Product Design - Rui Barroca

UX Fest 2018 Radhika Dutt, Co-Founder at Radical Product Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk. Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.

This 3 Day Design Sprint was delivered to teenagers between the ages of 13 -18 to teach them how to quickly test ideas without writing a line of code. It has been adapted from Tom Lombardo's course from Fresh Tiled Soil.

We used principles of persuasion and tried to design an amazing onboarding experience. Here are some learnings from the process.

The document discusses challenges and best practices for product roadmaps. It notes that roadmaps have not worked well when used as a timeline promise, provided too much low-level detail, or lost focus on customer needs. Roadmaps are more effective for major platform initiatives when kept to a 90-day view and accompanied by a product vision and opportunity backlog. The document also addresses stakeholder management and alignment across delivery teams as ongoing challenges.

The document discusses the role of a designer in a startup. It defines a designer as a visual problem solver who uses design thinking processes like defining problems, researching, ideating, prototyping, and learning. It states that startup problems related to products, funding, traffic, sales, conversions, retention, and growth can be solved through user experience/user interface design, storytelling, branding, marketing assets, video, images, ads, public relations, pitch decks, and copywriting. It then describes a "full stack designer" as someone who takes on diverse design roles from pre-launch to growth, including creating investor decks, mockups, marketing assets, campaigns, videos, and growth hacking strategies.

This document outlines a seven step approach for running a pop-up lab to drive innovation through rapid research and development. The seven steps are: 1) focus research and build a team, 2) access relevant data, 3) engage stakeholders, 4) recruit real customers, 5) check findings with operations staff, 6) design and test prototypes, 7) share learnings and win support. Key aspects of the approach include maintaining a skeptical and agile mindset, prioritizing just enough work to build momentum, and truly listening to users rather than leading them. The overall goal is to establish a permissive culture where the value of research and development is understood.

The document discusses product discovery methods at Songkick, a company that helps concert fans find shows. It outlines three "golden rules" of product discovery: 1. Prioritize speed and quantity of learning through testing many ideas quickly. 2. Frame questions at different levels, from customer problems to product features, to guide discovery. 3. Find the cheapest, fastest ways to answer questions, such as mockups, surveys, and user research, rather than always coding. Product managers, designers, and engineers collaborate daily using methods like analytics, tests, and remote user research to rapidly validate hypotheses about customer needs and product solutions.

A Design Sprint is a five-day framework that uses design thinking principles to identify the right problem to solve, generate ideas to solve that problem, and test solutions. The five days consist of understand, diverge, converge, build, and test phases to discover answers fast through prototyping and user feedback. This process aims to increase the chances of creating something people want by gathering evidence-based insights rather than opinions.

The document discusses rethinking concept testing to innovate with customers. It proposes a solutions development process that incorporates iterative customer input and feedback. This process includes ideation of potential solutions, validation of ideas through quantitative concept testing to filter the most promising concepts, and collaborative optimization of ideas through qualitative research and prototyping with customers. The goal is to develop customer solutions more efficiently by leveraging customer insights at multiple stages of the innovation process.

Presentation at the July 2017 Westerville Web Meetup, which gave an overview of product management for Web Developers using the Ten Truths of Great Products By Design from the introduction of the first edition of Inspired: How to Create Products Customers Love by Marty Cagan

Nicolle Richard is a lead product designer at Fullscreen who discusses their design process. She explains that Fullscreen believes design should be included throughout the entire product process. Their process includes research, ideation, prototyping, testing, and building with iteration. They spend most of their time on research and prototyping before testing assumptions and building the final product.

Have Dreams Bigger Than The Universe? If Yes then come and Join #SDNx an Open Learning Platform That Is Designed To Provide Space Awareness Activities, Educational Programs, Research & Development Of Space Exploration Technologies And Major Space Industry Events To Serve The Global Space Community.

Presentation from putitout event at Decoded London. Outlines the change to product development process to test ideas early through Lean and UX methods.

Slides & notes from a recent Product Tank presentation. I talk through Product Management and how I think it relates to Game Design, in particular how to apply the Discovery process

The 5-day Design Sprint process provides teams a structured approach to answering critical business questions. In the first day, teams map out the challenge by defining a long-term goal and target audience. On the second day, teams sketch rapid ideas and variations. The third day has teams vote on the best ideas to prototype. A prototype is created on the fourth day for user testing on the fifth day. This process gives teams a fast way to learn from users without fully building and launching a product.

Should you follow what others are doing ,just becuase it works for them? Instead ,choose from Innovative models and Practices best suited to your business model. #innovation #gartner #leanstartup #designthinking #agileleadership #leadershipexcellence #innovationstrategy #innovationleadership

This document outlines the steps of a Design Sprint process to boost creativity and manage a design project. It includes: 1) Understanding the problem through stakeholder presentations on goals, technology, and user needs. Mapping the project scope and outcomes. 2) Defining the focus by identifying the business opportunity, customer, problem, and value proposition. Researching through user data collection. 3) Diverging through individual idea sketching to generate solutions regardless of feasibility. Translating learnings into opportunities. 4) Prototyping key moments like screens, interactions, and use cases to test ideas without large investments. 5) Validating ideas through feedback from showing prototypes and discussing different design

Parsons The New School for Design, Design + Management BBA Program, Senior Thesis, Spring 2009. James Burr, Hannes Steen Thornhammar, Giancarlo Bozza. Parsons Faculty: Associate Professor, Robert Rabinovitz.

