- Department of Business Management, Persian Gulf University, Shahid Mahini Street, Bushehr, Iran
Zip code: 7516913798,
Tel: +98 773 122 2136 - +98 9125032329
- Corporate Social Responsibility, Environmental Sustainability, Advertising and Branding, Brand Management, Brand Image, Brand equity, and 7 moreBrand Loyalty, Brand awareness and brand image, Service Qulity and Customer Satisfaction in Banking Sector, Service Quality, Services' Marketing, Customer services quality, and Quality of Serviceedit
- Dr. Majid Esmaeilpour: He is Associate Professor of Marketing Management in Department of Business Management, Persia... moreDr. Majid Esmaeilpour: He is Associate Professor of Marketing Management in Department of Business Management, Persian Gulf University, Bushehr, Iran. He received degrees in PhD Marketing Management from the Tehran University, Iran. He is an author of several publications of international refereed journals. He is the member of editorial team of some reputable journals, internal and international conferences in Iran. He has publications in various international refereed journals. He has publications in four books in Iran. His research interests include Marketing Management, Industrial Marketing, Consumer behavior, Organizational buying behavior, Service Marketing and Advertising Management.edit
According to custom's statistics, in 2012, methanol products was the first product among the Islamic Republic of Iran's major non-oil export items of goods which Almost 4 percent of the country's exports of these goods has... more
According to custom's statistics, in 2012, methanol products was the first product among the Islamic Republic of Iran's major non-oil export items of goods which Almost 4 percent of the country's exports of these goods has been allocated to this product. However, petrochemical companies are faced with several barriers in methanol to export target markets. This study aims to identify and rank barriers to export methanol in petrochemical companies in Iran as well. This study is application with respect to purpose and descriptive–explorative regarding data collection. The study sample consisted of managers and experts in Iran's petrochemical companies. In this study, we used simple random sampling method and sample size is 192 individuals. Data were collected through questionnaires. Validity and reliability of questionnaire was reviewed from formal content validity method and Cronbach's alpha, respectively. Exploratory factor analysis was used and 7 factors were identified as barriers to the export of petrochemical companies’ methanol and the based on the contents of questions of each factor, a proper name was selected for them. These factors include infrastructure - financial elements, lack of competitive advantages, government, slow customer acquisition, trade uncertainty, trade restrictions and activities to promote sales. W. Kendall test was used to rank the factors. The results showed that the most important factor and the least important factors are government and infrastructure-financial, respectively.
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In order to have fundamental and transformational change, organizations need visionary leaders, so that they are able to implement and change with alteration in attitudes and beliefs of employees in the organization. In this study, we... more
In order to have fundamental and transformational change, organizations need visionary leaders, so that they are able to implement and change with alteration in attitudes and beliefs of employees in the organization. In this study, we have tried to evaluate the relationship between transformational leadership style and organizational culture change. The present research is applied regarding the aim, and in terms method of data collection is a descriptive survey and correlation. After review of foreign and domestic research literature and construction of conceptual model, a questionnaire would be provided. The statistical population of this study included all executives and employees of the banks located in Bushehr City (Iran). Data collection tool is a questionnaire. Due to the population being large, in this study, by convenience sampling, 313 questionnaires were selected and studied. Collected data from questionnaires would be analyzed using structural equation modeling method. The results show that the dimensions of transformational leadership style (idealized influence, inspirational motivation, intellectual stimulation and individualized consideration) have a significant positive impact on organizational culture change.
