Target Audience Analysis

Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a perspective presented by an interdisciplinary background and it acknowledges a paradigm that advertising is not a genre of art, it obviously pursues commercial profits and within this context, expolits the created aesthetics in product. The main objective of the study, which focuses advertising aesthetic fundamentally, is to build a scientific model formulating some levels of aestheticisation during its production process. Formulation in question has been reconstructed on theoretical and applied literature.

OLDTOWN white coffee provided a variety of beverage for customer to mix and match with their favourite combination. To increase the market share, OLDTOWN has decided to increase marketing activity. To illustrate, a study from Tan (2018) has stated OLDTOWN will continue in investing in advertising, promotion, and marketing activity in order to establish a stronger branding.
In this report, will include the creative brief for OLDWOTN White coffee which is developed based on targeting market, segmentation and competitor, the evaluation the effectiveness and controlling to ensure the branding are able to sustain.

The Discussion Case: “Globalization of Consumer Tastes” states and asks; “What is your opinion as to whether multinationals have gone too far in their standardization (globalization) or products and services.  Are they not being sensitive enough to local needs” (Benedictine, n.d.)?
According to Johansson (2009); “For most companies some product standardization is unavoidable.  Cost savings from longer product series often outweigh the disadvantages of not being perfectly adapted to customers’ precise requirements.  At the same time, the customer satisfaction advantages of a high level adaption are well understood by most companies.  The point at which combined costs are at a minimum…is the optimum level of standardization.  Finding this point in practice is often a delicate balancing act” (p. 403).

Compiling a dictionary is more than developing contents; it requires, first and foremost, planning. Among the decisions that must be made during the dictionary-planning or pre- lexicographical stage (Atkins & Rundell 2008: 18-44), one of the most important is the user- profile definition, which is the key for creating a lexicographical resource that achieves the users’ expectations and is thus functional. Given the relevance of this matter, the present work aims to design a user profile for the Paralympic Dictionary (under development), and to investigate its implications for the dictionary-making stage. This dictionary is part of a broader set of lexical resources whose goal is to describe sports’ lexicon based on Frame Semantics (Fillmore 1982, 1985). Although the two previous dictionary outputs from the SemanTec research group — viz. Field, a football expressions dictionary (Chishman 2014) and Dicionário Olímpico, a dictionary of Summer Olympic sports (Chishman 2016) — had a target user group in mind (cf. Chishman et al. (2014), dos Santos & Chishman (2015), Chishman et al. (2018), Chishman et al. (2019)), one might say it was a rather basic one whose implications were not widely discussed nor well incorporated into the design of the dictionaries. Focusing on Paralympic Dictionary’s envisaged users, the current work deepens and expands on the earlier discussion about target-audience definitions in the context of the SemanTec research group. In contrast with the other two resources, the user-profile definition for the Paralympic Dictionary intends to go beyond a broad notion of ‘lay audience’, determining the specific user groups and their specific needs. Regarding the compilation of the Paralympic Dictionary, the user-profile definition will help determine the functions, content and structure of the dictionary and enable the evaluation of which aspects of the previous dictionaries one should maintain or redesign, and to reflect on the type of inclusion of elements as well as on the adoption of digital access policies.

