Corporate Blogging

If you want to do blogging, or in the field of digital marketing. So email marketing becomes very important for you. If you do not know email marketing then you will be left with a lot of traffic.

Millions of emails are sent in a day. You can guess from this how important email marketing is for you. If you want to succeed in the digital world, then you must know about email marketing.

This book will make you a success in email marketing. best of luck with this research.

This study investigates recurrent language resources employed in corporate blogs to connect with readers and (to a lesser extent) express authorial positions. It is based on the premise that constructing identity and enhancing image underpins most, if not all, corporate discourse and blogs are no exception. Based on a corpus of 500 different posts (totalling 318,296 words) from the Business Process Outsourcing and Information Technology sectors, we use standard Corpus Linguistics (Partington et al. 2013) techniques (keywords, cluster analysis, concordancing) to identify linguistic features associated with the expression of engagement: reader pronouns and their co-occurrence with selected modal verbs, questions, adverbs marking shared knowledge and directives. These are then interpreted in in terms of a model of textual interactions proposed in Hyland (2005). We argue that the communication found in this relatively new and underresearched genre is essentially effected one-way establi...

Terroríficos rituales de invocación. Es seguro que como buenos amantes del terror, muchos de ustedes ya están pensando en la noche de brujas o Halloween; en lo personal me gusta más pensar en el día de muertos del 1 de noviembre, soy mexicano y la tradición es 100% mexicana mas que nada. Hoy tendrás un anticipo de lo que será la semana más terrorífica del año. ¿Qué les parece recordar los juegos de invocación más famosos y aterradores del blog? El juego de la escalera, el juego de la ventana, el juego de las cartas, el ritual coreano del juego del ascensor y el juego del armario. ¿Están listos? Que comience el terror. Esta ves se las vamos a poner un poco más difícil para pasar auténtico miedo, porque les traemos un desafío, el sobrecogedor juego de la escalera. Se trata de un siniestro ritual que lleva tiempo circulando por los foros y que no les habíamos contado hasta ahora por lo peligroso que resulta. Pero muchos nos han insistido, así que aquí lo tienen ya. Eso si; no recomendamos para nada que los pongan en práctica y si lo hacen, por favor tengan mucho cuidado. Para este juego, solo se necesitan un par de requisitos muy sencillos, se puede hacer a cualquier hora del día, aunque para que funcione mejor, se recomienda que sea de noche o con poca luz. No podemos llevar con nosotros ningún objeto o arma para defendernos, solo un trapo o venda para cubrirnos los ojos para no ver absolutamente nada. Eso nos mantendrá a salvo y por último, como es lógico, necesitaremos un tramo de escaleras. El número de peldaños no importa. Para dar comienzo al ritual, tenemos que ponernos delante del escalón más bajo y recitar estas palabras: Hoy me presento ante ti Lucifer, ábreme las puertas de tu reino. Hay que repetir esta frase seis veces para estar bendecidos y poder traspasar el umbral del juego. A continuación, respiramos profundamente para juntar fuerzas y nos ponemos una venda en los ojos que nos impida ver nada a nuestro alrededor. Por fin, damos un paso al frente, y comenzamos a subir la escalera. Iremos contando uno por uno cada peldaño que subamos hasta llegar al final. Este punto es muy importante, tenemos que memorizar el número que hemos obtenido, después daremos la vuelta y volveremos a bajar todos los peldaños. Una vez más contándolos uno por uno hasta llegar al final. manuelverdugo.com