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Background: human resources are the most important asset of any organization. Given the importance of human resources in achieving organizational goals, noticing the quality of their working life is essential. Therefore understanding the... more
Background: human resources are the most important asset of any organization. Given the importance of human resources in achieving organizational goals, noticing the quality of their working life is essential. Therefore understanding the behavioral patterns and job-related factors play a major role in the organization's success. Objective: This study aims to investigate the influence of the quality of working life on human factors such as job satisfaction, job burnout, job commitment and job performance. Methodology: The research methodology is applied in terms of aim and descriptive-explorative in terms of data collection. The population in this study includes all faculty professors and employees of Persian Gulf (Iran) university. A total of 165 samples were selected from the population non-randomly and using available sampling method. Questionnaire was used to collect data. Validity of the questionnaire was examined via nominal validity and its reliability was confirmed by Cronbach's alpha. To test the research conceptual model and test the hypotheses, structure equation modeling was used Results: The results showed that the quality of working life has a positive and meaningful impact on job satisfaction, job commitment and job performance which means that the higher the quality of life of employees, increased staff satisfaction with their jobs. Also quality of working life affects their job commitment and its growth leads to increment of employee commitment to the organization. The other finding is that in organizations which have working life quality programs, job performance improves. It is also one of the results of this study that working life quality does not have a negative and inverse impact on job burnout.
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Research Interests: Business, PR and Advertising, Advertising, Business Economics, Online Advertising, and 11 moreBusiness and Management, Mobile Advertising, Advertising Research, Attractiveness, Celebrity Endorsement, Television Advertising, Marketing Advertising, Advertising and public relations, Advertising and Marketing Communications, Advertising and Branding, and Celebrity Endorsements
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The human capitals are the most crucial strategic element to increase the effectiveness and efficiency of organizations. Manpower committed to the goals and values of the organization, not only is a factor for the superiority of one... more
The human capitals are the most crucial strategic element to increase the effectiveness and efficiency of organizations. Manpower committed to the goals and values of the organization, not only is a factor for the superiority of one organization over the other, but also is considered to be a sustainable competitive advantage for many organizations. One of the variables that could play a major role in achieving organizational goals is organizational commitment. The present study investigates the effect of organizational commitment on the performance of organizational units. The purpose of this study is to evaluate the impact of organizational commitment of stuff on organizational performance units of the Telecommunications Company of Buhsehr province. This study is applied in terms of purpose and descriptive in terms of data collection and is correlative. The statistical sample consisted of 228 employees and managers of different units of the Telecommunications Company of Bushehr province. Data collection tool is questionnaire. For data analysis, Structural equation modelling was used. The research findings show that organizational commitment as one of the most important job attitudes has a positive and significant impact on organizational performance units is investigated. Regarding the findings of the research and the positive and significant impact of organizational commitment on performance of the Telecommunications Company of Bushehr province, it can be stated that the more and better improvement of organizational commitment will cause enhancement in performance of this company's units.
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This study aimed to investigate the influences of the formation of Pars Special Economic Energy Zone on Kangan city development process. Methods of study in terms of objective is Practical and in terms of data collection is descriptive... more
This study aimed to investigate the influences of the formation of Pars Special Economic Energy Zone on Kangan city development process. Methods of study in terms of objective is Practical and in terms of data collection is descriptive and the type of survey. The study statistical community consisted of experts aware of the study issue. Total 196 samples were selected randomly from the statistical community. Data is collected by Questionnaire. Questionnaire validity was confirmed by normative validity method and its reliability was confirmed through Cronbach's alpha. The method of data analysis is as mean test and Friedman test. In this study, four factors have been studied as indicators of development. These factors include economic, social, cultural and environmental factors. To extract development parameters, the literature and experts were used. The research hypotheses were tested using the mean test that all of them were approved and finally the Friedman test was used to rank the factors that the test results showed that they do not have the same priority. The results show that the formation of Pars Special Economic Zone had the most effect on economic indicators and the least on cultural ones.
