Welcome To

SYLLABUS
SEMESTER – IV

Post Graduate Program

Batch - January (2009 – 2011)
Semester IV: Compulsory papers:

401 Human Behavior in Organizations

402 Corporate Governance & Auditing
403 Business Policy & Strategic Management

Marketing: Electives
411 Sales & Distribution Management
412 Integrated Marketing Communication
413 Rural Marketing
414 Retail Management

Finance: Electives
421 Security Analyses & Portfolio Management
422 Derivatives
423 Project Management & Financing
424 International Finance

HR: Electives
431 Recruitment, Training & Development
432 Organizational Development
433 Compensation Management
401 Human Behavior in Organizations:
Objective: This course aims to provide insights necessary to understand behavioral
processes at individual, team and organizational level enable students to learn how to
influence the human behavior in organizations.

Module I:

 Foundation and background of Organization behavior,.

 Contemporary challenges-workforce diversity.
 Cross – cultural dynamics, changing nature of managerial work.
 Ethical issues at work, emotional intelligence in contemporary business.

Module II:
 Perception, Personality, Learning, Motivation – Concepts
and applications, individual decision making.

Module III:

 Understanding and managing group processes-interpersonal & group dynamics,.

 Group cohesiveness, Group decision making Emotional Intelligence-concept and
applications.
 Understanding work teams, power & politics, Empowerment, Conflict &
Negotiation.

Module IV:

 Organizational processes and structure;

 Organizational structure & design.
 Work & job design; organizational learning; organizational culture;
 Organization change and development

Recommended books:

1. Nelson, Debra L and James C Quick, Organizational Behavior, Thomson

learning.
2. Pareek, Udai, Understanding Organization Behavior, Oxford University
Press, New Delhi.
3. Robbins, S.P., Organization behavior, Prentice Hall of India, N. Delhi.
4. Luthans, Fred, Organizational Behavior, McGraw Hill, New York.
5. New Storm Davis Organization Behavior, THM, New Delhi.
402 Corporate Governance & Auditing
Module I:

● Corporate Form of Business:

Meaning –Nature – Characteristics.

Module II:

● Constitution of Board of Directors and Corporate Governance:

● Directors:Concept – Legal Position - Number of Directors;

● Corporate Governance Vis-à-vis Management – Roles of Shareholders –
● Management and Board – Corporate Governance Models: German –
Japanese, Anglo – American Systems –
● Corporate Governance and Audit – Corporate Social Responsibility –
Environmental Protection - Fair Trade Practices - Compliance with
other National Laws, Public and Customer Care, etc.

Module III:

● Powers, Duties and Responsibilities of Directors:

 Powers, Duties and Liabilities of Directors – Socio-Political – Legal aspects of
Board’s responsibilities.

Module IV:

 Board Committees and Their Functioning

 Board Committees – Types – Constitution – The Philosophy – Delegation of
Power – Limits of Power – Role of Non-executive Directors.

Module V:

● Corporate Governance Codes and Laws:

● (A) Corporate Governance Code outside India: Cadbury Committee, Hampel

Committee, King’s Committee OECD, Blue Ribbon Committee.

● (B) Corporate Governance Code in India: CII, K. M Birla Committee, Naresh

Chandra Committee, Narayan Murthi Committee – Corporate Corruption and
Frauds – Clause 49 of the Listing Agreement with SEBI (India).
Recommended books:

1. Avtar Singh, Indian Company Law, Eastern Book Company, Lucknow

2. P. K. Ghosh and V. Balachandran, Company Law and Practice, Sultan Chand and Sons,
3. A. K. Majumdar and G. K. Kapoor, Company Law and Practice, Taxmann, New Delhi
4. A. Ramaiya, Guide to Companies Act, Wadhwa & Company, Nagpur
5. B. K. Sengupta, Company Law, Eastern Law House, Kolkata
6. C. L. Bansal, Corporate Governance - Law, Practice & Procedures, Taxmann Allied
Services Publishers, N. Delhi
7. K. R. Sampath, Law of Corporate Governance- Principles and Perspective, Snow white
Publications, Mumbai.
8. N. Gopalswamy, Corporate Governance, Wheeler Publishers, N. Delhi.
403 Business Policy & Strategic Management
 Module I:
●Introduction: Concepts in Strategic Management.
● Strategic Management as a process – Developing a strategic vision, Mission,
objectives, Policies –
● Factors that shape a company’s strategy – Crafting a strategy.

