Literature Survey

Abstract – 1
Topic: Details about social media

Human emotion expressed in social media plays an increasingly
important role in shaping policies and decisions. However, the process
by which emotion produces influence in online social media networks is
relatively unknown. Previous works focus largely on sentiment
classification and polarity identification but do not adequately consider
the way emotion affects user influence. This research developed a
novel framework, a theory-based model, and a proof-of-concept
system for dissecting emotion and user influence in social media
networks. The system models emotion-triggered influence and
facilitates analysis of emotion-influence causality in the context of U.S.
border security (using 5,327,813 tweets posted by 1,303,477 users).
Motivated by a theory of emotion spread, the model was integrated in
an influence-computation method, called the interaction modeling
approach, which was compared with a benchmark using a user
centrality approach based on social positions. IM was found to have
identified influential users who are more broadly related to U.S. cultural
issues. Influential users tended to express intense emotions of fear,
anger, disgust, and sadness. The emotion trust distinguishes influential
users from others, whereas anger and fear contributed significantly to
causing user influence. The research contributes to incorporating
human emotion into the data-information-knowledge-wisdom model of
knowledge management and to providing new - information systems
artifacts and new causality findings for emotion-influence analysis.
Abstract – 2
Topic: social media uses
Social media sites have been with us for more than two decades. The
first social media channel was created in 1997 and was called Six
Degrees. It allowed users to send messages and post bulletin board
pieces. A lot has changed since then – it’s hard to imagine everyday
activities without twitter, Facebook or Instagram.
Moreover, new social media platforms emerge every now and then.
Some of the new additions to social media family become instantly
popular. TikTok and Twitch are taking the world by storm. It’s only a
matter of time before we see a spike in TikTok marketing campaigns.
Social media had also become one of the backbones of marketing. It’s
hard to imagine any marketing campaign, even an offline one, without
sparking some kind of social media involvement.
As with everything, there are pros and cons when it comes to social
media marketing. On the one hand, the development of social media
channels presented opportunities for better-targeted, more creative,
and interactive marketing campaigns. We can now address our
marketing campaigns more precisely and reach our potential clients on
the right platform, and at the most convenient time. On the other hand,
social media marketing offers tons of data – some of them necessary
for taking insightful decisions, and some useless vanity metrics.
Abstract – 3
Topic: Most popular social media in the US
With the number of social media users increasing year after year,
marketing on social networks in one of the best ways to grow a brand.
But to craft an effective social media marketing strategy, you need to
know we consumers are most active –in other words, the most popular
social media platforms in the US. The latest data shows that Facebook
currently leads the pack. its sitting comfortably in first place on the list
of the top social media platforms in the US, with nearly three in fore
(74.2%) adults using it. As it stands, the platforms is the top social
media marketing platform, with as many as 23.6% of companies using it
to promote their business.
The second most popular social media network in the US is Facebook

message. It is used by 61.1% of adults-13.1 percentage points lower
than Facebook.
Third on the list of the top social media platforms in the US is

Instagram, with three in five (60.7%) US adults using it.
Interestingly, all of the three most popular US social media sites are
owned by the same parent company, Meta. One way this benefits
business is that there are plenty of convenient integrations between
the two networks, including cross-platform messaging.
TikTok is the fourth most popular social media platform in the US. Just
over four in 10 (42.4%) adults use the social network. If you’re thinking
about making money on TikTok, knowing its user demographics can
research on the age demographics of Tik Tok users, that the majority of
them are young adults.
Rounding out the list of five most popular social media platforms in the
US is Twitter, with 41.8% of all adults on the professional network.
When using twitter for business, it’s important to keep in mind key
twitter statistics such as its gender and age demographics.
Here are some of the other top social media platforms in the US and
the percentage of adults who use them:
I message: 40.2%
Pinterest: 39%
Snapchat: 38.7%
Linked in: 28.7%
Whatsapp:28.6%
Reddit: 27.9%
Abstract – 4
Topic: Actual social media use and academic
performance impact
As highlighted in previous research (Balakrishnan et al., 2017),
students tend to be willing to try new technologies when the barriers
are low. However, student behavioral intentions to use social media for
learning is not a perfect predictor of actual use, although it likely
explains some, as proposed in Hypothesis 13 (Oberheu, 2016). Social
media is a valuable tool for enhancing students’ education because it
can improve established social relationships, assist them to stay
connected, keep them up to date on long-standing interactions and
events, and support new contact development (Phua et al.,
2017; Chung and Zeng, 2020). Social engagement, social networking,
exchanging useful knowledge with others via social networking sites,
and access to sites that allow students to access online resources that
would otherwise be limited in traditional interactions are all examples
of the positive effects of social media that can support academic
performance (Radovic et al., 2017).
A student or learner’s performance impact is often described as how a

