Web 2.0 allows for increased user participation and interaction online. This has implications for how consumers engage with media and brands. Younger consumers now spend more time online than watching TV, using social media sites extensively. This shift democratizes information sharing and gives consumers more control over their data. For marketing, it means moving from one-way push communications to engaging in open conversations. Companies can monitor conversations, participate transparently, and leverage communities. Emerging touchpoints like social networks, blogs and videos create new ways for companies to interact with customers and gain insights into their interests over time.
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main findings include:
1) Social networks have become the dominant platform for content creation and sharing, with 76% of social network users uploading photos and 33% uploading videos.
2) Nearly two-thirds of active internet users now have social network profiles and spend time managing them.
3) Video usage on social networks and blogs has significantly increased, both in terms of users uploading videos and watching videos online.
4) Seventeen percent of active internet users now access the internet via mobile devices in addition to traditional methods.
More Fun, Better Results? - University of Utrecht 2009 - Ruigrok | NetPanelMarja Ruigrok
Why more fun in participating in research is important: the results get better. A lecture for international students at the University of Utrecht. December 2009
A Guide to the Digital Media Market - CVG Second Thursday, 2/12/13Paige Rasid
The digital media IPO market in 2012 has been challenging compared to 2011. Several high profile consumer internet companies that went public in 2012, like Facebook, have underperformed and brought into question valuations of consumer internet companies. Many 2011 digital IPO companies have also struggled with changing business models as public companies. Enterprise marketing IPOs have performed relatively better based on company fundamentals. Overall M&A has been a risky strategic option for newly public digital companies.
Universal Mccann International Social Media Research Wave 3Michael Johnston
Social media continues to grow globally with more users producing and sharing content. This is the third wave of a longitudinal study by Universal McCann tracking social media usage. Blogging, social networking, content sharing, and content consumption are all growing areas according to the report. The impacts of social media's growth have been huge with most users now participating by producing content.
This document summarizes research on social media and Twitter. It analyzes data from over 41 million Twitter user profiles and 1.47 billion social connections to study the topological characteristics of Twitter's social network and how information spreads through retweets. Some key findings include:
- Twitter's follower network shows non-power law distribution, short effective diameter, and low reciprocity compared to other social networks.
- Ranking users by number of followers, PageRank, and number of retweets produces different results, indicating a gap between influence inferred from followers and influence from retweet popularity.
- Retweets allow information to reach an average of 1,000 users no matter the original tweet's number of followers, and retweets
This document discusses trends in social media and marketing opportunities on social platforms. It notes the evolution of online publishing and social media, with people now having powerful publishing tools to share their lives online. This has created a challenging environment for marketers. However, there are opportunities for marketers to join conversations, do contextual advertising, and target users based on demographics, interests and influencer status. Marketers can partner with influencers on the Six Apart network to organically reach audiences and let influencers spread brands and messages. The document provides guidelines for social media marketing, such as having an "influence the influencer" mindset.
The Social Web. Why Brands Must Listen, Measure and Act v2.0Visible Technologies
The document discusses the rise of social media and user-generated content. It provides statistics showing rapid growth in internet and social media usage. Key points include:
- Billions of people are still not online as internet penetration increases
- The amount of content on YouTube now exceeds what was on the entire web in 2000
- Blogging and social media usage has grown tremendously in the past decade
- Consumers are increasingly getting news, information and influencing purchase decisions through social media
- Both mainstream media and brands are recognizing the importance of participating in social conversations
DaShante wrote about enjoying time with family and friends, having fun going out, past birthdays and school. They expressed wanting a successful future where they can run the world and be in charge.
Workshop slides from a seminar at Tartu Loomemajanduskeskus (15.03.2012) during the conference "Visions & Developments - Marketing and Policies in Creative Industreis"
Organized by Tartu Loomemajanduskeskus (http://www.lmk.ee)
Facilitated by Harald Lepisk (http://www.trainings.ee/meeskond/harald-lepisk).
