Dr. Shahid Yaqub

Blockchain technology has significant potential for improving the environmental performance of businesses and supply chains. One of the key benefits of blockchain is its ability to provide greater transparency and traceability in supply chains. This can enable companies to better monitor and manage their environmental impacts, such as carbon emissions and waste production, throughout their supply chain. Therefore, the purpose of this study was to investigate the use of blockchain technology in improving supply chain alignment (SCA), supply chain agility (SCAG), and supply chain performance (SCP), and their influence on the environmental performance (EP) of firms. Additionally, the study aimed to identify the moderating effect of innovative climate (IC) on the relationship between SCA, SCAG, SCP, and EP. The researchers employed a quantitative research paradigm and collected data through a survey questionnaire. The sample was collected using the probability cluster sampling method and consisted of 350 personnel in executive and middle management positions. The results indicated that SCA, SCAG, and SCP positively impact the EP of businesses, and this relationship is moderated by IC. The study's findings have several theoretical and practical implications, including the potential for blockchain technology to improve supply chain sustainability and the importance of fostering an innovative climate to enhance the positive effects of SCA, SCAG, and SCP on EP.

This research studied the importance of brand love, its antecedents and consequences in the context of Smartphone industry; and examined the effects of each dimension of consumer characteristics, brand relationship attributes, and brand experience on brand love. The study also investigated the moderating role of self-esteem between brand love and brand loyalty relationship. The data was collected from the 351 students (users of Smartphone) from four universities of Islamabad, Lahore and Bahawalpur, through simple random sampling. Hypotheses were tested by using regression analysis. The result of the study indicated that each dimension of consumer characteristics, brand relationship attributes and brand experience positively and significantly affected brand love. The findings of this study revealed that brand relationship attributes, brand identity, brand image and brand experience contributed in generating brand love and brand loyalty. The study also found that consumer characterise...

The use of plastic bags has long been a global concern due to its hazardous contributions to the environment. Firms, governments, and special interest groups (like Greenpeace) have always earnestly ventured, through their individual or collaborative initiatives, strategies and/or (demarketing) campaigns, to discourage the use of plastic bags to ensure a healthy and sustainable planet. However, such initiatives are least likely to produce desired results if the most important stakeholder i.e., consumers do not perceive greater value from such a reduction in usage of plastic bags. Considering the same an important precondition for building positive intentions and consequent behaviors to reduce plastic bag usage and a complementor of demarketing efforts of the stakeholders, the primary purpose of this study has been to investigate the role of consumers’ green orientation, environmental knowledge, and perceived instrumentality of demarketing efforts in enhancing the perceived value of p...

Research on customer switch back intention in the telecommunication sector provides insights into customer behaviour, identifies key drivers, assesses satisfaction levels, evaluates competitors, enhances customer retention strategies, and enables predictive analytics. Such research is crucial for telecommunication companies to understand their customers better, improve their offerings, and effectively retain customers in a highly competitive market. Therefore, this study aims to investigate the impact of post-purchase regret, relational bonds, and prior experience on switch back intentions among prepaid mobile subscribers. Additionally, it examines the moderating role of the worth of win-back offer on this relationship. The study employs Attribution Theory as a theoretical framework to develop and test the research model. Data were collected from 345 prepaid mobile subscribers, and the structural equation modelling technique was used for data analysis. Results indicate that post-pur...

Purpose: The purpose of this study is to investigate the impact of macroeconomic variables, Foreign Direct Investment and Trade Balance on the Economic Growth (GDP) on Pakistan economy by using the 25 years data from the time period 1990-2014. Methodology: For the empirical finding time series annually data are used to monitor by examination the stationarity of all dependent and independent variables. Unit root (ADF) test are used to check the stationarity of all the variables. Additionally The Johansen co-integrated test to check the long run relationship in the middle of the variables and to see the short run relationship VECM are used. All the variables are significant, and goodness of fit use regression the econometric model is analyses. Findings: The study found that there is significant impact of independent variables Foreign Direct Investment and Trade Balance on dependent variable GDP. And the signs of co-efficient shows, Trade Balance have negative relation with GDP while F...

The main objective of this study was to examine the previous and contemporary literature on customer profiles (customer relationship management domain), to identify the burning issues and limitations. Moreover, to suggest future direction for conducting the research in these areas. Literature review have been reviewed and analyzed by following the systematic review process. Selected studies were examined by thoroughly studies and evaluates the knowledge contained in the study, research approach and context of the study. Findings of the study comprise of theoretical, contextual and methodological gaps.

