This document discusses using social media, especially Facebook and Twitter, for lead generation. It provides tips for optimizing social media presence, including focusing on valuable content and calls-to-action. Facebook is recommended for its large user base and advertising options. Promoted posts and ads on Facebook can increase visibility and drive traffic. Twitter is positioned as a place for industry discussion and collecting leads. Promoted tweets, accounts, and trends are Twitter's advertising options for amplifying messages. Lead generation cards allow collecting leads directly from tweets. Tracking engagement is emphasized for optimizing social media marketing efforts.
Have you thought about Facebook Ads but gotten discouraged by a bunch of terminology you're not familiar with? Do you not have time to spend researching and studying Facebook Ads?
Well I'd like to formally apologize we haven't done this sooner.
Here are 25 Facebook Ad terms that you need to know before you get started. I haven't given you the definitions Facebook does. Instead I've given you definitions that make sense to the layman, definitions with connotation (and even some tips!)
Check it out.
The Complete Guide to Facebook AnalyticsMohamed Mahdy
This document provides an overview of key Facebook analytics metrics for measuring the performance of Facebook pages and content. It defines common metrics like page likes, engagement, reach and impressions, and engagement rate. It also provides guidance on how to understand audience data from likes, determine which posts to promote with ads, and measure the impact of visual content. Advanced analyses covered include identifying growth opportunities, competitive industry analysis, and building video content using insights data.
10 Communication Strategies You're Still not Getting RightWishpond
Online marketing and consumer communication is developing at an ever-increasing pace, leaving some of us (in some ways) a bit behind.
Are you or your business falling victim to any of these 10 business communication errors?
This document discusses how to maximize the use of analytics tools on LinkedIn to strengthen personal and professional branding. It recommends analyzing profile view data to identify actions that influence connections, such as posting status updates or joining groups. The analytics can also be applied to company brand pages to amplify organizational branding efforts. Specific tips are provided, such as monitoring which profile sections drive the most views to help focus branding strategies.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
This document provides an overview of influence marketing. It defines influence marketing as identifying and building relationships with individuals who have influence over target audiences. It then discusses the brief history of influence marketing from orators to modern social media influencers. Finally, it outlines the key aspects of creating an influence marketing program, including identifying influencers, measuring influence, developing relationships, and using influence marketing for initiatives like product launches, community management, and crisis response.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
This document provides guidance on identifying and engaging influencers to help drive engagement for marketing campaigns. It defines influencers as people who have the potential to influence others due to their social networks and relationships. The document outlines three types of influencers: citizen influencers who are everyday supporters, professional influencers who have credibility in their field, and VIP influencers who are celebrities. It explains how to identify influencers within these categories based on the size of their network and affinity for your cause. The document also provides tips on designing influencer programs and engaging different types of influencers to help amplify marketing messages through word-of-mouth recommendations.
Social media for trade show promotion skyline exhibits oct 2010rlyons1
This document discusses leveraging social media for trade show promotions. It recommends developing a social media presence and content strategy well before a show to build followers. Key platforms include Twitter, Facebook, LinkedIn and YouTube. The document provides examples of effective pre-show, at-show, and post-show social media content from exhibitors. It emphasizes the importance of an integrated online and offline promotional strategy and engaging booth staff in social media efforts.
The document discusses social media marketing and provides best practices and guidelines. It defines social media and provides statistics on popular social media platforms and user-generated content. It outlines why social media should be considered for marketing and provides tips for a strategic approach including researching audiences, goals, and messaging. It discusses metrics for success and worst practices to avoid such as being fake, pushy, or ignoring community norms.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
How To Measure Influencer Marketing ROIThomas Jacob
The document provides guidance on measuring return on investment (ROI) for influencer marketing campaigns. It discusses several key areas of measurement including audience reach, impressions, engagement, sentiment, high-quality content, and conversions. Conversions can include growth in followers, brand mentions, and traffic to a specific landing page or website. The document emphasizes setting clear goals and defining the total investment in order to calculate an accurate ROI. It also stresses the importance of creating high-quality content and tracking different types of conversions depending on the specific goals of the campaign.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts/ads work well. Twitter ads like promoted tweets targeted towards interests and events can also generate leads. LinkedIn allows networking and relationship building opportunities for leads. Overall, the document recommends focusing social media lead efforts on valuable content, offers, and calls-to-action tailored for each platform.
Completo documento que ofrece toda la información necesaria para optimizar las redes y medios sociales (Facebook, Twitter, Linkedin, Google+, Slideshare) con el objetivo de generar leads.
