- San Francisco, California, USA
Mohammed Nadeem
University of San Francisco, School of Management, Faculty Member
- University of California, Berkeley, Haas School of Business, Faculty Memberadd
- Marketing, Marketing Management, Strategic Marketing, Consumer Behavior, International Marketing, Leadership, and 16 moreManagement, Customer Loyalty, Customer Satisfaction, Global Marketing, Strategy (Business), Business Ethics, Organizational Behavior, Strategy, Case Study Research, Digital Marketing, E-Business, Online Marketing, Leadership Development, Business Management, Emerging Markets, and Social Mediaedit
- https://www.researchgate.net/profile/Mohammed_Nadeem6edit
Research Interests:
Artificial Intelligence has been under researched. Machines with deep learning abilities can take digital marketing to new heights with their Artificial Intelligence making all the difference. This research aims to identify the outcomes... more
Artificial Intelligence has been under researched. Machines with deep learning abilities can take digital marketing to new heights with their Artificial Intelligence making all the difference. This research aims to identify the outcomes from the study of Indian customer’s responses across varying demographics to machines and their abilities to sell, which will well be the future of digital marketing. We find that software developers need to build the architecture is partnership with digital marketers who use machines with deep learning by taking attitude of the customers, behavior and choices into consideration. This will unlock huge benefits to the companies as accurate information about customers will be easily available to the marketers in future. How the machines are going to perform under various conditions are explained using a causal model using regression models. SPSS version 24 and R software were used for analysing the data and data regarding the customer’s behaviors, their choices and emotions are collected and based on fuzzy-set qualitative comparative analysis (fsQCA) approach how they can be influenced to use the services of the machine, fsQCA is used to compare case oriented and variable oriented quantitative analysis.
Research Interests:
Research Interests:
Research Interests:
A salesperson should act to reduce potential dissonance at the time of purchase, rather than leaving a customer with negative attitudes and behavioral intentions, such as lower satisfaction and perceived value, an increased likelihood of... more
A salesperson should act to reduce potential dissonance at the time of purchase, rather than leaving a customer with negative attitudes and behavioral intentions, such as lower satisfaction and perceived value, an increased likelihood of negative word of mouth about their ...
Research Interests:
Research Interests:
Product returns are inevitable but by no means evil (Petersen and Kumar, 2009). Retail myopia is evident with de-shopping behavior with consequences for retailers in time, effort and costs (King et al, 2008). Regret persists with the... more
Product returns are inevitable but by no means evil (Petersen and Kumar, 2009). Retail myopia is evident with de-shopping behavior with consequences for retailers in time, effort and costs (King et al, 2008). Regret persists with the consumers because finding a lower price results in perception of trust violation (Dutta et al, 2011). Consumers exploit retailers liberal return policies when fraudulently returning products that they know they have used or broken (Harris, 2010).etailercustomized coupon campaigns have a positive exposure and redemption effect on customer purchases (Venkatesan and Farris, 2012). Satisfaction predicts and drives key consumer behaviors, among them repeat purchases and word-of-mouth advocacy (Nadeem, 2007). The price paid for service experience has direct and negative effect on return intentions (Noone and Mount, 2008). Past studies has neither adequately explored product return intentions nor have they fully evaluated the role of return policy. The current...
Research Interests:
Research Interests:
Research Interests:
The purpose of this paper is to explore the strategic role of Corporate Sustainability(CS) and the stakeholder‟s value in the emerging markets (EM). This study investigates how a strong stakeholder reputation is widely acknowledged to be... more
The purpose of this paper is to explore the strategic role of Corporate Sustainability(CS) and the stakeholder‟s value in the emerging markets (EM). This study investigates how a strong stakeholder reputation is widely acknowledged to be the most valuable asset of a firm (Peloza, et al, 2012) and why sustainability has become an important component of corporate reputation. This research was conducted using quality content analysis procedure of the surveys, interviews, and case studies. This study examined three main questions: (1) howCS satisfies the needs of both the direct and (Faupel and Schwach, 2010) indirect stakeholders, (2) how achieving consistency in corporate identityand reputation (Vallaster et al, 2012) strengthens Corporate Social Responsibility (CSR) and (3) what are the strategic managerial and profit implications of these findings for the corporations and researchers. This paper concludes that holistic integration of CS maximizes stakeholder value (MSV) in the EM.
