The document discusses how brands can build loyalty on social media. It emphasizes the importance of authenticity and transparency. Brands need to be believable by being human, building community, acting on criticism, and prioritizing community over monetization. The social web is growing exponentially, so brands must take a data-driven approach to social media strategy focused on listening, engaging, and energizing communities. Examples show how Intel builds communities through blogs, video content, and interactive experiences to showcase their products and gather user feedback.
To Go or Not to Go Social? A Strategic Approach to Social Media
Social Media is exactly what its name stands for: a medium to reach the public. By no means, it substitutes Marketing Communication Strategy, and Overall Company Strategy. This presentation is discussing those topics in relation to Hotels, as it was presented at the annual XENIA Fair, Athens, Greece on 27th of Oct. 2011.
Social media workshop: part two - Matthew Wallis, Senior Vice President Sales...
With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have:
Matthew shares Quark’s experience of building a new community using social media.
www.demandgenerationsummit.com
Pixability TV Episode 16: No More Cats on Skateboards: Effective YouTube Stra...
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy1FrJ
YouTube is one of the most powerful business marketing tools available today. Unfortunately, most companies do a lousy job using it. Too many organizations simply upload videos to YouTube, do nothing to leverage the power of the platform, and then complain loudly when nothing happens. Unlike posting videos of your favorite family pet doing something whimsical, you must take a different approach when using YouTube for business. The results can be dramatic.
This webinar examines the art and science of effective online video marketing with YouTube. The results are based on our experience with hundreds of users and our industry-leading studies of 3,000 YouTube businesses.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
The document discusses using second screen experiences like mobile apps to extend engagement with television content. It notes that many viewers now use their smartphones and tablets while watching TV, presenting an opportunity to keep them engaged through multi-screening. The Shazam app in particular has been successful in driving interactions and online engagement related to TV shows and ads through its ability to instantly identify music, programs, and commercials. Case studies show Shazam integration can significantly increase website traffic and social media activity around a TV property. The document argues this model can work for advertising by providing additional information or enabling purchases beyond a 30-second commercial.
This presentation reviews the digital media landscape in Ireland and highlights the importance of full media integration with digital. It also presents a case study from Buzz Tracking, our bespoke social media monitoring software tailored for the Irish market.
Lessons from Saturday Night Live's Digital Word of Mouth Strategies
360i's Sarah Hofstetter, Vice President of Emerging Media & Client Strategy, and NBC's Matt Allen, Senior Executive Director of Marketing, spoke at WOMM-U on May 13.
The document summarizes key points from a Barclays social media workshop. It discusses understanding audiences through social profiling tools, monitoring social conversations to support customers and reputation, and ways to engage through social networks like joining discussions and crowdsourcing ideas. The workshop covered listening to customers, building partnerships through social platforms, and maintaining an open and authentic social presence.
Pubcon Vegas 2012: Google+ One Year Later - A Case Study
Google+ one year later using Search Engine Land as a case study. Also information on new Google+ features from the past year, including Events and Hangouts On Air. #pubcon
Nielsen Online Retailers Social Media Webinar Clients
This document provides an overview of how retailers can utilize social media as a framework. While online sales remain a small percentage of total sales, the influence of the internet on offline purchasing is clear. What happens online does not stay online. The document discusses listening to consumer generated media to understand attitudes and needs, and engaging through a company's website and third party tools. Best practices for customer service, product reviews, and crowd-sourcing are also presented.
This social media plan is meant to serve as the foundation to start incorporating social media into your company's marketing strategies. The social media tactical plan helps you to:
- Drive more unique traffic to your website
- Expand the reach of thought leadership content
- Measure the value of social media strategies
- Better identify, understand, and engage potential buyers
More info and details on http://eworkswsi.com.cy
As a result of the recession into which the global economy slipped in 2008, budgets have been cut in most corporate functions, with intelligence activities being no exception. Yet simultaneous with the thinning resources, demand for high quality market information has probably never been as pressing as during the previous year. This paradox largely defines the spirit of the responses to GIA’s Global Market Intelligence Survey 2009, conducted on six continents during August and September 2009.
