Collaborative commerce allows for electronic collaboration between business partners and organizational employees through a joint online platform. Companies like AirBnB and Uber create businesses through unused inventory, like AirBnB allowing individuals to earn revenue from unused living spaces. AirBnB specifically started in 2008 and disrupted the hospitality sector by allowing users to book rooms and flats from individuals worldwide, appealing to younger generations. It creates a win-win situation for both those lending and borrowing spaces.