 Module II:

● Environmental Scanning: Industry and Competitive Analysis –

● Methods. Evaluating company resources and competitive capabilities –
● SWOT Analysis – Strategy and Competitive advantage. Strategies and
competitive advantages in diversified companies and its evaluation.
● Strategic Analysis and Choice: Tools and techniques- Porter's Five Force
Model, BCG Matrix, GE Model,

 Module III:

● Strategic Leadership: Strategic Leadership and Style –

● Role of Top-Level Managers – Key Strategic Leadership Actions -
● Determining strategic Directions – Developing Human Capital and Social
Capital –
● Balanced Scorecard.

 Module IV:
● StrategyFormulation : Strategy Framework For Analyzing Competition,
Porter’s Value Chain Analysis, Competitive Advantage of a Firm, Exit and
Entry Barriers –
● Formulation of strategy at corporate, business and functional levels.
● Types of Strategies – Tailoring strategy to fit specific industry.

 Module V:

● Restructuring and Diversification Strategies: Turnaround Strategy,

Management of Strategic Change, strategies for Mergers, Acquisitions,
● Takeovers and Joint Ventures.- Diversification Strategy –
● Types of diversification strategies, the concept of core competence, strategies

and competitive advantage in diversified companies.

  Module VI:

● Strategy Implementation: Strategy and Structure, Strategy and Leadership,

● Strategy and culture connection - Operationalizing and institutionalizing strategy
-
● Strategies for competing in Globalising markets and internet economy -
● Organisational Values and Their Impact on Strategy –
● Resource Allocation – Planning systems for implementation

 Module VII:
● StrategyEvaluation and control – Establishing strategic controls –
● Measuring performance –appropriate measures- Role of the strategist –
● Using qualitative and quantitative benchmarking evaluate performance –
● Strategic information systems – problems in measuring performance –
● Strategic surveillance -strategic audit

Recommended books:
1. Vijaya Kumar: Strategic Management, Cengage learning.
2. Kazmi: Strategic Management and Business Policy, Tata McGraw Hill.
3. R.Srinivasan: Strategic Management, PHI Learning.
4. Adrian Haberberg & Alison: Strategic Management, Oxford University Press.
5. P.Subba Rao: Business Policy and Strategic Management,
Himalaya Publishing House.
6. .Appa Rao, Parvatheshwar Rao, Shiva Rama Krishna: Strategic Management and
Business Policy, Excel Books.
7. Thompson & Strickland: Strategic Management, Concepts and Cases.
Tata McGraw-Hill, 12/e.
8. U.C.Mathur: Strategic Management, MacMillan India Limited, Publishers.
9. Peter Fitxroy: Strategic Management, Wiley India.
Marketing Elective: 411: Sales and Distribution
Management:
Objectives:
To provide an understanding of the concepts, attitudes, techniques and approaches
required for effective decision making in the areas of Sales and Distribution. To pay
special emphasis on the practising manager's problems and dilemmas. To develop
skills critical for generating, evaluating and selecting sales and distribution strategies.

Module I:
Introduction: Evolution of Sales Department- Marketing, Sales Management and
Marketing Management – Objectives of Sales Management - Exchange Process – Sales
Management cycle – Responsibilities of Sales Manager – Interdependence of Sales and
Distribution.

Module II:

Sales Strategy Formulation – Steps in Market Analysis – Transaction Cost analysis –

Designing Sales strategy - Determination of Sales Force – Personnel Selling – Strategies
used by Salesmen – Diversity of Selling Situation – Process of Personal Selling –
Theories of Personal Selling – Sales organization.

Module III:

Recruitment of Sales personnel – Selection and Placement of Sales personnel – Training

of Sales personnel – compensating of Sales personnel- Motivating Sales personnel –
Monitoring and Performance evaluation – Sales Displays.

Module IV:
Sales Forecasting - Sales quotas and Territory Management – Managing Sales Expenses
– Sales Budgets – Sales Promotion budget and evolution - Ethics in Sales Management –
International Sales Management – Advanced International Selling.

Module V:
Channels of Distribution – Retailing and Wholesaling – Physical Distribution
Management – Designing
Channel Systems – Channel Management – Channel Information System.

Module VI:

Physical Distribution Management – Elements of distribution logistics – Cost and

physical distribution – Customer service and physical distribution – New techniques in
managing distribution.

Module VII:
International Sales and Distribution Management – Nature of International Markets –
Selling in International Markets – Legal and Social aspects in International Sales –
Pricing and Payment of International Trade –Role of Logistics companies.

