This document provides an overview and summary of an advanced link training session. It covers linking basics, using Majestic for link analysis, analyzing link profiles, dealing with Google manual penalties, and advanced linking tips. The training discusses topics like anchor text, paid vs natural links, link schemes, link placement, and how to clean up links, file reconsideration requests, and build trust with Google through on-page and link-building best practices.
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
SEO is the process of optimizing a website to increase its visibility in organic search engine results. This involves keyword research to target relevant search terms, on-page optimization of content and code to include those keywords, and off-page activities to build backlinks. Properly optimized websites are indexed by search engines and can appear in different types of search results like organic listings, featured snippets, local maps, and knowledge panels. SEO is important because it is the primary source of free traffic to most websites, helps build trust and credibility through authoritative content, and provides a quantifiable way to understand website performance and make improvements over time.
Markitors aggregates the top SEO audit tools into one, easy to read report. Here is an SEO audit example and website review sample. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/seo-audit/
The document discusses how on-page SEO will need to focus more on understanding user intent by examining how search engine results pages (SERPs) are handling target queries, what types of content are ranking, and ensuring content matches the query and provides value to the user. It also emphasizes the importance of entities, semantic content, and internal linking/architecture in matching intent. Voice search is growing and content will need to be optimized for these queries as well.
On-site SEO involves optimizing elements within your own website to improve rankings. This includes optimizing content, titles, descriptions, images, site speed, and structured data. Off-site SEO focuses on external factors like backlinks, social signals, and third-party mentions to increase authority. The document provides best practices for both on-site and off-site optimization and discusses factors that influence search engine results pages.
Inbound links play a key role in determining search engine rankings. The quality of links matters more than just the quantity, with more authoritative, topically relevant pages carrying more weight. PageRank is Google's algorithm that measures page importance, with pages on sites like Google and Yahoo scoring highest. Getting links from .edu, .gov, and other authoritative sites provides the most benefit. The best links are one way, topically relevant, and not overcrowded on pages. Participating in link schemes or farms undermines rankings.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLandSearch Engine Land
Updated in July 2013, SearchEngineLand.com's Periodic Table of SEO Success Factors is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and tutorial for getting started with search engine optimization.
The Periodic Table of SEO Success Factors
http://searchengineland.com/seotable
Read the Search Engine Land Guide to SEO:
http://searchengineland.com/guide/seo
Chapter 1: Types Of Search Engine Success Factors
http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors
Chapter 2: Content & Search Engine Success Factors
http://searchengineland.com/guide/seo/content-search-engine-ranking
Chapter 3: HTML Code & Search Engine Success Factors
http://searchengineland.com/guide/seo/html-code-search-engine-ranking
Chapter 4: Site Architecture & Search Engine Success Factors
http://searchengineland.com/guide/seo/site-architecture-search-engine-ranking
Chapter 5: Link Building & Ranking In Search Engines
http://searchengineland.com/guide/seo/link-building-ranking-search-engines
Chapter 6: Social Media & Ranking In Search Results
http://searchengineland.com/guide/seo/social-media-ranking-search-results
Chapter 7: Trust, Authority, Identity & Search Rankings
http://searchengineland.com/guide/seo/trust-authority-search-rankings
Chapter 8: Personalization & Search Engine Rankings
http://searchengineland.com/guide/seo/personalization-search-engine-rankings
Chapter 9: Violations & Search Engine Spam Penalties
http://searchengineland.com/guide/seo/violations-search-engine-spam-penalties
Google penalties, Disavow Tool and Reconsideration Requests Best PracticesFili Wiese - SEO Expert
The document discusses Google penalties and how to address them. It provides advice on using the disavow tool to remove unwanted backlinks, submitting reconsideration requests, and tips for working with Google representatives. Contact information is given for two SEO consultants who provide services related to Google penalties, disavow tools, and reconsideration requests.
This document discusses Google Page Rank and Alexa Rank, which are metrics used to measure website popularity and search engine rankings. Google Page Rank is determined by Google's algorithm which considers factors like site structure, keyword usage, external links, and freshness of content. The Alexa Rank solely measures page views, users, and historical data over three months. Both aim to measure popularity, though Google Page Rank focuses more on SEO. The document provides tips for improving rankings, such as optimizing content and tags, submitting sitemaps, and building targeted traffic.
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
How to Use the SEO Pyramid Strategy - to Rock Your SEOHeyday ApS
You might have heard of Maslow’s hierarchy of needs – you know the one with Physiological needs, Safety needs, Love and belonging, Esteem, Self-actualization and Self-transcendence. But have you heard of the SEO Pyramid?
