shadab ahamad

To be competitive in today's market, the IT industry faces many challenges in the development and maintenance of enterprise information systems. Engineering these largescaled systems efficiently requires making decisions about a number of issues. In addition, customers expectations imply continuous software delivery in predictable quality. The operation such systems demands for transparency of the software in regard to lifecycle, change and incident management as well as cost efficiency. Addressing these challenges, we learned how to benefit from traditional industries. Contrary to the fact that the IT business calls itself gladly an industry, the industrialization of software engineering in most cases moves on a rather modest level. Industrialization means not only to build a solution or product on top of managed and well-defined processes, but also to have access to structured information about the current conditions of manufacturing at any time. Comparably with test series and assembly lines of the automobile industry, each individual component and each step from the beginning of manufacturing up to the final product should be equipped with measuring points for quality and progress. Even one step further the product itself, after it has left the factory, should be able to continuously provide analytic data for diagnostic reasons. Information is automatically collected and builds the basic essentials for process control, optimization and continuous improvement of the software engineering process. This presentation shows by means of a practical experience report how AdNovum managed to build its software engineering based on a well-balanced system of processes, continuous measurement and control — as well as a healthy portion of pragmatism. We implemented an efficient and predictable software delivery pipeline based on five cornerstones that enables us to ship more than 1500 customer deliveries per year.

Distributed on-line transaction processing (OLTP) technology can be applied to distributed mass storage systems as the mechanism for managing the consistency of distributed metadata. OLTP concepts are familiar to many industries, such as banking and financial services, but are less well known and understood in others, such as scientific and technical computing. However, as mass storage systems and other products are designed using distributed processing and data-management strategies for performance, scalability, and/or availability reasons, distributed OLTP technology can be applied to solve the inherent challenges raised by such environments. This paper briefly discusses the general benefits in using distributed transaction processing products. Design and implementation experiences using the Encina OLTP product from Transarc in the high performance storage system are presented in more detail as a case study for how this technology can be applied to mass storage systems designed for distributed environments

Marketing promotions with public issue dimensions are becoming mainstream as practitioners respond to higher consumer expectations of corporate social responsibility. However, when consumers decide to buy a product or service, they usually consider service quality and perceived risk about the product or service. The general consensus of most research is that customer-perceived value determines customer loyalty. Does social marketing influence customer-perceived value by service quality or perceived risk? Somewhat surprisingly, little evidence exists that directly addresses this issue. This study elucidates how public-issue-promoted and revenue-related social marketing, service quality, and perceived risk are related, and explores the influence of service quality and perceived risk on customer-perceived value. The results indicate that public-issue-promoted social marketing makes a great impact on customer-perceived value in two ways: It affects customer-perceived value by increasing perceived service quality and by decreasing perceived risk. Discussion of the findings leads to some suggestions for improvements for the banking industry.