Recommended books:

1. Tony Carter: Sales Force Management, Jaico Publishing House.

2. S.A.Chunawala: Sales and Distribution Management, Himalaya Publishing House.
3. S.L.Gupta: Sales and Distribution Management, Excel Books.
4. Havaldar: Sales and Distribution Management, TMH.
5. Hair, Anderson: Sales Management, Cengage Learning.
6. Mark W Johnston: Sales Force Management.
7. P, Venugopal: Sales and Distribution Management, Sage Publication.
8. P.Adilakshmi: Advertising Sales Promotion and Distribution, Duvvuri Publication.
Marketing Elective: 412: Integrated Marketing
Communication (IMC): 60hrs
MODULE I: (8 hrs.):

Role of IMC in marketing process, IMC planning model, Marketing and

promotion process model.
Communication process, steps involved in developing IMC programme,
Effectiveness of marketing communications (4 Hours)
Advertising:
Purpose, Role, Functions, Types, Advertising Vs Marketing mix , Advertising
appeal in various stages of PLC (4 Hours).

MODULE II: (4 hrs.):

Advertising agencies: Type of agencies, Services offered by various

agencies, Criteria for selecting the agencies and evaluation.

MODULE III: (4 hrs.):

Advertising objectives and Budgeting: Goal setting – DAGMAR approach,

Various budgeting methods used.

MODULE IV: (8 hrs.):

Media planning: Developing Media plan, Problems encountered, Media

Evaluation-Print, Broadcast media, Support media in advertising.
Media strategy: Creativity, Elements of creative strategies and its
implementation, Importance of Headline and body copy.

MODULE V: (10 hrs.):

Direct marketing: Features, Functions, Growth, Advantages/Disadvantages,

And Direct marketing Strategies.
Promotion: Meaning, Importance, tools used, Conventional/unconventional,
drawbacks, push pull strategies, Co-operative advertising, Integration with
advertising and publicity
Public relation / Publicity:- Meaning, Objectives, tools of public relations,
Public relation strategies, Goals of publicity, Corporate Advertising – Role,
Types, Limitations, PR Vs Publicity.

MODULE VI :( 4 hrs.):

Monitoring, Evaluation and control: Measurement in advertising, various

methods used for evaluation, Pre-testing, Post testing.

MODULE VII :( 12 hrs.):

International Advertising: Global environment in advertising, Decision

areas in international advertising (4 Hours)
Internet advertising: Meaning, Components, Advantages and Limitations,
Types of Internet advertising (4 Hours)
Industrial advertising: B 2 B Communication, Special issues in Industrial
selling. (4 Hours).

MODULE VIII: (10 hrs.):

Event management: Introduction Purpose of organizing an Event, Key

elements of Events, Concepts of promotion and pricing in events.
(5 Hours)
Case studies in Indian context only (4 Hours)

RECOMMENDED BOOKS:

1. Advertising and Promotions IMC Perspectives: Belch and Belch –

Tata McGraw Hill, 6/e.
2. Advertising ‘An IMC Perspective’ - S. N. Murthy/U.Bhojanna -
Excel Books.
3. Advertising & Integrated Brand Promotion, O’Guinn, Allen,
Semenik, 4/e, Thomson.
4. Integrated Advertising, Promotion, and Marketing Communications,
Clow, Baack, 3/e, Pearson Education, 2007
5. Foundations of Advertising, Chynawalla & Sethia, HPH.
6. Advertising management Rajeev Batra, John G Myers & Aaker –
PHI, 5/e,
8. Event marketing and management- Sanjaya Singh – Vikas
Publication.
9. Advertising Basics, Vilanilam, Varghese, Response Books.
10. Advertising, Sangeeta Sharma & Raghuvir Singh, PHI.
Marketing Elective: 413: Rural Marketing: 60hrs
Objectives:

The course has been designed keeping in mind that the rural Indian market is one of the
fastest growing markets in the world. Most of the corporate dealing with both FMCG and
durables are already geared up to meet the demands being emerged from rural market
The subject has covered to give insights in to the various characteristics, opportunities
and problems in marketing the products or services in rural India.

 Module I: (8 hrs.):
 OVERVIEW OF RURAL MARKETS AND RURAL MARKETING
Rural economy — size and nature, Rural marketing — definition and scope,
Characteristics of Rural markets Taxonomy of Rural markets, Changing patterns,
Attractiveness of Rural markets, problems and constraints in rural marketing.

