The book presents the abstracts of the Third Russian Congress on Colour dedicated to the discussion of a wide range of issues related to colour theory and its practical use in various socio-cultural contexts. The relevant psychological,... more
The book presents the abstracts of the Third Russian Congress on Colour dedicated to the discussion of a wide range of issues related to colour theory and its practical use in various socio-cultural contexts. The relevant psychological, sociological, linguistic, philosophical, pedagogical, art historical, technical and scientific aspects are considered.
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The book presents the abstracts of the International Scientific Conference of the Color Society Russia dedicated to the discussion of a wide range of issues related to colour theory and its practical use in various socio-cultural... more
The book presents the abstracts of the International Scientific Conference of the Color Society Russia dedicated to the discussion of a wide range of issues related to colour theory and its practical use in various socio-cultural contexts. The relevant psychological, sociological, linguistic, philosophical, pedagogical, art historical, technical and scientific aspects are considered.
The book is published with the support of the Presidential Grant Foundation (Project No. 20-2-000280).
The book is published with the support of the Presidential Grant Foundation (Project No. 20-2-000280).
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This book presents the selected full papers by participants of the International Scientific Conference of the Color Society of Russia. They discuss a wide range of issues related to colour theory and its application in various... more
This book presents the selected full papers by participants of the International Scientific Conference of the Color Society of Russia. They discuss a wide range of issues related to colour theory and its application in various socio-cultural contexts. The relevant psychological, sociological, linguistic, philosophical, pedagogical, art historian, technical and scientific aspects are considered.
The book is published with the support of the Presidential Grant Foundation (Project No. 20-2-000280).
The book is published with the support of the Presidential Grant Foundation (Project No. 20-2-000280).
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This study analyzes the color combinations composed by the Russian avant-garde artist Mikhail Matyushin and his disciples for the Reference Book of Color (1932), summarizing their ex- perimental research on the psychophysiology of color... more
This study analyzes the color combinations composed by the Russian avant-garde artist Mikhail Matyushin and his disciples for the Reference Book of Color (1932), summarizing their ex- perimental research on the psychophysiology of color perception. Having extracted 90 colors from the 34 hand-painted charts of the book’s first edition, we mapped these colors into CIELAB and CIELCh color space to identify their chromatic characteristics (hue, lightness, and chroma) and their combination criteria. We demonstrate graphically that each of Matyushin’s color triads has a similar
“geometry” in CIELAB color space and on the color circle, with the “intermediary” color much closer to the environment background color than to the main color. We conclude that the revealed patterns of these relationships are identical in all four sections of the Reference Book and reflect underlying principles of Mathyshin’s theory of color as well as fundamental aspects of human perception. The analysis presented in this paper will facilitate opportunities for artists, architects, designers, and other color professionals to use Matyushin’s original color charts and incorporate Matyushin’s style in creating their own triads.
“geometry” in CIELAB color space and on the color circle, with the “intermediary” color much closer to the environment background color than to the main color. We conclude that the revealed patterns of these relationships are identical in all four sections of the Reference Book and reflect underlying principles of Mathyshin’s theory of color as well as fundamental aspects of human perception. The analysis presented in this paper will facilitate opportunities for artists, architects, designers, and other color professionals to use Matyushin’s original color charts and incorporate Matyushin’s style in creating their own triads.