Cách làm Social media cho tầng lớp cấp cao/lãnh đạo của Marketo
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts are recommended. Twitter suggestions include promoted tweets targeted through interests and geography. LinkedIn is good for networking and influencer relationships. Overall, the document emphasizes engaging customers and prospects on social media to transform social media followers into qualified leads.
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts are recommended. Twitter suggestions include promoted tweets targeted through interests and geography. LinkedIn is good for networking and influencer relationships. Overall, the document emphasizes engaging customers and prospects on social media to transform social interactions into qualified leads.
The PESO model, a framework created by SpinSucks in 2014, is used to build rock-solid content plans. When used correctly, these four parts should come together like slices of a pie to build awareness, authority, thought leadership, and expertise, while simultaneously boosting other initiatives like SEO, sales, or larger organizational goals.
20 Social Media Tips Every Marketer Should Knowmanagerslides
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Digital PR involves using online and social media channels to engage with customers and influence perceptions of a brand. It is about managing conversations and reputation through positive relationships. Measuring the impact of digital PR can be done by looking at metrics like website traffic, social media engagement, and how conversations online link to changes in search behavior. Successful digital PR requires an understanding of online communities and using social media as a tool for real-world connections rather than just broadcasting messages.
Content marketing and soc med pres_sept-2014TomLeeDesigns
The document provides guidance on using social media and content marketing effectively. It recommends choosing the social networks where customers are active, developing a content mix of created, curated, promotional and community content. It also stresses the importance of building followers, providing value, developing a marketing plan, getting involved in conversations and responding quickly to any negative feedback. The overall goal is to attract and engage customers through relevant content while building the brand.
Wsq promote products and services on social media robinRobin Stienberg
This document proposes using social media to promote the National Critics Choice brand and Robin Stienberg online news show. The objectives are to increase awareness, engagement, and loyalty. A marketing strategy is proposed that includes hosting live events, improving hashtags and keywords, and launching a 360 membership program with partner brands. Target audiences are business professionals making over $80k. Rationales for using social media include higher brand recognition, loyalty, and conversion rates. Platforms like Facebook, Twitter, Instagram and YouTube would be used over 3 months with a $200k budget. Metrics like followers, views, shares would track success.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
WSQ Promote Products and Services on Social Media - robinRobin Stienberg
The document discusses a student project to promote National Critics Choice and Robin Stienberg's online premium lifestyle news and talk show through social media. The objectives are to increase awareness, engage customers, and drive loyalty. A marketing strategy is proposed that involves hosting live events, improving hashtags and keywords, co-branding with partners, and manipulating key events to drive engagement. Target audiences are identified and a social media presence is planned across Facebook, Twitter, Instagram and YouTube to meet metrics like reach, impressions, likes and shares.
KRV Guru is an award winning best & top digital marketing agency in hyderabad,India with skillset on social media marketing services,
content marketing, search engine optimization services. KRV Guru has delivered successful results to Global clientele on
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your marketing project requirement. If you are looking for Local SEO results for your startup or SME then KRV Guru will be
the best choice for you.
What Are The Best Startegies For Social Media Marketing.docxDushantSingh5
The document discusses strategies for effective social media marketing. It begins by highlighting the importance and widespread use of social media marketing. It then discusses key aspects of a social media marketing strategy like defining goals, targeting audiences, and creating consistent, high-quality content. Specific strategy recommendations include creating personalized experiences for customers, developing an efficient content marketing plan, running contests and giveaways, and building a community around your brand. The document provides an overview of best practices for using social media successfully to meet business objectives.
The Best Digital Marketing Agency for SEO, Social Media Marketing, and More-...10xdigitalgroup
Looking for expert digital marketing services? Look no further than 10x Digital Group. Our team of experienced professionals specializes in SEO, social media marketing, and more to help you boost your online presence and grow your business.
Top SEO & Digital Marketing Agency in Melbourne - 10xdigitalgroupLucyFinnan
10X Digital Group is a Melbourne-based digital marketing agency committed to delivering quality and terrific results.
10X Digital Group is a digital marketing agency in Melbourne is fully committed to every project we take and ensure to deliver it with an unmatched quality that produces terrific results, We Are All About Passion, Quality & Trust and convey our motto ‘In Success of Our Clients Lies Our Own.
New CMO Guide - Handbook for Marketing LeadersEvgeny Tsarkov
The document provides a guide for new CMOs to assess the marketing situation at their new company. It outlines key areas for evaluation, including understanding the internal marketing team, evaluating external resources and players, assessing technology platforms and databases, and taking inventory of current marketing efforts. The guide recommends conducting research such as meeting with customers, agencies, and other departments to gain insights on strengths, weaknesses, budgets, and opportunities for improvement. The overall goal is to develop an initial game plan to effectively assess the current situation and build strategies to improve marketing performance.