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In today's competitive word, it's difficult to achieve an appropriate position in the market and offering high quality services- particularly in service sector (including companies in insurance industry) will arise a durable... more
In today's competitive word, it's difficult to achieve an appropriate position in the market and offering high quality services- particularly in service sector (including companies in insurance industry) will arise a durable competitive advantage which helps to maintain a sustainable market position. Methodology of this study is applicable in terms of the purpose, and descriptive in terms of data collection method. In this paper, the system of recompense payment from customer's viewpoint and the satisfaction of the damaged costumers of Iran insurance company performance have been analyzed and a simple sampling method was used to obtain 384 questionnaires. For this purpose, the performance of recompense payment department has been evaluated based on six dimensions of facilities, service location, none-discriminative recompense payment, payment acceleration, staff behavior and process standardization. Statistical population is the damaged third parties insured by Iran Company's car insurance in Bushehr city whom are receiving recompense from this company. The data has been analyzed by SPSS. Results show that the insured ones are satisfied by all performance factors except the recompense acceleration. There is a significant difference between their expectations and their perceptions in terms of the recompense acceleration. The results indicate that staff behavior has the most impact on costumers’ satisfaction.
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Today, all service organizations and especially banks are speaking about customer satisfaction and delighting them in the workplace. With respect to the fact that one of the most important concerns of bank managers is appropriate and high... more
Today, all service organizations and especially banks are speaking about customer satisfaction and delighting them in the workplace. With respect to the fact that one of the most important concerns of bank managers is appropriate and high quality servicing to customers especially key customers and on the other hand the organizational customers are major and important factors both in preparation of bank supplies and consuming bank facilities and its other services, then it is in great importance to identify the demands and expectations of customers. This research is practical in terms of purpose and descriptive-navigated in terms of data collection. The statistical community for this research is: organizational customers of BSI of Bushehr. 400 samples were collected using simple random sampling method. Data were collected using questionnaire. Validity of questionnaire is investigated and proved using nominal content validity and its reliability by Cronbatch's Alpha. Using exploratory factor analysis, 7 factors were identified as expectations for organizational customers of banking services and based on the content of questions for each factor a proper name was selected for each of them. These factors include a variety of services, use of efficient manpower, modern electronic banking services, use of proper equipment and physical evidences, a correct understanding of the customers, establishing the appropriate fee and the interest rate and reducing the time of service. Friedman test was used to rank the factors. The results showed that the most important factor is modern electronic banking services and the least important factor is reduced time of service.
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Nowadays, with the daily expansion of marketing attractions to create different experiences in the restaurant & fast food industry, unconscious stimuli attracting the major senses might be an effective way to attract the consumers.... more
Nowadays, with the daily expansion of marketing attractions to create different experiences in the restaurant & fast food industry, unconscious stimuli attracting the major senses might be an effective way to attract the consumers. Understanding these environmental stimuli suggests a correct perception of feeling and perception which is in harmony with consumer behavior. Moreover, knowing these factors can also be essential for marketers and owners and managers who are active in this area to develop strategies to create positive experiences for customers and increase the sales. Therefore, the objective of the present study is to focus on customer experiences and their possible effects on purchase intention of consumers through mediator variables of mental engagement and visual perception. The present study is an applied study in terms of objective and correlational type of descriptive-survey study in terms of data collection. The research population consisted of those people using t...
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As for the house appliances are of the most important and durable goods used by the families, so one of the important factors in forming the purchaser’s decision at the time of purchase of durable goods and also their satisfaction after... more
As for the house appliances are of the most important and durable goods used by the families, so one of the important factors in forming the purchaser’s decision at the time of purchase of durable goods and also their satisfaction after the purchase is after sales services. This study is looking to see how is the status of the sales of energy appliance in Bushehr (Iran) and to what extent consumers are satisfied with these services. The method of this research in terms of aim is application and in terms of data collection is a descriptive survey. Community of the demographic data is heads of households. The population sample of 391 was simply randomly selected. Instruments for data collection are questionnaire. Questionnaire validity was confirmed through simulate and reliability of it was confirmed through the method of Cronbatch's alpha. Methods of data analysis are the mean test methods and Friedman test. The results show that citizens of Bushehr are unhappy with the companies, dealers and shops giving after sale services for house appliances and the level of dissatisfaction among dealers and repair shops for house appliances of Iran are more than foreign products.