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
Mobile first, Responsive Design and The Core Model
This document discusses designing websites with a mobile-first and responsive approach. It recommends (1) focusing on "core" pages that users rely on the most to accomplish tasks, rather than the front page, (2) designing first for mobile to prioritize important content, and (3) using responsive design with a grid system to display content adaptively across different screen sizes.
This document discusses how businesses are using social media platforms. It provides statistics showing that marketing, internal collaboration, and customer service are the top business uses of social media. Factors driving increased social media usage include technological advances, proliferation of smartphones, lower broadband costs, and increased collaboration. The document recommends that businesses define client relationships using a model that shifts from 4Ps (Product, Price, Place, Promotion) to 6Cs (Culture, Credibility, Collaboration, Communication, Conversation, Content). It also provides tips on using Twitter effectively for conversations and reputation management.
This document discusses how social media is changing business and provides strategies for companies to leverage social media. It notes that social media usage is growing rapidly globally and through mobile devices. Customers and employees now expect more social and collaborative experiences. The document outlines seven social business solutions that can drive customer and internal value across enterprises by unlocking the potential of social media. These solutions require changes to marketing, communications, and culture to fully integrate social media.
This document outlines 6 steps to develop a social business: 1) Listen to social media conversations; 2) Define a game plan with goals and strategy; 3) Engage users with relevant content, questions, and personal connections; 4) Measure engagement using analytics; 5) Evaluate effectiveness and make adjustments; 6) Continually evolve the social strategy based on what is learned. The document provides examples and statistics to demonstrate why brands are investing in social media and the risks of not having a social media presence.
Social Media has "crossed the chasm" into a mainstream phenomenon. Has your brand or business developed and executed a social strategy? What steps do you need to take? Margaret Donnelly, Director of Marketing for Meltwater Group, takes you through the steps that every organization or brand should take to develop their business presence across social networks. This presentation was given at our Meltwater Group client events in New York and San Francisco.
The document outlines 6 key digital trends: mobility, sociability, discovery, connectivity, big data, and screens. Mobility refers to the shift to mobile and always-on access across devices. Sociability covers the growth of social networks to build reputation and influence. Discovery is about content finding audiences from trusted sources rather than just search. Connectivity means content on multiple platforms and devices. Big data allows for highly targeted, personalized content. Screens integrates consumption across TVs, smartphones and tablets in real-time.
IT Decision Makers: Audience Cluster Analysis | Michael Brito
A slide that segments the IT audience into smaller sub-groups of engineers, developers, CIO/CTO and security architects. This type of audience analysis is meant for B2B marketing.
PRSSA: How to Build Your Brand and Stand Out from the Competition
This is a presentation that I did for the San Jose State University PRSSA chapter. It was all about student personal branding using social and digital channels.
SJSU
Multi-Segment Audience Intelligence | Michael Brito @britopian
This document provides a matrix for segmenting different types of audiences including C-Suite executives, IT decision makers, engineers and developers, journalists, analysts, and influencers. The matrix also includes categories for brands, competitors, topics related to data security, cloud security, threat detection, malware, security operations, remote working, data privacy, risk management, video conferencing, artificial intelligence, and cloud infrastructure.
Multi-Channel Media Intelligence | Michael Brito @Britopian
Multi-Channel Media Intelligence is a methodology that dissects all media publications in order to uncover insights and identify market whitespace for public relations and media experts.
Using Social Media to Drive Employee Engagement Michael Specht
Enterprise 2.0 uses social media tools internally to drive employee engagement. It focuses on collaboration, transparency, trust and authenticity to make employees feel more valued through involvement in decision making and an open sharing of ideas. While implementation faces challenges like cultural barriers, examples show benefits like reduced turnover and improved customer service. The key is applying social media principles strategically for business outcomes rather than just the tools.
