Heinz Five Beanz case study

This document lists 50 planners to watch in 2014 according to The Planning Salon. It provides a brief 1-2 sentence description of each planner's background, experience, and current role. The planners are listed alphabetically and come from agencies around the world, including Cummins Ross, Spring Studios, BBH, Big Spaceship, Work Club, Undercurrent, Droga5, K-Hole, Zeus Jones, CP+B, Motorola, PHD, AKQA, Nike, Mother, Carat, VML, W+K Shanghai, Ogilvy, Tribal DDB, Butler Shine, Converse, Zulu Alpha Kilo, S&F, Publicis, Berghs

A visual online marketing strategy for restaurant owners. Statistics gathered from http://streetfightmag.com/2013/04/18/study-81-of-consumers-search-for-restaurants-on-mobile-apps/ who got their facts from a study released by SinglePlatform and Chadwick Martin Bailey.

Heinz launched a campaign called "Grow Your Own" to educate people about where ketchup comes from and to show that it is made from fresh tomatoes rather than just being a packaged sauce. The campaign encouraged people to grow their own tomato plants from seeds distributed by Heinz by engaging Heinz's core audience of mothers and their children. Participants were able to track the progress of their plants, learn how Heinz grows its own tomatoes, and potentially win prizes by sharing photos online. The campaign was Heinz's most successful social media initiative to date, reaching over 11 million people on Facebook and engaging over 180,000 users.

The document discusses various types of consumer and trade promotions. Consumer promotions like coupons, premiums, and contests aim to pull customers into stores. Trade promotions use incentives to push products through marketing channels to retailers. Different customer types respond differently to promotions. International promotions require consideration of legal and cultural factors. The overall objective is to examine key aspects of consumer and trade promotions.

This document discusses various political, economic, social, technological, and competitive factors that affect Tim Hortons' business strategy and operations. It notes that Tim Hortons must comply with government policies and regulations. Other sections analyze economic conditions, demographics, technology, strengths/weaknesses, opportunities/threats, and Porter's five forces. The document emphasizes that Tim Hortons has over 6000 Canadian locations and aims to expand globally while maintaining low prices.

After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York. Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.  'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.  Enjoy reading.

“You can download this product from SlideTeam.net” Chart out all your strategies, competitive advantages and give a complete overview of your competitors to your business partners with our competitive analysis PowerPoint presentation slides. This competitive analysis PPT slide lets you list down different competitors, their names and logos. This Competitive Analysis PPT template also allows you to make analysis reports based on different criteria of your competitors, their market positioning, product positioning, market share and company’s growth. This beautifully crafted slide lets you analyze marketing strategy and competitor’s revenue, profits, their market shares, sales revenues, sales developments, performance indicators of sales and revenues. This PowerPoint presentation allows you to visualize strategy based on their facts and figures, to make classification of your competition and see if the competition is internal or external, strategic assessment of their products range and market segmentations. Just download this Competitive Analysis presentation slide and set out your goals and make your strategy for the future. Get your ideas intact with our Competitive Analysis Powerpoint Presentation Slides. Get that feeling of being complete. https://bit.ly/3jWGoN7

OpenTable is an online reservation service used by over 28,000 restaurants worldwide. It allows diners to search for available reservations across location, cuisine, and time. More than 7 million diners use OpenTable monthly to make free and real-time reservations. Restaurants also use OpenTable hardware and software to manage their reservation processes. While it has some competitors, OpenTable has a large market share due to its relationships with restaurants and customers.

Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.

ONDC aims to democratize digital commerce in India by creating an open network for inclusive and competitive marketplaces. It seeks to eliminate barriers that currently constrain digital commerce, which accounts for only 7% of total retail. ONDC is a Section 8 company led by a dedicated team and advisory council. It has been working since 2020 to digitally support small retailers and include them equally alongside large sellers. The network will exponentially increase options for buyers at multiple price points across India.

Effectiveness is at the heart of everything we do. David Ogilvy himself wrote a series of full-page ads in the New York Times in the 1960s with headlines such as "How To Create Advertising That Sells." His most famous book, Ogilvy on Advertising, is packed with guidance on the success factors of effective campaigns. However, the marketing landscape has changed beyond recognition in the past fifty years. We are delighted to share our latest publication, The Ogilvy & Mather guide to effectiveness. In it, Worldwide Effectiveness Director, Tim Broadbent, deals with one of the most central questions in marketing: how to increase the effectiveness of our campaigns. As marketing budgets come under increasing pressure in response to economic uncertainty in Europe and elsewhere, effectiveness is rising higher on clients' agendas. The message is timely.

You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.

This document provides context for the case study "Food Angel: A Sustainable Solution to Food Waste in Hong Kong". It discusses the authors and copyright information for the case study. It also provides background on social entrepreneur Gigi Tung and how she founded the non-profit Food Angel to address food waste and hunger issues in Hong Kong by rescuing excess food and preparing meals for those in need.

Pay with a tweet to download the presentation - goo.gl/5Jw21 This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol

This document outlines a digital strategy for Netflix to promote the release of the show "Hemlock Grove" by increasing brand awareness of Netflix among horror fans. It analyzes consumer profiles, insights, and behaviors to develop an interactive campaign leveraging social media, augmented reality, and a "Scaretime" wristband to give viewers an immersive experience. The goal is to increase subscriptions by 5% and viewership of the first episodes through frightening and engaging viewers in new ways online and through their physiological reactions.

The document discusses the consumer electronics industry in India and factors influencing consumer behavior. It notes that the industry has seen remarkable growth in recent years but needs to improve competitiveness. Consumer behavior is shaped by both internal psychological factors and external environmental influences. Understanding consumer purchase decisions, preferences, and satisfaction with products is important for industry success. New technologies are also changing how consumers interact with companies and make purchasing choices.

Speakers: Shaun Pearce, CTO, Gousto Dan Leitao, Product Consultant, Onfido Moderator: Liam McClary, UK Startups Segment Leader, AWS Focus: Product Innovative companies operate in a loop of experimentation and learning that leads to further data-driven iteration. Whether you're introducing a brand new service, or you’re trying to improve a particular feature, it’s crucial that you’re tracking and measuring user behavior. Come and learn from AWS customers on how they’re leveraging the low cost of experimentation on AWS, best practices for A/B testing, their approach to data collection and analysis, and how they prioritize new features.

This document discusses teaser advertising campaigns. It begins with an introduction to the concept of teaser ads and their purpose in breaking through media clutter to get attention. It then provides perspectives on whether teaser campaigns are effective from industry professionals. Examples of successful and unsuccessful teaser campaigns in India are presented. The document then analyzes execution styles and theoretical frameworks for effective teaser ads. It describes a practical exercise where students created and tested a teaser campaign. Results found the campaign was effective for 83% of respondents. The document concludes by noting the expanded role of teaser campaigns and considerations for their use.