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<strong>Objective</strong> <br />All kinds of word-of-mouth (WOM) communication are not created in the same way, and their effects vary depending on several factors, such as resource, recipient, message, and status... more
<strong>Objective</strong> <br />All kinds of word-of-mouth (WOM) communication are not created in the same way, and their effects vary depending on several factors, such as resource, recipient, message, and status features. Accordingly, for the purpose of effective use of social networks, it is not enough to create a positive WOM relationship but it is important to take into account the conditions and factors through which the users of such communications accept and communicate it with others. Although researchers have been studying WPM communication in various online platforms, including online consumer surveys as well as from a variety of perspectives including marketing and psychology, there is little research on word of mouth communication in the field of social networking. The investigation in the present study shows that there is no research (local and international) investigating social network users based on social incentives affecting participation in WOM communication so far. This research can be considered as the first to deal with the partitioning of social network users based on the motivations of participation in oral communication. The main objective of this research is to identify the social motivations affecting the participation of consumers in advertising campaigns on social networks, the segmentation of users from this perspective, and ultimately providing marketing strategies tailored to each sector. <br /> <br /><strong>Methodology</strong> <br />This research is applied in terms of purpose and descriptive-exploratory in terms of implementation. The data were collected distributing the on-line link to the questionnaire to more than 385 social network users selected based on available sampling method. In order to analyze the data and to partition social network users, self-organizing maps based on artificial neural networks have been used. <br /> <br /><strong>Findings</strong> <br />Based on the findings, social network users were divided into three sections with different demographic, be [...]
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Brand communication and customer equity are two important concepts in the field of online stores and businesses and considered as criteria for marketing success. The purpose of this study is to investigate the effect of brand... more
Brand communication and customer equity are two important concepts in the field of online stores and businesses and considered as criteria for marketing success. The purpose of this study is to investigate the effect of brand communication on customer equity in online stores. In this research, the role of brand knowledge and word-of-mouth advertising has been evaluated as two intermediary variables. The present research is in terms of purposeful research among the applied research, from the perspective of data collection, descriptive and survey type and in terms of research strategy, this research is correlation. The statistical population of the research is the participants (including visitors and buyers) residing in the provinces of Bushehr and Fars from internet stores. 384 questionnaires were completed and analyzed by convenience sampling method. Data analysis using SPSS and AMOS software showed that the use of brand communication increases the customer equity. Brand communicati...
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هدف این پژوهش، بررسی تاثیر مسئولیت اجتماعی بانکها بر ادراک مشتریان از تصویر برند آنها است. این پژوهش از نظر هدف، کاربردی و از نظر ماهیت گردآوری دادهها، توصیفی-پیمایشی و از نوع همبستگی میباشد. جامعه آماری پژوهش، شامل افرادی میباشد که... more
هدف این پژوهش، بررسی تاثیر مسئولیت اجتماعی بانکها بر ادراک مشتریان از تصویر برند آنها است. این پژوهش از نظر هدف، کاربردی و از نظر ماهیت گردآوری دادهها، توصیفی-پیمایشی و از نوع همبستگی میباشد. جامعه آماری پژوهش، شامل افرادی میباشد که از خدمات شعب بانک ملت در شهر بوشهر استفاده میکنند. حجم نمونه پژوهش 384 نفر میباشد که از روش نمونهگیری در دسترس استفاده شده است. برای جمعآوری دادهها از ابزار پرسشنامه استفاده شد. روایی پرسشنامه از طریق روایی محتوا و پایایی آن از طریق ضریب آلفای کرونباخ مورد تایید قرار گرفت. برای تجزیهوتحلیل دادهها از مدلسازی معادلات ساختاری، به کمک نرمافزار پیالاس استفاده گردید. نتایج این پژوهش نشان داد که مسئولیت خیرخواهانه و مسئولیت اخلاقی، بر هر سه بعد ادراک از تصویر برند (ادراک شناختی، ادراک عاطفی و ادراک حسی) تاثیر مثبت دارند. از طرف دیگر، مسئولیت اقتصادی فقط بر یک بعد ادراک از تصویر برند (ادراک حسی) تاثیر مثبت دارد و مسئولیت قانونی نیز فقط بر یک بعد ادراک از تصویر برند (ادراک عاطفی) تاثیر مثبت دارد.