 Module II: (10 hrs.):

 THE RURAL CONSUMER

Classification of Rural consumers, classification and characteristics of rural consumers,
Rural consumer behavior — decision process, brand loyalty, Innovation Adoption,
Factors influencing rural consumer behavior, consumer buying process — opinion
leadership process — rural shopping habits, growing consumerism - Concepts and
process of Rural market Segmentation — bases, Targeting, Positioning

 Module III: (20 hrs.):

 STRATEGIES FOR INDIAN RURAL MARKETING:

Product Strategy — Scope and significance, Product mix decisions, Product personality,
Rural Branding, Product Life Cycle, Rural Pricing — Pricing in Rural Markets,
Objectives, policies and Strategies, Rural Distribution—Type of Channels, Distribution
Strategies, Promotion — Role of Media in rural market, Conventional Media, Rural
communication mix, Media and Creative Strategies, Personal selling — Role and
management of rural sales force .

 Module IV: (10 hrs.):

 INTRODUCTION TO AGRICULTURAL MARKETING
Trends in Agricultural Marketing, Agricultural products, Agro processing sector in India
— State and characteristics, Food processing sector — Size, scope and future prospects,
Defects in Agricultural Marketing.

 Module V: (12 hrs.):

 AGRICULTURAL MARKETS

Classification of markets, Regulated markets — role and problems, APMC act, Future
scenarios, Methods of sales of agricultural products — Hatha, E.’choupal Dara, auction,
Agents and Marketing Agencies, Commodity markets and trading,

 Recommended books:

1. Krishnamacharyulu and Lalitha Ramakrishnan; Rural Marketing; Pearson Education

India
2. Kashyap, Pradeep and Raut, Siddartha; Rural Marketing; Biztantra
3. U.C. Mathur, Rural Marketing, Excel Books
4. Velayudhan, Sanal Kumar; Rural Marketing; Sage
5. Ruchika Ramakrishnan; Rural Marketing; New Century
Marketing Elective: 414: Retail Management :
25hrs
MODULE I: (6 hrs.):

Retail Management: Introduction, meaning, Characteristics, Retail industry India, role of

retailing Trends in Retailing, Emergence of organisations of retailing, Retail Location
and Layout plan, careers in Retailing.

MODULE II: (5 hrs):

 Retail Market segmentation: Introduction to Market segment, Criteria for

effective segmentation, Dimensions of segmentation, customer profiles.

MODULE III: (8 hrs.):

 Retailing Channels: Products and merchandise management, structure, nature and

channel, criteria for selection of suppliers.
 Channel choice, product movement, merchandising plans, Store management.
 Retail Pricing: Factors and pricing, Retail pricing strategies, Retail promotion
strategies, Retail sales promotion, publicity.

MODULE IV: (6 hrs):

 Relationship Marketing in Retailing: Management of Relationship.

 Evaluation of Relationship Marketing, Relationship, Marketing Strategies.
 Retail Research and Retail Audits

RECOMMENDED BOOKS:

1. Retailing Management by Swapna Pradhan, 2/e, TMH

2. Integrated Retail Management by James R. Ogden & Denise T.
Ogden, Biztantra
3. Retail Management – Levy & Weitz-TMH 5th Edition.
4. Retail Management by Rosemary Varley, Mohammed
Rafiq-Palgrave Macmillan
5. Retail Management by Chetan Bajaj-Oxford Publication.
6. Retail Management by Uniyal & Sinha-Oxford Publication
Finance Elective: 421 Security Analyses and
Portfolio Management
Objective: The focus of Security Analysis is on how others analyze your company’s
securities on their own. Whereas, that of Portfolio Management is on how investors
analyze your company’s securities in comparison with other’s on the security market.
The course is designed with a view: To acquaint the students with the working of
security market and principles of security analysis; and To develop the skills required
for portfolio management so as to be able to judge the competitive position of firms in
capital market and review the related business decisions.

