Cách làm Social media cho tầng lớp cấp cao/lãnh đạo của Marketo
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
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Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
This document provides an introduction to social media marketing. It defines social media and lists major social media platforms. It discusses how social media has changed communication and marketing strategies from being product-focused to being customer-focused. It outlines the major activities in social media marketing like listening, community management, advertising, and sales/lead generation. It also provides frameworks for planning a social media marketing strategy, including setting goals and key performance indicators and measuring the results of social media activities. Examples of successful social media campaigns from brands like KFC, Lipton, Metro, Evian and Dove are also summarized.
Facebook introduced 5 new reaction emojis - angry, sad, wow, haha and love - to allow users to express more nuanced responses to posts. This provides both opportunities and challenges for brands. It offers more audience engagement and insight into sentiment, but brands must also consider how to address negative reactions and adjust their strategies and measurement frameworks for the increased emotional data. Reactions also have implications for how other social platforms approach user interactions.
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
Have you thought about Facebook Ads but gotten discouraged by a bunch of terminology you're not familiar with? Do you not have time to spend researching and studying Facebook Ads?
Well I'd like to formally apologize we haven't done this sooner.
Here are 25 Facebook Ad terms that you need to know before you get started. I haven't given you the definitions Facebook does. Instead I've given you definitions that make sense to the layman, definitions with connotation (and even some tips!)
Check it out.
This document provides guidance on how sales organizations can implement social selling to drive more leads. It recommends training the sales team on social media use, providing approved content for them to share, and tracking engagement and results. Implementing these seven steps can help sales teams build authority as thought leaders, nurture leads, and ultimately close more deals through social interactions.
This document provides an overview of social media and keys to success in using social media. It defines social media as online conversations that are organic and allow individuals to influence brands. It discusses major social media tools like Facebook, blogs, microblogging and video sharing. It also outlines myths about social media and provides three takeaway messages about the influence of peer discussions, participating in conversations transparently and honestly.
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
The document provides social media tips for content marketers. It summarizes best practices for major social networks like Facebook, Twitter, LinkedIn, Google+, YouTube, and Pinterest. The summary highlights that brands should post engaging, high-quality content while leveraging hashtags and user targeting. Examples are given of brands like Taco Bell and GE that effectively use different social platforms. The document stresses measuring engagement and testing content to see what resonates best with audiences.
Companies outsource social media for several reasons: lack of results from in-house efforts, changing staff disrupting momentum, growing businesses needing extra support during busy periods, the time-consuming nature of social media, it not being a core competency, competition already engaging on platforms, the constantly changing landscape, or simply needing an expert boost. Outsourcing allows leveraging outside expertise to further brand awareness in a cost-effective manner.
Learn some easy-to-implement article marketing tips and convert your online business into a dollar-churning machine.
Enhance your credibility by having back links from other websites and a large number of article directories
A research by the NPD Group said that the top 30 websites on a search engine result page (SERP) attracts 90% of the total traffic and the top 10 results enjoy 80% of the former figure! So, get listed on the first page of Google and enjoy millions of visitsAnalyze and optimize your sales funnel to convert visitors to customers
Do not remain dependent on SEO companies to generate revenues for you. Plan your SEO strategies that work best for your online business.
Learn the best practices to use article directories for external links and keep the complete share of profits
Increase your visibility and become the industry leader
Use the right bait and draw qualified traffic to your website
Employ measurable internet marketing tips to convert visitors into potential customers
Do not allow the so-called experts to take a large bite of your income
Generate search engine optimized content and lower the bounce rate
Let your knowledge and intelligence earn for you
Earn in millions, live in style, spend lavishly on your kids
And much, much more!
10 Communication Strategies You're Still not Getting RightWishpond
Online marketing and consumer communication is developing at an ever-increasing pace, leaving some of us (in some ways) a bit behind.
Are you or your business falling victim to any of these 10 business communication errors?
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
This document provides an introduction to social media marketing. It defines social media and lists major social media platforms. It discusses how social media has changed communication and marketing strategies from being product-focused to being customer-focused. It outlines the major activities in social media marketing like listening, community management, advertising, and sales/lead generation. It also provides frameworks for planning a social media marketing strategy, including setting goals and key performance indicators and measuring the results of social media activities. Examples of successful social media campaigns from brands like KFC, Lipton, Metro, Evian and Dove are also summarized.
Facebook introduced 5 new reaction emojis - angry, sad, wow, haha and love - to allow users to express more nuanced responses to posts. This provides both opportunities and challenges for brands. It offers more audience engagement and insight into sentiment, but brands must also consider how to address negative reactions and adjust their strategies and measurement frameworks for the increased emotional data. Reactions also have implications for how other social platforms approach user interactions.
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
Have you thought about Facebook Ads but gotten discouraged by a bunch of terminology you're not familiar with? Do you not have time to spend researching and studying Facebook Ads?
Well I'd like to formally apologize we haven't done this sooner.
Here are 25 Facebook Ad terms that you need to know before you get started. I haven't given you the definitions Facebook does. Instead I've given you definitions that make sense to the layman, definitions with connotation (and even some tips!)
Check it out.