Avoiding Google Penalties by Appearing Squeaky Clean by Dean ChewGlen Dimaandal
Dean Chew discussed various types of penalties sites can receive from Google, including hacked sites, snippets spam, thin content, and paid or spammy link building. He provided examples of sites that received manual actions or algorithmic penalties and the process of recovering, including identifying low quality links, takedown outreach, reconsideration requests, and disavowing links. Chew also covered topics like natural link landscapes, varying link types, and avoiding unnatural or overly optimized backlinks to stay compliant with Google's guidelines.
On page optimization involves techniques done on a website's own pages like keywords, meta tags, headings and internal links to boost search rankings. Off page optimization uses external links from other sites through methods like link building, social bookmarking and article submissions. Key aspects of on page optimization include title tags, meta descriptions and headings to properly convey page content to search engines.
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
The document provides an overview of search engine optimization (SEO) including definitions of key terms like search engines and SEO. It describes how search engines work by using spiders to index web pages and rank them in search results. It also outlines important ranking factors for search engines and discusses the differences between paid search engine marketing and organic SEO. Basic tips for SEO optimization techniques are also provided.
SEO Competitor Sample Report - sharing some points regarding Competitor Analysis such as Find your SEO Competitor, Analyze for Keywords, Cover All SEO Factors (On-Page Optimization/ Off- Page Optimization, Competitor back links, Content Length Issues. Want to know more about seo analysis click here http://araghu.wordpress.com
Hiring Developers & Cultivating Innovation for Agency GrowthDFWSEM
This document discusses how to hire developers and cultivate innovation within an agency. It recommends hiring developers to help retain both employees and clients through building useful tools. Developers should be entrepreneurial, technical people who are given ownership over the work they do. Agencies are advised to use standardized coding tests and code reviews during the hiring process to verify resumes. The overall message is that bringing developers into the culture and having them understand the domain can make them more powerful assets for an agency's growth.
Social Media & SEO: Separating Myth from FactDFWSEM
The document discusses the impact of social media on search engine optimization. It notes that while Google confirmed in 2010 that social media links were used in rankings, Google stated in 2014 that social media is no longer directly used as a ranking factor. However, social media activity can indirectly influence rankings if it drives links and engagement that are ranking factors. The document also explores Google's challenges with comprehensively indexing social media content and profiles due to access restrictions and verification difficulties.
Influencing On-Site Metrics | US & SEO Collide!DFWSEM
This document discusses how on-site user experience metrics can influence search engine rankings. It recommends three steps: 1) Gaining insights about your audience through heatmaps and tracking where people click and scroll on your site. 2) Moving the needle by testing big changes to see their impact on metrics like bounce rates and page views. 3) Conducting easy content tests to determine how much content different audiences prefer by testing pages with short, medium, and long lengths and seeing which perform best. The document provides examples of content tests that showed mobile users preferred shorter pages while desktop users engaged more with medium-length pages.
King of the Brand | The Art & Science of Brand/Community Building With VisualsDFWSEM
Visual content like photos and infographics perform better on social media and get more engagement. They increase page views and the likelihood that content will be shared. Visuals are consumed much faster than text. Brands need to build communities through social platforms and leverage user-generated visual content. They should create visual content based on audience needs and goals like sparking conversations. Live video through platforms like Instagram Stories can help expand brands and engage communities. Branding works best when visual content feels authentic and builds a community that supports and defends the brand.
What You Need to Know About Google's Mobile First & AmpDFWSEM
Google will begin indexing the mobile version of webpages instead of the desktop version. This means sites need to ensure their mobile content matches their desktop content. Over 50% of searches are done on mobile, so sites with truncated or missing mobile content may be impacted. The document provides tips on making content consistent, technical details to check like structured data, and considerations around implementing Accelerated Mobile Pages (AMP) for mobile optimization.
Scale, Meet Performance | The Powerful Interplay of Social, Display & SearchDFWSEM
This document discusses strategies for scaling digital advertising performance using social, display, and search marketing. It provides tips for segmenting customers, developing tailored ad campaigns, leveraging remarketing and lookalike audiences, and re-engaging existing customers to drive ongoing sales. The goal is to use targeted advertising, customized content, and repeat messaging to fully capture high lifetime value users at each stage of the customer journey.
The document discusses how to use ad customizers in Google Ads. It provides an overview of ad customizers and how they can be used to make ads more dynamic by pulling in real-time business data. The document outlines several everyday uses of customizers like counting down to events, showing a user's location, and listing the number of customers. It also discusses some advanced examples like showing available product shipping dates or inventory levels based on a user's location or how inventory changes. Finally, it provides reminders on customizer limits and best practices.