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The aim of the present study is to check whether the strategies of constructing harmonious color combinations have cross-cultural specificity, and to identify the “geometrical” properties of the revealed differences in the CIELAB color... more
The aim of the present study is to check whether the strategies of constructing harmonious color combinations have cross-cultural specificity, and to identify the “geometrical” properties of the revealed differences in the CIELAB color space. The study was conducted using an experimental method with 508 participants, aged between 18 and 76, from seven different countries, including Algeria (MA = 26.2 years; SD = 8.8; 49 men, 26 women), Belarus (MA = 19.8 years; SD = 9.1; 19 men, 63 women), Mexico (MA = 20.0 years; SD = 7.0; 34 men, 23 women), Nigeria (MA = 34.7 years; SD = 10.5; 29 men, 32 women), Russia (MA = 24.6 years; SD = 6.3; 17 men, 72 women), Saudi Arabia (MA = 24.5 years; SD = 8.6; 28 men, 38 women), Chile (MA = 34.3 years; SD = 15.1; 35 men, 43 women). Experimental stimuli were created on the basis of color charts from Mikhail Matyushin's Reference Book of Color. Each color chart consisted of three horizontal strips of different widths. The color of the upper and lower strips was fixed. The task of the participants in the experiment was to choose a color for the uncolored middle stripe. The analysis of 2,540 color choices in the CIELAB color space showed that representatives of various cultures use fundamentally different strategies for constructing harmonious color combinations. The differences affect the correlation of angle values, side lengths, perimeter values and triangle areas formed by given and chosen colors.
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The main goal of this study is to examine how colours with different hue, lightness and saturation are associated with the words feminine and masculine. Both concepts are among the leading concepts actively circulating in society, and... more
The main goal of this study is to examine how colours with different hue, lightness and saturation are associated with the words feminine and masculine. Both concepts are among the leading concepts actively circulating in society, and thus being familiar to the great majority of adherents to different cultures. Their content reflects gender stereotypes, gender roles, actual and perceived sexual orientation and significantly differs across countries and time periods. The objectives of our investigation were three-fold: (1) to reveal colour structure of both concepts in different cultures; (2) to visualize the obtained color associations and (3) to understand their cultural significance and specificity in different countries, ages, sex, and religious backgrounds.The method used in this research was previously implemented during a pilot stage in Sweden and Nepal in 2016 and first presented at the AIC2016 Conference in Santiago. Since then the number of countries extended from 2 to 9. The data in the present study was collected in Germany, Iran, Japan, Nepal, Russia, Saudi Arabia, Sweden, Turkey, and Uganda. The experiment participants were given 26 words, including the words feminine and masculine, and asked to match each word to a sample from a chart with 27 selected colours from the NCS system. The subjects participated in the experiment in English. They did not have any known colour defects, and they were born and lived in the same country. In total, the final dataset included 18,072 responses received from 753 participants. The results will be presented with statistics and diagrams showing the chosen colours, and analyzed in terms of how coherent are the answers and which potential patterns emerge specific to the countries and their cultural contexts. It will be possible to compare the answers of groups separately and to analyze if there are differences in the chosen colours related to the subjects’ sex, age, religion and experience of colour. The research possesses wide prospects for further development, based on the material of other cultures, together with a potential for considerable application. The obtained results could be valuable in compiling topical dictionaries and reference books, teaching activities, as well as contributing to a great spectrum of practical tasks in architecture, design and advertising communication
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The article is devoted to an analysis of the chromatic features of the external decoration of modern residential architecture located in the borderland territories of Russia and Belarus. The authors proceed from the fact that the owners... more
The article is devoted to an analysis of the chromatic features of the external decoration of modern residential architecture located in the borderland territories of Russia and Belarus. The authors proceed from the fact that the owners of properties (people of different sex, age, social status, health and character) are not constrained by any style norms and as a rule choose the colour of their constructions themselves, working out the projects without recourse to professionals. This is why the architecture of country properties does not come under the influence of official styles and modern trends and presents a special research interest in the context of the analysis of the diffusion process of ethnic-chromatic traditions. The article contains the results of the quantitative research of constructions located within the territories of the villages of Krasniy in the Smolensk Region (Russia) and Dubrovno in the Vitebsk Region (Belarus). The spectral structure and the dominating colo...