Si la tierra deja de girar justo ahora de repente, la única posibilidad de sobrevivir sería… estar en los polos, pero… ¿Por cuánto tiempo? La tierra gira a unos cuatrocientos sesenta y cinco metros por segundo en la zona del ecuador, descendiendo de velocidad según te alejas. Si la tierra dejara de girar, lo primero que notarías sería un aumento de peso, pero desde luego, este sería el menor de los problemas. Todo lo que no forme parte de la tierra como tal o esté refugiado en los polos continuará su movimiento rotatorio, siendo lanzado a mil seiscientos (1600) kilómetros por hora hacia el este. No llegarías a salir despedido al espacio porque su velocidad es menor, pero el cuerpo de las personas sería algo así como una bala del calibre 24. La atmósfera, por el contrario; se desaceleraría gradualmente, permitiendo a los que estuviesen viajando en avión alguna posibilidad de sobrevivir. Por supuesto, los astronautas allá arriba en la estación espacial estarían mucho mejor que nosotros. Pero claro, igual ya no tienen a donde volver. Como ya hemos dicho, la gente que estuviese muy cerca de los polos podría sobrevivir al principio. Ráfagas de viento más fuertes que la onda expansiva de una bomba atómica arrasarían la superficie, ascendiendo al cielo y creando tormentas por todo el mundo, la fuerza de fricción sería tal, que se producirían incendios por toda la superficie terrestre y una erosión inigualable sobre todo lo que hubiese quedado en pie, si es que hay algo. ¿Y todo este proceso duraría unos minutos, días, segundos? Pues la verdad es que no tendríamos ni idea, porque el sol pasaría a estar presente seis meses de los actuales. Un día equivaldría a lo que ahora dura un año. Sin rotación, el campo magnético que protege la tierra dejaría de existir, así que ya no sólo nos coceríamos lentamente durante esos seis meses, sino que las radiaciones iónicas procedentes del sol serían simplemente letales. Debido a las diferentes fuerzas, la tierra es más achatada en los polos y más ancha en el ecuador, unos cuarenta y dos kilómetros, de forma que si la paramos el planeta pasaría a ser una esfera perfecta. Con esto ya no habría problema ¿no? O quizás si. manuelverdugo.com

This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range of analytical techniques to examine a large corpus of 500 randomly selected corporate blog posts, the book examines how language works in the novel and hybrid context of online communication at different levels of linguistic description, including vocabulary use (keywords), phraseology (lexical bundles), stance expression and the generic structure. The findings are interpreted in functional terms in this book in order to provide an overall characterization of this new and evolving corporate genre.

https://www.cambridgescholars.com/product/978-1-5275-7169-3

Dean Arnold Corll o Candyman. Dean Arnold Corll, también conocido con el sobrenombre de "Candy Man" , fue un asesino en serie estadounidense, que junto a dos cómplices secuestró, torturó y asesinó al menos a veintiocho jóvenes entre 1970 y 1973 en Houston, Texas. Nació el 24 de diciembre de 1939 en Fort Wayne, Indiana, Estados Unidos. Fue el primer el primer hijo de Mary Robinson y Arnold Edwin Corll. Su madre era muy protectora, pero no así su padre, estricto y exigente con sus dos hijos, a los que frecuentemente castigaba. Corll era un niño muy tímido al que le costaba relacionarse, aunque siempre se preocupó por el bienestar de los demás. Las discusiones de sus padres se hicieron cada vez más frecuentes, por lo que decidieron divorciarse cuando él tenía siete años. Después de esto su madre vendió la casa familiar y tras varias mudanzas se establecieron en Vidor, una pequeña ciudad al oeste de Texas. Su madre volvió a casarse y junto a su nuevo marido abrió una empresa de golosinas en el garaje de su casa. Dean se involucró en el negocio de familiar desde el primer día y trabajaba día y noche desde que regresaba de la escuela. Allí era percibido como un estudiante disciplinado y generoso que solía regalar golosinas a sus compañeros. El negocio familiar fue creciendo cada vez más, de modo que tras la graduación de Dean, la familia decidió mudarse de nuevo. El lugar elegido fue Houston Heights, un barrio de bajos recursos en la ciudad de Houston donde abrieron una pequeña tienda. Durante su juventud, Dean nunca mostró ningún tipo de comportamiento extraño, de hecho; los vecinos hablaban de él como un chico ejemplar y amable que obsequiaba con dulces a los niños del barrio. Sin embargo, todo en agosto de 1964, cuando fue reclutado por el ejército de Estados Unidos. Pronto manifestó su desprecio por el servicio, y a los diez meses solicitó una baja con la escusa de atender el negocio familiar, del que posteriormente fue nombrado vicepresidente. Al regresar a Houston, retomó sus labores en la empresa y se mudó a un apartamento justo encima de la tienda. Fue en este entonces cuando su personalidad cambió drásticamente, volviéndose irascible y tétrico. Con la excusa de los caramelos, Corll comenzó a pasar cada vez más tiempo con jóvenes adolescentes. En 1967 se hizo amigo de David Brooks, de doce años, uno de los muchos niños a los que les daba dulces. El núcleo familiar del joven estaba totalmente desestructurado y las atenciones de Corll pronto hicieron que se convirtiese en una especie de figura paterna para él. manuelverdugo.com