Predictive lead scoring uses machine learning algorithms to analyze large amounts of internal and external data to more accurately predict a lead's likelihood of converting. It assigns scores based on thousands of attributes and signals, including behaviors and demographics. This removes reliance on assumptions and intuition, provides a deeper understanding of prospects, and allows companies to base important decisions on data rather than opinions. When implemented, predictive lead scoring typically improves marketing and sales alignment and ROI.
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
This document provides an overview of taking a data-driven approach to content marketing. It discusses establishing a content strategy with data at the core, using data to inform content ideation, analyzing distribution channels, optimizing the content experience, and measuring content performance. Specific metrics, tools, and tactics are provided for each stage of content marketing to help understand what is and isn't working and make better decisions based on data. The overall goal is to implement a structured yet agile process informed by analytics at every stage of content creation and distribution.
This document provides an overview of how to implement an influencer marketing strategy using Traackr's influencer discovery and analytics tools. It discusses five key ways marketers have used Traackr: 1) drive awareness for products, events, and campaigns; 2) cultivate advocates and community; 3) build owned media programs; 4) research and uncover insights; and 5) measure impact and report on performance. For each use case, it provides examples and outlines how to identify relevant influencers and leverage their networks.
The document analyzes mobile app engagement trends in 2014 based on data from Localytics. It finds that overall time spent in apps increased 21% from 2013 driven by more frequent app launches. Time in app was higher for large screen devices and tablet apps. Music and health apps saw the largest increases in time spent. While smartphone apps had more launches, tablet app sessions were longer. The document also found that users acquired through ads and organically performed similarly once in the app.
Listen Publish Analyze - Intelligent Guide to Social Media Management PlatformsEvgeny Tsarkov
Listen Publish Analyze - Intelligent Guide to Social Media Management Platforms (by UnMetric)
Слушай, Публикуй, Анализируй - Интеллектуальное руководство по платформам управления социальными медиа
The document discusses the future of advertising, predicting that there will be more personalized and targeted advertising utilizing new technologies like wearables and experimental devices. It also predicts advertising will become more integrated across channels as the media landscape fragments. Advertising agencies will need to adapt by focusing more on creativity and hiring multi-talented staff, simplifying campaigns around core ideas rather than over-engineering them. Technology changes will continue to accelerate requiring additional training.
BuzzFeed began as an experimental lab in 2006 and was founded by Jonah Peretti in 2006. It has grown significantly to roughly 150 million unique visitors per month and $120M in projected revenue. BuzzFeed focuses on creating shareable content through data analysis and optimizing for social sharing and mobile platforms. It produces various forms of content beyond just articles like quizzes, games and videos.
Training devistation provides quality training in digital marketing.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, Cpanel Management
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxmayurparate000
Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
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Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
2. SOCIAL MEDIA FOR LEAD GENERATION
OPTIMIZING SOCIAL MEDIA
FOR LEAD GENERATION
Using social media to brand your business isn’t groundbreaking anymore. Been there, done that?
But although social is still important for branding and generating buzz, it’s increasingly used for lead generation.
At Marketo, we’ve found that
tapping into social media channels
can transform your lead generation
efforts from blah to wow.
“For successful lead generation on
social, equip your buyer for success. Be
personable, connect with your
prospect’s challenges, and give them a
next step to move forward.”
– Chris Brogan
CEO and Founder, Human Business Works
Social for Lead Generation
Power Tips
1. Don’t take yourself too seriously
2. Organic isn’t enough on its own;
don’t be afraid to pay to boost
your presence
3. Focus on valuable content and
solid offers
4. Create strong calls-to-action
(CTAs)
5. Always add value
6. Never forget that social is a
two-way street
3. 3
Social marketing is shifting away from company-to-buyer marketing, and toward peer-to-peer influence marketing.
Need proof? A recent Forrester
survey found that only 20% of buyers
believe what a brand says about
itself, because people view any
brand-to-buyer communication as an
advertisement. Conversely, 70% of
buyers trust the recommendations of
their friends and family.
When people learn about your brand
through social, it gives you the
opportunity to turn those “Likes” into
leads. By adding elements of social to
your campaigns, you empower
customers, prospects, and fans to
become brand advocates.
Leveraging the power of peer-to-peer
communication delivers no- or low-cost
brand lift and increased brand
authenticity. Because your audience’s
peers have nothing to gain by
recommending a product, peer-to-peer
word of mouth is one of the most credible
forms of “advertising”.
