Pulse: Medical Convenience Van
Pulse: Medical Convenience Van
Pulse: Medical Convenience Van
3/21/12
3/21/12
Safe Convenient
3/21/12
DIFFERENTIATION
=
Ambulance
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Substitute s
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Lower Price
Substitute s
Differentiating Factor
Target Market
Class A and B
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Contract
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Operations
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Medical Equipment
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1 van
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Asian Hospital
Metro South
Hemotek Renal Center
3/21/12
+++
Outside of service coverage area metro south
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Location
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Financing
Van (Cab & Chassis) Construction of the body Equipment and facilities Licensing fees Contingencies P 650,000 P 380,000 P 30,000
P 5,000 P 20,000
3/21/12
P 1,085,00
Costs P 9,700
P 2,500
P 4,000
P 200
Other maintenance costs -Tires (P16,000 every 3 years) P 445 -Battery (P4,000 every 2 years) P 170 Vehicle registration (P5000 a year) P 420 Depreciation Expense P 10,000
P 27,435
P 1/km
P 9.5/km.
Pulse
Medical Convenience Van Medical transportation Non-emergency patients Safety and convenience Reasonable and affordable price
3/21/12
3/21/12