Coloring Outside the Lines: Mastering SEO for Content MarketingDFWSEM
This document discusses best practices for content marketing and SEO. It provides tips for developing compelling content that speaks to target personas and drives calls to action. Key recommendations include focusing on quality over quantity, using keywords strategically, crafting catchy headlines and descriptions, and optimizing on-page elements like internal links and images. The document emphasizes balancing creativity with technical SEO considerations to produce content that is both findable and engaging.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Search Different | Understanding Apple's "New" Search EngineDFWSEM
The document discusses Apple's search features like Siri, Spotlight, and Maps. It summarizes Apple's approach to local search and how apps and websites can optimize for discovery in Apple search indexes. Key recommendations include keeping business listings up to date directly with Apple and through data partners, claiming duplicate listings, addressing incorrect categorizations, and implementing app indexing and schema.org markup to aid voice and visual search placement.
Kyle Lacy discusses building sustainable growth by focusing on the foundation rather than hype. He emphasizes the importance of focusing on people, processes, programs, and performance. Specifically, he stresses optimizing the customer experience, using data to track performance and evolve, and functioning like an ecommerce company by understanding unit economics. The overall presentation provides advice on how to build a scalable marketing organization focused on sustainable growth.
Google Hotel Ads | Disrupting the Entire Paid Search ExperienceDFWSEM
The document outlines Google's changes to hotel ads on the search results page over time from 2011 to present. It began with a hotel finder experiment and launch of basic hotel price ads. Google integrated hotel results further into search and maps, expanded device coverage, and added new ad formats and optimization tools. The changes have disrupted the paid search landscape and require advertisers to keep pace by utilizing new features and being nimble in their approach.
Creating Kick Ass Video Content People Will Actually Want to Watch DFWSEM
The document provides tips for creating engaging video content. It discusses that video is a must for marketing and social sharing. The most important components of video production are stabilization, lighting, and audio. It stresses creating good quality, short-form content between 60-90 seconds that your target audience wants. The content should be distributed natively on platforms where your audience spends time like Facebook for higher reach.
How to Survive (& Actually Thrive at) SMB PPCDFWSEM
The document discusses tips for small and medium-sized businesses (SMBs) to succeed with pay-per-click (PPC) advertising. It recommends segmenting campaigns by match type and keyword, using shared budgets, researching keywords without spending money, using remarketing lists, and focusing on the client's key performance indicators in reporting. While SMBs have smaller budgets, the presenter argues PPC can still work for them if they set up accounts well, target keywords accurately, budget intelligently, and communicate effectively with clients.
Duane Brown discusses international paid search marketing. He notes the problems that can arise when using a single AdWords account to target multiple countries, such as having the wrong strategy or budget issues. The solution is to separate accounts by country or region and localize ads, keywords, and creative content. It is also important to consider translation best practices like double localization to avoid unintended meanings. Brown provides tips for success such as targeting all languages, understanding local holidays and times zones, and doing local search testing.
Taking the Top Sport | How To Earn More Featured SnippetsDFWSEM
The document discusses trends in featured snippets on Google search over time. It analyzes data on over 1 million keyword searches and finds that the percentage of search engine results pages containing featured snippets has increased from January to July, both for desktop and mobile searches. Featured snippets most commonly take the form of tables. The type of content and format that appears in featured snippets varies depending on the keyword and query type. The document provides tips for content creators to optimize their content for different queries based on the types of snippets that currently appear.
This document outlines 7 steps to hiring an insanely great SEO employee or contractor. The steps include: 1) writing an effective job posting, 2) reviewing candidates' social media profiles, 3) using A/B testing for job postings, 4) using trick questions in the first interview, 5) asking specific questions to test expertise, 6) bringing in an SEO expert for the second interview, and 7) confirming cultural fit during a trial period. The document provides details and examples for each step.
This document discusses how to create exclusivity by increasing prices to establish authority and drive demand, while also differentiating your offering to attract fanatical followers through uniqueness.
Link Building and Link Training by Bill Hartzer - Internet Marketer 2017 AustinBill Hartzer
Bill Hartzer's presentation on links and link training, including removing link penalties, recovering from a Google Manual Action because of links. Link earning and link building is also discussed. Presented at the Internet Marketer 2017 expo, located in Austin, Texas on May 21, 2017.
Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEOBill Hartzer
Everything You Must Know About On-Page and Off-Page SEO
SEO has evolved over the years and it’s alive and thriving in 2017. Some SEO concepts and techniques haven’t changed, but others must be adapted so they work. And, with mobile and local SEO being so important, you need to know what works and what doesn’t.