Brand or product recommendations from
friends and family
Professionally written online reviews (e.g.,
CNET, consumer reports)
Consumer-written online reviews
(e.g., Amazon)
Natural search engine results
(e.g., Google, Bing)
Self-seleced
digital pull content
33%
38%
Digital
push content
Information on websites of
companies or brands
Sponsored search engine results
(e.g., Google, Bing)
Emails from companies
or brands
Posts by companies or brands on social
networking sites (e.g., Facebook, Twitter)
US
EU*
Base: 57,499 US online adults (age 18+)
*Base: 15,654 EU-7 online adults (age 18+)
Source: North American Technographics* Online
Benchmark Survey (Part 1), Q2 2012 (US, Canada)
* Source: European Technographics* Online
Benchmark Survey, Q3 2012
Information on mobile applications
from companies or brands
Ads on websites
(e.g., banners)
Text messages from
companies or brands
70%
55%
46%
43%
32%
24% 27%
11% 18%
15%
12%
10%
9%
10%
10%
8%
8%
23%
37%
61%
Europeans trust all advertising
communications less
than Americans
SOCIAL MEDIA FOR LEAD GENERATION
PEER-TO-PEER INFLUENCE MARKETING
“To what extent do you trust each of the following types of advertising/promotion?”
(4 or 5 on a scale of 1 [do not trust at all] to 5 [trust completely])
A Forrester Research survey on consumer trust in advertisements
4. 4
SOCIAL MEDIA FOR LEAD GENERATION
SOCIAL SHARING
Social sharing amplifies your message and your lead generation efforts, but getting people to share isn’t easy.
People are motivated to share by:
1. Reputation enhancement
2. Access to something exclusive
3. Opportunities for
co-creation/authorship
4. Competitions
5. Altruism
Social Sharing Offers
Keep these motivations in mind, and
try to align them to your social offers.
Consider adding some extra oomph to
your social campaigns and messaging
by employing one of these tactics:
• Refer-a-friend: Create a
compelling offer for both the
referrers and referees. This taps
into the same power as peer-to-peer
recommendations—people
are far more likely to trust their
friends. Of course, this is also a
fantastic way to collect
lead information.
• Sweepstakes: Create a contest
and get your entrants to spread the
word on your behalf. Everyone
loves winning, and contests are
highly shareable on social
channels. You can also gain
important lead data through
entry forms.
Utilizing the 80/20 Rule for social
So what kind of content should you post
on social channels? Social media has
many different functions, including lead
generation, brand awareness, and
relationship building. To be effective, you
need a good balance of promotional
content and thought leadership. We
advise marketers to use the 80/20
rule—80% of your content should be
informational/educational, and 20%
should be self-promotional.
“When it comes to sharing on social,
pick the channel where you can best
tell your story. If you’re better in
video, use YouTube. If you’re brief
and quippy, use Twitter. Pick what
you like.”
– Chris Brogan, CEO and Founder,
Human Business Works
• Polls and voting: Everyone
has an opinion, and most
people are happy to share.
Build relationships with
campaigns that engage your
audience and compel them to
share their opinions. You can
also gain valuable information
about your leads’ likes and
dislikes, which can help you
plan future campaigns.
• Flash deals: Create a sense of
urgency with a strong CTA and
a time limit—these cause leads
to act quickly. Flash deals can
quickly increase brand
awareness and bring in
new customers.
5. 5
SOCIAL MEDIA FOR LEAD GENERATION
FACEBOOK
Facebook boasts the largest user base of any social network, so it’s essential that you have a presence there. Formerly
dismissed by marketers as too “personal” for business correspondence, it’s become an increasingly common way to
deliver messaging. With more than 1.1 billion users, and many opportunities for paid advertisements, Facebook is a
critical element of any lead generation campaign.
Contagious Content
So what works on Facebook for lead
generation? The key is to strike a
balance between offering content
that is valuable for brand positioning,
and offering content that is fun and
shareable on social channels. If you
can show value to your followers,
your lead generation efforts can have
a true network effect.
At Marketo, we are always
experimenting with different types of
ads, new content, and eye catching
visuals. We also track our success
using Marketo and Facebook Insights.
We’ve found that to successfully
generate leads on Facebook,
you need:
1. Compelling messages
2. Eye catching visuals
3. Mass audience appeal
and shareability
4. A clear CTA
5. Personality!
“Facebook is great because it allows you to humanize
your brand—companies often forget that people
aren’t ‘all business’ when it comes to social media.
They want to have fun, not engage with robots.”
– Carra Manahan, Marketing Programs Specialist, Marketo
6. 6
SOCIAL MEDIA FOR LEAD GENERATION
FACEBOOK
Facebook News Feed
Facebook’s News Feed uses an
algorithm to determine whether your
posts get displayed on a user’s News
Feed, which is critical for lead
generation. So how do you get your
posts to appear? This algorithm has
gone through numerous iterations, and
(like Google) will continue to change
over time, but it always responds to
content engagement—if users and
their networks interact with your
content, it will show up in the feed. If
not, it will be dropped.