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Kabar Teknologi Terikini – Sorinfo

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ÖZ Hedef kitleleri, sadık müşteriler haline getirecek stratejik iletişim süreçleri kurumsal halkla ilişkiler (Corporate Public Relations-CPR) olarak tanımlanmaktadır. Bilgi ve iletişim teknolojileri sonucunda hız kazanan küreselleşme karşısında kurumsal halkla ilişkiler, yeni uygulama alanları ile çeşitlenmektedir. Bu yeni uygulama alanları içerisinde en dinamik öge olan sosyal medya; işletmeleri, rakiplerinden öne çıkaracak ve farklılaştıracak iletişim araçlarının, kurumsal halkla ilişkiler çalışmalarına entegre edilmesini gerektirmektedir. Geleneksel medyadan sosyal medyaya doğru evrilen kurumsal halkla ilişkiler uygulamalarından biri de bloglardır. Bu çalışma, kurumsal halkla ilişkiler uygulamalarının, sosyal medyadaki temel araçlarından biri olan blog kullanımını Türkiye'deki bankalar ekseninde incelemeyi amaçlamaktadır. Bu amaç doğrultusunda nitel araştırmaya dayanan çalışmada, uluslararası marka değerlendirme kuruluşu Brand Finance tarafından her yıl açıklanan 'Banking (Bankacılık) 500 Raporu'nun 2019 yılı sonuçlarından yararlanılmıştır. Buna göre dünyanın en değerli ve en güçlü 500 banka markası içerisine giren dokuz Türk bankasından, bloğu olan ve aktif blog kullanımına sahip Garanti BBVA, Türkiye İş Bankası ve TEB (Türk Ekonomi Bankası) olmak üzere üç banka amaçlı örneklem yöntemine göre seçilmiştir. Bu üç bankanın, kurumsal halkla ilişkiler amaçlı blog kullanım örüntüleri betimsel içerik analizine tabi tutulmuştur. Gerçekleştirilen betimsel içerik analizinde üç bankanın bloğunda, öne çıkan paylaşım temaları belirlenip değerlendirilmiştir. İncelenen bloglarda elde edilen bulgulara göre üç bankanın kurumsal halkla ilişkiler amaçlı blog kullanımında en çok 'Sosyal Yaşam' kategorisine ait içeriklere yer verdiği görülmüştür. Araştırma sonucuna göre 'Gezi/Seyahat' kategorisinin ise en az sayıda paylaşım aldığı tespit edilmiştir. ABSTRACT Strategic communication processes that will transform target audiences to loyal customers are defined as corporate public relations. Globalization, which is accelerating with information and communication technologies, diversify corporate public relations with new areas of application. Social media, the most dynamic element in these new areas of application, it requires the integration of communication tools that will distinguish and differentiate enterprises from their competitors in corporate public relations activities. One of the corporate public relations practices evolving from traditional media to social media is blogs. This study aims to examine of blog usage of banks in Turkey in the scope of the corporate public relations activities. By this purpose a qualitative research has conducted and this research benefited from the results of 'Banking 500 Report' published by Brand Finance in 2019. As stated in the report, nine Turkish banks have entered the list of the most valuable and powerful 500 banks. Three of them which actively using their blogs such as Garanti BBVA, Türkiye İş Bankası ve TEB (Türk Ekonomi Bankası) has selected via purposive sampling method. These banks were subjected to content analysis in terms of blog usage in corporate public relations. In the content analysis the prominent posted themes were identified in the blogs of the three banks. According to the results, the patterns of using these blogs as a means of corporate public relations has discovered. According to the findings obtained in the examined blogs, the most posted content category has been seen as 'Social Life'. It was determined that the category of 'Trip/Travel' has received as the least number of content.

