QUICHO
QUICHO
QUICHO
NBV 0
TOP EAT
Like EAT, Love EAT
TOP EAT
ADOBO
+
add-ons (boiled eggs/
sitaw/ kangkong/ with sauce/ dried adobo/
+ accompanied
drink
Location
Financing
Capital:
Php 100,000
Php 25,000 Php 25,000 Php 50,000
PRICING
Php 15.00 Php 30.00 Php 15.00 Php 10.00 Php 10.00
Expenses/Revenue Expectations
Minimum Expenses Assumed Expenses (minimum) Rent Php 10,000 Utilities Php 10,000 Salary Php 8,000 Government Fees Php 5,000 Miscellaneous Fees Php 1,000 = Php 34,000/month Target Revenue (minimum)
Expenses/Revenue Expectations
Maximum Expenses Assumed Expenses (Maximum) Rent 30,000 Utilities 20,000 Salary Php Php Php 10,000 100 units/day (Php 80/unit) Target Revenue (Maximum)
Government Fees
Php 10,000
Sales/Revenue Expectations
Min. Revenue, Min. Expense:
Revenue Net Income Php 120,000 Php 86,000 Less:Expenses (Php 34,000) Min. Revenue, Max. Expense: Revenue Net Income Less: Capital Php 120,000 Php 45,000 Php 100,000 Less:Expenses (Php 75,000)
Less: Capital
Php 100,000
= (Php 14,000) *wait for the 2nd month to get investment back
= (Php 55,000) *wait for at least 2 more months to get investment back *least preferable
Sales/Revenue Expectations
Max. Revenue, Min. Expense: Revenue Net Income Less: Capital Php 240,000 Php 206,000 Php 100,000 Max. Revenue, Max. Expense: Revenue Net Income Less: Capital Php 240,000 Php 165,000 Php 100,000
Less:Expenses(Php 34,000)
Less:Expenses(Php 75,000)
= Php 65,000
Classes Lower B and C Male and Female On the go people Retail basis
Quality, delicious rice topping value for money Pricing-Competitive value for money
PROBLEMS
Understand competitive environment, pricing, product offering, operational costs Target market consumer behavior
Extensive marketing campaign through social websites Utilize monthly customer survey