In this session, we’ll discuss everything you need to know about on-page and off-page SEO in 2017. Many on-page SEO techniques are against Google’s Webmaster Guidelines, while many techniques are encouraged by Google to make a site more accessible and crawlable. We’ll review what’s recommended and identify what will get a site penalized. We’ll also examine off-page techniques, including link building and social media marketing, that can be tricky as well.
Key takeaways include an on-page SEO checklist, new tips and tricks you can use to find more traffic for your site, and a review of off-page SEO techniques.
Seojocktoberfest - link health audits and organic traffic recovery - Scott McLayYard
Scott is one of the UK’s most experienced technical SEOs and adds a strong enterprise level technological focus to Yard’s work. Having worked on technical audits, internationalisation projects and migration support for hundreds of websites, including global household brand names, throughout his 12 year technical SEO career, Scott has industry insights, competitive intelligence and technical solutions readily to hand for Yard clients and he will be sharing some of this knowledge in his presentation on link health audits and organic traffic recovery.
This document provides an overview of internal and external linking strategies for SEO. It discusses the importance of internal linking for crawling, sending traffic to older posts, and establishing an information hierarchy. It also covers types of external links like authority and directory links. The document compares link analysis tools and discusses best practices for internal and external link structures. It explains concepts like domain authority, page rank, and the Google Penguin update which aims to penalize spammy linking. Overall, the document is a guide for developing effective internal and external linking strategies for search engine optimization.
Google Penguin Penalty: Diagnosis and RecoveryChuck Price
Imagine waking up one morning and finding your order file is empty. You check your website - everything is working properly, then you look at your analytics - No traffic. A little bit of searching and you discover that Google pushed out a Penguin refresh. You feel a knot in your stomach - is that the problem?
Even after Penguin is confirmed, the first reaction is often to deny the reality. Webmasters convince themselves that it must be a mistake. They can't believe they've broken webmaster guidelines. Surely their links can't be spam.
This slideshow explains:
How to tell if your website has been impacted by the Penguin Algorithm.
How to perform an effective link audit
How to prepare and upload a disavow file.
What to reasonably expect in terms of a recovery, including how long it will take and whether or not traffic and rankings will return.
In SEO, internal and external links help establish site authority and trust. The question is, are all links created equal? Join us as we explore the different types of offsite authority building and look at ways to strengthen internal pages of a site.
Link building Services from TheSeoPortal SEO CompanyTheseoportal
This document provides an overview of link building strategies and how to measure link popularity and PageRank. It discusses how inbound links from relevant, authoritative sites are important for search engine rankings. It recommends tools for finding backlinks and PageRank, such as the Google Toolbar, Yahoo Site Explorer, and SEOChat. The document warns against low-quality link building practices like link farms, hidden links, and unnatural link structures. It also offers suggestions for getting links through blogs, RSS, directories, and more creative approaches like tools, content partnerships, and sponsorships. The key lessons are that links should come from relevant, topically-related sites to pass PageRank effectively.
Link buildingtheseoportal-130705070946-phpapp02Doug Mayhew
This document provides an overview of link building strategies and how to measure link popularity and PageRank. It discusses how inbound links from relevant, authoritative sites are important for search engine rankings. It recommends tools for analyzing backlinks and PageRank, both for a site overall and for individual pages. Potential link sources like blogs, directories, and RSS are covered. The document warns against low-quality link sources like link farms or hidden links. It emphasizes that high-quality, natural-looking link profiles are best for search engine optimization.
Links are the currency of the search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain.
Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings.
What Will You Learn?
•Google's PageRank score: red herring or useful metric?
•What makes a link valuable or not
•Creative strategies for building link-worthy content
•What works when approaching webmasters with link requests
•Dangers and pitfalls of buying or bartering links
•The power of anchor text and how best to leverage it
•The role of authorities, hubs, and topical relevance
•How to leverage blogs and social media for link building
White Hat SEO Team is here with complete optimum On-Page & Off-Page SEO Solutions, SEO services that can boost your business and get you top in search engines
If you want to learn more about #Linkbuilding in #SEO this presentation is a good start. I tell you more about internal links, link detoxing, link earning, reputation and much more.
2014 SEO and Social Media Basics - DBRFF ConferenceBill Hartzer
Bill Hartzer's presentation about SEO basics, Google Panda and Google Penguin, the latest SEO updates, and how Social Media integrates into search engine optimization.
While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct.