En este trabajo, se pretende verificar si, al final de la experimentación, los alumnos han mejorado su competencia en producción escrita en inglés mediante el Blogging con el uso de Wordpress (https://wordpress.com) y mediante el Google Docs. Para la presente investigación, se ha escogido el modelo investigación-acción. Se analizan pues los datos cuantitativos.  La presente experimentación se realizó con un grupo de control y un grupo experimental con la finalidad de medir la funcionalidad de la propuesta y la aceptación y motivación del alumnado a partir de la inclusión del Blogging y/o del Google Docs en el proceso formativo. El análisis de resultados arroja que entre ambos grupos sí hubo diferencias significativas durante la experimentación, por lo que se concluye que el uso de las TIC y, particularmente, del Blogging, es un factor determinante para incrementar su nivel de competencia en producción escrita en lengua inglesa.

Como alcançar seu público alvo e convertê-lo em cliente

Se você está procurando uma fórmula para aumentar suas vendas, explorando o potencial da internet, devo avisar imediatamente que os tempos mudaram.
Até alguns anos atrás, mesmo um site estático posicionado nos principais motores de busca poderia trazer algumas vendas para uma empresa.
As atividades realizadas pela equipe de marketing eram principalmente destinadas a aumentar a exposição da marca, criando uma presença on-line ou enviando anúncios promocionais aos consumidores. A tendência era concluir uma venda o mais rápido possível, por exemplo: enviar e-mails repetidamente sem que o usuário estivesse ciente da assinatura na newsletter ou ligando várias vezes para propor um novo produto ou serviço.

Many people need stock images - academics, designers, bloggers, and so many more. Using any image from the web can land you in legal hot water. Instead, this paper compiles a list of 23 different sites where anyone can download free stock images for any use.

Abstract:

This chapter reviews studies of non-practicing entities (NPEs) (aka “patent trolls”) and their effect on the United States patent system. The information presented is not intended to pass judgment or persuade readers that NPEs are definitively beneficial or detrimental to the patent system, but rather seeks to inspire readers to assess the issue of NPEs from a more informed and detailed perspective.

There are varying opinions and interpretations regarding NPEs, their behavior, and the effects of their behavior. Current empirical studies offer mixed evidence and conclusions regarding the effect of NPEs on the patent system. After reading this chapter, a researcher will be capable of determining substantial differences in the behavior and characteristics amongst the various types of NPEs. This would further help the researcher to differentiate which kinds of NPEs’ behavior are detrimental and which are favorable to the patent system.

Electronic copy available at - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3473854

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Kabar Teknologi Terikini – Sorinfo

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This article seeks to describe the strategic communicational mediation made possible by the corporate blog in the context of mediatization. This dynamic inserts us in the sphere of the understanding of the corporate blog as mediation, as this is a "space" constructed by and for the organization, is his "place of speech and action" in the inter-relationships. For this purpose, the reasoning in the text means the process of organizational strategic mediation through five possible technological practices of discourse for organizations.