Seminar Demonstration of adobe connectlou davidson
Instant messaging tools in classrooms can provide educational benefits by giving a voice to diverse groups of students and enabling new forms of collaboration. The document discusses how instant messaging allows teachers to monitor online discussions between students of varying abilities, including those of average skills who may feel more comfortable participating virtually rather than in person. It also provides an example lesson where students are asked to message each other and their teacher questions through an online chat platform to illustrate these potential classroom applications of instant messaging.
Maailmas on üle 6000 JCI sertifitseeritud koolitaja, neist enam kui 85 on JCI Estonia Treeninginstituudist.
Koolitused JCI kodadele
Mentorluskoolitus, ühe tunni koolitused, koja juhtimine
Koolitused organisatsioonidele
Isiklik areng, meeskonnatöö, juhtimine, müük ja esinemine
Koolitajate väljaõpe
Rahvusvaheliselt tunnustatud sertifikatsioonisüsteem
85 koolitaja väljaõppega
praktikust treenerit.
küsi koolitust - www.jci.ee/ti
The document summarizes an article from the Stanford Journal of International Relations about educational inequality faced by indigenous populations in Peru. It finds that indigenous children receive lower quality education and face larger barriers than non-indigenous children. This is due not only to economic inequality but also discrimination by the government in allocating fewer educational resources to indigenous communities. A case study comparing equally poor regions with different ethnic populations supports this finding. Potential solutions like bilingual education programs have had mixed results and addressing deep-rooted discrimination remains complex.
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Cus...Jong-Seo Thomas Kim
IBP Insight:
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Customer Communication
Im Bord Display wird dem Fahrer des Wagens eine Nachricht angezeigt:
„Sehr geehrter Herr Müller, die Wettervorhersagen für die nächste Woche sagen Frost an. Wir empfehlen den Wechsel auf Winterreifen. Ihr Autohändler Schmidt bietet Ihnen das Reifenwechsel-Komplettpaket für 60 Euro inkl. Auto-Wintercheck an. Bestätigen Sie diese Nachricht mit „OK“, um direkt telefonisch mit dem Autohändler zur Terminvereinbarung verbunden zu werden.“
Das Beispiel zeigt: Die digitalisierte Welt und Big Data eröffnen den Automobilherstellern und ihren Händlern eine Vielzahl neuer Möglichkeiten, um in einem kontinuierlichen Dialog mit ihren Kunden zu treten. Datenquellen wie das Connected Car oder Webportale zur Verwaltung des eigenen Fahrzeugs ermöglichen es, dem Kunden zielgerichtete Angebote zu machen. Traditionell war das Kundenbeziehungsmanagement fest bei den Autohändlern verankert. Hersteller waren zwar unterstützend durch Kommunikationsvorlagen oder die Analyse von Kundendaten involviert, sie hatten allerdings wenig Transparenz hinsichtlich der konkreten Kundeninteraktion. Die Kommunikation war weitestgehend standardisiert und ausgelegt für eine große Masse an Kunden auf festgelegten Zeitpunkten.
Neue Datenquellen wie Connected Car, Webportalen oder Social Media werden weitestgehend zentral von den Herstellern verwaltet. Um deren volles Potenzial nutzen zu können, müssen sie mit den Kundendaten beim Händler verknüpft werden. Nur so ist eine gezielte und maßgeschneiderte Kontaktaufnahme möglich.
Dabei gilt es jedoch, Herausforderungen zu überwinden. Automobilhersteller und Händler müssen enger zusammenarbeiten, um die Kundeninformationen an zentraler Stelle zu sammeln, sie zu analysieren und so eine ganzheitliche Kundenkommunikation zu schaffen. Zudem müssen auch die Kunden einen klaren Mehrwert in der Kommunikation sehen, um ihr Einverständnis für die Nutzung und Verknüpfung ihrer persönlichen Daten zu einem 360-Grad-Kundenprofil zu geben.