An Intro To SEO, SEM & Internet MarketingDave Davies
This document outlines the schedule for an internet marketing conference. It includes sessions on SEO, SEM, increasing conversions and rankings, getting the most from AdWords accounts, online advertising readiness, and a Q&A with all speakers. There will also be coffee breaks and a provided lunch. The first session is an intro to SEO, SEM and internet marketing with Dave Davies, followed by various topic deep dives from other speakers throughout the day.
SEO Fundamentals - PubCon Las Vegas 2014Bill Hartzer
SEOs both new and seasoned need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates you need to understand.
This document discusses search marketing strategies for 2016. It emphasizes the importance of fast, high-quality, mobile-optimized content and internal/external links to ranking well organically. Paid search requires optimizing click-through rate and extensions. Remarketing lets advertisers target past visitors, and Google Shopping is becoming more integrated with AdWords. The key is understanding searchers' intent and providing relevant, trusted experiences across platforms.
Performing an SEO Audit- Pubcon Vegas 2013Selena Vidya
For more information on SEO audit services from Orthris: http://orthris.com/consulting-services/seo-audits/
Walkthrough on high level items for SEO audits from onboarding to technical. From Pubcon Vegas 2013.
Link Building Strategies - Fundamentals of Off Page OptimizationWeb Trainings Academy
Link Building Strategies are used to develop backlinks to our website. The major purpose of backlinks is to improve the PR, PA & DA. This will help in better ranking.
This document provides an overview of search engine optimization (SEO) strategies. It outlines the basic SEO process, including keyword discovery, on-page optimization like optimizing titles and meta descriptions, letting search engines index the site through tools like Google Search Console, and off-page optimization like building links through strategies such as guest posts, social media, and press releases. The document emphasizes that SEO is an ongoing process that requires continuous optimization to pages and content to stay relevant in search results.
This document provides information about Ajax Union, a marketing company, and discusses link building strategies in a post-Penguin world. It introduces Ajax Union and its services, then discusses Google's Penguin algorithm update and emphasizes building quality, natural links from authoritative sources. It provides several specific link building techniques such as finding influencers, guest blogging, creating linkbait content, and monitoring competitors. It also covers troubleshooting poor rankings and changing one's SEO vocabulary.
Million Dollar Style on a $100 Budget by Mike EsordiDFWSEM
This document outlines Michael Esordi's project to create a million dollar style on a $100 budget. It details the various free and low-cost design tools and resources he used, including Adobe Capture CC, Pantone Studio, WhatTheFont, and Hipstamatic photography app. Esordi explored color psychology and palettes. He analyzed typography, imagery, composition and used photo filters, lenses and film to achieve a luxury aesthetic. Working within the tight budget, Esordi was able to achieve a million dollar style and had $999,900 in savings remaining.
Powerful Storytelling Done Right by Pearl Higgins of Outspoken MediaDFWSEM
Outspoken Media’s Director of Client Services Pearl Higgins knows the ins and outs of creating compelling content. With a background in Children’s literature that’s not surprising.
Only Pearl doesn’t just craft content; she tells stories, which is what she showed the audience at DFWSEM’s April 2017 event exactly how to do. She took the stage by storm and used her presentation to provide examples of great content and amazing storytelling.
This presentation covers all the bases of becoming a meaningful storyteller — from using the right imagery, to constructing sentences, to honing in on exactly the right kind of message. All these pieces work together to create a story like no other — one only you can tell.
Rock Google Analytics Like a Pro with Jenny HalaszDFWSEM
The document summarizes a presentation by Jenny Halasz on effectively using Google Analytics. It discusses setting up goals and events, customizing channel groupings and filters, and analyzing metrics like traffic sources, user behavior on site, and exits. It provides tips on customizing default reports, using regular expressions in filters, and creating custom reports. The presentation recommends a pre-built dashboard template for easily accessing key analytics data.
SEO - Human Emotion Through Algorithmic EyesDFWSEM
This document discusses how search engines attempt to emulate human emotion and experience through algorithms in order to improve search results. It covers topics such as how search engines view websites as potential relationships, how they aim to provide users with everything they want as quickly as possible, and how SEO strategies can help influence search engines. The document also provides resources for learning more about SEO basics and refinements.
The document discusses how storytelling is important for branding and marketing. It provides examples of successful brands that utilize storytelling like Lune Patisserie and Dollar Shave Club. The document then offers various strategies for finding and sharing a brand's story, such as understanding brand archetypes, creating personas, connecting with influencers through guest blogging and social media, and encouraging customers to share stories. Overall, the key message is that developing and sharing compelling brand stories can help engage customers and drive business.