This study describes preservice teachers' perceptions of and experiences in blog-supported information and communication technologies (ICTs) courses incorporating the seven principles of good practices (SPGP). Both quantitative and qualitative research approaches were used in data collection and analysis processes. Findings revealed that preservice teachers believed blogs to be an effective instructional tool which is useful as a lever for SPGP.

When a new blogger enters the blogging world to start his blogging career, then he must know about the basics requirements of blogging. A domain is the first requirement for blogging. Here in this article, we are sharing what is a domain name? How does it work and various types of domains?

Hardly a new field of research, social media is still an enigmatic research opportunity. In my bachelor thesis, I tried a more general approach and analysed whether digital communica-tion on the social web still follows the core principles of established albeit dated communication models and whether these, consequently, can still be applied to the social web. This way, conclusions are more classic and not bound to cutting-edge research while still presenting usable results.
I applied communication models by Roman Jakobson and Gerhard Maletzke to blogs and social networks. My research was conducted on a quali-tative level so the outcomes should be treated as case studies. Still, the theo-retical background and references to established works with the communica-tion models further confirm my re-search results that communication in itself is an ageless process not suscepti-ble to different media forms.

Aspects of the current scenario of organizational communication practices, pointing out some of the potential that digital media, from the perspective of corporate blogging, can bring to organizations. The objective was to observe and demonstrate the long tail of information generated by the corporate Petrobras blog “Facts & Data”, in 2009, through strategic monitoring on the ambience of the Web with data collection tool Google Alerts.

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The  context  of  mediated  society  moves  the  praxis  of  public  relations  with  the  continuous articulation of communication strategies and mobilizes the traditional dynamics of relations
and ties of organizations and publics. This may be related, theoretically and empirically, to the reflective practice of public relations; that is, to know how to "say/publicize", sustained in the ethics proposal (legitimacy), politics (relation) and aesthetics (communication processes) in the  doing/being/representing  non-mediatic  institutions  through  the  digital  medium,  here
represented  by  the  corporate  blog.  Bearing  these considerations  in  mind,  we  construct  the problem  of  this  thesis:  how  to  understand  the  reflexive  practice  of  public  relations  in  the context  of  mediated  society  through  the  use/ownership  of  corporate  blogs  as  a  strategic communicational mediation among multiple social actors? The overall goal is to understand the  reflexive  practice  of  public  relations  in  the  mediated  society  and  its  relationship  with
communication  strategies.  The  specific  objectives  should  be  considered  as:  developing  a methodology  for  the  study  of  corporate  blog  as  a  possibility  of  communication  strategic
mediation;  to  identify  relations  and/or  links  established  in  social  networks  built  through contextual  links  referring  to  others,  among  the  actors  of  the  non-mediatic  institutions,
considering corporate blogs and other multiple social actors; and to analyze the dynamics of communication  strategies  among  the  actors  of  the  non-mediatic  institutions  of  the  field  of study, considering their corporate blogs and other multiple social actors. This thesis is based on the empirical research in communication, considering the close relationship between the theoretical and the empirical, and operated by a theoretical and methodological device that concerns  the  relational  level  that  is  held  to  describe  the  actor's  agency  with  the  medium through the hidden and non-participatory observation method (JOHNSON, 2010) constructed with the Excel software; the binding level, which has assembling this logic considering the structure and the medium's own codes, by the method of structural analysis of social networks (LEMIEUX; QUIMET, 2004) built with the NodeXL software; and cognitive-critical level, which  held  the  comparative  analysis,  through  the  analysis  of  statements  present  in  the discourse (PERUZZOLO, 2004) built with the Word software, which led to the intersection of these  three  analyzes.  This  route  allowed  the  conclusion  that  doing/being/representing  the Actors  of  Non-Media  Institutions  of  the  Field  of  Study  occurred through  relationships  and bonds with actors of five macro-areas, mostly in single interrelations, with different actors.
These relationships and bonds were operated through communication strategies involved in the protocol  social (relation)  -  technical (medium)  - discursive  (communication processes), which  resulted  on  the  negotiation  of  meanings  of  the  interlocutors.  However,  it  was  also possible  to  notice  that  the  control  over  the  enunciation  remains  under  the  figure  of  a pedagogical  discourse  enunciator.  The  reflective  practice  of  public  relations  in  these circumstances  implies  in  knowing  how  to  say/publicize  not  only  about  the  non-mediatic institutions themselves, but also about the other, with the other and through the other. The results  suggest  the  constant  reflection  on  the  emergence  of  other  ways  of  perceiving, experiencing and getting to know the praxis of public relations.