How to Drive 10X More Leads with Social SellingMohamed Mahdy
This document provides guidance on how sales organizations can implement social selling to drive more leads. It recommends training the sales team on social media use, providing approved content for them to share, and tracking engagement and results. Implementing these seven steps can help sales teams build authority as thought leaders, nurture leads, and ultimately close more deals through social interactions.
This document provides an overview of social media and keys to success in using social media. It defines social media as online conversations that are organic and allow individuals to influence brands. It discusses major social media tools like Facebook, blogs, microblogging and video sharing. It also outlines myths about social media and provides three takeaway messages about the influence of peer discussions, participating in conversations transparently and honestly.
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
The document provides social media tips for content marketers. It summarizes best practices for major social networks like Facebook, Twitter, LinkedIn, Google+, YouTube, and Pinterest. The summary highlights that brands should post engaging, high-quality content while leveraging hashtags and user targeting. Examples are given of brands like Taco Bell and GE that effectively use different social platforms. The document stresses measuring engagement and testing content to see what resonates best with audiences.
Companies outsource social media for several reasons: lack of results from in-house efforts, changing staff disrupting momentum, growing businesses needing extra support during busy periods, the time-consuming nature of social media, it not being a core competency, competition already engaging on platforms, the constantly changing landscape, or simply needing an expert boost. Outsourcing allows leveraging outside expertise to further brand awareness in a cost-effective manner.
Learn some easy-to-implement article marketing tips and convert your online business into a dollar-churning machine.
Enhance your credibility by having back links from other websites and a large number of article directories
A research by the NPD Group said that the top 30 websites on a search engine result page (SERP) attracts 90% of the total traffic and the top 10 results enjoy 80% of the former figure! So, get listed on the first page of Google and enjoy millions of visitsAnalyze and optimize your sales funnel to convert visitors to customers
Do not remain dependent on SEO companies to generate revenues for you. Plan your SEO strategies that work best for your online business.
Learn the best practices to use article directories for external links and keep the complete share of profits
Increase your visibility and become the industry leader
Use the right bait and draw qualified traffic to your website
Employ measurable internet marketing tips to convert visitors into potential customers
Do not allow the so-called experts to take a large bite of your income
Generate search engine optimized content and lower the bounce rate
Let your knowledge and intelligence earn for you
Earn in millions, live in style, spend lavishly on your kids
And much, much more!
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
The document outlines a social media marketing plan for The Sparks Foundation. It discusses creating engaging social media content using rich media to increase engagement. It recommends highlighting the best content and creating LinkedIn ad campaigns. Key aspects include optimizing the company's LinkedIn page, defining SMART goals, and measuring performance with analytics to optimize campaigns over time. The goal is to create a significant online presence and make the most of the LinkedIn platform.
The document provides 13 tips for writing an effective cover letter:
1) Keep the cover letter concise and limited to one page.
2) Do not use colored text, paper, or highlighting which can be distracting.
3) Design the layout to be easy to read without flashy elements.
4) Mention the named contact at the company to personalize the letter.
El documento describe diferentes herramientas y estrategias de aprendizaje como Power Point, Wordle, Popplet y rutinas de pensamiento que pueden utilizarse en contextos educativos. También explica cómo crear presentaciones en Power Point de diferentes maneras y define varias herramientas de creación de mapas conceptuales en línea.
Insight người tiêu dùng ngành Du lịch 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
This document discusses the water cycle in both English and Spanish. It explains that water evaporates from the earth's surface, forms clouds, and falls back to the earth as precipitation such as rain or snow. The water then either soaks into the ground to replenish aquifers, or runs across the land and back into seas, lakes, and rivers, completing the cycle.
O documento discute o conceito de brinquedo, sua história e alguns dos brinquedos mais antigos. Afirma que brinquedos servem propósitos de desenvolvimento e diversão para crianças, e que até objetos simples como pedaços de madeira podem ser excelentes brinquedos. Também menciona alguns tipos populares de brinquedos como bonecas e bolas, e o processo de reciclagem.
This document presents a college management system created by 4 students - Muhammad Bilal, Ramsha Anwar, Farwa Abbas, and Muhammad Qammar. The system aims to securely save, update, and provide details about students and staff in an easy way, helping colleges manage information more efficiently and reduce time spent searching for details. Class and entity relationship diagrams are included depicting the system's data models and structure in MySQL.
O documento discute a história e representações de brinquedos através dos tempos. Nos períodos Neolítico e Antigo, as primeiras representações humanas de pedra eram usadas como brinquedos, enquanto no Egito Antigo e na Grécia/Roma Antiga bonecas eram populares. Na Idade Média, brinquedos representavam a vida adulta. No período Moderno, temas de guerra e desenvolvimento técnico aumentaram as opções de brinquedos. Na era Contemporânea, a Revolução Industrial trouxe tem
Dokumen tersebut membahas proses rekrutmen karyawan baru di PT. Buana Karya Bhakti, mulai dari analisis kebutuhan, rekrutmen, seleksi, dan penilaian karyawan selama masa percobaan kerja. Dokumen tersebut juga menjelaskan rancangan sistem informasi rekrutmen untuk memfasilitasi proses rekrutmen secara digital.
