SEO + Social or A Brief History of Confusion & Denial, Plus Some Other Helpful Bits

Presentation given during SFIMA Pubcon on creating visual content. How to generate leads, build community and drive traffic with visuals.

How do you ensure that your social strategy is on the right path? By measuring, of course! In this session, you'll see how to use the data you already have to continually test and improve your social strategy. You can't count on industry stats to work for your community, so you must test, test, and then re-test to make social work for you.

My Pubcon Austin presentation on visual marketing. This is a fun presentation on visual marketing with a Hip Hop/Old School theme.

How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.

This document provides an overview and crash course on social media terms of service (TOS) agreements. It notes that the TOS acts as the contract users agree to when creating an account on social media platforms. Breaking the TOS could result in content removal, account termination, or even legal action against an institution. The document outlines several specific TOS policies regarding following/connecting with others, sharing content like videos and photos, contests and promotions, advertising and branding, and privacy. Overall, it stresses the importance for users, especially institutions, to understand and abide by each platform's TOS.

This document provides an overview of how brands can utilize Twitter to engage their audience. It begins with Twitter statistics such as 310 million monthly active users and discusses how one third of users follow brands. It then explores how brands can engage on Twitter through sharing content, using hashtags, integrating their website and social media, and using lists to listen to conversations. The document concludes by emphasizing metrics brands should track to measure their Twitter performance and provides examples of top brands on Twitter.

Presentation given during SocialPro Conference in Seattle 2016 where I presented about everything that should be done for natural organic domination with Pinterest.

Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.

This document discusses digital disruption in the financial services industry. It notes that technology is changing exponentially while people often think linearly. 88% of strategic plans fail due to a lack of understanding future trends. Several examples are given of companies that have become very large and valuable despite not owning traditional assets, like Uber and Airbnb. The document discusses fintech, peer-to-peer lending, and how established companies like Wells Fargo are dealing with disruption through engagement, embracing change, and evolution. Machine learning, online reputation management, and their importance are also covered briefly.

This document discusses the importance of integrating different types of content, including social media posts, images, videos and other digital assets, into a cohesive marketing plan. It emphasizes the need for brands to be consistent in their messaging across all channels and to leverage trends on social media to improve search engine optimization efforts and find new opportunities. The document also stresses analyzing analytics to understand what content is performing best and learning from that to streamline messaging and focus digital strategies comprehensively rather than just tactically.

A guide to using search intent in link building and how to create scalable pieces of content that acquire links naturally over time

Content marketing has seen a huge increase in popularity in recent years, primarily due to the influence it can have on your SEO performance. However, a lot of businesses still aren’t seeing the value and are struggling to implement campaigns that deliver quality links. This session will take you through some of the key mistakes we have made when implementing campaigns and what we have changed to deliver results

Take your Twitter game to the next level when you learn how to leverage Twitter chats to amplify your brand voice. Twitter chats are a powerful tool for stimulating buzz for your company or personal brand (not to mention their ability to drive traffic, generate leads, etc.). Twitter chats provide opportunity to network, gain quality followers and amp up engagement, all while positioning yourself as a thought leader in your industry.

This presentation is part of SEMrush webinar, with Gisele Navarro and Julie Joyce. For full video: https://youtu.be/bi1zcrAfIfQ

The document appears to be a presentation on reviving and keeping content marketing relevant. It discusses how content marketing is not dead since people consume large amounts of media daily and businesses see results from publishing content. The presentation provides tips for making content marketing effective such as identifying customer personas, mapping content to sales cycles, finding intersections to make content resonate, repurposing content across different channels, and producing quality content consistently while also providing ways for readers to learn more.

This document discusses various topics related to SEO agility, including: - The importance of being there, being useful, and being quick for SEO. - Trends related to searches for "Roald Dahl" over the last 5 years. - Things needed for newsjacking: data, creative content, or an opinion. - Factors that influence organic search results like brand, search sentiment, authority, relevance, and more. - The concept of the "zero moment of truth" in consumer research and decision making. - Examples of improved organic search rankings and increased traffic from SEO efforts. - Trends around immediate, local searches and how they influence

Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success. Presented by Buffer and Twitter on April 30, 2014

The document discusses the impact of social media on search engine optimization. It notes that while Google confirmed in 2010 that social media links were used in rankings, Google stated in 2014 that social media is no longer directly used as a ranking factor. However, social media activity can indirectly influence rankings if it drives links and engagement that are ranking factors. The document also explores Google's challenges with comprehensively indexing social media content and profiles due to access restrictions and verification difficulties.

Chris Breikss discusses Google+ Plus, Facebook, Twitter and LinkedIn and the search engine marketing impact of each. Primary focus is Google+ Plus.

Slides from guest lecture at the CU Boulder MDST 1002 class in Spring 2019 on social media marketing with a focus on listening.

This presentation shares strategies for connecting your message with the new normal, multi-screening. Content marketing, geo-tagging content are a few tactics for social and mobile marketing. - Mapping & Implementing your Social Media Strategy - Building your Social Media Publishing Engine - Social Media Measurement and ROI - Google+ & The Content Wheel Learn more at http://www.mintsocial.com/content-marketing/

This document provides background on Google's launch of Search plus Your World (SPYW) and its implications. SPYW personalizes search results based on a user's Google+ connections and activity, raising visibility of Google+ content. This benefits Google by driving more users and attention to Google+. However, it also draws criticism for reducing search quality and privacy. The document advises brands to establish a presence on Google+ to maintain search visibility as personalization increases.

Google+ allows users to follow others without approval, post content to their profiles like Facebook, and organize contacts into custom circles. It has over 300 million active users globally since launching in 2011. Google+ impacts search results by ranking verified and engaged user profiles higher than anonymous content. Users can build their online reputation, or AuthorRank, by posting quality content and engaging with others on Google+.

Google has launched Google+, a new integrated social network that connects all of Google's existing products using a social layer. Google+ hit 20 million users within 3 weeks and aims to revolutionize natural search by personalizing search results based on a user's social connections and interests on Google+. While Google+ offers competitive social features, its success will depend on widely adopting the new platform and integrating unique Google products like YouTube to attract users from competitors like Facebook.