EwaGlos - Европейский иллюстрированный словарь терминов охраны и восстановления монументальной живописи и архитектурных поверхностей Русские переводы английских дефиниций с соответствиями на арабском, болгарском, венгерском, испанском, итальянском, немецком, персидском, польском, румынском, турец...more
Supplemental material, Jonauskaite_Supplemental_Method_and_Figs._S1-S5_rev for Universal Patterns in Color-Emotion Associations Are Further Shaped by Linguistic and Geographic Proximity by Domicele Jonauskaite, Ahmad Abu-Akel, Nele Dael,... more
Supplemental material, Jonauskaite_Supplemental_Method_and_Figs._S1-S5_rev for Universal Patterns in Color-Emotion Associations Are Further Shaped by Linguistic and Geographic Proximity by Domicele Jonauskaite, Ahmad Abu-Akel, Nele Dael, Daniel Oberfeld, Ahmed M. Abdel-Khalek, Abdulrahman S. Al-Rasheed, Jean-Philippe Antonietti, Victoria Bogushevskaya, Amer Chamseddine, Eka Chkonia, Violeta Corona, Eduardo Fonseca-Pedrero, Yulia A. Griber, Gina Grimshaw, Aya Ahmed Hasan, Jelena Havelka, Marco Hirnstein, Bodil S. A. Karlsson, Eric Laurent, Marjaana Lindeman, Lynn Marquardt, Philip Mefoh, Marietta Papadatou-Pastou, Alicia Pérez-Albéniz, Niloufar Pouyan, Maya Roinishvili, Lyudmyla Romanyuk, Alejandro Salgado Montejo, Yann Schrag, Aygun Sultanova, Mari Uusküla, Suvi Vainio, Grażyna Wąsowicz, Sunčica Zdravković, Meng Zhang and Christine Mohr in Psychological Science
Supplemental material, Jonauskaite_Tables_S1-S14_rev for Universal Patterns in Color-Emotion Associations Are Further Shaped by Linguistic and Geographic Proximity by Domicele Jonauskaite, Ahmad Abu-Akel, Nele Dael, Daniel Oberfeld, Ahmed... more
Supplemental material, Jonauskaite_Tables_S1-S14_rev for Universal Patterns in Color-Emotion Associations Are Further Shaped by Linguistic and Geographic Proximity by Domicele Jonauskaite, Ahmad Abu-Akel, Nele Dael, Daniel Oberfeld, Ahmed M. Abdel-Khalek, Abdulrahman S. Al-Rasheed, Jean-Philippe Antonietti, Victoria Bogushevskaya, Amer Chamseddine, Eka Chkonia, Violeta Corona, Eduardo Fonseca-Pedrero, Yulia A. Griber, Gina Grimshaw, Aya Ahmed Hasan, Jelena Havelka, Marco Hirnstein, Bodil S. A. Karlsson, Eric Laurent, Marjaana Lindeman, Lynn Marquardt, Philip Mefoh, Marietta Papadatou-Pastou, Alicia Pérez-Albéniz, Niloufar Pouyan, Maya Roinishvili, Lyudmyla Romanyuk, Alejandro Salgado Montejo, Yann Schrag, Aygun Sultanova, Mari Uusküla, Suvi Vainio, Grażyna Wąsowicz, Sunčica Zdravković, Meng Zhang and Christine Mohr in Psychological Science
Supplemental material, Jonauskaite_OpenPracticesDisclosure_rev for Universal Patterns in Color-Emotion Associations Are Further Shaped by Linguistic and Geographic Proximity by Domicele Jonauskaite, Ahmad Abu-Akel, Nele Dael, Daniel... more
Supplemental material, Jonauskaite_OpenPracticesDisclosure_rev for Universal Patterns in Color-Emotion Associations Are Further Shaped by Linguistic and Geographic Proximity by Domicele Jonauskaite, Ahmad Abu-Akel, Nele Dael, Daniel Oberfeld, Ahmed M. Abdel-Khalek, Abdulrahman S. Al-Rasheed, Jean-Philippe Antonietti, Victoria Bogushevskaya, Amer Chamseddine, Eka Chkonia, Violeta Corona, Eduardo Fonseca-Pedrero, Yulia A. Griber, Gina Grimshaw, Aya Ahmed Hasan, Jelena Havelka, Marco Hirnstein, Bodil S. A. Karlsson, Eric Laurent, Marjaana Lindeman, Lynn Marquardt, Philip Mefoh, Marietta Papadatou-Pastou, Alicia Pérez-Albéniz, Niloufar Pouyan, Maya Roinishvili, Lyudmyla Romanyuk, Alejandro Salgado Montejo, Yann Schrag, Aygun Sultanova, Mari Uusküla, Suvi Vainio, Grażyna Wąsowicz, Sunčica Zdravković, Meng Zhang and Christine Mohr in Psychological Science
EwaGlos, which has been developed in eleven languages, highlights the crucial role that professionally developed multilingual vocabularies play in international preservation campaigns. The illustrated glossary stresses the importance of... more
