Morteza Maleki Minbashrazgah

Workplace deviance is one of the undesirable behaviors which are responded by employees due to abusive supervision in the workplace. Abusive supervision is one of the crucial topics in the knowledge of the body of management literature. The employees display aggression and retaliation behavior against supervisor interpersonal mistreatment, and ultimately employees engage with deviant behavior. Psychological capital and Islamic work ethic reduces the effect of workplace deviance in the presence of abusive supervision. The purpose of this study was to investigate the Moderating Role of Islamic Work Ethics and Psychological Capital on the Impact of Abusive Supervision on Deviant Behaviors. The present study was conducted with the purpose of applied and descriptive-correlation method. The statistical population of the study was all employees of public organizations in Semnan province. Samples were selected through simple random sampling, which 218 people was determined according to the ...

<strong>Objective</strong> <br />Marketing capacity is the mechanism that empowers a firm to implement its strategies in a competitive environment. With this approach, firms can show their customer-oriented culture to the market to link not only their physical resources but their strategic and intellectual assets, using innovative ideas for valuable goods and services, and meeting customer needs. Value creation in marketing is an issue that has always been considered by researchers; however, in previous studies, the role of innovative attitude in creating value for marketing capacity has not been studied. Therefore, this study aims to respond to two basic questions while filling the existing research gap: (1) Can marketing capabilities with an innovative approach be able to value the customer? (2) How does the interaction of marketing capacity and innovative attitudes relate to value creation? <br />  <br /><strong>Methodology</strong> <br />Modeling and developing hypotheses was sought from library studies and interviewing a statistical population composed of experts in international transport industry and structural equation modeling techniques were used to validate the model and test the hypotheses. Simple random sampling was used to collect data. <br />  <br /><strong>Findings</strong> <br />The results of this study showed that firms used entrepreneurial orientation and marketing orientation to create their customers' perceived value in using their marketing capabilities. The findings also showed that entrepreneurial, market-oriented and innovative firms provide better customer satisfaction compared to their competitors. The value creation of the entrepreneurial-orientation approach is more affected by organizational innovation than the procedural innovation, and of course this analysis is in line with empirical expectations. It is because organizational innovation develops entrepreneurial enterprise innovation both inside and outside the organization and creates a vast network of working relationships. In t [...]

By the emerge of competitive markets and continuous changes, organizations have found that they are not faced with growing economy and markets, so each customer has its own special value. Therefore, they are trying to maintain and increase customer loyalty to increase their competitive advantages. In this regard, the present study aims to identify and prioritize key customers from about 37,187 customers in Internet segment in Telecom Qom province. The process is performed after determining RFM (Regency, Frequency, and Monitory) and the weight of each of these parameters was defined based on analytic hierarchy process and clients were based on a two-step clustering. The results of the analysis of characteristics of customers in 4 major portion of the clusters shows that cluster number 2 with the least number of customers and the most life time value has been known as key customers, and then its prioritization has been conducted. In the end of the research, some suggestions were prese...

هدف پژوهش حاضر، بررسی ذهنیت‌ها و عقیده‎های کارآفرینان نسبت به قلمرو عناصر اکوسیستم بازاریابی بین‎المللی است. پژوهش حاضر از نوع آمیخته ـ اکتشافی است که با استفاده از روش‌شناسی کیو انجام شده است. این پژوهش با مشارکت 8 تن از استادان آشنا به موضوع تحقیق و همچنین مدیران شرکت‎های کوچک و متوسط تهران که سابقۀ فعالیت در بازارهای بین‎المللی را داشتند، انجام گرفته است. فضای گفتمان پژوهش حاضر از منابع گوناگونی جمع‎آوری شد و پس از ارزیابی و جمع‎بندی فضای گفتمان، از میان 74 عبارت کیو، در نهایت 43 عبارت برای نمونه انتخاب شد. در ادامه، پس از جمع‌آوری اطلاعات حاصل از مرتب‌سازی کیو، این اطلاعات با روش تحلیل عاملی کیو تحلیل شدند. تحلیل توزیع نشان داد که می‌توان دو الگوی ذهنی متمایز را میان مشارکت‎کنندگان تحقیق دربارۀ قلمرو عناصر اکوسیستم بازاریابی بین‎المللی شناسایی کرد که در مجموع حدود 388/68 درصد از واریانس کل را تبیین کردند. این دو الگوی ذهنی به‎ترتیب «دولت و فرهنگ» و «سرمایه و زیرساخت‎ها» نام‎گذاری شدند

The present study aimed to prioritize indicators of macro-environmental factors in entry of Semnan plaster plants into the markets of Iran’s neighboring countries. This study was an applied research. The statistical pollution included business unit managers and employees of Semnan plaster plants. The sample consisted of 30 people based on the purposive sampling. Data were collected by a questionnaire and analyzed using Expert Choice Software. The results showed that the macropolitical factors (weight = 0.496), economic (weight = 0.287) and cultural (weight = 0.217) have the highest importance, respectively. In addition, sub-criteria were prioritized based on high tariff and nontariff barriers, political instability in foreign markets, exchange rate fluctuations, strict laws on foreign markets, unfamiliarity with foreign business, deteriorating economic conditions outside the country, differences in dialect, and cultural and social characteristics.