The rationale of the study is to observe the influence of corporate governance measures and leverage on the non-financial firms profitability. Panel econometric method ordinary least squares used to examine the impact of capital structure and corporate governance measures on the profitability of non-financial companies regularly traded on the Karachi Stock Exchange Pakistan for the period of 2008-2012. Empirical results for capital structure explored negative relation with return on assets. This inverse association between leverage and firm profitability shows that agency problem may lead the companies to use excessive than suitable levels of external debt in capital structure. Moreover, results for the ownership concentration and board size are statistically significant and directly related to firm profitability while, CEO duality is also significant but inversely associated to firm profitability. Possibly this may be the first research study on this issue by using the most recent ...

Job satisfaction has gathered a lot of attention throughout the world from scholars as well as researchers. This study aims to analyze the relationships among perceived social support, rewards, and job satisfaction. Additionally, moderating effect of school climate will be investigated between the relationships of perceived social support and rewards with job satisfaction, respectively. Data were collected from 200 teachers working in government schools of Bahawalpur District using self-administered questionnaires. This research is a quantitative and cross-sectional and it has adopted a convenience sampling technique. Statistical Package for Social Sciences and Partial Least Squares-Structured Equation Modelling have been used for data analysis to test the hypotheses. The results and findings of this study, indicate that a positive and significant relationship exists between perceived social support and job satisfaction. Also, the relationship between rewards and job satisfaction is positive and significant. However, no moderation of school climate is observed in both relationships of perceived social support and rewards with job satisfaction. This study provides implications and limitations of the study. Lastly, future research directions are given as well.

Environmental sustainability, air pollution and saving natural resources has become the priority of not only government but researchers, practitioners and consumers. The growth in the transport sector uplifts the consumers' living standards but at the same time, deteriorated the environment and polluted the air especially in developing countries like Pakistan. In this regard, the development of hybrid electric vehicles enables consumers to solve their travelling problems with minimum effect on the environment. For this purpose, it becomes essential to understand consumers' intentions regarding hybrid vehicles adoption in Pakistan. Keeping this in mind, an extended model was developed based on Hofstede's cultural value and theory of planned behavior. A total of 558 responses were used for data analysis through PLS-SEM. Results suggested that seven out of eight hypotheses are accepted, and one is rejected. The possible reasons and practical implications of the results are discussed. In the final, limitations and future directions of the research are discussed.

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Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Terms of use: Documents in EconStor may be saved and copied for your personal and scholarly purposes. You are not to copy documents for public or commercial purposes, to exhibit the documents publicly, to make them publicly available on the internet, or to distribute or otherwise use the documents in public.

This research work is a major contribution to the existing literature as it explores the impact of brand heritage on brand attachment and consumer repurchase intentions by investigating the Pakistani public perceptions towards Suzuki Motor Cars. This research paper signifies that relation among brand heritage, brand attachment and consumer repurchase intentions is aggravated by Consumer Nostalgia. In order to achieve this objective near about 225 questionnaires were released to the Suzuki car brand users. Results reveal that Brand heritage is believed to play an imperative role in establishing overall perceptions in Pakistani automobile Consumers. The researchers grounded the research on Social Identity theory and used AMOS.22, which is considered as the appropriate multivariate data analysis method. Conclusively the findings of the study may help to improve heritage brand promotions to reap more profits.

Corporate governance and management of working capital are seen as two main fields of corporate finance. The purpose of the research study is to examine the interrelationships between corporate governance, working capital management and performance of the firm. Design/Methodology/Approach: Sample consists of 140 non-financial firms listed on the Pakistan Stock Exchange from 2008 to 2015. Data has been analyzed by using structural equation model. Mediating effects of managing working capital have been tested by using the approach suggested by Preacher and Hayes (2008). Findings: The findings revealed that current ratio partially mediates the effect of size of the board and CEO role duality. For the other relationship the study found that board size affects firm performance positively whereas CEO duality and audit committee independence have negative impact on profitability of firms. For the relationship of working capital management on firm Performance, the study identified substantial negative and positive impacts on firm performance of the cash conversion period and current ratio, respectively. Implications/Originality/Value: The current study was based on least considered variables and the pioneer in testing the complex relationship through SEM-AMOS.

The objective of this research is to find the impact of supplier and customer involvement on new product development. This study aims to explore what factors affect supplier and customer involvement altogether and how such involvement affects new product performance. The study is about the empirical survey data from 190 questionnaires distributed in three private banks of Pakistan. The study found that modular design, product innovation, and internal coordination are positively correlated with the supplier and customer involvement. Such involvement and product innovation leads to better new product performance. The study is limited to the use of cross-sectional data The study not only provides new empirical evidence to support the importance of supply chain management in product development, but also extends existing literature to identify new contextual factors for such involvement.