EwaGlos, which has been developed in eleven languages, highlights the crucial role that professionally developed multilingual vocabularies play in international preservation campaigns. The illustrated glossary stresses the importance of common language in the conservation field, and the role that international cooperation plays in creating this common terminology. The core of the glossary comprises approximately 200 definitions of terms frequently used in specifications in the field of conservation-restoration of wall paintings and architectural surfaces. The prefaces of the book introduce professionals, students and decision-makers to complex issues encountered in the development, and use, of such terminologies. The book concludes with an extensive bibliography in this specialized field.
Research Interests: Engineering, Art, Cultural Heritage, Conservation, Painting, and 13 moreCultural Heritage Conservation, Terminology, Heritage Conservation, Architectural Conservation, Science for Conservation and Restoration of Cultural Heritage, Restauration and Conservation, Restauration, Science for Conservation and Restauration of Cultural Heritage, Glossary, Terminologie, Conservation and Restoration of Wall Paintings, Restoration and Conservation of Ancient and Historic Buildings and Structures, and Architetural Restauration and Conservation
The aim of this study is to investigate if there are colours that are associated with certain words. The study was conducted in nine countries (Germany, Iran, Japan, Nepal, Russia, Saudi Arabia, Sw ...
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The subject of the research is the analysis of associative relations between twenty emotional concepts (interest, amusement, pride, joy, pleasure, satisfaction, admiration, love, relief, compassion, sadness, guilt, sorrow, shame,... more
The subject of the research is the analysis of associative relations between twenty emotional concepts (interest, amusement, pride, joy, pleasure, satisfaction, admiration, love, relief, compassion, sadness, guilt, sorrow, shame, disappointment, fear, disdain, disgust, hatred and anger) and twelve basic names of colurs in the Russian language (red, orange, yellow, green, light blue, blue, violet, brown, pink, grey, black and white). The research is aimed at 1) discovering chromatic and achromatic meanings of emotions; 2)discovering syntagmatic and paradigmatic relations between color associations; 3) conduction of a linguocultural expertise of national specifics of discovered associative relations. The research is based on the on-line experiment that involved 103 Russian speakers (63 females and 40 males, the average age of resondents is 36.5, min age is 19 and max age is 78, sd=16.7). To analyze emotions, the researcher has applied the Geneva Emotion Wheel Inventory (GEW version 3....
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In the present study we explored Russian colour naming in a web-based psycholinguistic experiment (http://www.colournaming.com). Colour singletons representing the Munsell Color Solid (N=600 in total) were presented on a computer monitor... more
In the present study we explored Russian colour naming in a web-based psycholinguistic experiment (http://www.colournaming.com). Colour singletons representing the Munsell Color Solid (N=600 in total) were presented on a computer monitor and named using an unconstrained colour-naming method. Respondents were Russian speakers (N=713). For gender-split equal-size samples (NF=333, NM=333) we estimated and compared (i) location of centroids of 12 Russian basic colour terms (BCTs); (ii) the number of words in colour descriptors; (iii) occurrences of BCTs most frequent non-BCTs. We found a close correspondence between females’ and males’ BCT centroids. Among individual BCTs, the highest inter-gender agreement was for seryj ‘grey’ and goluboj ‘light blue’, while the lowest was for sinij ‘dark blue’ and krasnyj ‘red’. Females revealed a significantly richer repertory of distinct colour descriptors, with great variety of monolexemic non-BCTs and “fancy” colour names; in comparison, males off...
