A.S.M. Saifur Rahman

The study intends to contribute to a more serious understanding of consumer acceptance of product placement and its influence on purchase intention of consumers. 168 respondents from different cities of Bangladesh participated in the study. The methodology of the study designed using the true experimental method. Collected data has been analyzed via SPSS windows software version 24. This study is guided by the Theory of Reasoned Action, which recommends that individual consumers' behavior is guided by their purchase intention. the consumer awareness of product placement does not influence the consumer attitude toward product placement significantly. It may have its impact on consumer behavior but it's not a major influence. The study also suggests that consumer attitude toward product placement is the most influential variable than the consumer attitude in shaping consumer purchase decision and product placement may not have a huge impact on consumer purchase decision. Abstract-The study intends to contribute to a more serious understanding of consumer acceptance of product placement and its influence on purchase intention of consumers. 168 respondents from different cities of Bangladesh participated in the study. The methodology of the study designed using the true experimental method. Collected data has been analyzed via SPSS windows software version 24. This study is guided by the Theory of Reasoned Action, which recommends that individual consumers' behavior is guided by their purchase intention. the consumer awareness of product placement does not influence the consumer attitude toward product placement significantly. It may have its impact on consumer behavior but it's not a major influence. The study also suggests that consumer attitude toward product placement is the most influential variable than the consumer attitude in shaping consumer purchase decision and product placement may not have a huge impact on consumer purchase decision. Some recommendations are provided to the marketers and researchers to improve the placement efficiency.

This study aims at looking into consumer perception towards green values created by the green marketing efforts by the promoters and its impact on their purchasing behavior of eco-friendly sustainable products. This study also highlights the resolution of the efforts set by marketers in promoting green brand awareness in the consumer's mind relative to the non-green products. It further highlights the consumer perception and the impact of green marketing communication to see how consumers are influenced to opt for green products. The study includes the result of a consumer product and green marketing survey using a questionnaire devised by the authors on the basis of several types of research carried in the field. This study holds that despite there is a lot of scope in Bangladeshi market for green products to be utilized more within consumer groups that have pro-environmental preferences, green product marketing communication isn't revealing enough to consumers. The study urges that the greater use of marketing and brands to promote and sell products that are environmentally favorable and function effectively. Abstract-This study aims at looking into consumer perception towards green values created by the green marketing efforts by the promoters and its impact on their purchasing behavior of eco-friendly sustainable products. This study also highlights the resolution of the efforts set by marketers in promoting green brand awareness in the consumer's mind relative to the non-green products. It further highlights the consumer perception and the impact of green marketing communication to see how consumers are influenced to opt for green products. The study includes the result of a consumer product and green marketing survey using a questionnaire devised by the authors on the basis of several types of research carried in the field. This study holds that despite there is a lot of scope in Bangladeshi market for green products to be utilized more within consumer groups that have pro-environmental preferences, green product marketing communication isn't revealing enough to consumers. The study urges that the greater use of marketing and brands to promote and sell products that are environmentally favorable and function effectively.

This study aims at looking into consumer perception towards green values created by the green marketing efforts by the promoters and its impact on their purchasing behavior of eco-friendly sustainable products. This study also highlights the resolution of the efforts set by marketers in promoting green brand awareness in the consumer's mind relative to the non-green products. It further highlights the consumer perception and the impact of green marketing communication to see how consumers are influenced to opt for green products. The study includes the result of a consumer product and green marketing survey using a questionnaire devised by the authors on the basis of several types of research carried in the field. This study holds that despite there is a lot of scope in Bangladeshi market for green products to be utilized more within consumer groups that have pro-environmental preferences, green product marketing communication isn't revealing enough to consumers. The study urges that the greater use of marketing and brands to promote and sell products that are environmentally favorable and function effectively. Abstract-This study aims at looking into consumer perception towards green values created by the green marketing efforts by the promoters and its impact on their purchasing behavior of eco-friendly sustainable products. This study also highlights the resolution of the efforts set by marketers in promoting green brand awareness in the consumer's mind relative to the non-green products. It further highlights the consumer perception and the impact of green marketing communication to see how consumers are influenced to opt for green products. The study includes the result of a consumer product and green marketing survey using a questionnaire devised by the authors on the basis of several types of research carried in the field. This study holds that despite there is a lot of scope in Bangladeshi market for green products to be utilized more within consumer groups that have pro-environmental preferences, green product marketing communication isn't revealing enough to consumers. The study urges that the greater use of marketing and brands to promote and sell products that are environmentally favorable and function effectively.

This study aims at looking into consumer perception towards green values created by the green marketing efforts by the promoters and its impact on their purchasing behavior of eco-friendly sustainable products. This study also highlights the resolution of the efforts set by marketers in promoting green brand awareness in the consumer's mind relative to the non-green products. It further highlights the consumer perception and the impact of green marketing communication to see how consumers are influenced to opt for green products. The study includes the result of a consumer product and green marketing survey using a questionnaire devised by the authors on the basis of several types of research carried in the field. This study holds that despite there is a lot of scope in Bangladeshi market for green products to be utilized more within consumer groups that have pro-environmental preferences, green product marketing communication isn't revealing enough to consumers. The study urges that the greater use of marketing and brands to promote and sell products that are environmentally favorable and function effectively.

This study aims at looking into consumer perception towards green values created by the green marketing efforts by the promoters and its impact on their purchasing behavior of eco-friendly sustainable products. This study also highlights the resolution of the efforts set by marketers in promoting green brand awareness in the consumer's mind relative to the non-green products. It further highlights the consumer perception and the impact of green marketing communication to see how consumers are influenced to opt for green products. The study includes the result of a consumer product and green marketing survey using a questionnaire devised by the authors on the basis of several types of research carried in the field. This study holds that despite there is a lot of scope in Bangladeshi market for green products to be utilized more within consumer groups that have pro-environmental preferences, green product marketing communication isn't revealing enough to consumers. The study urges that the greater use of marketing and brands to promote and sell products that are environmentally favorable and function effectively. Abstract-This study aims at looking into consumer perception towards green values created by the green marketing efforts by the promoters and its impact on their purchasing behavior of eco-friendly sustainable products. This study also highlights the resolution of the efforts set by marketers in promoting green brand awareness in the consumer's mind relative to the non-green products. It further highlights the consumer perception and the impact of green marketing communication to see how consumers are influenced to opt for green products. The study includes the result of a consumer product and green marketing survey using a questionnaire devised by the authors on the basis of several types of research carried in the field. This study holds that despite there is a lot of scope in Bangladeshi market for green products to be utilized more within consumer groups that have pro-environmental preferences, green product marketing communication isn't revealing enough to consumers. The study urges that the greater use of marketing and brands to promote and sell products that are environmentally favorable and function effectively.