This document discusses using social media, especially Facebook and Twitter, for lead generation. It provides tips for optimizing social media presence, including focusing on valuable content and calls-to-action. Facebook is recommended for its large user base and advertising options. Promoted posts and ads on Facebook can increase visibility and drive traffic. Twitter is positioned as a place for industry discussion and collecting leads. Promoted tweets, accounts, and trends are Twitter's advertising options for amplifying messages. Lead generation cards allow collecting leads directly from tweets. Tracking engagement is emphasized for optimizing social media marketing efforts.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
This presentation looks at the consumer perspective and the small business perspective on social media marketing and what Constant Contact is doing about it.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Are you serious about building and promoting your brand online? Do you want to reach out to and more important engage with your target audience? Want to build a live and engaging community around your brand? Ultimately, scale up your revenues & profits and move ahead of your competition!
If yes then this guide on building a community on Social Media (especially Facebook) will be quite relevant to you.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
KRV Guru is an award winning best & top digital marketing agency in hyderabad,India with skillset on social media marketing services,
content marketing, search engine optimization services. KRV Guru has delivered successful results to Global clientele on
digital marketing services & digital strategies also. Either you can outsource digital marketing services or hire a digital
marketing expert resource for your project.Be it Google PPC or Mobile app marketing we have the best inhouse team to deliver
your marketing project requirement. If you are looking for Local SEO results for your startup or SME then KRV Guru will be
the best choice for you.
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
This document provides 8 ways to properly promote a business on social media. It begins by explaining the importance of social media promotion and having clear goals for your social media presence. It then discusses deciding which platforms to focus on, getting to know your audience, researching competitors, creating a content calendar, making engaging content, analyzing performance, and improving weak strategies. The overall message is that businesses should take a strategic approach to social media promotion by setting goals, choosing the right platforms, creating a plan, and continuously optimizing their efforts.
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
This document provides a project report on building a digital marketing and SEO strategy. It includes an introduction to digital marketing and various digital marketing channels. It discusses strategies for Facebook, Twitter, LinkedIn, email marketing and video marketing. It also covers search engine optimization and pay-per-click advertising. The document outlines the scope and objectives of working on projects for three clients, including social media optimization, SEO implementation and building networks. It provides background on the clients and discusses achieving marketing objectives through identifying customers and researching competition.
This document provides an overview of social media marketing strategies for small businesses. It discusses the benefits of social media marketing, including reaching large audiences, increasing brand awareness, improving customer service and interactions, performing market research, and establishing expertise. The document also provides tips for creating a social media marketing campaign, such as setting objectives and familiarizing yourself with popular social media sites like Facebook, YouTube, Twitter, LinkedIn and Google Plus.
The document summarizes a webinar on using social media effectively for public relations. It discusses how social media has become an integral part of PR and marketing, providing tips on writing social media press releases and developing an effective social media PR strategy that integrates traditional and digital outreach.
This document is an issue of the Revenue Performance magazine published by mThink. It discusses various topics related to monetization and high-performance marketing. The issue includes articles on converting social media traffic, affiliate opportunities in social commerce, and the differences between affiliate networks and CPA networks. The letter from the publisher discusses the importance of treating social media traffic seriously and optimizing the user experience to generate ROI, rather than dismissing social media as not being profitable.
The Best Digital Marketing Agency for SEO, Social Media Marketing, and More-...10xdigitalgroup
Looking for expert digital marketing services? Look no further than 10x Digital Group. Our team of experienced professionals specializes in SEO, social media marketing, and more to help you boost your online presence and grow your business.
Insight người tiêu dùng ngành Bất động sản 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
1. Nearly half of prospective students use smartphones to research education options and 1 in 4 prefer mobile over PCs. Mobile is integral to education decisions.
2. 84% of people who research education on smartphones take further non-mobile actions like desktop searches, visiting websites or applying online. A third use video like campus tours or reviews to research schools.
3. Today's consumers are easier to reach through mobile but harder to influence. Extensive research using reviews, experiences and demonstrations now characterize how people evaluate and select education products and services.
Vn digital consumer behaviour cpg & retail052016Hugh Vo
Vietnam has a large and growing online population, with 44 million internet users spending an average of 8 hours per day online across devices. 25% of Vietnamese internet users are "multi-screeners" who use both desktops and smartphones. While TV is still a main focus, 32% of TV and internet users go online through other devices while watching TV. Search engines and online video are very popular online activities. However, there is a significant mismatch between how consumers spend their time online and companies' allocation of advertising spending.
Đánh giá, phân tích tổng quan về thị trường e-commerce Đông Nam Á 2016 của Google & Temasek
Xem thêm các tài liệu, thông tin về digital marketing tại:
www.urekamedia.com/news
www.mediaeyes.vn/news
Report từ tổ chức We Are Social đề cập đến các chủ đề internet, social media và số lượng sử dụng mobile trên khắp thế giới trong đó có số liệu của các nước Đông Nam Á, bao gồm Việt Nam. Các thông tin mặt bằng digital của khoảng 30 nước nổi bật (trong đó có Việt Nam). Các số liệu mang tính tổng quát, dễ tiếp thu, xem để nắm bắt xu hướng...