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The aim of the research was to examine the effects of satisfaction and commitment of employees on the employees’ loyalty and to investigate the effect of employees’ loyalty on quality of services provided for customers. This research is... more
The aim of the research was to examine the effects of satisfaction and commitment of employees on the employees’ loyalty and to investigate the effect of employees’ loyalty on quality of services provided for customers. This research is applied in terms of objective and correlational type of descriptive-survey in terms of data collection. Population of the research includes two groups. The first group included employees providing service to customers of Ports and Maritime Organization of Bushehr (Iran) and the second group included customers receiving the services of the organization. From both groups, 250 people were selected using available sampling method to respond to questions of the research. To test the research conceptual model and research hypotheses, structural equation modeling was used. The results showed that job satisfaction of employees have significant positive effect on organizational commitment of employees. Also, job satisfaction and organizational commitment of e...
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The intention to purchase green products is the tendency of a person who prefers to purchase a product with optimal environmental characteristics rather than usual products. Nowadays, the environment is very important and maintaining it... more
The intention to purchase green products is the tendency of a person who prefers to purchase a product with optimal environmental characteristics rather than usual products. Nowadays, the environment is very important and maintaining it is a vital issue for all groups of people, whether in the customer's position or in the distributor’s position. However, in spite of the increased environmental awareness among consumers and encouragements made by producers for them to buy green products, we require further investigation in this area in order to increase green purchasing among different group of people. The main objective of this study is to investigate the impact of the environmental attitude on the decision to purchase a green product with the mediating role of environmental concerns and care for green products. This research is an applied research, and correlational-descriptive in terms of data analysis. The research population includes consumers from Bushehr city, sampled bas...
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Due to the increasing competition in the industry and service sectors, creating the powerful brands has great importance in these industries. One of the main factors that help to create a powerful brand is investment and improving the... more
Due to the increasing competition in the industry and service sectors, creating the powerful brands has great importance in these industries. One of the main factors that help to create a powerful brand is investment and improving the quality of services. Nowadays, the competition for improving the quality of services is raised as a key strategic issue for organizations that operate in the services sector. The aim of this research is to investigate how the dimensions of service quality affect the brand equity in the fast food industry. The customers of fast food industry (Restaurant Raphael) in Boushehr constitute the statistical population of this research. Given that the statistical population is unlimited, through sampling 390 questionnaires were distributed, collected and analyzed. For analyzing the data, the structural equations modelling was used by help of the software smart PLS. The results show that the entire dimensions of service quality of model SERVQUAL (tangible factor...
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Since human resources turned to be one of the most important organizational assets, building sense of job satisfaction is critical in the employees. The more job satisfaction increases in the employees, the more commitment and... more
Since human resources turned to be one of the most important organizational assets, building sense of job satisfaction is critical in the employees. The more job satisfaction increases in the employees, the more commitment and accountability increase in them. Since manpower turned to be one of the most precious resources within an organization, job satisfaction leads to increasing productivity within organization so far as a distinctive competitive advantage develops within the organization, resulting in profitability, survival and continuous development of organization which are deemed to the ultimate aim of any organization. The present research aims to examine the effect of dimensions of intellectual capital and employee satisfaction based on internal marketing on competitive advantage within import-export companies in Port of Bushehr. In this regard, 99 questionnaires were distributed among the managers and employees within import-export companies in Port of Bushehr, for which PLS software was used to analyze data in the questionnaires. Findings indicated that there is a positive significant relationship between competitive advantage and &quot;human capital and customer capital&quot;, yet the structure capital of the intellectual capital has no effect on the competitive advantage. Further, all the dimensions of internal marketing including training and development of employees, reward system and internal communications had a positive significant effect on job satisfaction. Ultimately, a positive significant relationship was found between job satisfaction and competitive advantage.