This article aims to develop a theoretical proposal that allows the understanding of corporate blogging as media and aims to contribute to the organizational communication studies in the ambience of digital media. The methodology used the articulation between theory and empirical observation and showed that the socio-technical elements present in corporate blogs allow us to understand it as media.

Resumo:
Este artigo discute três estratégias de Relações Públicas: “via de mão dupla”; “política de portas abertas” e “casa de vidro” (Simões, 1987 e 1995), encontradas no discurso proferido pela Petrobras no blog corporativo Fatos e Dados, caracterizando-o como um novo espaço de práticas comunicativas institucionais (Barichello, 2008). A metodologia utilizou a análise de conteúdo (Bardin, 1977) dos posts3 referentes ao mês de junho de 2009.

Abstract:
This article discusses three strategies of Public Relations: “two way street”; “open door politics” and “glass house” (Simoes, 1987 and 1995); found in the speech delivered by Petrobras in the corporate blog ‘Facts and Figures’, featuring it as a new space of institutional practices communication (Barichello, 2008). The methodology used “análise de conteúdo” (Bardin, 1977) of the posts for month of June 2009.

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AddisonWesley. Read by researchers in: 55% Computer and Information Science, 12% Electrical and Electronic Engineering. ... 76 Readers on Mendeley. by Discipline. 55% Computer and Information Science. 12% Electrical and Electronic Engineering. 11% Biological Sciences. ...

Este  artigo  relata  o  atual  cenário  da  blogosfera  corporativa  brasileira  por  meio  do mapeamento  dos  usos/apropriações  dos  elementos  sociotécnicos  correspondentes  aos
blogs  realizados  pelas  Médias-Grandes  Empresas  e  Grandes  Empresas.  Essas decisões/escolhas  sobre  a  sociotécnica  relativa  aos  blogs  incidem  na  comunicação organizacional e evidenciam as proposições estratégicas, posicionamentos e propostas requeridas por essas empresas na ambiência da mídia digital.

Aspects  of  the  current  scenario  of  organizational communication  practices,  pointing  out  some  of  the  potential  that digital media, from the perspective of corporate blogging, can bring to  organizations. The objective was to observe and demonstrate the long tail of information generated by the corporate Petrobras blog “Facts & Data”, in 2009, through strategic monitoring on the ambience of the Web with data collection tool Google Alerts.

Do you want to create a blog? In which niche do you want to make your blog? Are you looking for the best and profitable blog niche idea? In this article, We will help you to choose your best and profitable blog niche on which you can make your own blog.

Are you listening about the word “Blog” or “Blogging” first time? In this article, we will try to give you complete information. After reading this article you will completely understand What is a blog, what is blogging, the benefits of blogging to start a new career opportunity.