Có thể xem thêm 1 số tài liệu digital marketing trong 2 link sau:
urekamedia.com
mediaeyes.vn
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
Training devistation provides quality training in digital marketing.
ChatGPT
Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, Cpanel Management
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Lynzee Giamalva - Personal Brand Exploration Kitladylynzee
I have developed a brand identity kit for my personal brand for an assignment in the Digital Marketing Bachelors of Science Degree Program at Full Sail University.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
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2. SOCIAL MEDIA FOR LEAD GENERATION
OPTIMIZING SOCIAL MEDIA
FOR LEAD GENERATION
Using social media to brand your business isn’t groundbreaking anymore. Been there, done that?
But although social is still important for branding and generating buzz, it’s increasingly used for lead generation.
At Marketo, we’ve found that
tapping into social media channels
can transform your lead generation
efforts from blah to wow.
“For successful lead generation on
social, equip your buyer for success. Be
personable, connect with your
prospect’s challenges, and give them a
next step to move forward.”
– Chris Brogan
CEO and Founder, Human Business Works
Social for Lead Generation
Power Tips
1. Don’t take yourself too seriously
2. Organic isn’t enough on its own;
don’t be afraid to pay to boost
your presence
3. Focus on valuable content and
solid offers
4. Create strong calls-to-action
(CTAs)
5. Always add value
6. Never forget that social is a
two-way street
3. 3
Need proof? A recent Forrester
survey found that only 20% of buyers
believe what a brand says about
itself, because people view any
brand-to-buyer communication as an
advertisement. Conversely, 70% of
buyers trust the recommendations of
their friends and family.
When people learn about your brand
through social, it gives you the
opportunity to turn those “Likes” into
leads. By adding elements of social to
your campaigns, you empower
customers, prospects, and fans to
become brand advocates.
Leveraging the power of peer-to-peer
communication delivers no- or low-cost
brand lift and increased brand
authenticity. Because your audience’s
peers have nothing to gain by
recommending a product, peer-to-peer
word of mouth is one of the most credible
forms of “advertising”.
Brand or product recommendations from
friends and family
Professionally written online reviews (e.g.,
CNET, consumer reports)
Consumer-written online reviews
(e.g., Amazon)
Natural search engine results
(e.g., Google, Bing)
Self-seleced
digital pull content
Digital
push content
Information on websites of
companies or brands
Sponsored search engine results
(e.g., Google, Bing)
Emails from companies
or brands
Posts by companies or brands on social
networking sites (e.g., Facebook, Twitter)
Base: 57,499 US online adults (age 18+)
*Base: 15,654 EU-7 online adults (age 18+)
Source: North American Technographics* Online
Benchmark Survey (Part 1), Q2 2012 (US, Canada)
* Source: European Technographics* Online
Benchmark Survey, Q3 2012
US
EU*
Information on mobile applications
from companies or brands
Ads on websites
(e.g., banners)
Text messages from
companies or brands
70%
55%
46%
43%
32%
27%24%
11% 18%
15%
12%
10%
9%
10%
10%
8%
8%
23%
37%
38%
33%
61%
Europeans trust all advertising
communications less
than Americans
SOCIAL MEDIA FOR LEAD GENERATION
PEER-TO-PEER INFLUENCE MARKETING
“To what extent do you trust each of the following types of advertising/promotion?”
(4 or 5 on a scale of 1 [do not trust at all] to 5 [trust completely])
Social marketing is shifting away from company-to-buyer marketing, and toward peer-to-peer influence marketing.
A Forrester Research survey on consumer trust in advertisements
4. 4
SOCIAL MEDIA FOR LEAD GENERATION
SOCIAL SHARING
People are motivated to share by:
1. Reputation enhancement
2. Access to something exclusive
3. Opportunities for
co-creation/authorship
4. Competitions
5. Altruism
Social Sharing Offers
Keep these motivations in mind, and
try to align them to your social offers.
Consider adding some extra oomph to
your social campaigns and messaging
by employing one of these tactics:
• Refer-a-friend: Create a
compelling offer for both the
referrers and referees. This taps
into the same power as peer-to-
peer recommendations—people
are far more likely to trust their
friends. Of course, this is also a
fantastic way to collect
lead information.
• Sweepstakes: Create a contest
and get your entrants to spread the
word on your behalf. Everyone
loves winning, and contests are
highly shareable on social
channels. You can also gain
important lead data through
entry forms.
Utilizing the 80/20 Rule for social
So what kind of content should you post
on social channels? Social media has
many different functions, including lead
generation, brand awareness, and
relationship building. To be effective, you
need a good balance of promotional
content and thought leadership. We
advise marketers to use the 80/20
rule—80% of your content should be
informational/educational, and 20%
should be self-promotional.
“When it comes to sharing on social,
pick the channel where you can best
tell your story. If you’re better in
video, use YouTube. If you’re brief
and quippy, use Twitter. Pick what
you like.”
– Chris Brogan, CEO and Founder,
Human Business Works
Social sharing amplifies your message and your lead generation efforts, but getting people to share isn’t easy.