Customer Insight Group provides a document summarizing the social media outlook for 2012. Some key points include:
- Social media usage continues to grow rapidly and is expected to surpass email and mobile marketing by 2014.
- Popular social media sites like Facebook, Twitter, and LinkedIn now have hundreds of millions of active users.
- Both consumers and brands are increasingly using social media, especially for researching products, increasing advocacy, and engaging customers.
- Successful brands develop formal social media strategies to achieve objectives like reducing costs, improving search rankings, and increasing engagement.
This document discusses using social media for business purposes. It provides guidance on developing a social media strategy and presence.
The key points are:
1. Social media can be used as a marketing, customer service, knowledge management and talent attraction tool if specific goals and metrics are defined.
2. Companies are increasingly using social media platforms like Facebook, LinkedIn and Twitter to directly reach customers, build relationships and drive revenue.
3. An effective social media strategy involves listening first, setting goals and objectives, choosing appropriate platforms, developing a content schedule, and consistently engaging audiences to build a community.
To Go or Not to Go Social? A Strategic Approach to Social MediaGeorgia Zouni
Social Media is exactly what its name stands for: a medium to reach the public. By no means, it substitutes Marketing Communication Strategy, and Overall Company Strategy. This presentation is discussing those topics in relation to Hotels, as it was presented at the annual XENIA Fair, Athens, Greece on 27th of Oct. 2011.
Social media workshop: part two - Matthew Wallis, Senior Vice President Sales...Demand Generation Summit
With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have:
Matthew shares Quark’s experience of building a new community using social media.
www.demandgenerationsummit.com
Pixability TV Episode 16: No More Cats on Skateboards: Effective YouTube Stra...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy1FrJ
YouTube is one of the most powerful business marketing tools available today. Unfortunately, most companies do a lousy job using it. Too many organizations simply upload videos to YouTube, do nothing to leverage the power of the platform, and then complain loudly when nothing happens. Unlike posting videos of your favorite family pet doing something whimsical, you must take a different approach when using YouTube for business. The results can be dramatic.
This webinar examines the art and science of effective online video marketing with YouTube. The results are based on our experience with hundreds of users and our industry-leading studies of 3,000 YouTube businesses.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
The document discusses using second screen experiences like mobile apps to extend engagement with television content. It notes that many viewers now use their smartphones and tablets while watching TV, presenting an opportunity to keep them engaged through multi-screening. The Shazam app in particular has been successful in driving interactions and online engagement related to TV shows and ads through its ability to instantly identify music, programs, and commercials. Case studies show Shazam integration can significantly increase website traffic and social media activity around a TV property. The document argues this model can work for advertising by providing additional information or enabling purchases beyond a 30-second commercial.
This presentation reviews the digital media landscape in Ireland and highlights the importance of full media integration with digital. It also presents a case study from Buzz Tracking, our bespoke social media monitoring software tailored for the Irish market.
Lessons from Saturday Night Live's Digital Word of Mouth Strategies360i
360i's Sarah Hofstetter, Vice President of Emerging Media & Client Strategy, and NBC's Matt Allen, Senior Executive Director of Marketing, spoke at WOMM-U on May 13.
Social Media & Financial Services WorkshopRichard Sedley
The document summarizes key points from a Barclays social media workshop. It discusses understanding audiences through social profiling tools, monitoring social conversations to support customers and reputation, and ways to engage through social networks like joining discussions and crowdsourcing ideas. The workshop covered listening to customers, building partnerships through social platforms, and maintaining an open and authentic social presence.
Pubcon Vegas 2012: Google+ One Year Later - A Case StudyMonica Wright
Google+ one year later using Search Engine Land as a case study. Also information on new Google+ features from the past year, including Events and Hangouts On Air. #pubcon
Nielsen Online Retailers Social Media Webinar ClientsErick Caniso
This document provides an overview of how retailers can utilize social media as a framework. While online sales remain a small percentage of total sales, the influence of the internet on offline purchasing is clear. What happens online does not stay online. The document discusses listening to consumer generated media to understand attitudes and needs, and engaging through a company's website and third party tools. Best practices for customer service, product reviews, and crowd-sourcing are also presented.