Why Location Is the New Frontier of Mobile SearchDFWSEM
This document discusses the evolution of search from basic keyword searches to intelligent searches powered by knowledge. It notes that as search has become more intelligent using machine learning and structured data, the focus has shifted from returning blue links to providing direct answers to queries. It argues that for search to continue advancing, high quality structured data from verified sources is needed to allow machines to have the knowledge to understand queries fully and provide accurate answers instead of links. The future of search is depicted as being powered by conversational interfaces and virtual/augmented reality, with location and businesses' structured data playing a key role in powering intelligent, knowledge-based searches.
This document summarizes trends in eCommerce search marketing for 2017. It discusses how major search engines and marketplaces like Google, Yahoo, Bing, eBay and Amazon are evolving their advertising products. It also provides data on the growth of visual advertising formats through Polyvore and Google's new "Shop the Look" format. Finally, it discusses opportunities for improving product data quality and the shift toward mobile purchases directly on search engines.
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...Reversed Out Creative
Struggling to be seen online? Master long-tail keywords, the secret weapon of modern SEO. This guide unlocks their power for businesses of all sizes, helping you rise in search rankings and attract ideal customers.
Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation.
Here’s why this is important
SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All
this is starting to change—thanks to GenAI.
Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak.
This matters to you
This checklist matters to entrepreneurs, content creators, website owners, brand managers,
PR professionals, marketing analysts, and SEO professionals.
Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy.
This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxelizabethella096
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
Fostanak dresses are crafted to make every woman feel like a queen, exuding confidence and embracing her unique beauty. Whether you're attending a special occasion or seeking everyday elegance, Fostanak offers a dress that captures your individuality and celebrates your femininity
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
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Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
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Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
2. 2016 State of Search - Advanced Link Training
About Me
• Senior VP, Agency Services, Advice Interactive
• Brand Ambassador, Majestic
• Personal Blog: www.BillHartzer.com
• Practicing Organic/Natural SEO since 1996
• Co-Founder, DFWSEM Association
3. 2016 State of Search - Advanced Link Training - Overview
Overview
• Linking Basics
• Using Majestic for Link Analysis
• Analyzing Your Links
• Google Manual Penalties & Cleaning Up Links
• Advanced Linking Tips
4. 2016 State of Search - Advanced Link Training - Linking Basics
Why Use Links as a Ranking Factor?
• Google has run experiments that excluded links as a factor.
• Google doesn’t have a way (yet) to exclude links
5. 2016 State of Search - Advanced Link Training– Linking Basics
Anchor Text
<a href="http://www.example.com">Example Anchor Text</a>
• Anchor text describes what a user will find when they click
• Keyword rich anchor text still helps rankings
• Too much? Algorithmic or manual penalty possible
6. 2016 State of Search - Advanced Link Training– Linking Basics
Link Placement – Maximum SEO Value
• Header and content areas most valuable
• 1st link counted if multiple links to same
URL on page
7. 2016 State of Search - Advanced Link Training– Linking Basics
Paid Vs. Natural Links
• Buying or Selling Links that Pass PageRank is bad
• Google can identify Guest Blog Posts,
Sponsored Posts, Advertorials
• Sponsored posts must include “nofollow” and
disclosure it’s paid or sponsored (FTC guidelines)
• Google knows sections of pages that are ads
8. 2016 State of Search - Advanced Link Training– Linking Basics
Link Schemes Are Bad
Google’s Guidelines: http://bit.ly/google-link-schemes
• No Paid links that pass PageRank
• No Excessive link exchanges (define excessive?)
• No Large-scale article marketing or guest posting
• No Using auto programs or services to create links
• No Optimized anchor text in articles or press releases
• No Low-quality directory or bookmark links (Web 2.0)
• No Forum comments with optimized links
• No Keyword-rich, hidden or low-quality links in widgets
• No Widely distributed links in the footers or templates
9. 2016 State of Search - Advanced Link Training– Linking Basics
Google Ignores Certain Types of Links
• “Most” links with “nofollow” link attributes on them
• Most Web 2.0 links (and other low quality web spam)
• Google ignores 2nd, 3rd, 4th, etc. link to same URL on a page
• “1 | 2 | 3” links
• “Previous and Next” links
10. 2016 State of Search - Advanced Link Training– Linking Basics
Why Cloaking Links Doesn't Work
• Cloaking = serving up one link to Google, another to humans
• Google, doesn’t crawl links, they just “notate them”
Google sees link to page.html Human sees link to page2.html
• Google doesn’t crawl page to page link they did years ago…
• No longer possible to cloak (manipulate) links
11. 2016 State of Search - Advanced Link Training – Majestic
What is Majestic? www.Majestic.com
• Formerly known as Majestic SEO (majesticseo.com)
• Marketing Search Engine
• SEO Backlink Checker
• Provides Link Intelligence Tools
• Site Explorer shows inbound link & website summary data.