Here are some other factors that the
algorithm considers:
• Affinity:
How close is the relationship
between the user and content?
• Weight:
What type of action was taken on
the content?
• Decay:
How current is the content?
• Post Types:
What types of posts does a user
typically interact with?
• Hide Post/Spam:
What types of posts does a user
usually hide or mark as spam?
• Clicking on Ads:
Do users interact with the ad?
• Device Considerations:
Can multiple devices handle
your content?
• Story Bumping:
A post may be older, but is it still
being interacted with?
Promoted Posts
Amplify your lead generation and
engage your followers (and your
followers’ networks) by putting paid
efforts behind some of your top posts.
Remember, when using promoted
posts for lead generation purposes,
there should always be a strong
CTA—ask followers to download an
asset, attend a webinar, or learn about
a new product. You want people to
have something to click on.
How do promoted posts work? You
can promote a post (including status
updates, videos, blog posts, and
offers) directly from your News Feed.
Any post you promote will
automatically appear higher in the
News Feed, so more people will see it.
You can also determine a specific
budget for each promoted post. Your
budget will depend on your personal
business objectives, but Facebook
prices promotions based on your fan
count and budget—they can range
from $10 to $1000.
At Marketo, we promote assets and
daily blog posts with strong Facebook
CTAs, and we’ve seen a big uptick in
visibility since we started doing so.
Recently, we created a Facebook
promoted post for our Definitive Guide
to Engaging Email, which led to 9,923
clicks; 6,765 actions (“likes” and
comments); a 3.976% click-through-rate;
and cost us $0.70 per click.
Promoted Facebook post from Marketo
7. 7
SOCIAL MEDIA FOR LEAD GENERATION
FACEBOOK
Facebook Ads
Facebook ads provide highly
targeted opportunities to reach
your audience. They appear on the
right side of a user’s screen, and
are similar to traditional Pay-Per-
Click (PPC) ads—you place a bid on
how much you want to pay per
click, or you can pay per thousand
people who will see your ad. And
much like a typical PPC ad, the cost
depends on the popularity of your
keyword terms.
You can choose to link Facebook
ads to pages on your website, or to
your Facebook page to get more
“Likes”. You can also target
Facebook ads based on a variety of
demographic criteria including
location, job title, age, industry,
gender, and more.
Custom Audiences
If you’re using Sponsored Stories or
paid ads, you can target a specific
set of users, or custom audiences,
with whom you’ve already
established a relationship—either
on or off of Facebook. These
audiences can be defined by the
following attributes:
• Email address
• Facebook user ID
• Phone number
• Facebook App user ID
• Apple IDFA
• Location
• Age
• Gender
• Education
• Interests
• Connections
8. 8
SOCIAL MEDIA FOR LEAD GENERATION
FACEBOOK
Tracking and Results
Facebook’s Page Insights application
provides fantastic analytics, tracking
a variety of engagement and ad
performance metrics. Leveraging this
data internally can help you begin the
conversation about your program
ROI on social.
Page Insights lets you see:
• Page “Likes”
• Post reach
• Engagement
• Organic/paid reach per post
• Post clicks
• Post “Likes”
• Comments
• Shares
Facebook’s Page Insights analytics
9. SOCIAL MEDIA FOR LEAD GENERATION
TWITTER
Think of Twitter as a virtual water cooler for marketing professionals: it’s a vibrant community where businesses can
generate leads, and thought leaders can discuss relevant industry topics. With 218 million users, Twitter can’t be ignored.
9
At Marketo, Twitter helps us
foster continuous, real-time
engagement with our customers
and prospects. We use Twitter
to spread the word about
specific product offerings, and
as a forum for potential
customers to learn more about
us and our products. And like
Facebook, Twitter offers many
opportunities for marketers to
collect and generate leads.
Promoted Tweets
We’ve had great success with
Promoted Tweets, a form of paid ads
that appear in a user’s feed, targeted
to followers and users who fit our
criteria. Our Promoted Tweets contain
timely and engaging offers, like
contests for free trips to industry
events, or links to relevant thought
leadership. We use Promoted Tweets
to create demand for new content
assets, upcoming events, or demos.
Every Promoted Tweet that we run
leads to a form, which improves our
chances of gaining user data. Like
Facebook ads and Google Adwords,
Promoted Tweets use a Cost-Per-
Click (CPC) pricing model.
