- Dincer Atli is currently the Department Head of Advertising Design and Communication at Uskudar University/Turkey. D... moreDincer Atli is currently the Department Head of Advertising Design and Communication at Uskudar University/Turkey. Dr. Atli joined Labor and Employment Relations at Penn State University/USA as a Post-doctoral visiting scholar for academic year 2014/2015. He received his Ph.D. in Media Economics and Management from Marmara University in 2010 upon completion of his dissertation " Human Resources Managements’ New Vision: Talent Management and a Research On Media Companies." His Ph.D. thesis the first in Turkey to focus on the subject of Talent Management, was submitted in 2010. Dr. Atli’s enhanced Ph.D. dissertation was published in 2012 as a book which was the first of its kind regarding Talent Management in Turkey. (2nd edition 2013) He earned his master’s degree in Social Science Institute from Istanbul University in 2006, and his bachelor in Public Relations and Publicity from Istanbul University School of Communications in 2001. His research interests are human resources, talent management, corporate culture, employer branding, employer attractiveness, media organizations, social media, virtual worlds and advertising.edit
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This chapter discusses the opportunities and challenges involved in combining the two fields of neuroscience and talent management (often abbreviated as TM), starting from the assumption that the need to merge them is justified by their... more
This chapter discusses the opportunities and challenges involved in combining the two fields of neuroscience and talent management (often abbreviated as TM), starting from the assumption that the need to merge them is justified by their complementarities, rather than by the level of analysis they focus on. The authors discuss potential benefits and drawbacks for management research using methods obtained from cognitive neuroscience. Firstly, they discuss distinct advantages in applying techniques allowing researchers to track processes that are essential to the talent management field, warning that neuroscientific approaches and technologies are not commonly used. Secondly, they define main problems, which describe the limits within which management scientists can usefully apply these approaches. Thirdly, they suggest a new perspective that incorporates the complementary capacities of managers and neuroscientists to generate useful information and perspective for both disciplines.
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This chapter is willing to shed some light on virtual currencies (VCs) and cybercrimes in International Business. In recent years, Cybercrime is a major concern for the global community. Besides, virtual currency (VC) has made a... more
This chapter is willing to shed some light on virtual currencies (VCs) and cybercrimes in International Business. In recent years, Cybercrime is a major concern for the global community. Besides, virtual currency (VC) has made a transformational impact on purchasing habits on a global scale. The advantages VC provides and the difficulty to control it cause the problem of the possibility of committing cybercrimes in the virtual environment. The freedom of VCs provides and the difficulties in controlling it facilitate the realization of crimes like money laundering and finance of terrorism in the virtual environment. Our research demonstrates the structural and legal status of VCs, the different regulations in various countries and the cybercrimes committed via VCs.
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Research Interests:
Research Interests:
Nowadays, for companies to be successful, it is crucial that they understand consumers' perceptions of their products, services, and brands. In this direction, current marketing techniques so far engaged for market research purposes... more
Nowadays, for companies to be successful, it is crucial that they understand consumers' perceptions of their products, services, and brands. In this direction, current marketing techniques so far engaged for market research purposes which are mainly based on asking questions attest to be a reliable tool for obtaining actual data, but are definitely of much less use in determining the personal insights, thoughts, and feelings of consumers). Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. Neuromarketing is the application of neuroscience measurement methods for understanding how consumers react, both unconsciously and consciously, to marketing.
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This chapter investigates the development of neuroeconomics as a relative new sub-discipline in the fields of economics and behavioral science. After comparing paradigms of both classical and behavioral economics, the problem of the... more
This chapter investigates the development of neuroeconomics as a relative new sub-discipline in the fields of economics and behavioral science. After comparing paradigms of both classical and behavioral economics, the problem of the “conscious and rational consumer” is addressed in relation to more passive views of consumerism in neuroeconomics. Highlighting the most recent trends in neuroeconomics, the chapter also addresses the historical development of the discipline of neuroeconomics as an independent field of research within the fields of media and economics. The problem of new marketing strategies as well as the evolvement of neuroeconomics as an independent discipline in the age of digitalization is presented while considering the changing nature of the media industry.
Research Interests:
Research Interests:
The main focus of this article is to thoroughly examine the practice of virtual corporate social responsibility (CSR) communication of the best multinational companies in the world. By distinguishing the benchmarks for CSR communication... more
The main focus of this article is to thoroughly examine the practice of virtual corporate social responsibility (CSR) communication of the best multinational companies in the world. By distinguishing the benchmarks for CSR communication in this fast-growing area of online CSR communication, we are aiming to provide tools for easier analysis of the best practices and a more widespread adoption of those best practices by other organizations. The empirical analysis focuses on the aspects of the pyramid of CSR. For the topic coding, five categories were differentiated: society, environment, employees, sponsoring and volunteerism. The analysis focused on reports from five consecutive years (2010 to 2014) in order to recognize a trend.