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The most important feature of modern studies of urban coloristics is a special vector of viewing: not “from above”, but “from within”, “from a close distance”, from the perspective of a citizen. This principle completely changes the usual... more
The most important feature of modern studies of urban coloristics is a special vector of viewing: not “from above”, but “from within”, “from a close distance”, from the perspective of a citizen. This principle completely changes the usual research practice and requires special tools that can capture how citizens actually see urban colors, how they feel, how they remember and use peculiarities of the color environment.
We explored differences between Russian and English languages in incidences of colour names related to food and edible substances. Colour names were elicited in a web-based psycholinguistic experiment with native speakers of Russian... more
We explored differences between Russian and English languages in incidences of colour names related to food and edible substances. Colour names were elicited in a web-based psycholinguistic experiment with native speakers of Russian (N=713; 333 males) and English (N=272, 113 males). Colour samples (N=600) were approximately uniformly distributed in the Munsell Color Solid. An unconstrained colour-naming method was employed. A refined dataset comprised 14,260 responses from Russian and 5,428 responses from English speakers. For each language dataset, we report the inventory of “edible” colour names, their frequency, and derivational productivity. We conclude that, along with the natural environment, the inventory of “edible” terms is language-specific and manifests culture-specific culinary worldview.
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The aim of this study is to investigate if there are colours that are associated with the words “Health” and“Sickness”. The study was conducted in three countries, Sweden, Russia and Uganda, to see ...
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The present study is an apparent-time analysis of color terms in Russian native speakers (N = 1927), whose age varied between 16 and 98 years. Stratified sampling was employed with the following age groups: 16–19, 20–29, and so on, with... more
The present study is an apparent-time analysis of color terms in Russian native speakers (N = 1927), whose age varied between 16 and 98 years. Stratified sampling was employed with the following age groups: 16–19, 20–29, and so on, with the oldest group of 70 years and over. Color names were elicited in a web-based psycholinguistic experiment (http://colournaming.com). Participants labeled color samples (N = 606) using an unconstrained color-naming method. Color vocabulary of each age group was estimated using multiple linguistic measures: diversity index; frequency of occurrences of 12 Russian basic color terms (BCTs) and of most frequent non-BCTs; color-naming pattern. Our findings show intergenerational differences in Russian color-term vocabulary, color-naming patterns, and object referents. The CT diversity (measured by the Margalef index) progressively increments with speakers’ juniority; the lexical refinement is manifested by the increasing variety of BCT modifiers and growi...
This review includes four publications stemming from the International Scientific Conference of the Color Society of Russia, RUcolor2020, held online 1–5 December 2020. Two publications contain Russian and English contributions: The... more
This review includes four publications stemming from the International Scientific Conference of the Color Society of Russia, RUcolor2020, held online 1–5 December 2020. Two publications contain Russian and English contributions: The International Scientific Conference of the Color Society of Russia: Book of Abstracts (Smolensk: Smolensk State University Press, 2020), and The International Scientific Conference of the Color Society of Russia: Selected Papers (Smolensk: Smolensk State University Press, 2021). Two additional publications, The Scientific Notes of the Color Society of Russia (Vol. 2, 2020, a special issue on color design for the elderly) and Sociological Studies (1;3, 2020, a special issue for young scientists and students), further include nineteen papers written in Russian or translated from English. In total 182 authors from twenty-seven countries and seventeen regions of the Russian Federation presented their research findings at RUcolor2020 and published their papers in these books.