Twitter enables you to target tweets
based on the following criteria:
• Interests
• Keywords in timeline
• Gender
• Geography
• Device
• Similarity to existing followers
Marketo also uses Promoted Tweets in
Twitter searches. These tweets target
users based on particular keyword and
hashtag searches.
Here’s how Promoted Tweets appear
in a user’s timeline:
For tweets promoted in search results,
we run two offers every two weeks,
with three different tweets focusing on
15 keywords and five countries. Fresh,
relevant content offers with the right
messaging yield click-through rates of
up to 17%, with a cost-per-prospect at
around $14. This, of course, will vary
based on your offer and the relevancy
of your content.
We always see significant spikes in
relevant tweets during industry events,
so we decided to capitalize on that,
using Promoted Tweets in search
results during key conferences such as
Dreamforce. This allows us to be part
of relevant conversations while the
conversations are still hot. By targeting
event-specific hashtags and relevant
keywords like “lead management”, we
can tap into prime lead-generating
moments. Being a part of real-time
conversations means pouncing on
real-time opportunities.
Promoted tweet in timeline
10. SOCIAL MEDIA FOR LEAD GENERATION
TWITTER
Promoted Accounts
and Trends
Twitter also offers two additional
promoted ad options—Promoted
Accounts and Promoted Trends. With
Promoted Account ads, businesses
can make their Twitter accounts show
up under the “Who to follow” list on
your Twitter page. This can be targeted
based on who a user typically follows,
whether it’s a similar advertiser or an
industry thought leader.
Promoted accounts can also be
placed in search results when
someone searches for a particular
topic or hashtag.
A Promoted Account ad from Pulsar, placed among
organic “Who to follow” suggestions
In this “Trends” list, GoPro Camera’s promoted
hashtag tops the list.
Promoted Trends enable a business
or an individual to promote a
particular trend or hashtag, which
appears on the left-hand side of a
user’s screen, under “Trends”. Note
that promoted trends carry a hefty
price tag—according to Mashable,
placement costs about $200,000.
11. 11
SOCIAL MEDIA FOR LEAD GENERATION
TWITTER
Twitter Lead Generation Cards
Twitter Lead Generation Cards permit
businesses to collect lead information
directly from Twitter. How do these
work? When individuals expand your
tweet, they see a form, a description
of your compelling offer, and a CTA.
Twitter handles, names, and email
addresses are already filled in, so all a
lead has to do is click the CTA.
Twitter Lead Generation Cards can
also sync to your marketing
automation tool, but note that Lead
Generation Cards only have a full
name field—most marketing
automation tools collect names in a
first and last name field. Also, Twitter
Lead Generation Cards do not
capture company data. Because of
this, you can’t (yet) push the lead
information to most CRM tools.
A Twitter Lead
Generation Card
from Marketo
Twitter Words of Caution
A little self-promotion is good for business,
but if your entire tweet history is about you
and your company, you’re doing it wrong.
Use the 80/20 rule: 80% of your content
should be helpful or entertaining, 20%
should be promotional
Tracking and Results
When people choose to follow you
on Twitter, you’ll be notified and can
review their conversations in
dedicated streams. This helps you
identify opportunities to engage.
We’ve seen immediate results from
our efforts on Twitter: our average
lead-conversion rate from emails and
online campaigns is between 2-3%,
but some of our Twitter campaigns
have yielded conversion rates as
high as 14%.
12. 12
SOCIAL MEDIA FOR LEAD GENERATION
LINKEDIN
LinkedIn goes beyond personal profiles and status updates; it’s a great resource for networking, influencer
relationship building, and lead generation opportunities through paid programs. Because users visit the site for
purely work-related purposes, LinkedIn lends itself to making business connections.
Company Page
Building out your company page is the
first step to optimizing LinkedIn for lead
generation. Your company page tells
users who you are, what you do, and why
they should follow you.
Follow these key best practices when
building out your LinkedIn company page:
• Optimize your company page for
keywords—people frequently run
searches on LinkedIn, so make sure
you show up in results.
• Add tabs to your company page—
these are usually “Careers”,
“Products”, and “Insights”. Your
“Products” tab should be optimized
for search.
• Post on LinkedIn at least once daily
to establish your presence.
• Consider adding videos and other
media to your product pages to
further engage users.
Marketo’s LinkedIn page
13. SOCIAL MEDIA FOR LEAD GENERATION
LINKEDIN
LinkedIn Sponsored Updates
To get into the lead generation
game, LinkedIn began offering
Sponsored Updates, allowing
companies to put paid promotions
behind status updates. These
promoted updates are seen by your
followers and targeted users
outside of your follower network.