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This article investigates the practice of dialogue through the websites of Turkish GSM companies. This study is theoretically derived from the relationship management perspective and is methodologically based on the dialogic communication... more
This article investigates the practice of dialogue through the websites of Turkish GSM companies. This study is theoretically derived from the relationship management perspective and is methodologically based on the dialogic communication principles of Kent and Taylor. The study examines the official websites of 3 Turkish GSM companies: Turkcell, Vodafone Turkiye and Turk Telekom. A preliminary content analysis was conducted in a pilot study to determine if there were distinctive features of Turkish GSM companies' websites that should be evaluated in the respective dialogic categories. Based on the results of the preliminary content analysis, a more comprehensive content analysis was performed to determine public relations practices offered via the internet.
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This chapter provides a qualitative analysis of five hidden champions in Turkey by taking an inclusive approach to market positions as well as management aspects. Hidden champions are highly innovative small-to-medium-sized companies with... more
This chapter provides a qualitative analysis of five hidden champions in Turkey by taking an inclusive approach to market positions as well as management aspects. Hidden champions are highly innovative small-to-medium-sized companies with leading global market positions, mostly in their niche markets. The companies’ characteristics can be summarized as a global focus, a strong emphasis on consumers, talented and engaged employees, global and local market knowledge, participatory management, being open to change, lean thinking, compliance with ethical values, sustainability practices, quality standards, outstanding design skills and propensity for digital transformation. The analysis will shed some light on what makes these hidden champions competitive in international markets. The chapter provides five case studies by concentrating on Turkey’s emerging economy.
ABSTRACT The main focus of this article is to thoroughly examine the practice of virtual corporate social responsibility (CSR) communication of the best multinational companies in the world. By distinguishing the benchmarks for CSR... more
ABSTRACT
The main focus of this article is to thoroughly examine the practice of virtual corporate social responsibility (CSR) communication of the best multinational companies in the world. By distinguishing the benchmarks for CSR communication in this fastgrowing area of online CSR communication, we are aiming to provide tools for easier analysis of the best practices and a more widespread adoption of those best practices by other organizations. The empirical analysis focuses on the aspects of the pyramid of CSR. For the topic coding, five categories were differentiated: society, environment, employees, sponsoring and volunteerism. The analysis focused on reports from five consecutive years (2010 to 2014) in order to recognize a trend.
The main focus of this article is to thoroughly examine the practice of virtual corporate social responsibility (CSR) communication of the best multinational companies in the world. By distinguishing the benchmarks for CSR communication in this fastgrowing area of online CSR communication, we are aiming to provide tools for easier analysis of the best practices and a more widespread adoption of those best practices by other organizations. The empirical analysis focuses on the aspects of the pyramid of CSR. For the topic coding, five categories were differentiated: society, environment, employees, sponsoring and volunteerism. The analysis focused on reports from five consecutive years (2010 to 2014) in order to recognize a trend.
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Atli, Dincer, ‘’A Conceptual Study on Employer Branding at the intersection of Human Resources Management, Marketing and Communications’’, Current Approaches in Social Sciences, (2016). Peter Lang , Editör: Yilmaz, Rasim / Löschnigg, Günter / Arslan, Hasan / Icbay. Book Chapter- English Language.more
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TABLE OF CONTENTS Bollywoodization of Foreign Policy: How Film Discourse Portrays Tension between States 11 AZMAT RASUL - MUDASSIR MUKHTAR An Essay on Actor, Actress in Turkish Cinema, Human Ans Sector Ethics in the 21st Century 29... more
TABLE OF CONTENTS
Bollywoodization of Foreign Policy: How Film Discourse Portrays Tension between States 11
AZMAT RASUL - MUDASSIR MUKHTAR
An Essay on Actor, Actress in Turkish Cinema, Human Ans Sector Ethics in the 21st Century 29
NEVİN ALGÜL
Digital Media Platforms and Education: The Uses of Social Networking in the UAE and China 47
BADREYA ALJENAIBI
Are you cup of joking? : The “latte salute”, American President Barack Obama’s Visual Rhetoric 91
JENNIFER ANNE GEHRISCH
Advertising in Virtual Worlds: The Example of Second Life 103
DİNÇER ATLI - TUNCER CAN
Semiotic Analysis of E-Newspapers Interface Views within the Scope of Advertisements 117
BAHAR DİNÇAKMAN
Interactivity and Political Communication: New Media Tools and their Impact on Public Political Communication 131
BURTON SPEAKMAN
Uses and Effects of Myspace among Christian Teens and Young Adult 145
MICHAEL S. JEFFRESS