• Polls and voting: Everyone
has an opinion, and most
people are happy to share.
Build relationships with
campaigns that engage your
audience and compel them to
share their opinions. You can
also gain valuable information
about your leads’ likes and
dislikes, which can help you
plan future campaigns.
• Flash deals: Create a sense of
urgency with a strong CTA and
a time limit—these cause leads
to act quickly. Flash deals can
quickly increase brand
awareness and bring in
new customers.
5. 5
SOCIAL MEDIA FOR LEAD GENERATION
FACEBOOK
Facebook boasts the largest user base of any social network, so it’s essential that you have a presence there. Formerly
dismissed by marketers as too “personal” for business correspondence, it’s become an increasingly common way to
deliver messaging. With more than 1.1 billion users, and many opportunities for paid advertisements, Facebook is a
critical element of any lead generation campaign.
Contagious Content
So what works on Facebook for lead
generation? The key is to strike a
balance between offering content
that is valuable for brand positioning,
and offering content that is fun and
shareable on social channels. If you
can show value to your followers,
your lead generation efforts can have
a true network effect.
At Marketo, we are always
experimenting with different types of
ads, new content, and eye catching
visuals. We also track our success
using Marketo and Facebook Insights.
We’ve found that to successfully
generate leads on Facebook,
you need:
1. Compelling messages
2. Eye catching visuals
3. Mass audience appeal
and shareability
4. A clear CTA
5. Personality!
“Facebook is great because it allows you to humanize
your brand—companies often forget that people
aren’t ‘all business’ when it comes to social media.
They want to have fun, not engage with robots.”
– Carra Manahan, Marketing Programs Specialist, Marketo
6. 6
SOCIAL MEDIA FOR LEAD GENERATION
FACEBOOK
Facebook News Feed
Facebook’s News Feed uses an
algorithm to determine whether your
posts get displayed on a user’s News
Feed, which is critical for lead
generation. So how do you get your
posts to appear? This algorithm has
gone through numerous iterations, and
(like Google) will continue to change
over time, but it always responds to
content engagement—if users and
their networks interact with your
content, it will show up in the feed. If
not, it will be dropped.
Here are some other factors that the
algorithm considers:
• Affinity:
How close is the relationship
between the user and content?
• Weight:
What type of action was taken on
the content?
• Decay:
How current is the content?
• Post Types:
What types of posts does a user
typically interact with?
• Hide Post/Spam:
What types of posts does a user
usually hide or mark as spam?
• Clicking on Ads:
Do users interact with the ad?
• Device Considerations:
Can multiple devices handle
your content?
• Story Bumping:
A post may be older, but is it still
being interacted with?
Promoted Posts
Amplify your lead generation and
engage your followers (and your
followers’ networks) by putting paid
efforts behind some of your top posts.
Remember, when using promoted
posts for lead generation purposes,
there should always be a strong
CTA—ask followers to download an
asset, attend a webinar, or learn about
a new product. You want people to
have something to click on.
How do promoted posts work? You
can promote a post (including status
updates, videos, blog posts, and
offers) directly from your News Feed.
Any post you promote will
automatically appear higher in the
News Feed, so more people will see it.
You can also determine a specific
budget for each promoted post. Your
budget will depend on your personal
business objectives, but Facebook
prices promotions based on your fan
count and budget—they can range
from $10 to $1000.
At Marketo, we promote assets and
daily blog posts with strong Facebook
CTAs, and we’ve seen a big uptick in
visibility since we started doing so.
Recently, we created a Facebook
promoted post for our Definitive Guide
to Engaging Email, which led to 9,923
clicks; 6,765 actions (“likes” and
comments); a 3.976% click-through-
rate; and cost us $0.70 per click.
Promoted Facebook post from Marketo
7. 7
SOCIAL MEDIA FOR LEAD GENERATION
FACEBOOK
Facebook Ads
Facebook ads provide highly
targeted opportunities to reach
your audience. They appear on the
right side of a user’s screen, and
are similar to traditional Pay-Per-
Click (PPC) ads—you place a bid on
how much you want to pay per
click, or you can pay per thousand
people who will see your ad. And
much like a typical PPC ad, the cost
depends on the popularity of your
keyword terms.
You can choose to link Facebook
ads to pages on your website, or to
your Facebook page to get more
“Likes”. You can also target
Facebook ads based on a variety of
demographic criteria including
location, job title, age, industry,
gender, and more.
Custom Audiences
If you’re using Sponsored Stories or
paid ads, you can target a specific
set of users, or custom audiences,
with whom you’ve already
established a relationship—either
on or off of Facebook. These
audiences can be defined by the
following attributes:
• Email address
• Facebook user ID
• Phone number
• Facebook App user ID
• Apple IDFA
• Location
• Age
• Gender
• Education
• Interests
• Connections
8. 8
SOCIAL MEDIA FOR LEAD GENERATION
FACEBOOK
Tracking and Results
Facebook’s Page Insights application
provides fantastic analytics, tracking
a variety of engagement and ad
performance metrics. Leveraging this
data internally can help you begin the
conversation about your program
ROI on social.