• One of the world’s largest link crawlers
• Link data provided back as far as 2004.
12. 2016 State of Search - Advanced Link Training – Majestic
13. 2016 State of Search - Advanced Link Training – Majestic Search
Explorer
14. 2016 State of Search - Advanced Link Training – Majestic
Linking Search Console = Free Link Data!
• Load Your Verified Sites in Google Search Console
15. 2016 State of Search – Adv. Link Training – Majestic Trust & Citation
Flow
Majestic Trust Flow and Citation Flow
• Trust Flow = Number of clicks from seed set of trusted sites to a given
URL, or Domain
• Citation Flow = Number of citations to a given URL, or Domain
16. 2016 State of Search – Adv. Link Training – Majestic – Low Quality
Links
Identifying Low Quality and Bad Links
17. 2016 State of Search – Adv. Link Training – Majestic – New and Lost Links
Identifying New and Lost Links
18. 2016 State of Search – Advanced Link Training – Majestic Link Map
Tools
Compare Tool
19. 2016 State of Search – Advanced Link Training – Majestic Link
Map Tools
Link Profile Fight
20. 2016 State of Search – Advanced Link Training – Majestic Tools
Keyword Checker
• Shows how often keywords appear in the Majestic Index
21. 2016 State of Search – Adv. Link Training – Majestic Link Tools
Bulk Backlink Checker
22. 2016 State of Search – Advanced Link Training – Majestic Link
Tools
Neighborhood Checker
23. 2016 State of Search – Advanced Link Training – Majestic Link
Tools
URL Submitter
• Using Majestic to submit URLs to their scheduled crawl.
24. 2016 State of Search – Advanced Link Training – Analyzing Your
Links
Analyzing a Site’s Link Profile
• Gather all of the links (Majestic, Google Search Console, others)
• Review Trust Flow, Citation Flow, Topical Trust Flow
• Review anchor text, compare vs. keywords ranking
• Review percentage of anchor text (brand vs. keyword text)
• Review SEMRush.com Data (site penalized by Google Penguin in past?)
25. 2016 State of Search – Advandced Link Training – Google Manual Actions
Manual Actions in Google Search Console
• Partial Match – affects certain pages
• Full Match – affects whole site
• Unnatural links – both require link cleanup, review
26. 2016 State of Search – Adv. Link Training – Google Manual Actions
Manual Actions – Unrelated to Google Penguin
• Unnatural link warnings are not related to Google Penguin (even real-time)
• Unnatural link warnings not related to any algorithmic updates
• Sites affected by Google Penguin in the past should still clean up links
• Manual actions are more severe, require a reconsideration request
27. 2016 State of Search – Adv. Link Training – Google Manual Actions
Getting Manual Actions Revoked
Unnatural Links? Clean up links, document everything.
• Identify all links to site
• Combine GSC, Majestic, Ahrefs, OSE links
• Manually review links (Link Research Tools can help)
• Identify links to remove
• Contact site owners, document emails, contact dates, etc.
• At least 3 attempts to contact site owners (rmoov.com can help!
• Disavow links not removed
Request Review: include letter, spreadsheet with data proof (link to
Google Sheets spreadsheet)
28. 2016 State of Search – Advanced Link Training – Link Cleanups
Finding/Combining All Links to Site
Find every link to your website possible, even old links.
• Google Search Console
• Majestic.com
• Ahrefs.com
• Open Site Explorer (Moz.com)
• Download all links, put into MS Excel Spreadsheet
• Remove Duplicates
29. 2016 State of Search – Advanced Link Training – Link Cleanups
Upload Links to Link Research Tools
Take combined links, put into list in .csv file, upload to Link Detox.
• LRT’s Link Detox evaluates every links to site
• Assigns level of risk for each link
30. 2016 State of Search – Adv. Link Training – Link Cleanups
Identify Links to Remove in LRT
Remove Toxic links, Review Suspicious Links to site.
• Every link assigned a reason why it’s toxic, suspicious, etc.
31. 2016 State of Search – Adv. Link Training – Link Cleanups
Identify Links to Remove in Majestic
Majestic SEO can help you identify low quality links, as well.
• Use Topic, Trust Flow, and Citation Flow to Identify Links
32. 2016 State of Search – Advanced Link Training – Google Manual Actions
Contact Site Owners
Email contact is best option, phone call works very well too.
• Use whois data for most accurate email address
https://whois.icann.org
Sending Emails:
1st Contact - short, concise email. Few words, but personalized.