Research Interests:
This study examines whether corporations should operate solely to maximize shareholder value or to serve a more broadly defined, diverse set of social interests. This paper reviews how American public policy toward corporations has rested... more
This study examines whether corporations should operate solely to maximize shareholder value or to serve a more broadly defined, diverse set of social interests. This paper reviews how American public policy toward corporations has rested upon different answers to this question, from colonial times to the twenty-first century. It does so in order to provide a historical context in which to view the social and ethical issues that underlie recent corporate scandals. In the last several years, powerful Chief Executive Officers (CEO’s) have been forced out by the board members, employees, shareholders, and the government for poor performance or ethical improprieties. Boardroom scandals and corruption of companies during periods of crisis (Murray, 2007) have created a sense of paranoia and a zero-tolerance atmosphere. As Public corporations are in the midst of radical change due to governmental oversight and the role of the CEO may be greatly diminished as a result. American corporate fi...
Research Interests:
An unprecedented explosion of innovation in the areas of big data, cloud computing, artificial intelligence, robotics, block-chains, self-driving cars, and mobile services has made changes permanent with higher customer expectations and... more
An unprecedented explosion of innovation in the areas of big data, cloud computing, artificial intelligence, robotics, block-chains, self-driving cars, and mobile services has made changes permanent with higher customer expectations and growing switching loyalty to new products and services. The central question addressed by the study is how the digital fragmentation is disrupting the global business environment for new product growth, customer experiences and marketing innovation in supporting marketing decisions. This study used qualitative content analysis methodology and relied on recent marketing research articles, case studies, and digital analytics surveys. The findings of the study contribute to the evolving discussion on how the innovative digital globalization powered by free-flowing data with evolving customer experiences is giving way to the success of the new product. The final sections provide directions for future digital innovation, the customer experience research a...
Research Interests:
Happiness and peace of mind are attained by giving them to someone else. If happiness is incomplete until it is shared, then can consumers put a price on happiness? Aaker and Liu (2008) argued that when it comes to happiness and giving,... more
Happiness and peace of mind are attained by giving them to someone else. If happiness is incomplete until it is shared, then can consumers put a price on happiness? Aaker and Liu (2008) argued that when it comes to happiness and giving, we should think about time, and not necessarily about money to make others happy. Simply because beyond money, volunteering of time, and expertise (Aaker and Liu, 2008) should receive more attention due to its potential. Particularly when economic growth, by itself certainly is not enough to guarantee consumer’s well being. Especially, when nothing in life is as important as we think it is (Kahneman, 1998) while we are thinking about it. If greater wealth implies greater happiness only at quite low levels of income then measurement of contentment becomes a reasonable inquiry. This research explores how consumer’s wealth levels have a limited impact on happiness. In addition, how people primed with time (Aaker and Liu, 2008) becomes more focused on hi...
Research Interests:
The objective of this study is to provide organizations with a pragmatic understanding of how the knowledge management leadership in today's E-Business corporations would enhance meaning in the workplace for all its constituents. The... more
The objective of this study is to provide organizations with a pragmatic understanding of how the knowledge management leadership in today's E-Business corporations would enhance meaning in the workplace for all its constituents. The main research question addressed by this study is whether the KM leadership has an effect on the outcome of the return on investments, and specifically whether the KM affects the process of organizational structure. An in-depth review of theory, research, and practice is undertaken to understand the KM leadership. Five years of KM research, case studies and surveys, and interviews of KM leadership from E-Business corporations are used to provide real world understanding of the value add of the KM leadership. This study investigates whether the current global market offers sufficient accommodation to the KM leadership, and how information technology strategies can support the KM leadership in strengthening the benefits of KM to the E-Business excelle...
Research Interests:
Artificial Intelligence has been under-researched. Machines with deep learning abilities can take digital marketing to new heights with their Artificial Intelligence making all the difference. This research aims to identify the outcomes... more
Artificial Intelligence has been under-researched. Machines with deep learning abilities can take digital marketing to new heights with their Artificial Intelligence making all the difference. This research aims to identify the outcomes from the study of Indian customers' responses across varying demographics to machines and their abilities to sell, which will well be the future of digital marketing. We find that software developers need to build the architecture in a partnership with digital marketers who use machines with deep learning by taking the attitude of the customers, behavior, and choices into consideration. This will unlock huge benefits to the companies as accurate information about customers will be easily available to marketers in the future. How the machines are going to perform under various conditions are explained using a causal model using regression models. SPSS version 24 and R software were used for analyzing the data and data regarding the customer's behaviors, their choices and emotions are collected and based on fuzzy-set qualitative comparative analysis (fsQCA) approach how they can be influenced to use the services of the machine, fsQCA is used to compare case-oriented and variable oriented quantitative analysis.
