Luminita Pistol
Spiru Haret University (Bucharest, Romania), Marketing, Faculty Member
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Currently, many enterprises have massively expanded marketing operations, supply and production in the global market, managing to create global structure which allows them to quickly convey information and ideas in a corner of the world... more
Currently, many enterprises have massively expanded marketing operations, supply and production in the global market, managing to create global structure which allows them to quickly convey information and ideas in a corner of the world in the other. Businesses face ...
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Research Interests:
The article studies the current economical state of Romanian SMEs and the utility of cloud computing technologies in the process of sustainable open innovation. The study is based on a supply chain adapted for SMEs, on a model of... more
The article studies the current economical state of Romanian SMEs and the utility of cloud computing technologies in the process of sustainable open innovation. The study is based on a supply chain adapted for SMEs, on a model of innovation within a network business environment and on a decision tree dedicated for SMEs when starting a new project. Taking into account the statements of the article, a new framework of cloud computing economics can be developed.
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Based on the current trend of WEB-marketing stategy the article presents a Romanian SME case study. During the case study are detailed all the steps taken by the SMEs in the process of assuring an online presence (development and... more
Based on the current trend of WEB-marketing stategy the article presents a Romanian SME case study. During the case study are detailed all the steps taken by the SMEs in the process of assuring an online presence (development and establishment of the SME’s online portal). The literature review shows that without WEB-marketing techinques the company and its services remains unknown. The portal developement makes use of web 3.0 tools, such as bootstap technology, open source software and paradigm and cloud services - Qlik Sense business intelligence (BI). The BI interface offer wide capabilities of data extracting, manipulation and complex analyzes
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ABSTRACT.SMEs in Romania are facing a lack of funds for financing, poor information, inadequate legislative restrictions for developing the economic environment, low level of accessing European funds etc. Funding problem could be... more
ABSTRACT.SMEs in Romania are facing a lack of funds for financing, poor information, inadequate legislative restrictions for developing the economic environment, low level of accessing European funds etc. Funding problem could be partially solved if the marketing department did different marketing simulations before making the marketing budget and the business plan. In this article we review some of the marketing simulation models that can be achieved without the need for investment and as a case study we have chosen to simulate a marketing mix strategy using strategic games.Keywords: SME marketing simulation game strategy; marketing mix; budget; linear programming(ProQuest: ... denotes formulae omitted.)1. IntroductionNowadays, the new enterprises are recognized as the main source of job creation, innovation and development. In today's business world, new enterprises are recognized as an important source of job creation, innovation and development (Azimzadeh, 2013).Over the wor...
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This paper aims to demonstrate the usefulness of formal logic and lambda calculus in database programming. After a short introduction in propositional and first order logic, we implement dynamically a small database and translate some SQL... more
This paper aims to demonstrate the usefulness of formal logic and lambda calculus in database programming. After a short introduction in propositional and first order logic, we implement dynamically a small database and translate some SQL queries in filtered java 8 streams, enhanced with Tuples facilities from jOOλ library.
Research Interests: Computer Science, Relational Database, Economics, SQL, Database, and 3 moreM, Programming language, and tuple
Recently, digital marketing mix is developing very interesting new features, because of the market dynamics, IT fast development, and globalization phenomena. The old paradigm still base on 4Ps model (product, price, promotion, and... more
Recently, digital marketing mix is developing very interesting new features, because of the market dynamics, IT fast development, and globalization phenomena. The old paradigm still base on 4Ps model (product, price, promotion, and place). This research develops a theoretical framework specifically for marketing mix. Starting from a literature review regarding the 4 Ps in marketing and studying the new generation (Z) features, it can be drawn new directions on digital marketing mix, such us people, process, perseverance (other 3P). In the same time the environmental changes urge us to develop and implement new strategies in marketing as to get sustainable eco-innovation. Thus the green marketing (1G) is an important factor in the marketing mix, in raising the awareness on new politics and good practices for protecting the environment. The article brings a new paradigm for marketing mix: 7P+1G, and validate the model by unit root test. A forecast, regarding green marketing, is made w...
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Strong companies have a significant impact on Gross Domestic Product (GDP) growth, and also on the impoverishment of large segments of population. To balance this inequity the government policies have to sustain Small-Medium Enterprises... more
Strong companies have a significant impact on Gross Domestic Product (GDP) growth, and also on the impoverishment of large segments of population. To balance this inequity the government policies have to sustain Small-Medium Enterprises (SMEs) to form a digital professional ecosystem in order to represent a real competition for big companies. The digital environment dedicated to SMEs cooperation has to be based on distributed Information and Communications Technology (ICT) platforms. The article purpose is to test a dynamic economic model by simulating SMEs interactions in a Network Business Environment. SMEs interactions concern assets acquisitions through partnerships and developing commercial transitions. We used the Colored Petri Net (CPN) Tool for simulating SMEs interactions, based on Dining Philosopher problem. This simulation concerns a business ecosystem of SMEs and a single type asset. In our future research, one intelligent system engine should contain many other componen...
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... Lumini??a PISTOL*, Professor Ph.D. Gabriela UNGUREANU*, Associate Professor Ph.D. Adrian UNGUREANU*, Lecturer Ph.D. student Anca V??RG??*, Assistant Professor Ph.D. student *Spiru Haret University, Bucharest Faculty of Marketing and... more
... Lumini??a PISTOL*, Professor Ph.D. Gabriela UNGUREANU*, Associate Professor Ph.D. Adrian UNGUREANU*, Lecturer Ph.D. student Anca V??RG??*, Assistant Professor Ph.D. student *Spiru Haret University, Bucharest Faculty of Marketing and International Affaires ...
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121 THE JOINT COMMERCIAL OPERATIONS AS A TOOL TO AVOID LIQUIDITIES IN THE CURRENT CRISIS CONTEXT Gabriela UNGUREANU*, Associate prof. Ph. D. Luminiţa PISTOL*, Professor Ph. D. Anca VÂRGĂ*, Assistant lecturer, PhD student * Faculty of... more
121 THE JOINT COMMERCIAL OPERATIONS AS A TOOL TO AVOID LIQUIDITIES IN THE CURRENT CRISIS CONTEXT Gabriela UNGUREANU*, Associate prof. Ph. D. Luminiţa PISTOL*, Professor Ph. D. Anca VÂRGĂ*, Assistant lecturer, PhD student * Faculty of Marketing and ...