A Narrative Criticism of Lifestyle Reality Programs 167
TRAVIS LOOF
Bollywoodization of Foreign Policy: How Film Discourse Portrays Tension between States 11
AZMAT RASUL - MUDASSIR MUKHTAR
An Essay on Actor, Actress in Turkish Cinema, Human Ans Sector Ethics in the 21st Century 29
NEVİN ALGÜL
Digital Media Platforms and Education: The Uses of Social Networking in the UAE and China 47
BADREYA ALJENAIBI
Are you cup of joking? : The “latte salute”, American President Barack Obama’s Visual Rhetoric 91
JENNIFER ANNE GEHRISCH
Advertising in Virtual Worlds: The Example of Second Life 103
DİNÇER ATLI - TUNCER CAN
Semiotic Analysis of E-Newspapers Interface Views within the Scope of Advertisements 117
BAHAR DİNÇAKMAN
Interactivity and Political Communication: New Media Tools and their Impact on Public Political Communication 131
BURTON SPEAKMAN
Uses and Effects of Myspace among Christian Teens and Young Adult 145
MICHAEL S. JEFFRESS
A Narrative Criticism of Lifestyle Reality Programs 167
TRAVIS LOOF
Research Interests: Communication, Media Studies, New Media, Media and Cultural Studies, Journalism, and 26 moreDigital Media, Advertising, Advertising And Social Culture, Mass Communication, Media Education, Citizen Journalism, Political communication, Social Media, Advertising and Media, Media, Online Journalism, Political Economy of the Media, Media and Politics, Mass media, Communication Studies, Journalism Studies, Media Research, Media Industry, Marketing Communications, Newspapers and online journalism, Journalism And Mass communication, Newspaper, Journalism and Media Studies, Cinema and Television, Sociology of Journalism, and Media Industry Studies
This chapter discusses the opportunities and challenges involved in combining the two fields of neuroscience and talent management (often abbreviated as TM), starting from the assumption that the need to merge them is justified by their... more
This chapter discusses the opportunities and challenges involved in combining the two fields of neuroscience and talent management (often abbreviated as TM), starting from the assumption that the need to merge them is justified by their complementarities, rather than by the level of analysis they focus on. The authors discuss potential benefits and drawbacks for management research using methods obtained from cognitive neuroscience. Firstly, they discuss distinct advantages in applying techniques allowing researchers to track processes that are essential to the talent management field, warning that neuroscientific approaches and technologies are not commonly used. Secondly, they define main problems, which describe the limits within which management scientists can usefully apply these approaches. Thirdly, they suggest a new perspective that incorporates the complementary capacities of managers and neuroscientists to generate useful information and perspective for both disciplines.
Research Interests:
Description Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of... more
Description
Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously.
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.
Topics Covered
The many academic areas covered in this publication include, but are not limited to:
Advertising Technology
Brain Development
Brain Imaging
Branding
Consumer Behavior
Customer Prediction
Data Analytics
Digital Marketing
Ethical Decision Making
Neuroethics
https://www.igi-global.com/book/analyzing-strategic-role-neuromarketing-consumer/240168
Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously.
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.
Topics Covered
The many academic areas covered in this publication include, but are not limited to:
Advertising Technology
Brain Development
Brain Imaging
Branding
Consumer Behavior
Customer Prediction
Data Analytics
Digital Marketing
Ethical Decision Making
Neuroethics
https://www.igi-global.com/book/analyzing-strategic-role-neuromarketing-consumer/240168
Research Interests:
ABSTRACT Nowadays, for companies to be successful, it is crucial that they understand consumers’ perceptions of their products, services, and brands. In this direction, current marketing techniques so far engaged for market research... more
ABSTRACT
Nowadays, for companies to be successful, it is crucial that they understand consumers’ perceptions of their products, services, and brands. In this direction, current marketing techniques so far engaged for market research purposes which are mainly based on asking questions attest to be a reliable tool for obtaining actual data, but are definitely of much less use in determining the personal insights, thoughts, and feelings of consumers). Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing.
Neuromarketing is the application of neuroscience measurement methods for understanding how consumers react, both unconsciously and consciously, to marketing.
Nowadays, for companies to be successful, it is crucial that they understand consumers’ perceptions of their products, services, and brands. In this direction, current marketing techniques so far engaged for market research purposes which are mainly based on asking questions attest to be a reliable tool for obtaining actual data, but are definitely of much less use in determining the personal insights, thoughts, and feelings of consumers). Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing.
Neuromarketing is the application of neuroscience measurement methods for understanding how consumers react, both unconsciously and consciously, to marketing.