Research Interests:
The Covid-19 pandemic has changed the business world and Cyberattacks are becoming diversified and sophisticated. With widespread digitally remote-work phenomena and lack of an organization-wide comprehensive Cyber risk strategy, the data... more
The Covid-19 pandemic has changed the business world and Cyberattacks are becoming diversified and sophisticated. With widespread digitally remote-work phenomena and lack of an organization-wide comprehensive Cyber risk strategy, the data protection, trust, and brand reputation are at risk. The purpose of the study is to explore Cybersecurity as a Return on Trust and part of the Chief Marketing Officer (CMO) responsibility as corporations confront the New Normal (NN) opportunities. And does this research offer insight by addressing three main questions? (1) How to address cyber risks from a marketing perspective? (2) How to scale customer trust and best engage with customers without sacrificing sensitive information? (3) How to maximize the role of empathy in an economic downturn while maintaining a brand reputation? This study examined the CMO's new normal strategy for an extraordinary audience reaches with creativity to reintroduce the brand's value for all the stakeholders. The results of the study revealed stand-out brand delivery and maintenance of striking motivated employees for competitive advantage requires empathy and innovative marketing plans, shifting channel strategies, budget, and resources while passionately connecting with customers. Findings offer guidance to the CMO's in cyber risk mitigation for robust business value, customer satisfaction, and the strengthening interconnections with public health, economy, and government. The study concludes that the new normal CMO act as a hub of collaboration to help advance brand delivery preparedness for future disasters by actively responding to customers' voices and changing behavior for a sustainable future. Key implications for academics, practitioners, and policymakers are discussed.
Research Interests:
The objective of this study is to provide organizations with a pragmatic understanding of how the role and position of Chief Knowledge Officer (CKO) is connecting people, technology & processes in a competitive environment to achieve... more
The objective of this study is to provide organizations with a pragmatic understanding of how the role and position of Chief Knowledge Officer (CKO) is connecting people, technology & processes in a competitive environment to achieve maximum return on investment (ROI) ahead of the competition in a global market. The main research question addressed by this study is whether the role and position of a CKO has an effect on the outcome of the return on investments, and specifically whether the CKO affects the process of organizational structure. Various issues are considered including, what the concept of knowledge management (KM) entails in a growing knowledge economy, and what the KM trends are in the global market? An in-depth review of theory, research, and practice is undertaken to understand the current organizational structure with the CKO's developing role and position. The study also explains how the strategic gaps between technology, and knowledge processes, could be conne...
Research Interests:
The purpose of this paper is to explore the strategic role of Corporate Sustainability(CS) and the stakeholder‟s value in the emerging markets (EM). This study investigates how a strong stakeholder reputation is widely acknowledged to be... more
The purpose of this paper is to explore the strategic role of Corporate Sustainability(CS) and the stakeholder‟s value in the emerging markets (EM). This study investigates how a strong stakeholder reputation is widely acknowledged to be the most valuable asset of a firm (Peloza, et al, 2012) and why sustainability has become an important component of corporate reputation. This research was conducted using quality content analysis procedure of the surveys, interviews, and case studies. This study examined three main questions: (1) howCS satisfies the needs of both the direct and (Faupel and Schwach, 2010) indirect stakeholders, (2) how achieving consistency in corporate identityand reputation (Vallaster et al, 2012) strengthens Corporate Social Responsibility (CSR) and (3) what are the strategic managerial and profit implications of these findings for the corporations and researchers. This paper concludes that holistic integration of CS maximizes stakeholder value (MSV) in the EM.
Research Interests:
The objective of this study is to provide organizations with a pragmatic understanding of how the knowledge management leadership in today's E-Business corporations would enhance meaning in the workplace for all its constituents. The... more
The objective of this study is to provide organizations with a pragmatic understanding of how the knowledge management leadership in today's E-Business corporations would enhance meaning in the workplace for all its constituents. The main research question addressed by this study is whether the KM leadership has an effect on the outcome of the return on investments, and specifically whether the KM affects the process of organizational structure. An in-depth review of theory, research, and practice is undertaken to understand the KM leadership. Five years of KM research, case studies and surveys, and interviews of KM leadership from E-Business corporations are used to provide real world understanding of the value add of the KM leadership. This study investigates whether the current global market offers sufficient accommodation to the KM leadership, and how information technology strategies can support the KM leadership in strengthening the benefits of KM to the E-Business excelle...