Die Experten der Unternehmensberatung Iskander Business Partner besitzen jahrelange Expertise im Bereich Customer Relationship Management (CRM) und haben die Chancen und Risiken eines digitalen Kundenbeziehungsmanagements im Automobilbereich analysiert. Wie werden Hersteller und Händler in der Zukunft mit den Kunden in Kontakt treten? Welche Voraussetzungen müssen erfüllt werden? Und wie müssen Hersteller und Händler zusammenarbeiten?
The document discusses the emerging role of information architects (IAs) in online social networks and communities. As social networks grow into active, collaborative communities on a large scale, a new system of influence will emerge with unknown qualities and powers. This self-organizing system will be disruptive in nature. IAs' role is shifting from organizing and presenting information to facilitating interactions and social connections between users. The new focus is on designing for participation and co-creation across connected devices and networks.
The document summarizes key findings from recent Pew Internet Project reports about changing digital media behaviors and their impact. It discusses how:
1) Only 4% of Facebook users actually derive pleasure from using the site, with most feeling despair upon logging in.
2) Mobile internet access is widespread, with 89% of adults owning phones and 46% owning smartphones.
3) Social media engagement is common, with 59% of adults using sites like Facebook and 16% using Twitter.
4) These trends are changing how knowledge is accessed, shared and influenced as information becomes more pervasive, participatory and networked through various online platforms.
Networked information is now pervasive, participatory, and social. It is generated and consumed in real-time across multiple platforms and devices. This has led to three digital revolutions: 1) Broadband internet access at home, 2) Widespread adoption of smartphones and tablets, and 3) Explosive growth of social networking. These changes have impacted knowledge and organizations by making information ubiquitous, fragmenting attention, and elevating self-learning and amateur experts alongside traditional sources. Organizations must adapt to greater transparency, demands to understand customer/worker perspectives, and new pathways into people's attention.
The document outlines 6 key digital trends: mobility, sociability, discovery, connectivity, big data, and screens. Mobility refers to the shift to mobile and always-on access across devices. Sociability covers the growth of social networks to build reputation and influence. Discovery is about content finding audiences from trusted sources rather than just search. Connectivity means content on multiple platforms and devices. Big data allows for highly targeted, personalized content. Screens integrates consumption across TVs, smartphones and tablets in real-time.
Steve Pinches discusses the Financial Times' shifting business model and focus on digital subscriptions over time. Some key points:
- In the 2000s, the FT had a flat paywall model that did not work well and was charging around $99 for a subscription.
- By 2012, careful price testing allowed them to push digital subscription prices up to over $350. Their target was 313,000 paid digital subscribers by the end of 2012.
- The FT began focusing on developing their mobile products and web apps from 2009 onward. Their goal was to provide an experience that felt tailored across devices.
- Challenges included storing large amounts of content offline reliably in a browser, cross-platform testing
Portland Communications summary of the major digital trends as we see them - mobility, sociability, discovery, connectivity, big data and screens. For more information contact mark.flanagan@portland-communications.com
The document summarizes findings from a survey of 108 mobile app developers conducted by AdMob. Key findings include:
- 31% currently develop for multiple platforms and 47% plan to in the next 6 months. Over 70% of iPhone developers plan to develop for Android.
- 49% have been developing mobile apps for less than a year.
- Developers use a variety of monetization models like paid apps, advertising, and freemium.
- iPhone and Android developers average 4-5 apps per platform, while Symbian developers average 6-7 apps.
- Developers rate their apps as generally successful across major platforms like iPhone and Android.
Customer Insight Group provides a document summarizing the social media outlook for 2012. Some key points include:
- Social media usage continues to grow rapidly and is expected to surpass email and mobile marketing by 2014.
- Popular social media sites like Facebook, Twitter, and LinkedIn now have hundreds of millions of active users.
- Both consumers and brands are increasingly using social media, especially for researching products, increasing advocacy, and engaging customers.
- Successful brands develop formal social media strategies to achieve objectives like reducing costs, improving search rankings, and increasing engagement.
The Webinar organized by Endeavour - The Mobility Company, held on July 28, 2010 explored the increasing use in healthcare and its future.
