Pom project 2406464

This marketing project report summarizes information about Lux soap from Hindustan Unilever Limited (HUL). It provides an overview of HUL, describes Lux soap and its marketing mix, and analyzes Lux's competitors, market segmentation, and recommendations. The report finds that Lux soap has a 15% market share and is HUL's leading beauty soap brand. It is targeted towards women ages 16-35 from middle-income urban and suburban households.

The skin care industry in India is valued at $180 million and is growing rapidly. It is part of the larger personal care segment of the fast moving consumer goods (FMCG) sector. Key factors driving the industry's growth include rising incomes, greater awareness of hygiene and grooming, and discounts promoting trial of new products. Major players include Hindustan Unilever, CavinKare, Godrej Consumer Products, and Emami. The industry has opportunities to tap the large untapped rural market and gain from rising incomes, but also faces threats from imports and possible regulatory changes.

Lux soap is a product of Hindustan Unilever Limited (HUL), India's largest FMCG company. Lux has a 15% market share in the soap category, making it the leading beauty soap brand. It has a wide range of variants and a strong distribution and promotion network. Lux faces competition from other beauty soaps like Pears and new entrants like Vivel. However, its strong brand image and continuous innovation have helped Lux maintain its leadership position. The report recommends that Lux launch ayurvedic variants, target rural areas and male customers to further increase its market share.

The document discusses interpretation of beauty and understanding consumer behavior for beauty products. It finds that a majority of women aged 18-30 are willing to spend over half their income on beauty products to look attractive and feel confident. Brand loyalty is high, as women rarely switch brands, though word-of-mouth and friends' opinions significantly influence their choices. The most important factors for women in selecting beauty products are the brand name and quality over price.

The document is a market research report on consumer preferences for detergent products in India. It discusses the objectives of the research, which were to understand factors influencing consumer purchases such as brand loyalty, qualities considered, and reasons for switching brands. It also profiles the major detergent brands in India such as Nirma, Wheel, Ariel, Surf Excel, and Tide. The report analyzes the detergent market using tools like the 4Ps of marketing, SWOT analysis, and influential consumer factors. It describes the research methodology and experiences conducting fieldwork, such as language barriers and reluctance from some households.

This document provides a market plan for Unilever's LUX brand in Bangladesh. It discusses Unilever's target market as the urban and sub-urban middle and upper middle class. It reviews LUX products, marketing environment, competition and distribution channels. A SWOT analysis is presented. The marketing strategy discusses the 4Ps - product, price, place and promotion. Objectives, budgets and controls are also summarized. Unilever aims to maintain its market leadership through innovative products and aggressive marketing campaigns while expanding to new segments.

This document discusses the pre- and post-COVID-19 scenario for the hand sanitizer market in India. It provides a brief history of hand sanitizers, outlines how the market has been segmented, and describes how consumer behavior and demand has changed significantly since the start of the pandemic. Key factors like rising health awareness, improved standards of living, and the need for prevention against COVID-19 have led to huge growth in the hand sanitizer industry in India.

The document discusses launching a new soap brand called Savlon Men. It summarizes key points from a SWOT analysis, including strengths like the soap's antiseptic and moisturizing properties, as well as opportunities like targeting middle-income consumers. Weaknesses include high costs and existing competition from other soaps. Threats include lack of consumer knowledge and new market entrants. Market segmentation analysis identifies the target demographic as urban and semi-urban men with modern lifestyles. The positioning positions Savlon Men as an antiseptic soap that protects and moisturizes skin without irritation.

Consumer behavior survey with respect to Detergent Powder conducted in Khopi village (Semi-urban) Team size- 5

Hindustan Unilever Limited (HUL) is India's largest FMCG company, formed in 1933 as Lever Brothers India Limited. It is a subsidiary of Unilever, with over 20 lakh customers, 2000+ suppliers, and 16,500+ employees. HUL has the largest portfolio of brands in India, spanning 20 categories and touching the lives of two out of three Indians daily. In 2012-13, HUL reported net sales of Rs. 25,206 crores. The company's vision is to earn the love and respect of India by making a real difference to every Indian.

The soap market in India is expected to grow at a CAGR of X% between FY 2016 and FY 2021 to reach a value of INR X billion. Company 1's XXX brand is the largest in the market with a X% share, while Company 2's iconic XXX brand has been popular since 1933 with a X% share. Major drivers of growth include rising incomes, product innovations, and government initiatives like Swachh Bharat Mission. Key players compete on new products with different fragrances in the growing but competitive market.

The document provides an overview of the Indian toilet soap category, which is highly fragmented with over 250 brands. It notes that the popular soap segment contributes the highest volume at 37.2% and value at 42.2% of the total personal wash market. The discount soap segment is the only segment growing, while the carbolic soap segment is declining the most at 17% annually as consumers shift to other segments that provide additional benefits.

The document provides a sample competitor analysis report format and compares three detergent brands - RIN (HUL), TIDE (P&G), and GHARI (RSPL). It analyzes each brand's product quality, value chain, target segment, distribution network, promotion strategies, advertising approaches, and pricing. RIN was India's top detergent bar for 20 years known for its whitening power. TIDE uses a multi-channel distribution network and promotions through TV, print, and digital media. GHARI targets rural customers with a low-cost strategy, emphasizing trial through exhibitions and hoardings with a 30 crore annual marketing budget.

The soap manufacturing industry is one of the oldest industries operating in the FMCG sector in India, and accounts for more than 50% of the consumer goods sector. The soap and detergent industry covers laundry and toilet soaps, and synthetic detergents in the form of liquid, powder, and bar. Bar soaps can be classified into three sections—premium, popular, and economic. Read More: https://bit.ly/2COoS8b

Market segmentation involves dividing a market into subgroups of consumers who have common needs, characteristics, or behaviors that cause them to respond similarly to marketing strategies. The document discusses various forms of market segmentation including geographic, distribution, media, price, demographic, time, and psychographic segmentation. It provides examples to illustrate each type of segmentation. The goal of segmentation is to allow companies to focus their marketing efforts on consumer subgroups most likely to be interested in their products or services.

Nirma is a leading Indian detergent brand that was founded in 1969. It began as a small soap factory operated out of the founder's backyard but grew to become one of the largest detergent brands in the world, with a 35% market share in India. Nirma was able to gain popularity by undercutting competitors' prices and offering a high-quality product. It uses a large distribution network of over 2,000 distributors and 40 million retail outlets to ensure its products are widely available across India. Nirma's low-cost leadership strategy and focus on delivering value to customers has made it a hugely successful brand in rural and urban India.

Kara wipes is a premium wet wipes brand owned by Future Group, India. The internship report summarizes the intern's work experience with Kara wipes, including learning about customer perceptions, brand awareness, and retailer issues. It finds that while Kara wipes offers hygienic products, it faces limitations like lack of awareness, higher prices that deter middle-income customers, and limited distribution. Suggestions include more advertising, sampling, feedback from retailers, and social media promotion to increase awareness and sales of the premium brand.

This document contains the agenda for a two-day user forum on software asset management and iAppraise compliance software. Day 1 includes introductions of the iComply team and attendees, presentations on recent iAppraise developments, software asset management, iAppraise use cases, objective evidence collection, and administration. Day 2 covers compliance trends, upcoming iAppraise features, risk management, licensing models, audit methodologies, and a question and answer session. Attendees are encouraged to take advantage of the opportunity to learn and share experiences.