Romania has a pharmaceutical market of 5.47 billion lei (1,550 million Euro) in 2006, where the market for prescription drugs was about 4.58 billion lei, of which 80 percent are financed by health insurance. Government policies have been... more
Romania has a pharmaceutical market of 5.47 billion lei (1,550 million Euro) in 2006, where the market for prescription drugs was about 4.58 billion lei, of which 80 percent are financed by health insurance. Government policies have been more liberal than in other countries in the region, allowing easy market access and access to funding with relatively high reimbursement rates for new drugs. This creates pressure on the financing system (health insurance), which has to absorb increasing drug costs at a rate beyond the growth rate of the overall economy. This report analyzes the current situation and makes suggestions how the system can be adjusted in order to maintain access to effective medicines for all - while considering the limited resources available in an economy that is still far behind the European Union (EU) average. This report outlines options for steps to address deficiencies identified by the Ministry of Public Health (MOPH) and other stakeholders. This report is stru...
The objective of this article is to determine the relevance of sustainable innovation on the business environment in Nigeria. The research focused on the top management to find out about the benefits of innovation to the relevance of the... more
The objective of this article is to determine the relevance of sustainable innovation on the business environment in Nigeria. The research focused on the top management to find out about the benefits of innovation to the relevance of the company over the past century. Feedback from a few of their final customers was taken in order to review sales and customer-product loyalty. Then, we conducted a series of multiple regression models using the data we obtained. Overall, it’s interesting to note that the rate of increase in profit due to sustainability rose by 23% and 37% But perhaps most important: Averagely about 50% of businesses have improved on their corporate models due to sustainability in managing opportunities hence the effect of 20% increase above that of the previous and also majority of the respondents believe that the marketing strategies of P and G are very effective. This study will serve as a practical tool to investors and shareholder of organizations as they work towards increasing their worth in their organization. This article delivers valued input in advancing knowledge in expounding relevance of sustainable innovation on the business environment using Procter and Gamble Nig. PLC as a case study, also recognising the measurable impact positively and otherwise of these dimensions of innovative involvements
During the past few decades, the sport industry has experienced immense pressure to commercialise its operations and conform to traditional business practices (Chadwick 2009:191). With this evolution from a pure leisure activity to a... more
During the past few decades, the sport industry has experienced immense pressure to commercialise its operations and conform to traditional business practices (Chadwick 2009:191). With this evolution from a pure leisure activity to a multimillion dollar industry, it has become evident that the unique characteristics and deeply rooted historical culture of sport pose significant challenges for the sport manager during the process of commercialisation and the application of strategic management. The aim of this study was to analyse the current business environment of Cycling South Africa (CyclingSA) in such a way that the factors in the micro-environment, market environment and macro-environment that impact on the organisation‟s strategic decisions could be identified. The results should allow sport organisations to engage more effectively in strategic management by focusing on factors that influence the sport organisation‟s business environment in particular. A survey of CyclingSA me...
The marketing has as an essential objective the orientation of firms’ activities based on the market needs. This presupposes, necessarily, the existence of an informational system very well established, that observes any rapid changing... more
The marketing has as an essential objective the orientation of firms’ activities based on the market needs. This presupposes, necessarily, the existence of an informational system very well established, that observes any rapid changing market environment: the consumer, distributor and competition. Marketing services is a marketing specialized domain, autonomous, clearly differentiated, in the process of consolidation and development. The services characteristics such as: immateriality, inseparability, variability, inability of storage, they normally lead to a discussion on whether the marketing of services is similar to or different from that of physical goods.
This study surveys small retail pharmacies to examine the relationship between managers’ perceptions of local market environments, their stated assortment policies, and their reported performance levels for a large product category.... more
This study surveys small retail pharmacies to examine the relationship between managers’ perceptions of local market environments, their stated assortment policies, and their reported performance levels for a large product category. Managers report wider assortments when market diversity and market munificence are high. In turn, wider assortments have a positive effect on reported relative category sales and stock. In addition, market uncertainty has a direct negative effect on reported margins. This study controls for both store space as well as the potential direct performance effects of the local market environment faced by small retailers.