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Background: human resources are the most important asset of any organization. Given the importance of human resources in achieving organizational goals, noticing the quality of their working life is essential. Therefore understanding the... more
Background: human resources are the most important asset of any organization. Given the importance of human resources in achieving organizational goals, noticing the quality of their working life is essential. Therefore understanding the behavioral patterns and job-related factors play a major role in the organization&#39;s success. Objective: This study aims to investigate the influence of the quality of working life on human factors such as job satisfaction, job burnout, job commitment and job performance. Methodology: The research methodology is applied in terms of aim and descriptive-explorative in terms of data collection. The population in this study includes all faculty professors and employees of Persian Gulf (Iran) university. A total of 165 samples were selected from the population non-randomly and using available sampling method. Questionnaire was used to collect data. Validity of the questionnaire was examined via nominal validity and its reliability was confirmed by Cronbach&#39;s alpha. To test the research conceptual model and test the hypotheses, structure equation modeling was used Results: The results showed that the quality of working life has a positive and meaningful impact on job satisfaction, job commitment and job performance which means that the higher the quality of life of employees, increased staff satisfaction with their jobs. Also quality of working life affects their job commitment and its growth leads to increment of employee commitment to the organization. The other finding is that in organizations which have working life quality programs, job performance improves. It is also one of the results of this study that working life quality does not have a negative and inverse impact on job burnout.
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Due to the rapid growth of the Internet and use of e-commerce in the recent years, viral marketing has drawn the attention of manufacturing and service organizations. However, no research has been conducted to examine the impact of... more
Due to the rapid growth of the Internet and use of e-commerce in the recent years, viral marketing has drawn the attention of manufacturing and service organizations. However, no research has been conducted to examine the impact of message appeal and message source credibility on consumers’ attitude with mediating role of intellectual involvement of consumers and their risk taking level. The aim of this study was to examine the impact of appeal and message source credibility on consumers’ attitude with mediating role of consumers’ intellectual involvement and their risk taking level. The population of this study includes consumers of mobile phones (Samsung, Sony, Nokia, LG and iPhone) in the Bushehr city (Iran). As the population of the study is unlimited, 430 questionnaires were distributed using available sampling method, and 391 questionnaires were collected and analyzed. Using structural equation modeling, we analysed the data through smart PLS software. The results show that th...
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In order to have fundamental and transformational change, organizations need visionary leaders, so that they are able to implement and change with alteration in attitudes and beliefs of employees in the organization. In this study, we... more
In order to have fundamental and transformational change, organizations need visionary leaders, so that they are able to implement and change with alteration in attitudes and beliefs of employees in the organization. In this study, we have tried to evaluate the relationship between transformational leadership style and organizational culture change. The present research is applied regarding the aim, and in terms method of data collection is a descriptive survey and correlation. After review of foreign and domestic research literature and construction of conceptual model, a questionnaire would be provided. The statistical population of this study included all executives and employees of the banks located in Bushehr City (Iran). Data collection tool is a questionnaire. Due to the population being large, in this study, by convenience sampling, 313 questionnaires were selected and studied. Collected data from questionnaires would be analyzed using structural equation modeling method. The results show that the dimensions of transformational leadership style (idealized influence, inspirational motivation, intellectual stimulation and individualized consideration) have a significant positive impact on organizational culture change.