Page Insights lets you see:
• Page “Likes”
• Post reach
• Engagement
• Organic/paid reach per post
• Post clicks
• Post “Likes”
• Comments
• Shares
Facebook’s Page Insights analytics
9. 9
SOCIAL MEDIA FOR LEAD GENERATION
TWITTER
Think of Twitter as a virtual water cooler for marketing professionals: it’s a vibrant community where businesses can
generate leads, and thought leaders can discuss relevant industry topics. With 218 million users, Twitter can’t be ignored.
At Marketo, Twitter helps us
foster continuous, real-time
engagement with our customers
and prospects. We use Twitter
to spread the word about
specific product offerings, and
as a forum for potential
customers to learn more about
us and our products. And like
Facebook, Twitter offers many
opportunities for marketers to
collect and generate leads.
Promoted Tweets
We’ve had great success with
Promoted Tweets, a form of paid ads
that appear in a user’s feed, targeted
to followers and users who fit our
criteria. Our Promoted Tweets contain
timely and engaging offers, like
contests for free trips to industry
events, or links to relevant thought
leadership. We use Promoted Tweets
to create demand for new content
assets, upcoming events, or demos.
Every Promoted Tweet that we run
leads to a form, which improves our
chances of gaining user data. Like
Facebook ads and Google Adwords,
Promoted Tweets use a Cost-Per-
Click (CPC) pricing model.
Twitter enables you to target tweets
based on the following criteria:
• Interests
• Keywords in timeline
• Gender
• Geography
• Device
• Similarity to existing followers
Marketo also uses Promoted Tweets in
Twitter searches. These tweets target
users based on particular keyword and
hashtag searches.
Here’s how Promoted Tweets appear
in a user’s timeline:
For tweets promoted in search results,
we run two offers every two weeks,
with three different tweets focusing on
15 keywords and five countries. Fresh,
relevant content offers with the right
messaging yield click-through rates of
up to 17%, with a cost-per-prospect at
around $14. This, of course, will vary
based on your offer and the relevancy
of your content.
We always see significant spikes in
relevant tweets during industry events,
so we decided to capitalize on that,
using Promoted Tweets in search
results during key conferences such as
Dreamforce. This allows us to be part
of relevant conversations while the
conversations are still hot. By targeting
event-specific hashtags and relevant
keywords like “lead management”, we
can tap into prime lead-generating
moments. Being a part of real-time
conversations means pouncing on
real-time opportunities.
Promoted tweet in timeline
10. SOCIAL MEDIA FOR LEAD GENERATION
TWITTER
Promoted Accounts
and Trends
Twitter also offers two additional
promoted ad options—Promoted
Accounts and Promoted Trends. With
Promoted Account ads, businesses
can make their Twitter accounts show
up under the “Who to follow” list on
your Twitter page. This can be targeted
based on who a user typically follows,
whether it’s a similar advertiser or an
industry thought leader.
Promoted accounts can also be
placed in search results when
someone searches for a particular
topic or hashtag.
A Promoted Account ad from Pulsar, placed among
organic “Who to follow” suggestions
In this “Trends” list, GoPro Camera’s promoted
hashtag tops the list.
Promoted Trends enable a business
or an individual to promote a
particular trend or hashtag, which
appears on the left-hand side of a
user’s screen, under “Trends”. Note
that promoted trends carry a hefty
price tag—according to Mashable,
placement costs about $200,000.
11. 11
SOCIAL MEDIA FOR LEAD GENERATION
TWITTER
Twitter Lead Generation Cards
Twitter Lead Generation Cards permit
businesses to collect lead information
directly from Twitter. How do these
work? When individuals expand your
tweet, they see a form, a description
of your compelling offer, and a CTA.
Twitter handles, names, and email
addresses are already filled in, so all a
lead has to do is click the CTA.
A Twitter Lead
Generation Card
from Marketo
Twitter Lead Generation Cards can
also sync to your marketing
automation tool, but note that Lead
Generation Cards only have a full
name field—most marketing
automation tools collect names in a
first and last name field. Also, Twitter
Lead Generation Cards do not
capture company data. Because of
this, you can’t (yet) push the lead
information to most CRM tools.
Twitter Words of Caution
A little self-promotion is good for business,
but if your entire tweet history is about you
and your company, you’re doing it wrong.
Use the 80/20 rule: 80% of your content
should be helpful or entertaining, 20%
should be promotional
Tracking and Results
When people choose to follow you
on Twitter, you’ll be notified and can
review their conversations in
dedicated streams. This helps you
identify opportunities to engage.
We’ve seen immediate results from
our efforts on Twitter: our average
lead-conversion rate from emails and
online campaigns is between 2-3%,
but some of our Twitter campaigns
have yielded conversion rates as
high as 14%.
12. 12
SOCIAL MEDIA FOR LEAD GENERATION
LINKEDIN
LinkedIn goes beyond personal profiles and status updates; it’s a great resource for networking, influencer
relationship building, and lead generation opportunities through paid programs. Because users visit the site for
purely work-related purposes, LinkedIn lends itself to making business connections.