With increased global competition, it has become essential for leaders in every industry sector, from commodities to consumers packaged goods, to understand the new and emerging theory and practice of customer service for successful... more
With increased global competition, it has become essential for leaders in every industry sector, from commodities to consumers packaged goods, to understand the new and emerging theory and practice of customer service for successful deployment of brands. The brand has become a strategic business concern for every senior corporate executive and board member. This research explores how a customer-centric approach makes a brand not only stronger but also on a path to profitability. This research mainly examines how successful boardroom leadership connects the customer to the brand through its motivated associates and all of its stakeholders. The purpose of this study is to demonstrate how emerging self-broadcasting customers become devotees of a brand by experiencing it on a deeply emotional level over time, and cementing their loyalty to the products and services of their choice. The final sections discuss the limitations of the exploratory study by providing conclusions, and ideas fo...
As more and more e-marketing processes and transactions are moved online, the marketing managers who lead and manage it are at the forefront of decisions with serious ethical implications. The debate over leadership in crafting and... more
As more and more e-marketing processes and transactions are moved online, the marketing managers who lead and manage it are at the forefront of decisions with serious ethical implications. The debate over leadership in crafting and executing ethics in global e-marketing is not new. What is new is the central role of trust, and technology in some of the most important e-marketing ethic issues of the day in a globalized world: the ownership of the personal data, and the obligations created by extended e-marketing partnerships. How these controversies impact mature, growth and emerging markets and the related processes involved with technology continues to grow? What ethical issues are senior marketing executives grappling with in connection with cutting-edge online transactions? And where does e-marketing leadership go for guidance on ethically ambiguous situations? Far from self-evident, the answers are critical for all the stakeholders of global organizations interested in a sustain...
Research Interests:
This study examines whether corporations should operate solely to maximize shareholder value or to serve a more broadly defined, diverse set of social interests. This paper reviews how American public policy toward corporations has rested... more
This study examines whether corporations should operate solely to maximize shareholder value or to serve a more broadly defined, diverse set of social interests. This paper reviews how American public policy toward corporations has rested upon different answers to this question, from colonial times to the twenty-first century. It does so in order to provide a historical context in which to view the social and ethical issues that underlie recent corporate scandals. In the last several years, powerful Chief Executive Officers (CEO’s) have been forced out by the board members, employees, shareholders, and the government for poor performance or ethical improprieties. Boardroom scandals and corruption of companies during periods of crisis (Murray, 2007) have created a sense of paranoia and a zero-tolerance atmosphere. As Public corporations are in the midst of radical change due to governmental oversight and the role of the CEO may be greatly diminished as a result. American corporate fi...
... Shimp, Terence A. and Thomas J. Madden (1988), Consumer-Object Relations: A Conceptual Framework Based Analogously on Sternberg's Triangular ... Slotegraaf, Rebecca J., Christine Moorman, and J. Jeffrey Inman (2003), The... more
... Shimp, Terence A. and Thomas J. Madden (1988), Consumer-Object Relations: A Conceptual Framework Based Analogously on Sternberg's Triangular ... Slotegraaf, Rebecca J., Christine Moorman, and J. Jeffrey Inman (2003), The Role of Firm Resources in Returns to Market ...
An unprecedented explosion of innovation in the areas of big data, cloud computing, artificial intelligence, robotics, block-chains, self-driving cars, and mobile services has made changes permanent with higher customer expectations and... more
An unprecedented explosion of innovation in the areas of big data, cloud computing, artificial intelligence, robotics, block-chains, self-driving cars, and mobile services has made changes permanent with higher customer expectations and growing switching loyalty to new products and services. The central question addressed by the study is how the digital fragmentation is disrupting the global business environment for new product growth, customer experiences and marketing innovation in supporting marketing decisions. This study used qualitative content analysis methodology and relied on recent marketing research articles, case studies, and digital analytics surveys. The findings of the study contribute to the evolving discussion on how the innovative digital globalization powered by free-flowing data with evolving customer experiences is giving way to the success of the new product. The final sections provide directions for future digital innovation, the customer experience research and product marketing success, with significant implications for academicians, practitioners, and policymakers.