This document provides an overview and summary of Sandra Sick's presentation on strategic marketing and PR for startups. The presentation covers various topics including inbound marketing, content marketing, blogging, email marketing, social media, video marketing, SEO, analytics, and marketing automation. Sandra Sick has over 20 years of experience in startup marketing and PR and has advised hundreds of companies. The presentation aims to help startups develop effective marketing strategies.

Ravi Belani is Fenwick & West Lecturer of Entrepreneurship at Stanford University, and Managing Director of the Alchemist Accelerator, an enterprise seed accelerator backed by Cisco, DFJ, KhoslaVentures, Salesforce, SAP Ventures, and USVP. Alchemist also operates an Enterprise IoT Accelerator Program. Ravi formerly spent six years as part of the investment team at Draper Fisher Jurvetson’s Menlo Park global headquarters, where he led investments and served on the boards as the first institutional investor in companies such as Vizu (acquired by Nielsen), Yield Software (acquired byAutonomy), Justin.TV/Socialcam, Pubmatic, and Komli. Ravi formerly worked in product management at two Kleiner Perkins enterprise startups, and as a consultant in McKinsey and Company’s San Francisco office. Ravi is a Phi Beta Kappa and Tau Beta Pi graduate of Stanford University, holding a BS with Distinction and MS in Industrial Engineering. Ravi also holds an MBA from Harvard Business School.

This document discusses various tactics for startup growth, including growth hacking, models, metrics, email marketing, acquisition, and retention. It provides examples of key metrics like CPA, retention rates, and lifetime value. Tactics covered include testing different subject lines and copy in emails, segmenting lists, optimizing funnels in Mixpanel, and focusing on retention over time through simple engagement processes. The document emphasizes testing ideas and optimizing for goals and metrics on a weekly basis.

Eveline Buchatskiy, Director at TechStars Boston, speaks about what digital media is, how to fundraise for your startup, and what TechStars experience is in this space at Digital Media Day 2016 within the framework of the 7th Odessa International Film Festival. https://www.linkedin.com/in/eveline-buchatskiy-873a416 http://www.techstars.com/ https://oiff.com.ua/en/index.htm https://www.facebook.com/odessaiff/ https://www.facebook.com/TAVentures2010/

1. Pokémon GO uses augmented reality and geolocation to allow players to catch virtual Pokémon in real-world locations. Landmarks become gyms or Pokéstops where players can find rare items. The game has had a huge impact with more active users than WhatsApp and Instagram. 2. To create viral products like Pokémon GO, companies should consider gamification, connecting to established brands, and blending the online and offline experience. 3. Local businesses can benefit from Pokémon GO players by offering social WiFi to attract customers, creating Facebook groups, optimizing the in-store experience for players, and remarketing to the players who visit. Having a location that is a Pokéstop or

Pre-accelerators are emerging organizations that provide support to very early-stage startups and entrepreneurs. This document summarizes the outcomes of the first European Pre-Accelerator Summit, which brought together 11 prominent pre-accelerators from across Europe. The Summit discussed definitions of pre-acceleration, key metrics used to measure impact, different business models, and the future outlook. While pre-accelerators are still evolving, the Summit provided insight into current best practices and aims to spur wider discussion around supporting early-stage entrepreneurship in Europe.

The document summarizes a study that ranked over 200 seed accelerators and incubators in the US and Europe based on metrics like the percentage of portfolio companies receiving qualified financing, exits, venture capital perception, stipend values, and equity stakes. The top programs in the US were found to be TechStars Boulder, Y Combinator, and Excelerate Labs based on these metrics. In Europe, SeedCamp was found to be the top program, while StartupBootcamp followed the Techstars model. The study aimed to provide entrepreneurs guidance on accelerator selection and understand the scalability and profitability of the accelerator model.

By Board of Innovation (www.boardofinnovation.com) Full program & tools available. A step by step approach to create an innovation platform in your company.

The document discusses design best practices for a multiscreen world, including Material Design, rapid prototyping, and design sprints. Material Design aims to provide consistency across platforms through tangible surfaces and meaningful motion. Design sprints are time-boxed periods used to rethink products or features, typically following a process of unpacking existing knowledge, sketching solutions, deciding on an approach, prototyping, and user testing. Rapid prototyping allows testing designs quickly before implementation. The document emphasizes the importance of consistency, reducing learning curves for users, and engaging in a two-way conversation around design advocacy.

The document describes a Product Design Sprint, which is a 5-phase exercise that uses design thinking to reduce risks in bringing products to market. The 5 phases are: Day 1) understand the design problem through research; Day 2) diverge and develop solutions; Day 3) decide on the best ideas; Day 4) prototype a quick solution; Day 5) validate the prototype with users outside the company. The goal of the Sprint is to quickly build something when a lot is unknown in order to find product/market fit and reduce risks before fully developing or releasing a product.

This document provides expert perspectives on what constitutes a minimum viable product (MVP). It defines an MVP as the version of a new product that allows for the most learning about customers with the least effort. Experts emphasize that an MVP should focus on testing assumptions about customer needs rather than rapid delivery. Ash Maurya notes the importance of capturing customer value in an MVP by solving a real problem. Marcin Treder shares his experience transitioning from a paper prototyping product to a web-based MVP to test assumptions about their next product. The document explores various experts' views on properly defining an MVP's scope and priorities.

The Design Sprints are a 2-5 days process for answering critical business questions through design, prototyping, and testing ideas with customers. In this keynote I present you the Google Venture Design Sprints Methodology.