Shamily Jaggi

Every market starts with a consumer and ends with a consumer. Growing incomes, numerous households, different lifestyles and continuous media hammering are changing the consumer aspirations and their consumption patterns.The purchase behaviour of different type of consumers is uncertain for different types of products and also this behaviour subjects to change over time due to social and cultural influences. Due to the complexity of human nature, it’s quite difficult to understand their behaviour. This study is mainly focusing on describing the factors affecting consumer buying behaviour for jewellery among doctors. Data was collected with the help of self-administered questionnaire based on 5 point Likert scale. The total sample size taken for this study was 400.The major hospitals in Punjab were targeted for collecting the data. As the doctors areconsidered as the high earning professionals and they have all the resources for buying jewellery. So, this study majorly focused to stu...

Advertising is considered as the most thriving and biggest industry in India. This industry has risen from a small scale business to a fully-fledged industry and in a very short span of time it has created a very unique place for itself by creating a full impact on the viewer’s mind and become famous globally. Every day it leads to the increase in the size of customer’s product basket which increases product options and further the scope of the advertising industry by many folds. With time, advertising has taken different forms. From mere print advertising, it has risen to broadcast media i.e. Television and Radio, then celebrity branding, covert adverting etc. and the most recently, the advertisers are using internet/mobiles phones for advertising. This study mainly focused on to measure the effectiveness of different mediums like TV, radio, print, OOH(out of home) and online media used by jewellers for doing advertisements for their various products majorly focusing on four types ...

Advertisements are becoming inescapable activity for all types of companies day by day for selling its product offerings to the people. It is rightly said that “it’s not possible to fly the plane of success without adding the fuel of advertising” and “Doing business without ads is just like winking on the girl in the dark” ie only you know what you are doing, others don’t. Ads are becoming an effective source of consumer communication aiming to dissipate information in an emotional or value based perspective to attract the customer’s attention, to sell or to build consumer confidence, thus affecting buying decision of a consumer. Companies are spending lots of money and time to advertise their products in print media, broadcast media, on internet etc. For increasing the impact of advertising, the companies are more focused towards what advertising strategy to frame, how to communicate the message in creative manner, which approach to use and what type of appeal to pitch. The compani...

Seeing the success of digital platforms and advancement, social media marketing has strengthened the relationship between buyer and seller from a mere commercial transaction to a personal connection. The outcomes of this interaction are meticulous, and like other industries, it has also revolutionised the luxury products industry. It has become pertinent for the luxury brands to participate in the online visibility for customer awareness, customer engagement, customer acquisition, and customer retention. Though certain challenges are there, there is a need to develop strategies to mitigate them for better positioning, building online trust and online value.

The Indian Pharmaceutical sector is highly fragmented with more than 20, 000 registered units. The organized sector of India's pharmaceutical industry consists of 250 to 300 companies, which account for 70 percent of products on the market, with the top 10 firms representing 30 percent. Multinationals represent only 35% of the market, down from 70% thirty years ago. Because of differences in the industry structure and combination of market opportunities for domestic companies and multinationals, they are likely to differ on strategic issues. Hence domestic companies and multinational firms need to pursue different strategies to achieve desired goals. The study covers pharmaceutical companies operating in Madhya Pradesh state of India. The data or information required is related to segmentation strategies adopted by these pharmaceutical companies. The participants are selected from the directory of pharmaceutical manufacturing units in India, published by national pharmaceutical pricing authority. ANOVA is used for testing of hypothesis. The results show that there are visible differences in the segmentation strategies followed by different pharmaceutical companies of Madhya Pradesh. Small & medium domestic pharmaceutical companies have very little inclination towards segmentation strategies. MNCs and large domestic pharmaceutical organizations in Madhya Pradesh are following the segmentation strategies but this is also limited to demographic and geographic segmentation mostly. They also follow integrated segmentation strategies to some extent.

Advertising is that marketing phenomenon which is omnipresent. Everyone without even realising gets influenced by advertisements. It became a necessity for survival in today’s highly competitive market. The pressure of advertising is increasing day by day so does its expenses. Companies started to investhuge sum to create no. of advertisements to make people aware about their product/services offerings. So, it becomes mandatory to study its effectiveness and its impact on the consumer mind. Thereby, present study endeavours to examine the advertisement’s impact on consumer buying behaviour for jewellery. The people who are having the resources for buying jewellery are selected randomly for this survey. The total sample size taken for this study is 400. The data analysis is donewith Structural Equation Modeling (SEM) technique. The level of significance is taken as 5% for hypotheses testing. The results shows that there exists a positive significant relationship of customer ad percep...

India today is at the cusp of a paradigm change in its growth and its position in the world. Its rapid development in all fields has been faster than anywhere else in the world and it is emerged as a global power for its skilled workforce including both men and women. In today’s time women are not only competing but also matching their steps with men in many fields. Though, women have proved their mettle, but their presence in manufacturing sector seems to be negligent or on decline. Indian manufacturing sector is predominantly employs majority of the males. . It is also seen that there are a less number of women who are currently work or are keen to work in this sector. “Women may not be as welcome” in manufacturing isn’t only about perception, but it is found globally in a recent report from the International Trade Union Confederation (ITUC) that women are paid about 18 percent less than men doing the same manufacturing work on average and this is the fourth largest gender pay gap...