Research Interests:
Entrepreneurs enter new markets to find high-growth areas. Bitcoin is a cryptographic, software networked, complexly engineered, high energy consuming, permission-less and programmable crypto-currency. Bitcoin appears to be in higher... more
Entrepreneurs enter new markets to find high-growth areas. Bitcoin is a cryptographic, software networked, complexly engineered, high energy consuming, permission-less and programmable crypto-currency. Bitcoin appears to be in higher demand among social entrepreneurs than customers resulting in a Pygmalion Effect. The purpose of the study is to examine three main questions: (1) Will Bitcoin’s marketing gain a sustainable traction as a currency of choice for daily transactions? (2) Will Bitcoin scale to become a major payment network on a global scale? (3) Will Bitcoin be replaced by multiple viable crypto-currencies? The study explored how Bitcoins Pygmalion effect will impact consumer’s privacy, purchasing-habits and business-relationships with cross border payments within the framework of crypto-currency. This study draws on the works of Reither et al. (2017), Yates (2017), Ortisi et al (2016), Bert and Chris (2017), Reijers (2016), Houy and Nicholas (2014). The research method of the study is based on the quality content analysis and primarily relied on the recent research articles, and surveys. The findings contribute to the existing discussion on the Bitcoin mining and the marketing of the cryptographic tokens and block-chain technologies. This study posits that bitcoin has value because both the Pygmalion entrepreneurs and customers believe that it has value and it is likely to be among mainstream global viable currencies. The final sections provide directions for future research on how crypto-companies need to build their distinct message and project it into the larger block-chain conversation for social entrepreneurs. Key implications for researchers, practitioners and policy makers are highlighted.
Research Interests:
The purpose of this study is to investigate the effects of brand personality in building brand prestige and the brand extension relationship on the perceived loyalty. This study draws on the works of (Choi, Ok, & Hyun, 2017; Jin, Line,... more
The purpose of this study is to investigate the effects of brand personality in building brand prestige and the brand extension relationship on the perceived loyalty. This study draws on the works of (Choi, Ok, & Hyun, 2017; Jin, Line, & Merkebu, 2016; Dall’Olmo Riley, Hand, & Guido, 2014) conceptualization of brand extensions in a competitive context and correlation between brand personality and positioning. Over 80% of introductions of new products are through brand extension (Simms, 2005). The research method of this study was based on the quality content analysis and primarily relied on the recent research articles, and surveys. The findings show that extension attitude is positively related to purchase intention both directly and indirectly in enhancing brand prestige. Future research is discussed regarding the positive effect of positioning on brand extension and the impact of brand personality in making the brand prestigious with increased customer loyalty. Theoretical and managerial implications are provided in the conclusion and discussion.
Research Interests:
Happiness and peace of mind are attained by giving them to someone else. If happiness is incomplete until it is shared, then can consumers put a price on happiness? Aaker and Liu (2008) argued that when it comes to happiness and giving,... more
Happiness and peace of mind are attained by giving them to someone else. If happiness is incomplete until it is shared, then can consumers put a price on happiness? Aaker and Liu (2008) argued that when it comes to happiness and giving, we should think about time, and not necessarily about money to make others happy. Simply because beyond money, volunteering of time, and expertise (Aaker and Liu, 2008) should receive more attention due to its potential. Particularly when economic growth, by itself certainly is not enough to guarantee consumer’s well being. Especially, when nothing in life is as important as we think it is (Kahneman, 1998) while we are thinking about it. If greater wealth implies greater happiness only at quite low levels of income then measurement of contentment becomes a reasonable inquiry. This research explores how consumer’s wealth levels have a limited impact on happiness. In addition, how people primed with time (Aaker and Liu, 2008) becomes more focused on high- rather than low-level goals due to the inherent association of time intentions and the future (Trope and Liberman 2003). This research mainly examines---if money doesn't necessarily buy happiness, what does? The final sections discuss the limitations of the exploratory study by providing conclusions and ideas for future research on how---purchasing equals happiness equals giving
Research Interests:
The objective of this study is to provide organizations an understanding of the strategic role of customer satisfaction, and how it can be used as a vital marketing tool for customer life time value through E-Business leadership. The main... more
The objective of this study is to provide organizations an understanding of the strategic role of customer satisfaction, and how it can be used as a vital marketing tool for customer life time value through E-Business leadership. The main research question addressed by this study is why an organization should place customer value at the center of what it does to direct its long and short-term projects, and why should it use customer satisfaction instead of value? This study also explains why companies must change their own behaviors to leverage customer lifetime value. Various issues are considered including, how does the customer value affect the process of e-marketing, and how does the return on customer entails in a growing networked economy. An in-depth review of theory, research, and practice is undertaken to understand the relationships between return on customer, customer satisfaction, and customer lifetime value. The study also explains how the e-business leadership strengthens the integral role technology plays in leveraging organizations bottom-line by focusing on return on customer.