This social media plan is meant to serve as the foundation to start incorporating social media into your company's marketing strategies. The social media tactical plan helps you to:
- Drive more unique traffic to your website
- Expand the reach of thought leadership content
- Measure the value of social media strategies
- Better identify, understand, and engage potential buyers
More info and details on http://eworkswsi.com.cy
As a result of the recession into which the global economy slipped in 2008, budgets have been cut in most corporate functions, with intelligence activities being no exception. Yet simultaneous with the thinning resources, demand for high quality market information has probably never been as pressing as during the previous year. This paradox largely defines the spirit of the responses to GIA’s Global Market Intelligence Survey 2009, conducted on six continents during August and September 2009.
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
Mobile first, Responsive Design and The Core ModelIda Aalen
This document discusses designing websites with a mobile-first and responsive approach. It recommends (1) focusing on "core" pages that users rely on the most to accomplish tasks, rather than the front page, (2) designing first for mobile to prioritize important content, and (3) using responsive design with a grid system to display content adaptively across different screen sizes.
This document discusses how businesses are using social media platforms. It provides statistics showing that marketing, internal collaboration, and customer service are the top business uses of social media. Factors driving increased social media usage include technological advances, proliferation of smartphones, lower broadband costs, and increased collaboration. The document recommends that businesses define client relationships using a model that shifts from 4Ps (Product, Price, Place, Promotion) to 6Cs (Culture, Credibility, Collaboration, Communication, Conversation, Content). It also provides tips on using Twitter effectively for conversations and reputation management.
This document discusses how social media is changing business and provides strategies for companies to leverage social media. It notes that social media usage is growing rapidly globally and through mobile devices. Customers and employees now expect more social and collaborative experiences. The document outlines seven social business solutions that can drive customer and internal value across enterprises by unlocking the potential of social media. These solutions require changes to marketing, communications, and culture to fully integrate social media.
This document outlines 6 steps to develop a social business: 1) Listen to social media conversations; 2) Define a game plan with goals and strategy; 3) Engage users with relevant content, questions, and personal connections; 4) Measure engagement using analytics; 5) Evaluate effectiveness and make adjustments; 6) Continually evolve the social strategy based on what is learned. The document provides examples and statistics to demonstrate why brands are investing in social media and the risks of not having a social media presence.
Six Steps to Developing Your Social BusinessMeltwater Buzz
Social Media has "crossed the chasm" into a mainstream phenomenon. Has your brand or business developed and executed a social strategy? What steps do you need to take? Margaret Donnelly, Director of Marketing for Meltwater Group, takes you through the steps that every organization or brand should take to develop their business presence across social networks. This presentation was given at our Meltwater Group client events in New York and San Francisco.
The document outlines 6 key digital trends: mobility, sociability, discovery, connectivity, big data, and screens. Mobility refers to the shift to mobile and always-on access across devices. Sociability covers the growth of social networks to build reputation and influence. Discovery is about content finding audiences from trusted sources rather than just search. Connectivity means content on multiple platforms and devices. Big data allows for highly targeted, personalized content. Screens integrates consumption across TVs, smartphones and tablets in real-time.
Similar to Building Brand Loyalty on the Social Web (20)
A slide that segments the IT audience into smaller sub-groups of engineers, developers, CIO/CTO and security architects. This type of audience analysis is meant for B2B marketing.
This is a presentation that I did for the San Jose State University PRSSA chapter. It was all about student personal branding using social and digital channels.
SJSU
This document provides a matrix for segmenting different types of audiences including C-Suite executives, IT decision makers, engineers and developers, journalists, analysts, and influencers. The matrix also includes categories for brands, competitors, topics related to data security, cloud security, threat detection, malware, security operations, remote working, data privacy, risk management, video conferencing, artificial intelligence, and cloud infrastructure.
