MRM-Influence of Social Media On Millennials

TITLE-A study on the Influence of social media on
millennials
INTRODUCTION
Social media are interactive computer-mediated technologies that
facilitate the creation and sharing of information, ideas, career
interests and other forms of expression via virtual communities and
networks. The variety of stand-alone and built-in social media services
currently available introduces challenges of definition; however, there
are some common features
1.Social media are interactive Web 2.0 Internet-based applications.
2.User-generated content, such as text posts or comments, digital
photos or videos, and data generated through all online interactions,
is the lifeblood of social media.
3.Social media facilitate the development of online social networks by
connecting a user's profile with those of other individuals or groups.
Users typically access social media services via web-based
technologies on desktops and laptops, or download services that offer
social media functionality to their mobile devices (e.g., smartphones
and tablets). As users engage with these electronic services, they
create highly interactive platforms through which individuals,
communities, and organizations can share, co-create, discuss, and
modify user-generated content or pre-made content posted online.
Networks formed through social media change the way groups of

people interact and communicate. They "introduce substantial and
pervasive changes to communication between organizations,
communities, and individuals. These changes are the focus of the
emerging fields of techno studies. Social media differ from paper-
based media (e.g., magazines and newspapers) and traditional
electronic media such as TV broadcasting in many ways, including
quality,[5] reach, frequency, interactivity, usability, immediacy, and
performance. Social media outlets operate in a dialogic transmission
system (many sources to many receivers). This is in contrast to
traditional media which operates under a mono-logic transmission
model (one source to many receivers), such as a newspaper which is
delivered to many subscribers, or a radio station which broadcasts the
same programs to an entire city. Some of the most popular social
media websites, with over 100 million registered users, include
Facebook (and its associated Facebook Messenger), YouTube,
WeChat, Instagram, QQ, Q Zone, Weibo, Twitter, Tumblr, Telegram,
Reddit, Baidu, LinkedIn, LINE, Snapchat, Pinterest, Viber, and VK.
Observers have noted a range of positive and negative impacts of

social media use. Social media can help to improve an individual's
sense of connectedness with real or online communities, and can be
an effective communication (or marketing) tool for corporations,
entrepreneurs, non-profit organizations, advocacy groups, political
parties, and governments.
STATEMENT OF PROBLEM
As the social media connects people, helps to gain knowledge, create
awareness of the society and also makes the personal and
professional life easy. But no good thing comes without bearing
consequences. Most sites used to have restrictions and limitations
earlier, but now with that being gone, youth are getting indulged in
surfing at an increase rate thus leading to fall prey to cyber bullying.
This causes severe effect on the mental health of the youth
SCOPE AND LIMITATIONS
SCOPE
The use of social media research provides a number of advantages
relative to other research methods, namely:
1.Opportunity to collect and analyse data in real-time.
2.Opportunity to collect a wide diversity of messages/information
(e.g., from more spontaneous to more thoughtful reactions)
produced by a heterogeneous group of people.
3.Opportunity to collect data corresponding to different moments in
time, very quickly (either longitudinally or by selecting different
collection points in time).
4. data/conversations seem to yield a higher level of honesty and
transparency.
5.Allows access to a large sample of people, from different
geographical areas, with relatively little practical restraints.
5.No need for data transcription.
LIMITATIONS
Social media research has some disadvantages and limitations relative
to other types of research, namely:
1.Repeated messages (same message posted more than once by the
same person or other people, such as retweets and shares, for
example) can over represent the sample of messages and lead to
biased interpretations, depending on the research goal.
2.Social media quantitative analysis does not completely draw on the
richness of consumers' responses and, thus, they provide only a
superficial analysis.
3.Deeper and richer qualitative analysis can represent very a time
consuming task, given the size and the unstructured nature of the
data.
4.Deeper and richer qualitative analysis may require investing in
specific software programmes.
5.Samples might be biased by excluding people that do not use social

media or internet regularly and/or that are illiterate.
REVIEW OF LITERATURE
Impact of social media of student’s Academic performance
This study gives the illuminating and confirming information. The
basic purpose of conducting this study was to see the academic
outcome of the students who spend most of the time on social media.
The findings from conducted studies has find out to be mostly
positive because student time of their day activities on these social
media have able to share and generate new ideas and concept
related to their studie they also use these sites for having fun as these
social websites are helpful in their academic work
By-ZAHID AMIN, AHMAD MANSOOR AND FAISAL HASHAM (April 2016)

A Study on positive and negative effects of social media on
society
As the technology is developing, the web-based social networking has
turned into the routine for every last individual, groups are seen
dependent with this technology consistently. Online networking has
expanded the quality and rate of coordinated effort for students.
Business uses online networking to upgrade an organizations
execution in different courses. Youths are found in contact with these
media every day. Social media has different merits yet it likewise has a
few faults which influence individuals contrarily. False data can lead
the training framework to disappointment, in organizations wrong
promotion will influence the productivity, online networking can
manhandle the general public by attacking on individuals’ security.
Last but not least, all the citizens are advised to adopt the positive
aspects of social media and avoid negative effects.
By-WASIM AKRAM, R. KUMAR (OCT 2018)
Objectives
1.To understand factors influencing usage of social media by
millennials
2.To ascertain the influence of social media on millennials
3.To understand the effect of social media on human emotions
Hypothesis
There is a significant relationship between social media and human
emotions
Sampling
Sampling frame-millennials
Sampling size-25
Sampling technique-Non probability method-Convenience sampling
will be used.
Sources of data
For the purpose of the study, the necessary data is collected from
primary and secondary data sources.
 Primary data: Primary data required for the study will be
collected through the survey method.
 Secondary data: Research reports, annual reports, website,
articles from business magazines, newspapers will be
referred.
Tools for data collection
For the purpose of study, structured questionnaire will be and face to
face interviews will be conducted to obtain the responses of the
target audience.
Plan of analysis
The primary data obtained from customer and prospects will be
analysed and meaningful results will be derived using simple
statistical tools such as simple tabulation, simple percentage analysis,
diagrammatic representation, cross tabulation.
The data will also be subjected to factor analysis to obtain the clarity
on the various factors of advertising and to know the influence of the
same.

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TITLE-A study on the Influence of social media on

Networks formed through social media change the way groups of

Observers have noted a range of positive and negative impacts of

5.Samples might be biased by excluding people that do not use social

By-ZAHID AMIN, AHMAD MANSOOR AND FAISAL HASHAM (April 2016)

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