 Economic reform process

Indian Economy, World Economy & Economic Reform Process
Developed Markets and Emerging Markets
 Structure of Capital Markets – Analysis of Financial Instruments
Index Composition – SENSEX & NIFTY
 Fundamental Analysis
Extraction and Interpretation of Financial Data
Company & Product Information / Growth Patterns & Business Analysis, Debt to
Equity Ratio
 Equity Valuation
Relative Valuation / P/E Ratio and Different Interpretations
 Equity Valuation
P/E Ratio in Depth Analysis
Reading of Statistical Data in Capital Market & Interpretations / Index Valuation
 Valuation Models
Discounted Cash – flows techniques: Balance Sheet Valuation, Dividend discount
models, Intrinsic value & market price, Price to Book Value, Economic value
added ( EVA )
 Sector Analysis & Sector Valuation – Part – I
 Categorization / Relation of financial data with different sectors
 Sector Analysis & Sector Valuation – Part II
Macroeconomics factors involved in the sectors / Method of Forecast
 Investment / Risk & Return
The Investment environment - Meaning of Risk / Elements of Risk / Systematic
Risk / Interest Rate Risk / Market Risk / Purchasing Power Risk / Business Risk /
Unsystematic Risk / Financial Risk / Measurement of Risk
 Portfolio Theory
Expected Return of Portfolio / Risk & Diversification / Selection of Optimal
Portfolio
 Equilibrium in Capital Market
Security Market Line / Capital Market Line / CAPM / Single Index Model /
Arbitrage Pricing Theory
Market Efficiency
 Debt Market
 Fundamental Features of Debt Instruments / Indian Debt Market Profile
Central Govt. Securities : BONDS / Central Govt. Securities: T-Bills / Call
Money Market
 Bond Analysis & Valuation
Bond Pricing Theorems, Convexity, Duration, Bond Immunization / Active &
Passive Bond Management

 Derivatives
Forward & Futures Contracts / Types of Derivatives / Examples / Stock Futures &
Index Futures / Covered & uncovered positions / ARBITRAGE
 OPTIONS
Concept & definition / Strike price / Premium / Option buyers / Option Sellers /
Hedging

 Strategies
Synthetic Option – Using Call Option & Put Option
 Straddle – Long Straddle & Short Straddle / Strangle – Long Strangle & Short
Strangle

 Option Valuations

 Interest Rate Futures

 Swaps
Concept – Equity Swaps / Interest Rate Swaps / Caps & Floors in investment
Management.

 Mutual Funds
Indian Mutual Fund Industry / Structure & Performance evaluation of mutual
funds, performance measurement with changing portfolio composition.

 Macroeconomics
Introduction to Macroeconomics
Linkages & Interpretations

Recommended books:

1. Thomos S Y Ho: Security valuation, Oxford University Press, New Delhi, 2009
2. S.Kevin: Security Analysis and Portfolio Management, PHI Learning, New Delhi,
2009
3. Punithavathy Pandian: Security Analysis and Portfolio Management, Vikas Publishing
House,
4. Robert A Strong: Portfolio Management, Jaico Publishing House.
5. Sudhendra Bhat: Security Analysis Portfolio Management, Excel Books, New Delhi,
2009.
6. Shashi K Gupta: Security Analysis Portfolio Management, Kalyani Publishers.
7. William F. Sharpe, Gordon J.Alexander and Jeffery V.Bailey: Investments, Prentice
Hall,
8. Prasanna Chandra, Investment Analysis and Portfolio Management, 3/e Tata McGraw-
Hill
9. Edwin J. Elton, Martin J. Gruber: Modern Portfolio Theory and Investment Analysis,
5/e,
John Wiley & Sons
10. Ranganatham: Investment Analysis and Portfolio Management Pearson Education.
11. Dhanesh Khatri: Security Analysis and Portfolio Management, MacMillan Publishers

Finance Elective: 423: Derivatives

Objective: The course aims to develop an understanding of the importance of financial

derivatives and the institutional structure of the markets on which they are traded as well
as developing the analytical tools necessary to price such instruments. The course will
have three main parts:
First, the most commonly traded derivative instruments will be introduced, and their role
in the modern capital markets, in particular for risk management, explained both from a
theoretical as well as practical point of view. Second, there will be discussion on the
institutional structure of the markets, on which such instruments are traded. Third, the
pricing of the derivatives instruments and the risk characteristics of derivatives will be
discussed.

Module I:
Definition of Derivative Securities- Brief history of derivatives, Evolution of
Commodity, Currency, Stocks and Interest Rate Derivatives, Structure of derivative
markets, forwards, futures, options, swaps etc.Examples of more sophisticated
derivatives: barrier options, compound options, options on futures, swaptions, Underlying
assets: equities, currencies, commodities and interest rates. Reasons for trading: risk
management, speculation and arbitrage.

Module II:
Market Characteristics- Futures and Options contract specifications, underlying asset,
contract size, and delivery specifications. Marking to market using margin accounts.
Familiarizing with market quotes. Trading Strategies involving Options and Futures.
Interest rate derivatives, Contractual specification: floating and fixed rate. Valuation of
interest rate derivatives.

