Wirtschaftskrise

Thought, language, action. Metaphor at the level of text, sentence and word
in the German language of economy
The paper attempts to view the problems of metaphor as a phenomenon bordering on semantics and pragmatics (pragmalinguistics) in the specialist discourse of economy. Metaphor is a phenomenon of conceptual nature. Being unconsciously utilized by the speaker, it constitutes the cognitive mechanism of human thought and bears consequences on the way abstract categories, such as those appearing in certain aspects of the science of economy, are expressed. Consciously verbalized metaphors are an element of rhetoric and
a pragmatic tool used in discourse as an element of opinion creation and evaluation, which especially applies to economic discourse.

The occurrence of the financial crisis has affected politics in Europe and led to remarkable political shifts. The electoral rise of far-right populism has been one significant outcome of the crisis and the way it has been addressed by the European government and the EU institutions. The far -right parties has gained significant electoral power in several European countries and actually got out of the margins on national political systems, becoming a crucial political player. Such examples are the neonazist party of “Golden Dawn” in Greece as well as the Lega Nord in Italy and AfD in Germany. Particularly, the intensification of the international economic crisis has led to the transformation of the ideological and political differentiations in the sense that it has brought to light an impressive rise of populist parties in Europe. In any case, populist reliance and its multipliers have grown dramatically amidst the pressure of mass unemployment, new poverty, immigration flows, anger...