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Research Interests: Business, PR and Advertising, Advertising, Business Economics, Online Advertising, and 9 moreBusiness and Management, Mobile Advertising, Celebrity Endorsement, Television Advertising, Marketing Advertising, Advertising and public relations, Advertising and Marketing Communications, Advertising and Branding, and Celebrity Endorsements
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This study aimed to investigate the influences of the formation of Pars Special Economic Energy Zone on Kangan city development process. Methods of study in terms of objective is Practical and in terms of data collection is descriptive... more
This study aimed to investigate the influences of the formation of Pars Special Economic Energy Zone on Kangan city development process. Methods of study in terms of objective is Practical and in terms of data collection is descriptive and the type of survey. The study statistical community consisted of experts aware of the study issue. Total 196 samples were selected randomly from the statistical community. Data is collected by Questionnaire. Questionnaire validity was confirmed by normative validity method and its reliability was confirmed through Cronbach&#39;s alpha. The method of data analysis is as mean test and Friedman test. In this study, four factors have been studied as indicators of development. These factors include economic, social, cultural and environmental factors. To extract development parameters, the literature and experts were used. The research hypotheses were tested using the mean test that all of them were approved and finally the Friedman test was used to rank the factors that the test results showed that they do not have the same priority. The results show that the formation of Pars Special Economic Zone had the most effect on economic indicators and the least on cultural ones.
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Banking market may be assessed in terms of the two-way relationship between customer and bank or in other words, their loyalty to the Bank. Some people are associated with certain banks and do their required operations in the same bank.... more
Banking market may be assessed in terms of the two-way relationship between customer and bank or in other words, their loyalty to the Bank. Some people are associated with certain banks and do their required operations in the same bank. Some also refer to several banks, and according to their varying needs and expectations utilize of services different banks. Identification of customers expectations and fulfill these is one of the main reasons for the expansion of the market and maintaining customer loyalty. Active banks attempt as part of its ongoing reform program to constantly be aware of their customers' expectations, understand their needs and improve their services. This study seeks to identify the customers' expectations of Bank Sepah and provide a model of expectations, may help bank in providing better services. Methodology of this study is applicable in terms of the purpose, and descriptive in terms of data collection method. The statistical population of this rese...
Banking market may be assessed in terms of the two-way relationship between customer and bank or in other words, their loyalty to the Bank. Some people are associated with certain banks and do their required operations in the same bank.... more
Banking market may be assessed in terms of the two-way relationship between customer and bank or in other words, their loyalty to the Bank. Some people are associated with certain banks and do their required operations in the same bank. Some also refer to several banks, and according to their varying needs and expectations utilize of services different banks. Identification of customers expectations and fulfill these is one of the main reasons for the expansion of the market and maintaining customer loyalty. Active banks attempt as part of its ongoing reform program to constantly be aware of their customers ' expectations, understand their needs and improve their services. This study seeks to identify the customers ' expectations of Bank Sepah and provide a model of expectations, may help bank in providing better services. Methodology of this study is applicable in terms of the purpose, and descriptive in terms of data collection method. The statistical population of this ...
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Information technology has dramatically changed business processes. Customer Relationship Management has emerged as the ultimate goal of customer retention’s role and customer relationship management is the newest paradigm in the world of... more
Information technology has dramatically changed business processes. Customer Relationship Management has emerged as the ultimate goal of customer retention’s role and customer relationship management is the newest paradigm in the world of electronic customer relationship management. This study identifies factors affecting electronic customer relationship management systems infrastructure in small and medium enterprises and deals with their ranking. This study is applied regarding its purpose and descriptive-navigated with respect to data collection. Our population includes managers, business and IT experts in SMEs in Booshehr province. A simple random sampling method was used and the sample size is approximately 180 and research data was collected through a questionnaire. Validity of data was collected through content validity and its reliability was reviewed and approved by Cronbach's alpha. The collected data was analyzed using factor analysis (exploratory), and finally, 7 fa...
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Market of banking services in sake of mutual relationship between customer and bank, or customer loyalty to bank can be evaluated. Identify corporate customer’s expectations and meet their expectations is one of the fundamental factors in... more
Market of banking services in sake of mutual relationship between customer and bank, or customer loyalty to bank can be evaluated. Identify corporate customer’s expectations and meet their expectations is one of the fundamental factors in expansion of market and customer retention in bank. This study aims to give assistance to Bank Saderat Iran in providing better services to these customers by identifying corporate customer’s expectations and representing a model for their expectations. The present study in terms of aim is an applied research type, in which a descriptive method has been used to collect data. The statistical population consists of corporate customers at Bank Saderat Iran (Bushehr Branch). The simple random sampling method has been used in this study, and 400 questionnaires were gathered. After examining customer’s expectations through studying scientific articles and texts and interviewing with a number of banking experts and university professors, the questions of ...