ÖZET Tüketicilerin satın alma isteklerini harekete geçiren reklam tasarımlarına, magazin dergilerinin sayfa aralarında sıklıkla yer almaktadır. Bu dergilerde yer alan reklam tasarımları, potansiyel müşterinin ilgisini çekerek ürüne gitmesini sağlamalıdır. Tasarımcı, firmanın hedef kitleye iletmek istediği mesajları ileterek, hedeflenen satın alma davranışını gerçekleştirmeyi amaçlamalıdır. Ayrıca, tasarıma başlamadan evvel, hedef kitle üzerinde gözlem ve araştırma yapılması faydalı olacaktır. Bu gözlem ve araştırmadan elde edilen veriler doğrultusunda grafik tasarım aşamasına geçilmelidir. Reklam tasarımları, hedef kitle ile ilgili elde edilen veriler, grafik tasarım öğelerine uygun olarak birleştirilerek yapılmalıdır. Bu çalışma kapsamında çok satılan üç magazin dergisinden birer reklam olmak üzere toplam üç adet reklam grafik tasarım öğeleri açısından incelenecektir. Bu araştırma da magazin dergilerindeki reklam tasarımları grafik tasarım öğelerine göre incelenerek, faydalı bir literatür oluşturmak ve reklam tasarımı yapacak tasarımcılara da, tasarımlarını bu açıdan inceleme fırsatı sağlaması amaçlanmaktadır. ABSTRACT Advertising layout provocates the purchasing will of the consumers.We are facing up the pages that contain the advertising of products in the magazines which the consumers easily reach out.The advertising layouts ought to provide by the via of keeping the buyers' attention. The designer ought to aim at facilitating the hoped behaviours; by the way of conveying the messages that are constructed by the firm.At first; before the starting of the layouts it is useful that he ought to make a survey on the mass public and he ought to pass the second phase as collecting the given data from the results. While advertising designs are being implemented, the data obtained about the target audience should be made in accordance with the graphic design items. Within the scope of this study, three advertisements will be examined in terms of graphic design items, one from three magazine best-sold types. As a result of this research, it is aimed that the advertisement designs in magazines; they are examined in accordance with graphic design items, and it is aimed to make a beneficial literature and designers who will design advertisements benefit from this aspect of their designs.

In  this  paper  the  authors  introduce  the  cognitive  dimension 
that is becoming more and more important in the field of information
operations with special regard to psychological operations (PSYOPS).
The  strengthening  role  of  influencing  skills  and  technological 
progress  has  created  new  avenues  and  opportunities  in  the  military 
field. The paper seeks to point out the relationship between marketing
and  PSYOPS.  In  connection  with  this,  the  study  intends  to  present  a  new  approach  to  PSYOPS  that  can  achieve  the  operational  goals 
which  set  by  the  leader  by  applying  guerrilla  marketing  tools  and 
methods.

By creating brand awareness and marketing strategies with effective advertising practices, the effect of advertising on consumer perception can be understood. The aim of the study, which is built on this understanding, is to examine the advertisement film used in the marketing and promotion activities of a hotel business operating in the tourism sector with the CAPI technique. From this point of view, the research was implemented in three big cities, namely Istanbul, Izmir and Ankara. As a result of the field research, 150 meaningful data could be obtained due to the limitations such as the face-to-face application and the timeconsuming nature of CAPI and narrowing of the criteria for those who will participate in the survey under the effect of the pandemic conditions. The data were subjected to the SPSS 20 program. As a result of the statistical analysis, it has been determined that the advertisement appeals to consumer emotions.

In this paper the authors introduce the cognitive dimension that is becoming more and more important in the field of information operations with special regard to psychological operations (PSYOPS). The strengthening role of influencing skills and technological progress has created new avenues and opportunities in the military field. The paper seeks to point out the relationship between marketing and PSYOPS. In connection with this, the study intends to present a new approach to PSYOPS that can achieve the operational goals which set by the leader by applying guerrilla marketing tools and methods.

The changes in the electroporation process of human erythrocytes membrane due to the direct action of high energy electron radiation were investigated. To avoid the indirect effects caused by radiolytic products of water, the irradiation was performed at liquid nitrogen temperature. The irradiated cells have been exposed to square-wave electric pulses at 4°C in isotonic suspensions to induce membrane electropores. The pores resealing were quantified by monitoring the cell hemolysis. A significant decrease of the resealing process was found for irradiation doses higher than 100 Gy. The mass of molecular structures affected by the direct action of radiation was estimated using the target analysis method. We found a molecular weight Mm≈930 kDa roughly corresponding to spectrin tetramer of the cytoskeleton. This suggests that spectrin network plays an important role in the pores resealing of the electropermeabilized erythrocyte membrane.

