – The purpose of this study is to determine the factors influencing teenager’s perception and behavior towards food quality, service quality, and physical environment quality at drive-thru fast-food restaurants in Bangkok. 42 percent of the respondents were male while 58 percent were female. Of those respondents living in Bangkok, 47.2 percent were 13-18 years old and 52.8 percent were 19-25 years old. The results of this study can be beneficial to those wanting to improve their businesses within the food industry. Design/Methodology/Approach – Online questionnaires were used as a convenient method to collect data from a sample of 400 people. The data was analyzed using Cronbach’s Alpha, descriptive frequency, and multiple linear regressions, where information from the questionnaire was also used to analyze the demographic distribution. Hypotheses testing was also conducted. Findings – Food quality, service quality as well as physical environment quality all play a part in d...
This action research has three objectives, comprising 1) To diagnose the current acceptance level of users on the core banking system, 2) To implement Organization Development Intervention (ODI), and 3) To examine the impact of pre-ODI... more
This action research has three objectives, comprising 1) To diagnose the current acceptance level of users on the core banking system, 2) To implement Organization Development Intervention (ODI), and 3) To examine the impact of pre-ODI and post-ODI in perceived usefulness, perceived ease of use, attitude toward the use, and behavioral intention to use. The research site is MMM Microfinance Company Ltd, Myanmar, involving three groups of participants, which are loan officers, accounting, and IT departments, totaling 30 people. This experimental research employs structured questionnaires and semi-structured interviews for data collection, comprising two phases: pre-ODI and post-ODI Data analysis and treatments include the Pair sample T-test and Pearson Correlation test and the contents analysis of the interview’s passages translated from Myanmar to the English language for coding. The key findings show a significant difference between the pre-ODI and the post-ODI for perceived usefuln...
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This study is proposed to determine the factors that affecting the use intention of mobile banking in Bangkok, Thailand. The objective of this study is to define what factors affect use intention of mobile banking (K-Plus) and analyze... more
This study is proposed to determine the factors that affecting the use intention of mobile banking in Bangkok, Thailand. The objective of this study is to define what factors affect use intention of mobile banking (K-Plus) and analyze consumer’ behavior intention uses mobile banking (K-Plus). This study used quantitative research methodology and applied Cronbach’s Alpha, Descriptive, and Inferential Statistics to evaluate the reliability of the questionnaire, analyze demographic information and testing the hypotheses. The questionnaire survey was conduct of 400 respondents who living in Bangkok, Thailand and using K-Plus mobile banking application. The study result was two independent variables that influence the using intention toward K-Plus mobile banking application which are relative advantage and social influence.
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The research expects to investigate factors impact customer’s intention to use mobile payment service. The data were collected from 411 participants who live in Bangkok and have experiences in using mobile payment service and street food.... more
The research expects to investigate factors impact customer’s intention to use mobile payment service. The data were collected from 411 participants who live in Bangkok and have experiences in using mobile payment service and street food. The reliability test was conducted to validate the internal consistency of the questionnaire. To test hypotheses, MLR and SLR analyses were performed to test for their significant of those variables. The result demonstrated that a behavioral to adopt mobile payment service at street food vending of consumers in Bangkok was discovered by four variables named compatibility, subjective norm, perceived trust, and perceived usefulness. Whereas, other two factors known as perceived ease of use and perceived risk were found non-significant on intention to adopt mobile payment service. There have been no studies performed which reported an intention to adopt mobile payment services by specific to the street food sector, thus the results would be beneficial for mobile payment parties such as financial institutions, service providers to understand their consumer’s behavior.
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This paper summarizes and compares different fuzzy relational products. First, the classical circle product is discussed. Then, another set of classical products, triangle subproduct, triangle superproduct, and square product are... more
This paper summarizes and compares different fuzzy relational products. First, the classical circle product is discussed. Then, another set of classical products, triangle subproduct, triangle superproduct, and square product are revisited for both harsh and soft versions. Afterward, two new fuzzy relational products developed by the authors, namely similarity product and star product are described. These new products have been developed from practical viewpoints of certain applications for which the semantics of the classical products has proven inadequate. The products' definitions and semantics are given, and compared with those of the classical ones where appropriate.
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... Chompu Nuangjamnong and Kitikorn Dowpiset Department of Computer Information Management and Information Technology Saint John's University Bangkok ... Stanislaw Paul Maj and David Veal School of Computer and Security... more
... Chompu Nuangjamnong and Kitikorn Dowpiset Department of Computer Information Management and Information Technology Saint John's University Bangkok ... Stanislaw Paul Maj and David Veal School of Computer and Security Science Edith Cowan University Perth ...
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This paper describes a new fuzzy relational product that can be applied to two fuzzy relations to produce a new fuzzy relation, which contains the degree of similarity between its elements. These degree of similarity are determined... more
This paper describes a new fuzzy relational product that can be applied to two fuzzy relations to produce a new fuzzy relation, which contains the degree of similarity between its elements. These degree of similarity are determined according to the relationships ...