With the increasing significance of startups recently, practitioners and academicians have considered the growth hacking strategies by which these firms obtain competitive performance gains and bring into the world economy. So far, studies have mostly focused on the technical dimensions of these companies, while the business promotions they require and how they should be leveraged strategically have remained neglected. Thus, the current study attempts to present a qualitative study that could be helpful for explaining growth hacking strategies. We employed a multiple case study approach in this paper and investigated the growth strategies of 13 Iranian startups via semi-structured interviews with their founders. The deductive analyses with above 90% inter-rater reliability of the coders concluded in five groups of growth hacking strategies along the growth hacking funnel of acquisition, activation, revenue, retention, and referral. This study developed a deeper understanding of the ...

PurposeThe concept of employee-based brand equity (EBBE) has been the center of scholars' attention in the field of marketing and brand management. The brand is one of the most valuable intangible assets of any organization. This research is a novel step in examining the brand-specific transactional leadership role in implementing the new approach of brand-building behaviors (BBBs) and EBBE.Design/methodology/approachThe statistical population of the current study is employees of five major insurance companies in Semnan city of Iran. Using the classified random sampling method, 136 employees of these insurance firms were chosen. Likert-based questionnaires were used to collect data. Structural equation modeling (SEM) was used to analyze research data.FindingsFindings show that brand-specific transactional leadership affects participation and retention positively and significantly. Also, the variables of participation, in-role brand-building behavior (IRBBB) and retention, have a...

PurposeWith the exponential growth of problems linked to the natural environment, healthcare facilities are increasingly faced with ecological challenges in their operations. In this regard, they progressively need to improve their environmental performance like other industries in recent years. Applying the natural-resource-based view (NRBV) and dynamic capabilities literature, the purpose of this paper is to investigate this eco-capability which fully leverages human, relationship, and technology resources.Design/methodology/approachApplying the NRBV and dynamic capabilities literature, this paper investigates this eco-capability which fully leverages human, relationship, and technology resources. Using survey data from staffs across 15 hospitals in north of Iran, researchers estimated a latent moderated structural model that provides support for these three resource components.FindingsResults obtained from structural equation analysis revealed that human, technology, and relation...

Purpose Developing green consumption, organic and green meat and poultry consumption have been increased recently. The purpose of this paper is to investigate the effect of food’s sensory characteristics (e.g. organic food beliefs) and non-food factors (e.g. price transparency) on consumers’ green purchase behavior. So, according to the moderating role of price transparency, affecting factors on green chicken purchase intention and behavior are examined. Design/methodology/approach Evaluating the model, the authors used measures from previous research. The authors distributed questionnaire in four chain stores in four different geographical regions in Tehran. The structural model and relations were examined by using Smart PLS 2.0 software to simultaneously estimate the measurement and structural models. Findings Structural equation analysis revealed that level of trust, consumer’s organic food beliefs and perceived environmental responsibility have positive impact on green purchase ...

هدف: برخورداری کارکنان دانشگاه سمنان از مفهوم سرمایۀ روان‌شناختی مثبت موجب می‌شود تا علاوه بر مقابلۀ بهتر در برابر موقعیتهای استرس‌زا و ضربه‌های روحی و روانی وارده بر دانشگاه، کمتر دچار تنش شوند؛ لذا این‌گونه کارکنان دارای سلامت روان‌شناختی بالاتری نیز می‌باشند. هدف این مطالعه، بررسی تأثیر ترومای سازمانی بر بدبینی سازمانی با نقش تعدیلگری سرمایۀ روان‌شناختی بود. روش: این مطالعه از نوع پیمایشی- مقطعی بود. جامعۀ آماری پژوهش، کلیۀ کارکنان دانشگاه سمنان بود. با توجه به جدول کرجسی- مورگان نمونه‌ای به تعداد 213 نفر به روش نمونه‌گیری تصادفی ساده انتخاب شد. ابزار اصلی گردآوری داده‌ها سه پرسشنامۀ استاندارد ترومای سازمانی؛ بدبینی سازمانی و سرمایۀ روان‌شناختی بود که پایایی آنها به ترتیب با محاسبۀ آلفای کرونباخ 89/0، 85/0 و 92/0 تأیید شده بود. برای تجزیه و تحلیل داده‌ها از مدل‌سازی معادلات ساختاری از نرم‌افزار  اسمارت پی.ال.اس استفاده شد. یافته‌ها: ترومای سازمانی تأثیر مثبت و معناداری بر بدبینی سازمانی دارد(ضریب بتا: 403/0، تی=249/5). همچنین سرمایۀ روان‌شناختی رابطۀ بین ترومای سازمانی و بدبینی س...