7 Steps to Hiring an Insanely Great SEO

The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media. Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.

Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.

SEO is not Magic, and you can do it! Many content creators struggle with SEO and end up paying someone to do something they could do themselves. This session will be half pep talk and half practical guide to doing some more advanced SEO tactics on your own.

Are you wondering if you are sending the right messages to the right audience? How will you know if your website visitors are really your target customers? Join Erin Everhart, Lead Manager for Digital Marketing - SEO of The Home Depot for a presentation about strategies on how to rise above the advertising clutter, and ensure that your messages are communicated to the right customers.

Excel is the most versatile tool in your marketing arsenal to save you time, resources, and (most importantly) headaches.

In this sponsored #SEJthinktank webinar, Erin Sagin of WordStream shares five ways to identify new keywords for your PPC account. She talks about how to leverage existing search query data, take advantage of Google’s free tools, and even spy on the competition.

Stephan Spencer gives a presentation on keyword strategy secrets. He discusses the importance of choosing the right keywords that are popular, relevant, and attainable. Spencer also covers different types of searches and how to understand your target market by developing buyer personas. The presentation concludes with an overview of keyword research tools that can help with brainstorming, analyzing search volumes, trends, and competitors.

Slides from Keynote at LinkedIn's Talent Connect in London 2014. LinkedIn's number 1 conference for talent acquisition leaders and their teams. Ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI through the power of social media, content and digital marketing activities. Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline.

Brands are afraid of Reddit because they feel it hates marketers, but Reddit users will engage if brands understand and market specifically to the Reddit audience. The document provides examples of successful Reddit campaigns that were designed for Reddit, used the right format like self-posts, and kept the brand engaged throughout. It emphasizes that to benefit from Reddit, brands must identify the right people and subreddit for their campaign and embrace an authentic, transparent and engaged approach.

The science portion of the dual presentation: The Art & Science of Social Brand Building at #SearchFest 2016.

The document is a presentation by SEO expert Stephan Spencer about advanced keyword research techniques. The presentation covers identifying the right keywords to target, different types of searches, understanding the target market, and tools for keyword research. The goal is for attendees to learn at least one technique they can implement to make money.

From Authorship to Authority: Why Claiming Your Identity Matters. My presentation from SMX East 2012. #Author2Authority

The document discusses how to optimize social media sharing for search marketers. It covers using Open Graph tags for Facebook, Twitter cards, and rich pins for Pinterest to enhance sharing previews. Specific code examples and validation tools are provided for setting up social meta tags to describe content being shared across different social networks in order to improve the user experience.

How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.

Presenters: Joe Oliver, Amy Merrill, & Nash Ricci of Page One Power Description: Let's breakdown link building mastery into step by step how-to's for ANY niche. This interactive workshop covers assets, live audits of audience examples, prospecting, and outreach.

You are creating great content - but is anyone seeing it? Nicholas and Cody of Page One Power discuss the four stage building link building cycle and how you can use it to increase your rank and reach.

Aleyda Solis discusses how content curation can be leveraged for SEO purposes. She explains that content curation involves finding, organizing and sharing the most relevant content on a topic. There are five models of content curation: aggregation, elevation, chronology, mashup, and distillation. An effective content curation strategy can provide more content sources and ideas, in a bot-friendly format, to help improve SEO metrics like links and rankings. She provides tips on setting up tools and processes to efficiently curate content on an ongoing basis.

This document discusses how to create exclusivity by increasing prices to establish authority and drive demand, while also differentiating your offering to attract fanatical followers through uniqueness.

The landscape of search has changed, and it will continue to do so -- radically. But Danny Sullivan doesn’t want you to panic.

This document discusses how search engines attempt to emulate human emotion and experience through algorithms in order to improve search results. It covers topics such as how search engines view websites as potential relationships, how they aim to provide users with everything they want as quickly as possible, and how SEO strategies can help influence search engines. The document also provides resources for learning more about SEO basics and refinements.

The document provides information on using groups to better understand local and competitor data to improve marketing strategies. It discusses how to create groups to compare campaigns, products, features, audiences, locations, and competitors. Creating relevant groups allows marketers to discover new keywords, find content gaps, understand search behavior by location, and identify new competitors. The document outlines how to set up groups with content and keywords, add locations and competitors, and use the groups to learn more about performance and opportunities.

In the slide, Eric Enge will show you what Penguin 4.0 is and how it can impact your site. This slide is shown State of Search in Dallas, TX in November, 2016

Eric Enge is a notable speaker, author, and entrepreneur in the fields of machine learning, search, and SEO. He is the CEO of Stone Temple Consulting. This document contains a series of slides by Eric Enge discussing machine learning and how it is impacting search engine algorithms like Google's RankBrain. Some key points discussed include how machine learning allows algorithms to better understand language patterns and contextual meanings, detect related concepts, and select the most relevant algorithms for a given query. Eric argues that while machine learning will continue to evolve search, content quality, authority, and user experience will remain important ranking factors for websites to focus on.

This document discusses strategies for scaling digital advertising performance using social, display, and search marketing. It provides tips for segmenting customers, developing tailored ad campaigns, leveraging remarketing and lookalike audiences, and re-engaging existing customers to drive ongoing sales. The goal is to use targeted advertising, customized content, and repeat messaging to fully capture high lifetime value users at each stage of the customer journey.

The document provides tips for creating engaging video content. It discusses that video is a must for marketing and social sharing. The most important components of video production are stabilization, lighting, and audio. It stresses creating good quality, short-form content between 60-90 seconds that your target audience wants. The content should be distributed natively on platforms where your audience spends time like Facebook for higher reach.

Visual content like photos and infographics perform better on social media and get more engagement. They increase page views and the likelihood that content will be shared. Visuals are consumed much faster than text. Brands need to build communities through social platforms and leverage user-generated visual content. They should create visual content based on audience needs and goals like sparking conversations. Live video through platforms like Instagram Stories can help expand brands and engage communities. Branding works best when visual content feels authentic and builds a community that supports and defends the brand.

This document provides tips and strategies for local link building. It discusses how links are still an important ranking factor for local search results according to Google. Various tactics are presented for finding and obtaining high-quality local links from sources like local directories, maps, and community organizations. The key messages are that local link building requires getting to know your community, developing relationships, and creating useful resources instead of directly asking for links. Quality local links can significantly improve visibility in local search results.