Multi-Channel Media Intelligence is a methodology that dissects all media publications in order to uncover insights and identify market whitespace for public relations and media experts.
A quick audience analysis of those discussing topics related to digital transformation and the evolution of business in 2019.
#digitaltransformation #businesstransformation
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. The Giving Keys staff was not involved in the preparation of this plan.
#IntegratedMarketing #thegivingkeys #digitalstrategy #deca
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
This document discusses influencer marketing for B2B companies. It defines key concepts like the 1:9:90 model of influence, which states that 1% of people create content, 9% share and comment on it, and 90% consume it. This influences how to target different segments of the market. The document also discusses how to measure influence, activate influencers across different media, profile influencers, and use insights from monitoring influencer conversations to inform marketing strategies.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
Webinar slides from webinar with Crimson Hexagon. Topics covered were social listening, audience intelligence, paid social, influencer marketing and media relations.
Michael Brito inspires us to think critically about ourselves, our personal brand, and the legacy we want to leave in this digital age. What to do and not to do when building your personal brand. TedX Sonoma County.
This document discusses the importance of understanding your digital audience before developing content strategies. It identifies three groups - 1% who create content, 9% who share it, and 90% who consume it. The key is to focus content on influencers, engage advocates to spread the message, and listen to enthusiasts. Success requires precision - build communities, develop narratives, analyze data on conversations and audiences, determine the right channels and use of paid social. Audience segmentation using analytics informs the best content, targeting, and storytelling approach to break through clutter online.
The "no-fluff" slide deck that show's "how" to launch employee advocacy networks and tell and share brand stories across their personal social media channels.
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that content is considered a strategic imperative for
business today, and making it core to business and marketing operations. This was a small portion of a content marketing eBook created by Sprinklr.
This document discusses strategies for deploying social media for brand storytelling and customer engagement. It addresses four barriers to reaching audiences online: content and media surplus, attention deficit, tunnel vision requirements, and unpredictable customer journeys. It then outlines several key strategies for effective social media use, including developing a social narrative based on research and analytics, aligning content with digital channels based on audience analysis, operationalizing brand advocacy through participatory storytelling, analyzing content performance using metrics, and building an operational framework to support ongoing content creation.
The document discusses the need for brands to adopt a content-as-a-service (CaaS) model to address challenges in reaching audiences online. It proposes a CaaS approach with four work streams: 1) developing social narratives grounded in analytics, 2) crafting social channel strategies, 3) analyzing content performance, and 4) facilitating participatory storytelling. The model is supported by an operational framework to integrate content across different touchpoints. Adopting this strategic and analytical approach can help brands better understand their audiences and create engaging content.
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8. Howto be “
Believable”
“
Be hum an.
Build com unity.
m
Don’just listen. Act.
t
Be open for criticism.
Adm wit hen you are w rong.
Don’mt ake m onetization a priority; it
will
happen naturally if done right.
8
9. Key Takeaways:
The social w is exponentially
eb
growing.
Research suggests that users do not
use social media as a tool to make
purchase decisions.
9
10. Howw approach Social M
e edia
Data Driven
Global Training & Employee Empow ent
erm
Conversational & Com unity building
m
Global strategy
External Social Media Guidelines
– http://w w
w .intel.com/sites/sitewide/en_US/social-media.htm
10
12. Data is important!
• Publish Web page
CREATORS
• Publish or maintain a blog
Social Technographic Ladder of 13%
• Upload video to sites like YouTube
Participation
CRITICS • Comment on blogs
Leaders in data, research and 19% • Post ratings and reviews
analytics in the social space • Use RSS
COLLECTORS
Im perative to planning for all social 15% • Tag Web pages
m edia program and projects
s
JOINERS
• Use social networking sites
19%
• Read blogs
SPECTATORS
• Watch peer-generated video
33%
• Listen to podcasts
INACTIVES
• None of these activities
52%
S ourc e : Forre s te r’s NACTAS Q4 2006 De v ic e s & Ac ce s s Online S urv e y
12
13. W is your strategy?
hat
Listening - using social m edia as “ tim research and
real e”
gaining insights from listening to customers.