Module III:
Derivatives Pricing Theory- Option Pricing: Black-Scholes formula for option pricing:
derivation and properties. Volatility: estimated vs. implied, options on dividend-paying
assets, warrants and convertibles. Binomial models for option prices: definitions and
terminology. Continuous-Time Models. Futures Pricing: Pricing by arbitrage:
relationship between futures and spot price (cost of carry and reverse cost of carry),
difference between futures and forward price, futures on dividend-paying assets.

Module IV:
Risk Analysis and Management- Risk Measurement and Management Framework,
Option's delta, gamma, Vega, theta, rho. Hedging with futures. Derivatives Disclosure:
Accounting Issues in Derivatives.

Module V:
Options and Futures Applications in India- Structure of Indian stock markets and the
operational efficiency of options and futures, determination of the fair value of futures
and options prices, Interactions between spot equity trading and trading in derivatives.

RECOMMENDED BOOKS:

1. Options Futures & Other Derivatives- John C.Hull - Pearson Education, 6/e.

2. Options & Futures- Vohra & Bagri - (TMH), 2/e.

3. Derivatives- Valuation & Risk Management-Dubofsky & Miller -

Oxford University Press, India.

Finance Elective: 423: Project Management and
Financing:
Objectives:

Since the introduction of planning in India, the country has been investing; we have been

investing large amounts of money in projects. It is necessary to have scientific and

systematic management in project planning, development and implementation. The

course would provide a valuable insight to students in the area to understand

formulation of corporate investment strategies, prepare feasibility reports and project.

Module I:

Introduction to Project Management: Definition, functions, evolution of Project

Management, classification of projects, Project management in different environments.

The Project Management Systems, Methodologies & Systems Development Cycle:

Systems approach, systems analysis, systems development, project feasibility, project life

cycle, project appraisal, project contracting, the phases of system development life cycle.

Module II:

Project Feasibility Study: Developing a project plan, market and technical analysis,

financial analysis evaluation of project proposals, risk analysis, sensitivity analysis, and

social cost benefit analysis. Project Planning: Planning fundamentals, project master plan,

work breakdown structure & other tools of project planning, work packages project

organization structures & responsibilities, responsibility matrix.

Module III:

PERT, CPM, Resource allocation: Tools & techniques for scheduling development,

crashing of networks, time-cost relationship, and resource leveling multiple project

scheduling. Cost Estimating Budgeting : Cost estimating process elements of budgeting,

project cost accounting &management information systems, cost schedules & forecasts.

Module IV:

Managing Risks in Projects: Risk concept & identification, risk assessment, risk priority,

risk response planning, risk management methods. Project Control: Information

monitoring, internal & external project control, cost accounting systems for project

control, control process, performance analysis, variance limits, and issues in project

control.

Module V:

Project Management Information System: Computer based tools, features of PMIS, using

project management software, (MS Projects) Project Evaluation, Reporting &

Termination: Project reviews & reporting, closing the contract.

Recommended Books:

1. Gopalakrishnan,P. and Rama Moorthy, V.E., PROJECT MANAGEMENT, McMillan

India Ltd.',

2. Prasanna Chandra, PROJECTS: PLANNING, ANALYSIS, SELECTION,

IMPLEMENTATION AND REVIEW, Tata McGraw Hill

3. GoeLB.B., PROJECT MANAGEMENT-PRINCIPLES & TECHNIQUES, Deep and

Deep Publications, New Delhi.

Finance Elective: 424: International Finance:
Objectives :

The new economic environment has changed totally the concept of business in our
country. Financial markets of the world are increasingly integrating. Financial
opportunities have increased manifold across the markets. Almost all products and
services face global competition.

The objectives therefore are to introduce the environment of international finance to the
students and its implications on the international business. Also, to analyse the nature
and functioning of foreign exchange markets, determination of exchange rates and
interest rates and their forecasting.

Syllabus :

1. Financial management in global perspective :

(4)
Increasing interdependence in global economy
Trends in international trade and cross border financial flows
India in the global economy
Recent developments in global financial markets
Liberalization
Integration and innovation
Challenges of international financial management
Gains from international trade and investment

2. International monetary system and Financial markets :

(5)
Balance of Payments
International Monetary System
Overview of international financial markets
Exchange rate determination and forecasting

3. International financial management : (6)

Genesis of international flow of funds

Developments in international monetary system
Exchange rate mechanism
Emergence of multinational financial management
Balance of Payment risk
Political and country risk
Raising capital internationally
4. Intricacies of foreign exchange market : (5)

Structure and participants

Type of transactions
Mechanics of currency dealing
Exchange rate quotations
Arbitrage
Forward rates
Evolution of exchange control and foreign exchange market in India
Exchange rate computations

5. Parity conditions in international finance : (5)

Purchasing Power Parity

Covered interest parity
Real interest parity
Parity conditions and managerial implications.