Cartoons, like other forms of mass media, are aimed not just at anybody, but at a multitude of individuals. The extent to which these numerous individuals understand the cartoons in the same way depends not only on their shared interpretations of the word & image texts themselves, but also on interpretation strategies suggested by the (near)identical circumstances under which the cartoons are accessed. As Gail Dines points out, “locating cartoons within the cultural realm of mass communication requires an understanding of how these media forms come into existence and how they are consumed by the intended audience” (1995: 238). To understand better how cartoons are processed, it is necessary to generalize about contextual factors governing their perception. In this paper I examine cartoons by the Dutchman Peter van Straaten that all appeared on a tear-off calendar in the year 2001. The question addressed is how the temporal and spatial circumstances under which the cartoons are accessed, in combination with the generic conventions of the calendar in which they appear, trigger the activation of specific cognitive schemata, and thus steer and constrain possible interpretations. The general framework in which these matters are discussed is Sperber and Wilson’s (1995) Relevance Theory.

Resumo A produção de materiais educativos tem sido considerada pertinente em abordagens relacionadas a várias temáticas do ensino, em ciências e/ou em saúde e ambiente, sobretudo quanto aos aspectos relacionados às etapas de seu desenvolvimento no que tange o processo participativo que as caracterizam. Neste trabalho, procurou-se apresentar algumas reflexões sobre o que tem sido produzido de conhecimento acerca dos materiais educativos visando uma maior compreensão das análises presentes na literatura nacional sobre o tema. Para tanto, foi realizado um levantamento de artigos na Base Scielo-Brasil buscando identificar nos mesmos aspectos presentes em sua abordagem relacionados à produção, público, uso e avaliações de materiais educativos. Na caracterização conjunta dos 16 artigos levantados aponta-se as diversidades de materiais analisados, as predominâncias da temática da saúde e da análise realizada pelos próprios autores que serão discutidas no presente trabalho. Palavras chave: materiais educativos e de divulgação, promoção da saúde, participação comunitária, literatura de revisão como assunto, público Abstract The production of educational materials has been considered relevant in approaches related to various issues of teaching science and/or health and environment, especially in the matters related to the stages of their development regarding the participatory process that characterize them. In this work, we tried to present some reflections on what knowledge has been produced about the educational materials reaching a greater understanding of these analyzes in national literature on the subject. For this, a survey was conducted of articles in Scielo-Brazil Base seeking to identify the same issues present in their related production approach, public use and evaluations of educational materials. In the joint characterization of 16 articles

В рамках общественной деятельности индивидуумы действуют, осмыслив ситуацию в контексте общего знания и системы верований группы, к которой они принадлежат. При таком рассмотрении кандидаты в депутаты, разрабатывая свою избирательную программу, по сути, эксплицируют социальные представления о политическом будущем страны. При помощи контент-анализа были проанализированы 3129 текстов избирательных программ. Показано, что ядро политических представлений о политическом будущем составляют представления об экономическом благосостоянии государства, способы повышения гражданского участия, реформирование системы образования и здравоохранения, а также социальная защита населения. Наиболее характерно преобладание позитивных свобод. Ядро представлений о политическом будущем также содержит более обобщенные и абстрактные категории, в то время как конкретные вопросы находятся на периферии. Показано, что специфическое содержание социальных представлений транслируется представителям бюджетных организаций, малого, среднего и крупного бизнеса.

In this paper the authors introduce the cognitive dimension that is becoming more and more important in the field of information operations with special regard to psychological operations (PSYOPS). The strengthening role of influencing skills and technological progress has created new avenues and opportunities in the military field. The paper seeks to point out the relationship between marketing and PSYOPS. In connection with this, the study intends to present a new approach to PSYOPS that can achieve the operational goals which set by the leader by applying guerrilla marketing tools and methods.