For more information on mHealth, visit: www.techendeavour.com
The document discusses online communications strategies for colleges and universities. It provides additional resources on networking and social media best practices. It also outlines some of the major changes in communications over the past 20 years, including more voices, opinions, and channels to manage. Today, institutions have lost control of their message as individuals can communicate rapidly over electronic and social media channels. It emphasizes the importance of an integrated online communications strategy that considers how everything is now connected.
The document summarizes key findings from recent Pew Research Center reports on digital technology and social media usage:
1) A majority of Facebook users do not actually derive enjoyment from using the social media site, with only 4% reporting pleasure from it.
2) Mobile internet access has grown significantly, with 89% of adults now owning smartphones or tablets on which they access apps and location-based services.
3) Social media engagement continues rising, with 59% of all U.S. adults now using social networking sites like Facebook.
Camerjam public sector masterclass incentivatedJames Cameron
This document discusses developing a mobile marketing strategy for the public sector. It recommends that a good mobile strategy consider messaging, mobile sites, mobile advertising, and NFC technology. It also notes that apps, QR codes, and Bluetooth can complement a mobile strategy. The document provides examples of how mobile technologies have helped organizations in the public sector deliver services more efficiently.
The Andalusian Public Health System Virtual Library conducted a survey to evaluate the capabilities and knowledge of their users regarding social networks and Web 2.0 tools. The survey received 518 responses from potential users. The results showed that while 68% of users edit their own blogs, only 49% use professional social networks. Most users tend to share and comment on content rather than create their own. A majority of 52.6% use mobile devices to access the internet. The library concluded that increasing mobile access and participation in social networks could improve communication and interaction with users.
Digital inmigrants and digital natives expectation colecction in BV-SSPA comu...Juan Hernández Morales
The Andalusian Public Health System Virtual Library conducted a survey to evaluate the capabilities and knowledge of their users regarding social networks and Web 2.0 tools. The survey received 518 responses from potential users. The results showed that while 68% of users edit their own blogs, only 49% use professional social networks. Most users tend to share and comment on content rather than create their own. A majority of 52.6% use mobile devices to access the internet. The library concluded that increasing mobile access and participation in social networks could improve communication and interaction with users.
The document discusses trends in online communities and communications. It notes that webmail and search engines currently drive the most web traffic. Chat and instant messaging have moved to the web through applications. Common community applications include blogging, message boards, and social networking. Content and services are increasingly disaggregated and syndicated across different sites. Community and communication tools are being embedded in other sites and applications. Mobile access is growing and the lines between online and virtual worlds are blurring. The document calls for online applications and services to be accessible, safe, and representative of diverse users.
Online Communities: Impacts on Live Marketing Strategies Yves Cretegny
The document discusses an online community called Lift which aims to bring together like-minded people through talks, workshops, and social events. Lift events attract around 1,000 conference participants onsite, over 7,000 online community members, and more than 160,000 online visitors. The agenda is determined by an online proposition and voting system run by the community.
This document discusses how CRM has evolved from 2005 to today with the rise of social media, cloud computing, and native mobile apps. It highlights how SugarCRM provides an open platform CRM solution that enables social CRM, mobile CRM in the cloud, and gives customers control over their data and customizations. SugarCRM is a leading global open source CRM provider that offers marketing, sales, and customer service automation to over 800,000 users across 80,000 organizations.
The Impact of Social Media on Public Affairs in ChinaEdelman APACMEA
Alan Vandermolen, President of Edelman APAC, spoke at the American Chamber of Commerce in Hong Kong on April 28, 2010, on the Imact of Social Media on Public Affairs in China.
This document discusses the rise of disaggregated media and its implications. It defines disaggregated media as consumer-controlled, addressable, modular content that can be customized. It identifies four types: widgets, personal web modules, public web widgets, and branded desktop applications. The document also provides examples and survey results showing growing usage of these formats. It emphasizes designing for this new media landscape through permission-based networks, personalization, and engagement over impressions.