Like all other social ads, LinkedIn
updates should include a visual,
and then link to a gated asset.
A Sponsored Update from Marketo on LinkedIn
Sponsored Updates allow you to
target users—you can choose to
include or exclude users based on
the following criteria:
• Location
• Company name
• Job title
• Skills
• School name
• LinkedIn Group associations
• Gender
• Age
LinkedIn Ads
LinkedIn ads give companies the
chance to target their audience in
powerful, unique ways. How? The
information found on a user’s
LinkedIn profile is different than
other social networks, and it’s
particularly helpful for businesses.
This data maps well to the lead
data you want from users—such as
job title, company, industry,
geographic location, and other
demographic targeting.
LinkedIn allows you to customize
your ads—you can opt for text-only
ads, images, or video ads.
However, according to LinkedIn,
adding an image to your ad can
bring you 20% more clicks.
14. 14
SOCIAL MEDIA FOR LEAD GENERATION
GOOGLE+
Google+ is quickly becoming an essential part of any business’s social media strategy, but it’s also a must for lead
generation. Already boasting 90 million users, Google is making Google+ accounts mandatory for all Gmail users
and those who want to post comments on YouTube. Google+ also now plays a major role in SEO.
About Us Page
Use the “About Us” page on Google+
to give audiences a quick overview of
your business. From there, you can
link to specific pages and services,
directing potential customers to the
most important pages on your
website. Make sure your copy is SEO
friendly, but—as always—avoid
keyword stuffing.
On Marketo’s Google+ “About Us”
page, note that we include our tagline,
keywords, and links that direct
viewers to our highest ranking pages.
Marketo’s Google+ “About Us” page
15. SOCIAL MEDIA FOR LEAD GENERATION
GOOGLE+
Claiming Ownership
of Your Content
We’ve already discussed Google
AuthorRank in our chapter about
SEO, but it’s worth noting that
Google search results greatly favor
those who engage with Google+.
Google Authorship is how Google
authenticates authors, and how it
begins to “trust” you as a quality
source of content.
Jazz up your virtual meetings or panels with fun effects in Google+ Hangouts
Google+ Hangouts
Google+ Hangouts are a great way
to generate buzz, sharing, and brand
awareness. Gather thought leaders
in your industry for a panel or a
topical chat. Send out invites to your
customer and prospect base, and
make sure you promote heavily
on social.
16. 16
SOCIAL MEDIA FOR LEAD GENERATION
SLIDESHARE
Readers are inundated with text, which means marketing professionals can’t rely solely on whitepapers and blog
posts to reach prospects and customers. It’s now vital to include visual elements in all of your marketing campaigns.
SlideShare is a service that hosts
your slide decks and presentations
online, but it’s also much more—
it’s an essential part of any
successful content marketing
strategy, and a powerful social
community with a reported 60
million monthly visitors.
Creative Topics and Visuals
Content marketing through SlideShare
can help you establish yourself as an
expert in your field, using highly
consumable visual elements. When it
comes to lead generation, SlideShare
can help you attract audiences who
might ordinarily skim past your
content. Some people might want to
read a 10-page ebook, while others
want to consume their information
quickly and visually.
Optimizing for SEO
Creating slide presentations that rank
for certain keywords can be much
easier than ranking a post on your
blog. To give your presentations a
fighting chance in the world of search
engines (as well as in SlideShare’s
own search results) include keyword-rich
titles, descriptions, and tags.
Write your titles and descriptions with
SEO in mind.
SlideShare presentations are easily
embedded into other sites, which will
also drive SEO results. Each time
someone embeds your presentation,
it serves as an inbound link to
your content.
17. 17
SOCIAL MEDIA FOR LEAD GENERATION
SLIDESHARE
SlideShare Forms
When it comes to lead generation,
forms are where SlideShare really
shines. With SlideShare, you can
embed a lead generation form directly
into your presentation, which pops up
after some or all of your presentation is
complete. Users can enter their
information to download the slides
and learn more about your company.
If you are using a marketing
automation platform, you can sync
your leads directly into your database
and add them to a nurture program.
Use SlideShare forms to generate leads.
18. ASK THE EXPERTS: SOCIAL MEDIA AND LEAD GEN ROUNDTABLE
WHAT SOCIAL CHANNEL WORKS
BEST FOR LEAD GENERATION?
“Although many think
that Facebook is a terrific
platform to build a strong
community of fans, it’s
even more powerful when you turn your
raving fans into quality leads that you
can communicate with and build a
relationship with outside of Facebook.”
– Amy Porterfield
Social Media Strategist
“There are three
channels that are great
for lead generation.