Purpose - The objective of this study was to investigate the impact of service quality dimensions on brand reputation and brand trust in Iran's Saderat Bank. Design/methodology/approach: The present study is applied in terms of... more
Purpose - The objective of this study was to investigate the impact of service quality dimensions on brand reputation and brand trust in Iran's Saderat Bank. Design/methodology/approach: The present study is applied in terms of objective and results of study and correlational type of descriptive-survey in terms of nature and method of implementation. The Study Population included customers of Iran's Saderat Bank branches in Bushehr city. Since the population size was large, convenient sampling was used and 400 questionnaires were distributed among the customers of the bank. Structural equation modeling was used to analyze the data through Smart PLS software. Findings: The findings reveal that all dimensions of service quality (tangible factors, reliability, accountability, trustworthiness, and empathy) have a positive and significant impact on brand trust and brand reputation. Research limitations/implications: The population of the research was limited to Bushehr city (Iran...
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Export is one of the most well-known, cost-effective and low-risk ways for entering foreign markets and both contributes to economic development and improves companies' performances because of fierce competition in foreign markets.... more
Export is one of the most well-known, cost-effective and low-risk ways for entering foreign markets and both contributes to economic development and improves companies' performances because of fierce competition in foreign markets. The present research aims to investigate the influence of intra-organizational factors on export performance of exporting companies. To this end, a model was developed which contained important variables like pivotal strategy, export knowledge, Learning orientation, information technologies and entrepreneurship orientation. Data were collected from managers and employees of exporting companies in Boushehr Province by means of a 31-item questionnaire. The questionnaires were distributed among respondents in the form of a census. Reliability of latent variables was located in acceptable range. Partial least squares method and Smart PLS software (version 20) were used for testing the model. Results showed that export knowledge and use of information & co...
Research Interests:
In today's competitive market, brand is a strategic imperative that helps organizations in order to create competitive advantages and customer satisfaction. The brand of a company is among intangible assets of that company that... more
In today's competitive market, brand is a strategic imperative that helps organizations in order to create competitive advantages and customer satisfaction. The brand of a company is among intangible assets of that company that creates a high value for each. The aim of this study is to evaluate the impact of corporate image on customer satisfaction with respect to the mediator role of the brand equity. The present study is an applied research in terms of aim and descriptive-explorative in terms of data collection. The study population consists of all consumers of Morghab food industry (Yekoyek) in Bushehr (Iran). The sample size is estimated to be 384. The accessible sampling method is used. To test the model and research hypothesis, structural equation modeling is used. The results showed that corporate image has a positive and meaningful impact on brand equity and customer satisfaction, and brand equity has a significant positive impact on customer satisfaction.
Research Interests:
Since human resources imply assets of any organization and realization of organizational goals relies on favorable human resources, thus attention to employees' mental and physical needs is required. Quality of working life for... more
Since human resources imply assets of any organization and realization of organizational goals relies on favorable human resources, thus attention to employees' mental and physical needs is required. Quality of working life for employees as an approach of human resources causes balance in personal and job life, increase of job satisfaction, decrease of job burnout, increase of organizational commitment, and improvement of employees' performance. The present study investigates quality of working life for employees and its effect on job satisfaction, job burnout, organizational commitment and performance of employees in Persian Gulf University, Bushehr, Iran. This study aims to investigate effect of quality of working life for employees on job satisfaction, job burnout, organizational commitment and performance of employees. The present study in terms of aim is an applied research, and a descriptive survey in terms of data collection. The sample group consists of 165 individua...