Research Interests:
Satisfaction predicts and drives key consumer behaviors, among them repeat purchases and word-of-mouth advocacy. The paper mainly examined the assessment of cognitive dissonance (CD) scale (Sweeney, 2000), dissonance segments (Soutar and... more
Satisfaction predicts and drives key consumer behaviors, among them repeat purchases and word-of-mouth advocacy. The paper mainly examined the assessment of cognitive dissonance (CD) scale (Sweeney, 2000), dissonance segments (Soutar and Sweeney, 2003), consumer disposition toward satisfaction (Grace 2005), obstacles in measuring dissonance (Salzberger, 2005), and the CD mediation link between positive reinforcement (Mao, Oppewal, and Walker, 2006) and satisfaction. This study explored how cognitive lock-in arises when customers acquire incumbent-specific skills (Murray, and Haubl, 2007) giving the incumbent an advantage over its competitors. The purpose of the study is to perform a qualitative analysis of the presence, magnitude, and effects of CD over each beta, gamma, and delta stages of the decision making process, understand satisfaction and retention, and suggest managerial marketing recommendations. The final sections provide study limitations, directions for future research particularly on how to strengthen the customer confidence, enhance satisfaction level, and persuade repeat purchase behavior.
Research Interests:
The aim of the article is to explore the social aspects of innovation at three levels of research: individual, group, and organization. A multi-level approach enhances the understanding of how organizational context shapes and is shaped... more
The aim of the article is to explore the social aspects of innovation at three levels of research: individual, group, and organization. A multi-level approach enhances the understanding of how organizational context shapes and is shaped by the actions and perceptions of individuals. It may provide more precise research findings and more rigorous theory testing by clarifying the level of analysis. A resource-based approach and adaptation theories are used in relation to the organizational level, while at the individual level, psychological theories are applied. We propose a theoretical approach which could link creativity and competencies at the individual level, managerial / leader action and organizational culture with innovation to marketing innovation as a process and outcome of organizational level. The earlier studies used the approach that focused attention on the innovation process and innovation outcomes rather than on developing the ability to take specific innovative action and focused research on the selected level of innovation process management. It is therefore necessary to take into account the complexity of the research subject and include the actual problems resulting from the needs of multi-level innovation management and respect for the diversity of its conditions in the research.
Research Interests:
The purpose of this study is to investigate the relationship between Corporate ‘Social’ Reputation (CSR) and employees’ increasing usage of Social Media (SM) and related technologies in promoting and strengthening their company’s branding... more
The purpose of this study is to investigate the relationship between Corporate ‘Social’ Reputation (CSR) and employees’ increasing usage of Social Media (SM) and related technologies in promoting and strengthening their company’s branding strategies. This study draws on the (Rokka, Karlsson, & Tienari, 2014) conceptualization of corporate reputation management in SM as balancing acts, which take place in relation to different, contradictory, and sometimes paradoxical priorities related to branding and managing employees. The research method of this study was based on the quality content analysis and primarily relied on the recent research articles, and surveys. The findings contribute to the existing discussion on the role of SM, particularly on the employees’ growing usage of Facebook, Twitter and Instagram in building CSR bottom line. Future research is discussed regarding the motivation that drives employees to become brand evangelists. Key implications for researchers, practitioners and policy makers are highlighted.
Research Interests:
Excellence in customer experiences is a top priority for the Chief Marketing “Analytics or Digital” Officer (CMO). The purpose of this study is to examine the effect of ‘Digital Marketing Analytics’ [DMA] on firms Return on Investment... more
Excellence in customer experiences is a top priority for the Chief Marketing “Analytics or Digital” Officer (CMO). The purpose of this study is to examine the effect of ‘Digital Marketing Analytics’ [DMA] on firms Return on Investment (ROI) and CMO’s performance in customer retention and acquisitions. The main question addressed by the study is: should the firm CMO engage more resources with social media analytics for customer retention & acquisition. This study used the quality content analysis methodology and relied on the recent marketing research articles, case studies, and digital analytics surveys. The results of the study suggests that the innovative CMO’s that embrace DMA to win the hearts and wallets of customers can influence the broader customer journey from the offer to the post-purchase care stage for continued positive impact on the firm's desirable ROI. This research study provides strategic recommendations and directions for the future research.