Talking - using conversations w custom to prom
ith ers ote
products or services, authentically
Energizing - building brand stewardship; and identifying
enthusiastic custom and using them to persuade
ers
others.
Supporting - making it possible for custom to help
ers
each other.
Em bracing - turning custom into a resource for
ers
innovation.
13
15. Tw ay conversations
o-w
Real Stories from Real People @
Intel.
http://scoop.intel.com
http://scoop.intel.com
http://scoop.intel.com
15
16. Supporting the enterprise and IT geeks
Com unity for IT professionals
m
Several different OEM and other
S
com panies participate; and even
m oderate content
It serves as the “ to”
go destination
for all things geeky
http://com unities.intel.com
m
16
17. Tapping into consum innovation
er
Joint venture w Asus and Intel
ith
Thriving com unity of early
m
adopters and tech setters
Tapping this com unity for their
m
innovative ideas
http://w w epc.com
w .w
17
18. Energizing the Com unity
m
Desktop Processor
Tested and branded as “ fastest
the
processor on the planet”
Geared for sm niche audience of
all
content creators or those w need
ho
processor speed & efficiency
– M ultimedia creation
– Anim ators
– Film m akers
– HD Video Editing
18
19. Digital Drag Race
Create a program that:
– Engages content creators
– Displays the pow of the processor
er
– Builds in functionality to m back
ap
to
social behaviors
– Builds com unity
m
The Digital Drag Race concept
addressed several key issues:
– It spoke directly to the audience w e
w anted to engage w ith
– Easy to integrate naturally w ith http://w w
w .youtube.com atch?v=xW
/w dVvurRvBA
Intel.com
– Visually displayed the “ speed” of
the processor
– Easy to add behaviors/functionality
from Forrester
19
20. Digital Drag Race –User Generated Content
Creation of user battles
W inner w ould get a “
shot out” on
the Intel blogs w links to their
/
spaces
W hen w opened it up to the
e
com unity is w
m hen it becam viral
e
Follow me @britopian
20
21. The results
METRIC RESULT
Total unique visitors Exceeded goal by 250%
Total clicks to product
Exceeded goal by 360%
pages
Download interaction rate Exceeded goal by 50%
Average tim spent over 8
e
Average tim on site
e
minutes
Total blog posts Exceeded goal by 12%
Additional bonus: won an ADDY and an IAC award
21
22. The Buzz … Ad /Me dia Indus try
Follow me @britopian
22
23. The Buzz … De s ig n re late d
blo g s /s ite s
Follow me @britopian
23
24. The Buzz … te c h s ite s & o the r s o c ial
me dia
Follow me @britopian
24
25. Did w m
e ove the needle?
–Sales increased but hard to track back to social media
–W becam relevant to this spectrum of consum
e e ers
–Humanized the Intel brand
MULTIMEDIA ARTISTS ANIMATORS FILM MAKERS
Follow me @britopian
25
26. Social Media Evangelism
SM = Social M
P edia Practitioner
Leveraging the social capital of Intel employees to
evangelize, listen, respond to their ow m
n icro
com unities
m
Train, plan, organize, collaborate
26
27. Our strategy involves …
Listening Nielsen, Google, Twitter
Talking Consum blog, tw
er itter, FB fan page
Energizing Evangelism Digital Drag Race
,
Supporting IT geek com unity
m
Embracing Consum innovation W
er EPC.com
27
28. Twitter Best Practices for Brands
“
Not the M ecca.
Research.
Branded/Personal Profiles.
Profile Equity.
Less structure is better.
Listen & Observe before engaging.
Authenticity is important. Be believable.
Track, M easure and Iterate.
Having a strategy is good. Execution is
m im
ore portant.
Follow me @britopian
28