Company Page
Building out your company page is the
first step to optimizing LinkedIn for lead
generation. Your company page tells
users who you are, what you do, and why
they should follow you.
Follow these key best practices when
building out your LinkedIn company page:
• Optimize your company page for
keywords—people frequently run
searches on LinkedIn, so make sure
you show up in results.
• Add tabs to your company page—
these are usually “Careers”,
“Products”, and “Insights”. Your
“Products” tab should be optimized
for search.
• Post on LinkedIn at least once daily
to establish your presence.
• Consider adding videos and other
media to your product pages to
further engage users.
Marketo’s LinkedIn page
13. SOCIAL MEDIA FOR LEAD GENERATION
LINKEDIN
LinkedIn Sponsored Updates
To get into the lead generation
game, LinkedIn began offering
Sponsored Updates, allowing
companies to put paid promotions
behind status updates. These
promoted updates are seen by your
followers and targeted users
outside of your follower network.
Like all other social ads, LinkedIn
updates should include a visual,
and then link to a gated asset.
A Sponsored Update from Marketo on LinkedIn
Sponsored Updates allow you to
target users—you can choose to
include or exclude users based on
the following criteria:
• Location
• Company name
• Job title
• Skills
• School name
• LinkedIn Group associations
• Gender
• Age
LinkedIn Ads
LinkedIn ads give companies the
chance to target their audience in
powerful, unique ways. How? The
information found on a user’s
LinkedIn profile is different than
other social networks, and it’s
particularly helpful for businesses.
This data maps well to the lead
data you want from users—such as
job title, company, industry,
geographic location, and other
demographic targeting.
LinkedIn allows you to customize
your ads—you can opt for text-only
ads, images, or video ads.
However, according to LinkedIn,
adding an image to your ad can
bring you 20% more clicks.
14. 14
SOCIAL MEDIA FOR LEAD GENERATION
GOOGLE+
Google+ is quickly becoming an essential part of any business’s social media strategy, but it’s also a must for lead
generation. Already boasting 90 million users, Google is making Google+ accounts mandatory for all Gmail users
and those who want to post comments on YouTube. Google+ also now plays a major role in SEO.
About Us Page
Use the “About Us” page on Google+
to give audiences a quick overview of
your business. From there, you can
link to specific pages and services,
directing potential customers to the
most important pages on your
website. Make sure your copy is SEO
friendly, but—as always—avoid
keyword stuffing.
On Marketo’s Google+ “About Us”
page, note that we include our tagline,
keywords, and links that direct
viewers to our highest ranking pages.
Marketo’s Google+ “About Us” page
15. SOCIAL MEDIA FOR LEAD GENERATION
GOOGLE+
Claiming Ownership
of Your Content
We’ve already discussed Google
AuthorRank in our chapter about
SEO, but it’s worth noting that
Google search results greatly favor
those who engage with Google+.
Google Authorship is how Google
authenticates authors, and how it
begins to “trust” you as a quality
source of content.
Jazz up your virtual meetings or panels with fun effects in Google+ Hangouts
Google+ Hangouts
Google+ Hangouts are a great way
to generate buzz, sharing, and brand
awareness. Gather thought leaders
in your industry for a panel or a
topical chat. Send out invites to your
customer and prospect base, and
make sure you promote heavily
on social.
16. 16
SOCIAL MEDIA FOR LEAD GENERATION
SLIDESHARE
Readers are inundated with text, which means marketing professionals can’t rely solely on whitepapers and blog
posts to reach prospects and customers. It’s now vital to include visual elements in all of your marketing campaigns.
SlideShare is a service that hosts
your slide decks and presentations
online, but it’s also much more—
it’s an essential part of any
successful content marketing
strategy, and a powerful social
community with a reported 60
million monthly visitors.
Creative Topics and Visuals
Content marketing through SlideShare
can help you establish yourself as an
expert in your field, using highly
consumable visual elements. When it
comes to lead generation, SlideShare
can help you attract audiences who
might ordinarily skim past your
content. Some people might want to
read a 10-page ebook, while others
want to consume their information
quickly and visually.
Optimizing for SEO
Creating slide presentations that rank
for certain keywords can be much
easier than ranking a post on your
blog. To give your presentations a
fighting chance in the world of search
engines (as well as in SlideShare’s
own search results) include keyword-
rich titles, descriptions, and tags.
Write your titles and descriptions with
SEO in mind.
SlideShare presentations are easily
embedded into other sites, which will
also drive SEO results. Each time
someone embeds your presentation,
it serves as an inbound link to
your content.
17. 17
SOCIAL MEDIA FOR LEAD GENERATION
SLIDESHARE
SlideShare Forms
When it comes to lead generation,
forms are where SlideShare really
shines. With SlideShare, you can
embed a lead generation form directly
into your presentation, which pops up
after some or all of your presentation is
complete. Users can enter their
information to download the slides
and learn more about your company.
If you are using a marketing
automation platform, you can sync
your leads directly into your database
and add them to a nurture program.
Use SlideShare forms to generate leads.
18. “Although many think
that Facebook is a terrific
platform to build a strong
community of fans, it’s
even more powerful when you turn your
raving fans into quality leads that you
can communicate with and build a
relationship with outside of Facebook.”