2nd Contact - longer, still concise. More descriptive, still personalized.
3rd Contact - “action required” phrase in subject. Descriptive, yet personalized.
4th Contact - Very stern, “action required”. Personalized.
Link Removal Requests should come from email at domain being cleaned up.
33. 2016 State of Search – Advanced Link Training – Google Manual
Actions
Emails to Site Owners
Sample email, first contact:
Subject: Question About badsite-articles.com
Hi badsite-articles.com,
Recently when we reviewed all of the links to
clientdomain.com, we noticed that your website is
linking to clientdomain.com on this page here:
http://mail.badsite-articles.com/index.php?c=99&p=55
I'm wondering if you would remove this link on your
website to domain.com?
Thank you, Bill
34. 2016 State of Search – Advanced Link Training – Disavowing Links
Disavow Links
After at least 3 contact attempts, disavow certain links (domains).
• I assign every link a status in my spreadsheet
- Link Removal Sent, 2nd Request, 3rd Request, 4th Request
- Unable to Contact, Refused to Remove, Requested Payment
- No longer Links Back, Successfully Removed
• Spreadsheet also includes all emails and contact with site owner.
• List URLs and Domains of Unable to Contact, No Response, Refused to
Remove, and Requested Payment
• Prepare Disavow File, upload text file to Google, Bing
35. 2016 State of Search – Advanced Link Training – Reconsideration
Requests
Filing a Reconsideration Request
Google wants to know that you suffered in order to clean up links.
• Prove to Google that you went above and beyond to clean up links
• Provide spreadsheet with status of every link, and emails
36. 2016 State of Search – Advanced Link Training – Reconsideration Requests
Example Reconsideration Request
37. 2016 State of Search – Advanced Link Training – Reconsideration Requests
Sample Manual Action Revoked
• 52,252 Total Links to Site
• 217 referring root domains
• 693 Healthy Links
• 709 Inorganic Links
• 569 “live” inorganic links to remove
After three attempts over 3 weeks to contact site owners via email:
• 296 site owners responded
• 12 sites refused to remove the links
• 257 links were successfully removed based on our email requests
• 27 links – site owners requested payment to remove the links
• 2 links – we were unable to contact site owners
• 274 links – site owners were completely unresponsive after 3 contacts
• 256 links were removed as a result of our link removal efforts
38. 2016 State of Search – Advanced Link Training – Reconsideration Requests
Sample Manual Action Revoked
• Kept track of all URLs, Status of URL, Dates, and emails
• Added all data into spreadsheet
• Uploaded spreadsheet to Google Docs
• Wrote letter explaining process, linked to Google Docs spreadsheet
39. 2016 State of Search – Advanced Link Training– Getting Google
Trust
Getting Google to Trust Your Site
• Majestic’s TrustFlow highly correlates to rankings
• Trust bulletproofs site from Google slaps and Algo Updates
• On-Page Trust Optimization
• Trustworthy Domain Info
• Trusted Links
40. 2016 State of Search – Adv.anced Link Training – Getting Google Trust
On-Page Trust Optimization
• Link out to Authority Sites when appropriate
• Privacy Policy, Terms of Service, Disclosure pages on site
• Bounce Rate, prevent pogosticking
• Blocked Sites (users can block your site via Chrome browser)
• References and Sources (at end of articles)
• Schema Markup (local sites’ contact matches local citations)
41. 2016 State of Search – Adv. Link Training – Getting Google Trust
Trustworthy Domain Info Could Help
• Register your domain for 2+ Years
• Make it public (don't hide with privacy whois)
• Put whois info on your contact page
42. 2016 State of Search – Adv. Link Training – Getting Google Trust
Get Links From Trusted Links, Seed Sites
• The closest you can get to having a link from a trusted seed site the better
43. 2016 State of Search – Advanced Linking Tips
Untapped Link Sources
• Donate to Charity
• Find Content w/links, Better Content
• HARO Help a Reporter Out
• PodcastGuests.com
• Expired Domains
• Blog Aggregators (Alltop)
• Broken Link Building
• Perform Research, Socialize Results
44. 2016 State of Search – Advanced Linking Tips
Less Than 10 links: Manual Penalty
45. 2016 State of Search – Advanced Linking Training - Contact
THANK YOU Contact Me
Bill Hartzer
Senior VP, Agency Service, Advice Interactive
Email: bhartzer@adviceinteractive.com
Mobile: +1 (214) 236-4378
Web: adviceinteractive.com
Blog: billhartzer.com
Twitter: @bhartzer
Facebook: facebook.com/bhartzer