Research Interests:
Corporations are using Social Media (SM) to form meaningful and engaging customer relationships involving online transactions. . The aim of the research study is to examine how Customer Loyalty (CL) has come under an undeniable influence... more
Corporations are using Social Media (SM) to form meaningful and engaging customer relationships involving online transactions. . The aim of the research study is to examine how Customer Loyalty (CL) has come under an undeniable influence of SM. The main question examined by the research study is— why is SM poorly integrated with marketing strategies in promoting CL? This research study was conducted using a quality content analysis methodology through web surveys, case studies and research articles. The results of the study suggest that the brands which are successful in achieving the goal of connecting with their customers in a more personal manner will be better positioned to take advantage of improved brand loyalty and higher conversion rates. Marketing managers can use this study to target and retain customers to ensure CL, corporate reputation and market share. The implications are discussed along with opportunities for future research.
Research Interests:
The purpose of this paper is to explore the strategic role of Corporate Sustainability(CS) and the stakeholder‟s value in the emerging markets (EM). This study investigates how a strong stakeholder reputation is widely acknowledged to... more
The purpose of this paper is to explore the strategic role of Corporate Sustainability(CS) and the stakeholder‟s
value in the emerging markets (EM). This study investigates how a strong stakeholder reputation is widely
acknowledged to be the most valuable asset of a firm (Peloza, et al, 2012) and why sustainability has become an
important component of corporate reputation. This research was conducted using quality content analysis
procedure of the surveys, interviews, and case studies. This study examined three main questions: (1) howCS
satisfies the needs of both the direct and (Faupel and Schwach, 2010) indirect stakeholders, (2) how achieving
consistency in corporate identityand reputation (Vallaster et al, 2012) strengthens Corporate Social
Responsibility (CSR) and (3) what are the strategic managerial and profit implications of these findings for the
corporations and researchers. This paper concludes that holistic integration of CS maximizes stakeholder value
(MSV) in the EM.
Key words:Corporate Social Responsibility, Corporate Identity, Corporate Marketing, Corporate Sustainability,
Corporate Responsibility, Corporate Social Value, Emerging Market.
value in the emerging markets (EM). This study investigates how a strong stakeholder reputation is widely
acknowledged to be the most valuable asset of a firm (Peloza, et al, 2012) and why sustainability has become an
important component of corporate reputation. This research was conducted using quality content analysis
procedure of the surveys, interviews, and case studies. This study examined three main questions: (1) howCS
satisfies the needs of both the direct and (Faupel and Schwach, 2010) indirect stakeholders, (2) how achieving
consistency in corporate identityand reputation (Vallaster et al, 2012) strengthens Corporate Social
Responsibility (CSR) and (3) what are the strategic managerial and profit implications of these findings for the
corporations and researchers. This paper concludes that holistic integration of CS maximizes stakeholder value
(MSV) in the EM.
Key words:Corporate Social Responsibility, Corporate Identity, Corporate Marketing, Corporate Sustainability,
Corporate Responsibility, Corporate Social Value, Emerging Market.
Research Interests:
Social Customer Relationship Management (SCRM) is about people and relationships and demands a customer focus. This study investigates how Social Media (SM) has become an undeniable influence on customer care. The purpose of this paper... more
Social Customer Relationship Management (SCRM) is about people and relationships and demands a customer
focus. This study investigates how Social Media (SM) has become an undeniable influence on customer care. The
purpose of this paper is to explore how engaging customers through social communities are having far-reaching
effects on customer loyalty. Goldman (2011) highlighted that the powerful reach of SM is enabling loyalty
marketers to extend their mastery of dialogue with customers achieving trialogue. Evans (2011) stated that
marketers are exerting their efforts to understand Facebook, Twitter and blogging to get the rest of their firms
aligned with their SM programs. The study was conducted using quality content analysis procedure of the web
surveys, interviews, and case studies. This study examined three main questions: (1) how companies can leverage
SM to strengthen customer care (2) how SM channels enhances customer loyalty (3) what are the managerial
and profit implications of these findings for managers and researchers.