particular pedagogy, tool, resource, or support has affected the
academic performance or success of that student. According to Junco
and the cotton (2012); le Roux and Parry (2017), social media has been
observed to have a direct effect on student educational achievement.
Abstract – 5
Topic: Online Social gaming and networking sites
Online social games are becoming a significant component in today's
social media sites. The social networking sites environment has
provided a platform for online games to develop and expand in the
virtual medium. Users are now able to play games online, compare
scores, and challenge each other among many other things. Due to the
diverse user demographics of social media sites, various motivations to
playing social games emerge. The need for this present research was to
answer the question whether the integration of social games within
social networking sites and apps have increased the likelihood of
playing those games. Therefore, the main objective of this research is
to predict from the fact that will be used to decide whether to include
games in the social media sites that still have not been implemented.
Also, we want to discover whether the inclusion of social games has
improved the services offered by social sites and whether social gaming
has effects on human behavior with regards to socializing and
interacting with others. The aim of this study was to examine the
relation between social media apps and games, and whether the
former has increased users participation in online games. The primary
setting for the quantitative method of research study was the online
gamers regardless their age, gender, and interests.
Abstract – 6
Topic: Social media usage and acceptance in higher
education
The adoption and use of social media as an educational technology in
higher education has been exacerbated during the COVID-19 pandemic.
In COVID-19 pandemic, global adoption of emerging technologies has
accelerated. Government decisions to enter and exits the lockdowns
has had an immediate effect on higher education. As a result, this study
applied the unified theory of usage and acceptance of technology
theory and the technology acceptance model as predictors of
behavioral intention to use social media and actual social media use.
These, as posited by the model, affect the performance impact of social
media usage. This study involved a quantitative survey with 312
undergraduate university students in Malaysia. Using structural
equation modeling, this study identified that unified theory of usage
and acceptance of technology theory and the technology acceptance
model influence behavioral intentions to use and actual use of social
media, resulting in an improved performance impact. That is, when
students see the value in particular technologies, feels their
performance (e.g., passing their studies) will be improved by using that
technology, offers behavioral nudges toward adoption and use.
Abstract – 7
Topic: Social network analysis COVID-19 sentiments
The pandemic spread rapidly across Italy, and by 8 March 2020, all the
regions had reported at least one COVID-19 case or death. From the
beginning of the pandemic, cities in the north and central Italy
registered more than half of the total COVID-19 cases, with Lombardy
(87,417 positive cases), Piedmont (30,314), Veneto (19,105), Tuscany
(10,070, and Emilia-Romagna (27,611) recording the highest numbers
of positive cases. In particular, the Lombardy region faced the most
severe impacts on human lives, putting the region's health system on
the brink of a massive collapse.
A study on anger found that this sentiment is far more important in

mobilizing public and the political action, as well as triggering the
propagation of negative news among the society, compared to the
other sentiments. Fear plays similar influential roles in social media,
being uniquely capable of creating cascading and contagious
communications. For example, another study on sentiment analysis
conducted in China showed similar shifts in the emotions over the
course of the pandemic. "As the COVID-19 epidemic began to spread
throughout the country after 20 January 2020, the public eased their
concerns and fears caused by their uncertainty toward and ignorance of
the epidemic and responded to the epidemic with a more objective
attitude".

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Abstract – 1

Topic: Details about social media

The second most popular social media network in the US is Facebook

Third on the list of the top social media platforms in the US is

Linked in: 28.7%

A student or learner’s performance impact is often described as how a

A study on anger found that this sentiment is far more important in

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