6. Short term and long term borrowing in international market : (5)

Short term funding and investment

Centralised vs. decentralized cash management
Pooling exposure management
Costs and risks of foreign currency borrowing
Syndicated loans
Country risk assessments

7. International trade finance : (5)

Methods of settlement of international trade payments

Export/ import finance
Buyer’s credit and supplier’s credit

Reference books :

1. Title : International Financial Management,

Author : Cheol Eun and Bruce Resnick,
Publisher : Tata McGraw Hill,
ISBN : 0-07-059794-4,
Edition : 3rd (2004) or latest.

2. Title : International Corporate Finance,

Author : Jeff Madura,
Publisher : Thomson Learning,
ISBN : 81-315-0278-3,
Edition : 8th (2006) or latest.
3. Title : International Financial Management,
Author : P. G. Apte,
Publisher : McGraw Hill Education India,
ISBN : 0-07-061055-X,
Edition : 4th (2006) or latest.

4. Title : International Finance,

Author : V. A. Avadhani,
Publisher : Himalaya Publishing,
ISBN : 81-8318-434-0,
Edition : 6th (2006) or latest.

5. Title : Exchange Rates and International Finance,

Author : Laurence Copeland,
Publisher : Pearson Education,
ISBN : 81-317-1139-0,
Edition : 4th (2005) or latest.

6. Title : International Financial Management,

Author : Vyuptakesh Sharan,
Publisher : PHI Learning,
ISBN : 978-81-203-3864-7,
Edition : 5th (2009) or latest.

7. Title : International Finance,

Author : Ephraim Clark,
Publisher : Thomson Learning,
ISBN : 981-254-886-6,
Edition : 2nd (2002) or latest.

8. Title : The World Economy, Trade and Finance,

Author : Beth Yarbrough and Robert Yarbrough,
Publisher : Thomson Learning,
ISBN : 81-315-0244-9,
Edition : 1st (2007) or latest.

9. Title : Foreign Exchange & Risk Management,

Author : C. Jeevanandam,
Publisher : Sultan Chand & Sons,
ISBN : 81-8054-571-7,
Edition : 10th (2007) or latest.
 Human resources management Elective:
431: Training and Development:
 
Module I
 Job analysis.
 Manpower planning – at the start of the business and as ongoing process.
 Performance appraisal – standards, methods, errors.

Module II
 Learning Objectives - domains of learning – methods of learning – importance of
teaching techniques .
 Instruction technology – instructor behavior – attention versus involvement.

Module III
 Need for Training and Development – Role of Development officers –
administrators, consultants, designers and instructors.
 Determining training needs – potential macro needs – usefulness of training.
 Development of competency-based training programs – Evaluation of training
programs.

Module IV
 Methods of training – on the job training – off the job training – choosing
optimum method – the lecture – field trips – panel discussion.
 Behaviour modeling – interactive demonstrations – brain storming – case studies
– action mazes, incident process, in-baskets, team tasks, buzz-groups and
syndicates.
 Agenda setting, role-plays-reverse role plays, rotational role plays, finding
metaphors, simulations, business games, clinics, critical incidents, fish bowls, T-
groups, data gathering, grouping methods, transactional analysis, exception
analysis.

Module  V
 Need for development.
 Differences between training and development – management development
program – career development program.
 Counseling evaluation of programs – job evaluation – methods and techniques.

Recommended books :
1. B.Taylor & G.Lippitt : MANAGEMENT DEVELOPMENT AND
TRAINING HANDBOOK.

2. William E.Blank, HANDBOOK FOR DEVELOPING

COMPETENCY BASED TRAINING PROGRAMMES, Prentice-
Hall, New Jersey,1982.
 Human resources management Elective:
432: Organizational Development: 30hrs
MODULE I: (10 hrs.):
Foundations of Organizational Development:
 Conceptual frame work of OD, History of OD, First order and second order
Change, Values, assumptions and believes in OD, characteristics of OD,
Participation and Empowerment, Teams and teamwork, Parallel learning
structures, A normative-re-educative strategy of changing, Applied behavioral
science, Action research.