Key words: Social Media, Social Customer Relationship Management, Customer Care, Customer Loyalty,
Customer Satisfaction, Customer Choice, and Consumer Behavior
focus. This study investigates how Social Media (SM) has become an undeniable influence on customer care. The
purpose of this paper is to explore how engaging customers through social communities are having far-reaching
effects on customer loyalty. Goldman (2011) highlighted that the powerful reach of SM is enabling loyalty
marketers to extend their mastery of dialogue with customers achieving trialogue. Evans (2011) stated that
marketers are exerting their efforts to understand Facebook, Twitter and blogging to get the rest of their firms
aligned with their SM programs. The study was conducted using quality content analysis procedure of the web
surveys, interviews, and case studies. This study examined three main questions: (1) how companies can leverage
SM to strengthen customer care (2) how SM channels enhances customer loyalty (3) what are the managerial
and profit implications of these findings for managers and researchers.
Key words: Social Media, Social Customer Relationship Management, Customer Care, Customer Loyalty,
Customer Satisfaction, Customer Choice, and Consumer Behavior
Research Interests:
Product returns are inevitable but by no means evil (Petersen and Kumar, 2009). Retail myopia is evident with de-shopping behavior with consequences for retailers in time, effort and costs (King et al, 2008). Regret persists with the... more
Product returns are inevitable but by no means evil (Petersen and Kumar, 2009). Retail myopia is evident with de-shopping behavior with consequences for retailers in time, effort and costs (King et al, 2008). Regret persists with the consumers because finding a lower price results in perception of trust violation (Dutta et al, 2011). Consumers exploit retailers liberal return policies when fraudulently returning products that they know they have used or broken (Harris, 2010).etailercustomized coupon campaigns have a positive exposure and redemption effect on customer purchases (Venkatesan and Farris, 2012). Satisfaction predicts and drives key consumer behaviors, among them repeat purchases and word-of-mouth advocacy (Nadeem, 2007). The price paid for service experience has direct and negative effect on return intentions (Noone and Mount, 2008). Past studies has neither adequately explored product return intentions nor have they fully evaluated the role of return policy. The current study explore why consumers return products and their intentions and the role of retailers return policies. In this qualitative content analysis study the following three research questions are explored: 1. Does price has any impact on the post-purchase product return intentions? Does cognitive dissonance after purchase lead consumers to develop product return intentions? 3. Does satisfaction effects product return intentions? This study aims to make three important contributions: First, the relationship between cognitive dissonance and product returns; Second consumers' psychological reasons in forming product return intention and retail practice. Third, the connection between cognitive dissonance after purchase and product return intentions and return policy situations. The findings of the study demonstrate that cognitive dissonance after purchase positively influences consumers' product return intentions. The study recommends retailers minimize dissonance by creating an effective centralized return policy system that can weaken consumers' product return intentions and help firms manage price and satisfaction levels as customers return products.
Research Interests:
This is an application oriented seminar. Strategic Marketing Management seminar offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. The... more
This is an application oriented seminar. Strategic Marketing Management seminar offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. The ‘era of domestic business’ is no more. Globalization dominates business performance and practice. Senior Executives and Business managers must understand how to function effectively in the dynamic global economy. For business professionals, the theory advanced for this seminar is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, the seminar presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the seminar provides a big-picture approach for developing new marketing campaigns and evaluating the success (Chernev, 2012) of ongoing marketing programs.
Dr. Nadeem is a US Fulbright Specialist, and a Professor of Marketing at the National University, California, USA. He holds a Ph.D. in e-Business (Marketing) from the Union Institute & University, Cincinnati, Ohio. Dr Nadeem also has PDP in Digital Marketing from Harvard University. He is a US Citizen and lives with his wife and children in Silicon Valley, California, USA.
. Nadeem, M. “Strategic Marketing Management”. PALM6 – Program for Advance Leadership & Management [Conference], MILE - Saudi Arabia. 14 April 2014. http://www.mile.org/
Dr. Nadeem is a US Fulbright Specialist, and a Professor of Marketing at the National University, California, USA. He holds a Ph.D. in e-Business (Marketing) from the Union Institute & University, Cincinnati, Ohio. Dr Nadeem also has PDP in Digital Marketing from Harvard University. He is a US Citizen and lives with his wife and children in Silicon Valley, California, USA.
. Nadeem, M. “Strategic Marketing Management”. PALM6 – Program for Advance Leadership & Management [Conference], MILE - Saudi Arabia. 14 April 2014. http://www.mile.org/