Facebook’s ad interface
and their targeting capabilities are
impressive—you can get very granular
and ensure you’re reaching the right
audience. LinkedIn has generally given
us the best leads, because you can
target by job titles, companies,
company size, or industry. Lastly, we’ve
had success with lead generation forms
on SlideShare, where we host all of our
slide decks, from webinar decks to
shortened versions of our ebooks.”
– Carra Manahan
Marketing Program Specialist, Marketo
“At Social Media
Examiner, we’ve found
that LinkedIn has the
highest conversion rate,
but Facebook delivers a higher quantity
of leads for us. We have a much larger
fan base on Facebook (192,000+)
compared to LinkedIn (11,000+), and
have multiple dedicated staff manning
our Facebook account.”
– Michael Stelzner
CEO and Founder, Social Media Examiner
19. ASK THE EXPERTS: SOCIAL MEDIA AND LEAD GEN ROUNDTABLE
WHAT IS THE FUTURE OF SOCIAL
FOR LEAD GENERATION?
“Social media platforms
are becoming more
sophisticated in terms of
giving marketers
opportunities to strategically attract
leads. It’s no longer all about attracting
fans and followers—the appeal of social
media marketing is gravitating more
toward turning those fans and followers
into warm leads. These leads are
genuinely interested in hearing from you.
– Amy Porterfield
Social Media Strategist
“More and more
companies are investing
in their brand’s social
presence, and at the
same time, social platforms are
investing in features that help drive lead
generation. If you’re not using social
media for your lead generation efforts,
you’re missing out on a great
opportunity. We’ve seen great ROI from
adding a social component to almost
everything we do—whether it’s a simple
social share button or a fun contest.”
– Carra Manahan
Marketing Program Specialist, Marketo
“Now that Twitter has
introduced Lead
Generation Cards,
which allow advertisers
to collect leads directly from paid ads, I
think we will see more of this type of
lead generation across the various
social networks—especially as those
networks become more reliant on
advertisers who are seeking to
generate leads.”
– Michael Stelzner
CEO and Founder, Social Media Examiner
20. ASK THE EXPERTS: SOCIAL MEDIA AND LEAD GEN ROUNDTABLE
WHAT ARE THE KEY SOCIAL
COMPONENTS OF AN EFFECTIVE
LEAD GENERATION STRATEGY?
“You need to know
where your audience is
spending time and have
a keen understanding of
their interests, likes, dislikes and overall
challenges. If you can create giveaways
that they perceive as highly valuable,
they’ll be more than happy to give you
their names and email addresses in
exchange. That’s how list building on
social media sites works best—with an
irresistible giveaway, promoted on your
social media channels. This not only
builds goodwill and establishes your
authority, it also builds your email list
with people that are genuinely
interested in what you are all about.”
– Amy Porterfield
Social Media Strategist
“At Marketo, we’re aware
that a social media
manager doesn’t just post
a few tweets or Facebook
statuses every day—they also have a
strategy for reaching lead generation
goals. To have an effective lead
generation strategy, you’ll need to make
sure that you have awesome content, the
right people, and creativity. Content is
what fuels social media—without it you
would have nothing to offer your
audience. Dedicated staff ensure that
you’re following a strategy, not just using
social at random. And creativity is key for
breaking through the noise.”
– Carra Manahan
Marketing Program Specialist, Marketo
“Generating leads with
social comes down to
offering a valuable free
offer. It’s important to
remember why people are on social
networks: to connect with people. Thus
it’s critical to offer up major value if
you’re going to interrupt their main
reason for being on the network. Said
another way, people using social
networks have a low tolerance for
overly promotional content.”
– Michael Stelzner
CEO and Founder, Social Media Examiner
21. ASK THE EXPERTS: SOCIAL MEDIA AND LEAD GEN ROUNDTABLE
WHAT DO YOU SAY TO PEOPLE WHO
THINK SOCIAL MEDIA IS NOT EFFECTIVE
FOR LEAD GENERATION?
“People who think
social media is not
effective for lead
generation need to give
it a try! I can’t stress how important it is
to test before drawing conclusions.
You’ll need to try different methods,
keeping in mind that not everything you
do will be a success. Not every post on
every social channel will get a ton of
engagement—you need to figure out
which messaging and content resonates
best with your target audience.”
– Carra Manahan
Marketing Program Specialist, Marketo
“I would say they are
missing out on a huge
opportunity, and will
struggle to build up their
email lists if they don’t begin to
experiment with social media
opportunities to attract quality leads.
I would also say that their competition
is very lucky!”
– Amy Porterfield
Social Media Strategist
“Social networks are the
fastest and lowest cost
way to generate leads,
bar none.”
– Michael Stelzner
CEO and Founder, Social Media Examiner