– Amy Porterfield
Social Media Strategist
“There are three
channels that are great
for lead generation.
Facebook’s ad interface
and their targeting capabilities are
impressive—you can get very granular
and ensure you’re reaching the right
audience. LinkedIn has generally given
us the best leads, because you can
target by job titles, companies,
company size, or industry. Lastly, we’ve
had success with lead generation forms
on SlideShare, where we host all of our
slide decks, from webinar decks to
shortened versions of our ebooks.”
– Carra Manahan
Marketing Program Specialist, Marketo
“At Social Media
Examiner, we’ve found
that LinkedIn has the
highest conversion rate,
but Facebook delivers a higher quantity
of leads for us. We have a much larger
fan base on Facebook (192,000+)
compared to LinkedIn (11,000+), and
have multiple dedicated staff manning
our Facebook account.”
– Michael Stelzner
CEO and Founder, Social Media Examiner
ASK THE EXPERTS: SOCIAL MEDIA AND LEAD GEN ROUNDTABLE
WHAT SOCIAL CHANNEL WORKS
BEST FOR LEAD GENERATION?
19. “Social media platforms
are becoming more
sophisticated in terms of
giving marketers
opportunities to strategically attract
leads. It’s no longer all about attracting
fans and followers—the appeal of social
media marketing is gravitating more
toward turning those fans and followers
into warm leads. These leads are
genuinely interested in hearing from you.
– Amy Porterfield
Social Media Strategist
“More and more
companies are investing
in their brand’s social
presence, and at the
same time, social platforms are
investing in features that help drive lead
generation. If you’re not using social
media for your lead generation efforts,
you’re missing out on a great
opportunity. We’ve seen great ROI from
adding a social component to almost
everything we do—whether it’s a simple
social share button or a fun contest.”
– Carra Manahan
Marketing Program Specialist, Marketo
“Now that Twitter has
introduced Lead
Generation Cards,
which allow advertisers
to collect leads directly from paid ads, I
think we will see more of this type of
lead generation across the various
social networks—especially as those
networks become more reliant on
advertisers who are seeking to
generate leads.”
– Michael Stelzner
CEO and Founder, Social Media Examiner
ASK THE EXPERTS: SOCIAL MEDIA AND LEAD GEN ROUNDTABLE
WHAT IS THE FUTURE OF SOCIAL
FOR LEAD GENERATION?
20. “You need to know
where your audience is
spending time and have
a keen understanding of
their interests, likes, dislikes and overall
challenges. If you can create giveaways
that they perceive as highly valuable,
they’ll be more than happy to give you
their names and email addresses in
exchange. That’s how list building on
social media sites works best—with an
irresistible giveaway, promoted on your
social media channels. This not only
builds goodwill and establishes your
authority, it also builds your email list
with people that are genuinely
interested in what you are all about.”
– Amy Porterfield
Social Media Strategist
“At Marketo, we’re aware
that a social media
manager doesn’t just post
a few tweets or Facebook
statuses every day—they also have a
strategy for reaching lead generation
goals. To have an effective lead
generation strategy, you’ll need to make
sure that you have awesome content, the
right people, and creativity. Content is
what fuels social media—without it you
would have nothing to offer your
audience. Dedicated staff ensure that
you’re following a strategy, not just using
social at random. And creativity is key for
breaking through the noise.”
– Carra Manahan
Marketing Program Specialist, Marketo
“Generating leads with
social comes down to
offering a valuable free
offer. It’s important to
remember why people are on social
networks: to connect with people. Thus
it’s critical to offer up major value if
you’re going to interrupt their main
reason for being on the network. Said
another way, people using social
networks have a low tolerance for
overly promotional content.”
– Michael Stelzner
CEO and Founder, Social Media Examiner
ASK THE EXPERTS: SOCIAL MEDIA AND LEAD GEN ROUNDTABLE
WHAT ARE THE KEY SOCIAL
COMPONENTS OF AN EFFECTIVE
LEAD GENERATION STRATEGY?
21. “People who think
social media is not
effective for lead
generation need to give
it a try! I can’t stress how important it is
to test before drawing conclusions.
You’ll need to try different methods,
keeping in mind that not everything you
do will be a success. Not every post on
every social channel will get a ton of
engagement—you need to figure out
which messaging and content resonates
best with your target audience.”
– Carra Manahan
Marketing Program Specialist, Marketo
ASK THE EXPERTS: SOCIAL MEDIA AND LEAD GEN ROUNDTABLE
WHAT DO YOU SAY TO PEOPLE WHO
THINK SOCIAL MEDIA IS NOT EFFECTIVE
FOR LEAD GENERATION?
“I would say they are
missing out on a huge
opportunity, and will
struggle to build up their
email lists if they don’t begin to
experiment with social media
opportunities to attract quality leads.
I would also say that their competition
is very lucky!”
– Amy Porterfield
Social Media Strategist
“Social networks are the
fastest and lowest cost
way to generate leads,
bar none.”
– Michael Stelzner
CEO and Founder, Social Media Examiner