Impulse buying or impulse purchase describes the behavior of buyers or shoppers who buy things from stores
that are not preplanned to buy. Instant purchased is named as impulse buying. This paper is an attempt to find
out what factors affect most on impulse buying behavior in Bahawalpur Division. Through this study impact of
variables is analyzed like Store Atmosphere, Point of Purchase Display, Promotional Activity, and Payment
Facility. This study is based on primary data collected from Bahawalpur with the help of structured questionnaire.
Data analysis has been done with the help of SPSS software, correlation and regression analysis. This study is
based on a Quantitative research. By analyzing all the data it is found that if store atmosphere is neat, point of
purchase display is attractive, promotional activities are influencing and payment facilities are provided then
these will promote more impulse buying.

Customer loyalty has gained foremost attention among the practitioners and the academic researchers because of its proximity to organizational growth, profit and survival. Based on existing literature, this study has highlighted a few critical issues related to the telecommunication sector in Pakistan such as the decline in subscriber growth, decrease in average revenue, and the increasing trend of users switching among the telecom operators. The objective of the present study is to analyze the impact of perceived service quality, price fairness; justice to service and relational bonds on customer loyalty with the mediating role of customer satisfaction .the framework of the present study is based on the expectancy confirmation model and the principles of reciprocity. Data for the current study was collected from 539 prepaid subscribers based in four major capital cities of Pakistan through questionnaires by adopting the proportionate stratified random sampling. The collected data was analyzed by using SPSS version 23 and the Smart PLS Structure Equation Modeling (PLS-SEM). Findings of the study revealed that perceived service quality and customer satisfaction are the main driving forces to customer loyalty. Moreover, customer satisfaction successfully mediates between exogenous and endogenous variables. The present study has also suggested some theoretical and practical contributions.

In this study, by means of instance succession exploration we observed impact of foreign direct investment,
exports and exchange rate on economy intensification of Pakistan. Information were collected from IMF ,World
Bank range figures since 1990 to 2010. We used four variables for this purpose like GDP; it is dependent
variable and independent variables similar to Foreign Direct Investment, export and Exchange Rate. By using
technique ofOLS and Unit Root Test, thepositive relationship sends abroad and foreign direct investment on
GDP. The study conduct aims to analyze benefit of FDI in Pakistan. The objective of FDI is to earn maximum
profit and show in form of administrative skills, superior knowledge, improved an employment opportunities,
add to in government returns and cause decrease unemployment of country. Remittance inflows in 2004-05
reach US$ 1524 million as maximum if compared last three year in country. This finds FDI in Pakistan more
appropriate areas are energy sector, IT and telecommunication, value additional material .Management of
Pakistan responsive to significance FDI and results show that is important effect of export and FDI on an
economy growth of Pakistan

Online purchasing is increasing because customers are shifting to digital wallets and digital money, as these services are provided by different microfinance and other commercial banking sectors, and different online brands are working in Pakistan to support environmental sustainability. The objective of this study was to demonstrate to what extent low distribution charges and low transit time is contributing to impulsive buying when customers can use digital money in Pakistan. The study was conducted using survey research. Importantly, 650 questionnaires were distributed to the respondents with a received response rate of 40%. The study found that digital money (e-wallet) is positively associated with impulsive buying. Moreover, the moderating role of distribution charges and low transit time has been significant in impulsive buying has been significant. This study concludes that low transit time and load distribution charges must be considered by online businesses and brands worki...

Cyber violence is emerging and critical for adolescents in Pakistan. The federal investigation agency in Pakistan is reporting thousands of cyber violence Crimes every year. The cases of cyber violence have a deep psychological impact on the victims. Therefore, the core objective of this study was to investigate the Impact of emerging determinants of cyber violence like negative emotions, information overload, and government policy on Cyber Violence behaviours among Adolescents. The study is based on primary data collected on the Likert scale and Partial Least Square (PLS) method was used for data analysis. The study concludes that adolescents in Pakistan are increasingly demonstrating cyber violence and in turn affecting their psychological state of affairs. This study enhances the literature on the significant role of government policy decrease cyber violence. Concerning cyber violence against adolescents, this study has significant practical implications critically important for ...

The aim of this research study was to explore the impact of transformational style of leadership on Innovative Behavior at organizational level and compare them based on gender, private and public organization. For the sample, 120 organizations (60 private and 60 public) and 240 managers were randomly selected for this research study. The transformational style of leadership was measured in this study through certain factors i.e., idealized influence intellectual and behavioral simulation, and idealized influence (attributed). There was no meaningful contrast with respect to gender, when the subjects were asked for their views about innovative behavior, instead both groups had shown similar point of view; as far as the public and private managerial perspectives were concerned, significant difference was observed. The policymakers should, it is recommended that, augment their efforts of hiring graduates who are capable enough.