The purpose of this study is to examine the impacts of transactive memory system (TMS) and interaction platforms in computer-supported collaborative learning (CSCL) on social presence perceptions and self-regulation skills of learners. Within the scope of the study, social presence perceptions and self-regulation skills of students in collaborative groups constructing knowledge in wiki, blog, podcast and Facebook platforms in CSCL processes were compared. The study is designed as a pretest and post-test control group study and was carried out with 97 university students. Social presence and self-regulation scales were administered as pretest in the study. At the end of process, social presence, self-regulation, transactive memory scales and semi-structured student opinion forms were administered as post-test. When the findings were examined, it was seen that interaction platforms and the TMS level of the group did not have a significant impact on social presence perception individually; yet common impact of these two variables was significant. When the impact of interaction platforms and the TMS on self-regulation skills was examined, it was found that whilst interaction platforms had a significant impact, the TMS alone and interaction platforms–TMS common impact were not significant. http://www.tandfonline.com/doi/full/10.1080/10494820.2016.1224905 İşbirlikli bilgi inşasında geçişken bellek sisteminin ve etkileşim platformunun sosyal bulunuşluk algısına ve öz düzenleme becerilerine etkisi Bu çalışmanın amacı, bilgisayar destekli işbirlikli öğrenmede (CSCL) geçişken (transaktif) bellek sisteminin (TMS) ve etkileşim platformlarının öğrencilerin sosyal bulunuşluk algıları ve öz düzenleme becerileri üzerindeki etkilerini incelemektir. Çalışma kapsamında, CSCL süreçlerinde wiki, blog, podcast ve Facebook platformlarında bilgi oluşturan işbirlikçi gruplardaki öğrencilerin sosyal varlığı algıları ve öz düzenleme becerileri karşılaştırılmıştır. Çalışma, ön test ve son test kontrol grubu çalışması olarak tasarlanmış ve 97 üniversite öğrencisiyle yürütülmüştür. Çalışmada sosyal varlığı ve kendi kendini düzenleme ölçekleri öntest olarak verildi. İşlemin sonunda, sosyal varlığı, öz düzenlenmesi, geçişken bellek ölçeği ve yarı yapılandırılmış öğrenci görüş formu, son test olarak uygulanmıştır. Bulgular incelendiğinde, etkileşim platformlarının ve grubun TMS düzeyinin sosyal bulunuşluk algısı üzerinde bireysel olarak önemli bir etkisi olmadığı; ancak bu iki değişkenin ortak etkisinin anlamlı olduğu görülmüştürı. Etkileşim platformlarının ve TMS'in öz düzenleme becerileri üzerindeki etkisi incelendiğinde, etkileşim platformlarının önemli bir etkisinin olduğu ancak tek başına TMS’nin ve etkileşim platformu-TMS ortak etkisinin anlamlı olmadığı sonucuna ulaşılmıştır.

This dissertation has as its theme the communication processes developed organizations in  the  digital  media  /  corporate  blog,  which  is  enclosed  in  the  examination  of  socio-
technical  strategies  of  visibility  and  legitimacy  undertaken  in  16  blogs  the  corporate Medium-Large Business and Large Business of the blogsphere Brazilian. The overall  objective is to develop an array of strategies for socio-technical visibility and legitimacy for  corporate  blogs  with  the  intention  of  responding  to  problem:  what  strategies sociotechnical  practiced  organizations  in  promoting  corporate  blogs  that  search visibility and legitimacy '. The methodology uses empirical research proposal mediated computer (Johnson, 2010), from two main methods for research qualitative: the hidden field  observation  and  non-participatory  and  triangulation  methodological  techniques. The theoretical  approach and methodology developed in  this  research focused on the finding that 68.75% of companies are conspicuous by their field of study sociotechnical strategy  of  visibility  positioned  at  the  level  of  relationship  intermediate  and  75%  by sociotechnical  strategy of legitimacy  positioning  also  returned to  the relationship and intermediate  level.  The  positioning  of  relationship  besides  having  preferably  is  at
intermediate level and therefore absorbed in the socio-technical strategies of visibility and legitimacy in more than half corporate blogs the field of study.

This article discusses three strategies of Public Relations: “two way street”; “open door politics” and
“glass house” (Simoes, 1987 and 1995); found in the speech delivered by Petrobras in the corporate blog ‘Facts
and Figures’, featuring it as a new space of institutional practices communication (Barichello, 2008). The methodo-
logy used “análise de conteúdo” (Bardin, 1977) of the posts for month of June 2009.