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In the present study, we investigated age-related differences in richness and diversity of color lexicon in Russian native speakers. Color names were elicited in 2018–2020 in an ongoing web-based psycholinguistic experiment... more
In the present study, we investigated age-related differences in richness and diversity of color lexicon in Russian native speakers. Color names were elicited in 2018–2020 in an ongoing web-based psycholinguistic experiment (https://colournaming.com). An unconstrained color-naming method was employed. A final dataset contained responses of 1,967 native Russian speakers (1,280 females, 677 males, 10 non-binary), from various locations of the Russian Federation, aged 16–98 years. Participants were stratified into seven age groups (years): 16–19 (M=17.59 ± 1.19), 20–29 (M=24.86 ± 3.11), 30–39 (M=35.04 ± 2.89), 40–49 (M=45.18 ± 2.86), 50–59 (M=55.63 ± 2.90), 60–69 (M=65.05 ± 2.87) and ≥70 (M=78.20 ± 4.97). To estimate heterogeneity of color lexicon in each age group, we applied the Margalef and Simpson indices broadly used for measuring ecological diversity. The indices enabled gauging richness of color lexicon, i.e., the number of word types in the dataset, and color-term evenness, i.e., the relative abundance of different color terms. Our analysis of synchronic variability provides evidence that color vocabulary develops actively throughout the entire adult life and remains relatively stable in both richness and diversity up to the old age. Respondents of the three younger groups, under 40 years, revealed the greatest color lexicon diversity. In comparison, in the 40–59-year- old the diversity index was lower, and decreased dramatically in respondents of 60 years and older. The apprehended dynamics reflects intergenerational differences as such, but even more so dramatic changes of sociocultural reality in the post-Soviet era (after 1991).
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This paper describes the third (and final) part of an analysis of the results of an ongoing research project concerning the French period of environmental colour design. In May 2019, a qualitative oral history approach was used to conduct... more
This paper describes the third (and final) part of an analysis of the results of an ongoing research project concerning the French period of environmental colour design. In May 2019, a qualitative oral history approach was used to conduct a series of semi-structured interviews in French with six colour consultants presently living in Paris: Michel Albert-Vanel, Yves Charnay, Victor Chérubin Grillo, Bernard Lassus, André Lemonnier, and Jean-Philippe Lenclos. Applying an inductive approach and implementing a thematic analysis for the interpretation and representation of the interview data revealed answers to the question "Comment voyez-vous l'évolution de la couleur dans l'environnement?" or, in English, "How do you see the evolution of colour in the environment?" The answers of the six colour designers carefully analyzed in the French context since the 1950s contribute to a better understanding of key aspects of the evolution of environmental colour design.
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The purpose of the article is to present an analysis of the studies existing in domestic and foreign science of the necessary age-related "correction" of the color of the educational environment for older people, carried out in... more
The purpose of the article is to present an analysis of the studies existing in domestic and foreign science of the necessary age-related "correction" of the color of the educational environment for older people, carried out in respect of the fact that chromatic communication is not limited exclusively to biological reactions, but its structure, in addition to perceptual one, includes much more significant psychological mechanisms and semiotic levels. The selection of research sources was carried out through the RSCI, Google Scholar, Scopus, and Web of Science systems. In total, 63 full texts of articles published between 1999 and 2019 were analyzed. In the process of work, the methods of theoretical and comparative analysis, systematization and generalization of the material were used. The analysis made it possible to distinguish three groups of research. The first group includes works that present the physiological prerequisites for the necessary changes in the chromatic...