In Pakistan, consumers’ brand loyalty is changing due to emergence of advanced and modern marketing strategies. Therefore, the bricks and clicks businesses are facing allot of challenges because of deviating consumer behaviors in showrooming and webrooming modes. This study aims to explore webrooming as an appropriate strategy for developing brand loyalty for bricks and clicks businesses in Pakistan. The target population of this study was the consumers who purchased different online brands in Pakistan. The data was collected on a five-point Likert scale questionnaire and analyzed through Smart PLS 3.0. This research concludes that bricks and clicks businesses can utilize webrooming to develop brand loyalty by modifying consumer behavior through Instagram marketing. This contribution to the body of literature is remarkable as this area of research was not considered by any earlier studies in consumer behavior domains. The academic and marketing implications of this study are appropr...

The Marketers and residents of tourist places are facing tourism promotion-related challenges. The trends of digital marketing are stimulating traditional marketers for tourism promotion. Recently, the trend of digital media influencers has been getting considerable attention among marketing academicians and practitioners. However, this study aims to determine the role of modern digital marketing tools for green tourism promotion of foreign tourism in Pakistan. Consequently, 450 questionnaires for data collection were distributed among foreign tourists visiting different tourist destinations. The Partial Least Square (PLS) software was used to analyze the data, and the threshold for significant variables was (P<0.05). The study points out the critical role of modern digital marketing tools, i.e. YouTube marketing and social media influencers, in promoting green tourism through tourism v-logging in Pakistan. The practical implications of this study would enhance the experiences of...

In a developing nation such as Pakistan, the textile sector is crucial for employment creation and poverty reduction. As a result of digitization, standard industrial operating processes have altered. The study, which is built on resource-based theory, seeks to determine how the digital supply chain (comprised of blockchain, the internet of things, and big data analytics) influences operational performance. In addition, the relationship between the innovative climate and the operational success of the digital supply chain has been analyzed. Data was collected from 270 respondents, i.e., 65 top level managers and 205 middle level managers. The results indicate that the digitization of the supply chain, which includes the application of big data analytics, the internet of things, and blockchain, greatly enhances operational performance. The innovation climate has not been proven to affect operational performance or digitalization. At the end theoretical and practical implication are h...

The study has investigated the relationship among positive deviance, psychological capital innovative climate and employee engagement. It has checked the moderation effect of organizational justice among the relationship between independent (positive deviance, psychological capital innovative climate) and dependent variable (employee engagement). Data was obtained from the 500 faculty members of Higher Education Institutes (HEIs) of Southern Punjab province of Pakistan. It has used explanatory quantitative research design. Convenience sampling was used to select the sample from target population. Data was collected using survey-based questionnaire method. A 5-point Likert-Scale survey was used to collect primary data, and 410 responses were found useable for this study. Data analysis was performed using smart PLS 3.0.0 and SPSS software. Results have proved that there is positive relationship among positive deviance, psychological capital, innovative climate and employee engagement....

The act of bullying in Higher Education Institutes HEI,s is considered a neglected topic. The objective of this study was to analyze the impact of employee voice, innovate climate, workplace bullying on turnover intentions. Organizational justice was deemed to be a mediator while organizational climate a moderator. Data was collected from the employees of top universities of southern Punjab with a usable sample size of 289 respondents, both male and female. An online questionnaire by adopting simple random sampling was developed in consultation with experts to cover the objectives of the study. The collected data was analyzed through SPSS and Smart PLS. The results attained from the study revealed workplace bullying and innovative climate as major driving forces of turn-over intention. Moreover, perceived organizational justice does not mediate the relationship between workplace bullying, innovative climate, employee voice and turn-over Intention. While organizational climate signif...

Food waste has attained considerable attention globally during the last decade, owing to its environmental and social impacts. Consumers’ low preference to purchase edible fruits and vegetables with unusual appearance, discoloration, etc., technically referred to as suboptimal food, significantly contributes to food waste. Consumers are more likely to reject suboptimal food while purchasing food, resulting in unnecessary food waste. However, consumers’ perceptions of whether or not to purchase suboptimal food are still unidentified. Therefore, the purpose of this research is to explore the factors influencing as motivators (reason for) and barriers (reason against) in explaining the consumers’ purchase intention toward suboptimal food using Behavioral Reasoning Theory (BRT). This study conducts a questionnaire survey from 650 consumers using a purposive sampling method. The Partial Least Square Structural Equation Modeling (PLS-SEM) is used to analyze the data. The findings support ...