MODULE II :( 7 hrs.):
Managing the OD Process:
 Components of OD Process, Diagnosis, Action& Program Management;
Diagnosis: Diagnosing the System, its subunits and Processes, Diagnosis using
the Six-box Organizational Model, Third Wave Consulting: the Action
Component: nature of OD intervention, analyzing discrepancies: The Program
Management Component: Phases of OD Programs, model for managing change,
creating parallel learning structures.

MODULE III :( 8 hrs.):

 OD interventions:
Definition, factors to be considered, choosing and sequencing intervention
activities, classification of OD interventions, results of OD, typology of
interventions based on target groups. Human process interventions (individual,
group and inter-group human relations): Individual based: coaching, counseling,
training, behavioral modeling, delegating, leading, morale boosting, mentoring,
motivation, etc., Group based: conflict management, dialoging, group facilitation,

group learning, self-directed work teams, large scale interventions, team building,
and virtual teams.Inter-group based: Organization mirroring, third party peace
making interventions, partnering Techno structural (Structures, technologies,
positions etc.,) & Strategic interventions: Techno structural: Balanced scorecard;
business process reengineering; downsizing and outsourcing
MODULE IV :( 5 hrs.):

 The Future and OD:

The changing environment, Fundamental strengths of OD, Implications of OD for
the client, ethical standards in OD, OD’s future,OD Consultant’s role, issues in
consultant-client relationship, Power, Politics& OD, Research on OD

RECOMMENDED BOOKS:

1. Organization Development, behavioral science interventions for

organization Improvement, Wendell L.French, Cecil H.Bell, Veena,
Jr, Pearson, PHI.

2. Organizational Design and Development-Concepts and

applications-Dr. Bhupen Srivastava, Biztantra.

3. Organizational designs for excellence, Pradip N. Khandwalla, TMH,

4. Organization Theory & Design, Richard L Daft, Cengage Learning,

5. Organization Development, & Transformation, Managing Effective

Change, Wendell L.French, Cecil H.Bell, Jr, TMH.

6. Organizational, Design, and Change-Gareth R. Jones, 5th Edition,

Pearson Education

Human resources management Elective:

433: Compensation Management: 30hrs
MODULE I: (6 hrs.):
Introduction:
 Compensation meaning, objectives, nature of compensation,
types of compensations, compensation responsibilities, Compensation system
design issues: Compensations Philosophies, compensation approaches,
decision about compensation, compensation- base to pay, individual Vs team
rewards, Perceptions of pay Fairness, legal constraints on pay systems.

MODULE II: (8 hrs):

Managing Compensation:
 Strategic Compensation planning, determining
compensation-the wage mix, Development of a Base Pay System: Job
evaluation systems, the compensation structure- Wage and Salary surveys. The
wage curve, pay grades and rate ranges, preparing salary matrix, government
regulation on compensation, fixing pay, significant compensation issues,
Compensation as a retention strategy.

MODULE III: (8 hrs):

Variable Pay and Executive Compensation:
 Strategic reasons for Incentive plans, administering incentive plans, Individual
incentive plans-Piecework, Standard hour plan, Bonuses, Merit Pay, Group
incentive plans- Team
compensation, Gain sharing incentive Plans, Enterprise incentive plans-
Profit Sharing plans, Stock Options, ESOPs, executive compensation elements
of executive compensation and its management, International
compensation Management.

MODULE IV: (8 hrs.):

Managing Employee Benefits:
 Benefits- meaning, strategic perspectives on benefits-goals for benefits, benefits
need analysis, funding benefits, benchmarking benefit schemes, nature and types
 of benefits, Employee benefits programs- security benefits, retirement security
benefits, health care
benefits, time-off benefits, benefits administration, employee benefits
required by law, discretionary major employee benefits, creating a work life
setting, employee services- designing a benefits package.

Recommended books:

1. Compensation: Milkovich and Newman, TMH.

2. Compensation and Reward Management: B D Singh, Excel books.
3. Strategic Compensation, Joseph J. Martocchio, 3rd Edition,
Pearson Education.
4. Compensation Management in a Knowledge based world, Richard I.
Anderson, 10th edition, Pearson Education
5. Personnel Management - C.B.Mamoria
6. Managing Human Resources - R.S.Dwiwedi
7. Human Resource Management - B.P.Michael
8. Human Resource Management - Dr.P.C.Pardeshi
9. Income Tax - Vinod Singhania