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The goal of this article consists in presenting the results on analysis of visual representations of COVID-19 pandemic in the Russian-language digital mass media from the perspective of the functions of color, its correlation with the... more
The goal of this article consists in presenting the results on analysis of visual representations of COVID-19 pandemic in the Russian-language digital mass media from the perspective of the functions of color, its correlation with the theme, frequency of dominant shade of images and its dynamics. Publications in the digital mass media for the period from February to May 2020 related to topic of Coronavirus became the material for this research. The time framework captured the period of 100 days, since January 31, when the first case of coronavirus was confirmed in Russia. The author applied multi-stage cluster strategy; the material was sorted into clusters using the search function by the dominant color of Google. The search was conducted by 12 key colors: 9 chromatic (red, orange, yellow, green, blue, dark blue, purple, pink, and brown), and 3 achromatic (white, grey, and black). For each main color, the research database included first 100 articles. The study was carried out usin...
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The goal of this article is an overview of the existing research in the area of gerontolinguistics of color – a new branch of linguistic science, conterminous with gerontolinguistics and linguistics of color, which studies the state of... more
The goal of this article is an overview of the existing research in the area of gerontolinguistics of color – a new branch of linguistic science, conterminous with gerontolinguistics and linguistics of color, which studies the state of the lexis for color designations in vocabulary of the senior and elderly people. The author meticulously examines the works that discuss sizes and boundaries of separate color categories, complexity of color designation lexis in the speech of different generations of native speakers of a certain language, intergenerational dynamics of color designations, inappropriate usage of color terms by senior people, and possibilities of modeling of age-related physiological changes in the color vision. The search of sources was conducted through the following systems: Russian Science Citation Index, Google Scholar, Scopus, and Web of Science. In the course of research, the author applied methods of theoretical and comparative analysis, systematization and gener...
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Many of us “see red,” “feel blue,” or “turn green with envy.” Are such color-emotion associations fundamental to our shared cognitive architecture, or are they cultural creations learned through our languages and traditions? To answer... more
Many of us “see red,” “feel blue,” or “turn green with envy.” Are such color-emotion associations fundamental to our shared cognitive architecture, or are they cultural creations learned through our languages and traditions? To answer these questions, we tested emotional associations of colors in 4,598 participants from 30 nations speaking 22 native languages. Participants associated 20 emotion concepts with 12 color terms. Pattern-similarity analyses revealed universal color-emotion associations (average similarity coefficient r = .88). However, local differences were also apparent. A machine-learning algorithm revealed that nation predicted color-emotion associations above and beyond those observed universally. Similarity was greater when nations were linguistically or geographically close. This study highlights robust universal color-emotion associations, further modulated by linguistic and geographic factors. These results pose further theoretical and empirical questions about t...
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Across cultures, people associate colours with emotions. Here, we test the hypothesis that one driver of this cross-modal correspondence is the physical environment we live in. We focus on a prime example – the association of yellow with... more
Across cultures, people associate colours with emotions. Here, we test the hypothesis that one driver of this cross-modal correspondence is the physical environment we live in. We focus on a prime example – the association of yellow with joy, – which conceivably arises because yellow is reminiscent of life-sustaining sunshine and pleasant weather. If so, this association should be especially strong in countries where sunny weather is a rare occurrence. We analysed yellow-joy associations of 6625 participants from 55 countries to investigate how yellow-joy associations varied geographically, climatologically, and seasonally. We assessed the distance to the equator, sunshine, precipitation, and daytime hours. Consistent with our hypotheses, participants who live further away from the equator and in rainier countries are more likely to associate yellow with joy. We did not find associations with seasonal variations. Our findings support a role for the physical environment in shaping the affective meaning of colour.
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The main goal of this paper is to present the comparison of Slovak and Russian colour "editions" of urban space. The research includes the necessary theoretical discussion, as well as the indispensable experimental investigation involving... more
The main goal of this paper is to present the comparison of Slovak and Russian colour "editions" of urban space. The research includes the necessary theoretical discussion, as well as the indispensable experimental investigation involving observation and documentation of urban colour, computer simulations and a combination of sociological and psychological methods of urban colour analysis. The comparative analysis of Slovak and Russian colour "editions" of urban space reveals two completely different approaches to urban colour design that can be designated as a "bottom-up" approach and a "top-down" one.