Steve Budra has extensive experience leading marketing strategies that have generated significant revenue growth for companies. As highlighted in testimonials, he is praised for his creativity, vision, ability to execute plans, and delivering great results. His background includes tripling revenues for a graphic arts supplier through rebranding and international expansion, and increasing product revenue 400% for a business forms manufacturer through affiliate partnership strategies.
The executive master class is a part-time modular program designed to teach professionals how to create, communicate, and deliver customer value in B2B contexts. The program consists of 4 modules covering topics like assessing customer value, implementing marketing strategies, pricing, sales, and developing marketing creativity. It includes an in-company project and opportunities to learn from faculty and other participants. The goal is to help marketing and sales professionals maximize value for their customers and companies.
The document provides an overview of DVIRC's strategic planning services to help clients grow their business value through increased sales, profitability, and execution success. It outlines DVIRC's strategic planning process which includes defining the current state, vision, gaps, and policy deployment matrices for the first year. The process is designed to answer key strategic questions and create actionable implementation plans through follow-ups over the next year.
Brand strategy is important for developing customer choice and shareholder value. A brand represents the sum of mental connections customers have to a product or service. It is built upon competitive advantages that meet customer needs and values in a way that differs from alternatives. Without an identifiable brand, customers have no clear way to choose one option over others. An effective brand strategy is aligned with business strategy and culture, and integrated across all customer touchpoints. Those who do not invest in defining their brand risk having the market define it instead.
This one-day workshop from Huthwaite teaches sales teams practical prospecting methods to get the results they need. It covers selecting the right targets and planning effective prospecting calls. Attendees will learn to craft compelling opening statements, credential themselves, link business issues to solutions, and leverage expertise to convert interest into real conversations. Upon completing the workshop, participants will be able to build prospecting plans, create value before sales begin, increase qualified appointments, shorten sales cycles, and improve prospecting messages.
Linx portfolio highlights and capabilities feb 2013scottlinx
This document provides a summary of creative portfolio highlights and capabilities from Linx Communications. It showcases examples of their work across various marketing disciplines including branding, websites, email campaigns, direct mail, social media, collateral, and advertising. It also outlines their vision, model, methodology, and strategic tools/frameworks for developing customized marketing programs centered around market-focused business strategies.
Jhilmil Bhansali is seeking managerial roles in analyst, marketing, and digital marketing positions. She has over 8 years of experience in business analysis, acquisitions, marketing, and operations management. Most recently, she served as COO at Tata DOCOMO in Delhi where she provided business analysis, tracked KPIs, interpreted data, and led various projects to reduce churn and increase revenue.
Syed Hashmi has over 10 years of experience in business development, sales, marketing, and operations roles. His experience includes business development manager roles at Miracle Software Systems and sales promoter roles at Nokia, where he performed tasks like market research, lead generation, sales reporting, and relationship management. He also has experience in financial services roles conducting investment advice and business operations roles at Axis Arepro involving tasks like requirements gathering, purchasing, and customer service.
Antara Design Studios is a marketing and communications firm founded in 2012 that focuses on emerging businesses. It positions itself as helping to transition ideas from concept to execution through services like marketing strategies, branding, social media, and event management. The firm is led by founder Antara and advisor Sanjay Prasad and has worked with clients in industries like robotics, IT, and healthcare.
The document discusses employer branding and strategies for strengthening an organization's employer brand. It touches on understanding the corporate brand identity, internal and external communication programs, conducting qualitative and quantitative research with employees and external talent pools, developing compelling themes and propositions, marketing strategies for different segments, metrics to measure employer brand performance both internally and externally, and examples of journeys organizations are taking to improve their employer brand.
Alex Philip is a Channel Manager based in Dubai seeking a new position. He has over 10 years of experience in channel sales, partner management, and business development for IT companies. He is currently a Business Development Manager at Optimus Technology & Telecom focusing on managing partners and accounts. Previously he has held roles as a Product Manager, Infrastructure Manager, and Technical Support Specialist.
This document outlines the branding process used by Carty Design + Media. It is a 5 phase process that includes conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The goal is to establish direction, purpose, and energy for a company's brand. It affects all communications and promises kept to key audiences. An effective corporate branding process conveys the essence and character of a company to determine its viability.
The document provides an overview of a company that offers marketing and branding services through an unbiased service model. It coordinates with freelancers to offer single or full-service solutions at reduced costs compared to traditional agencies. The company focuses on serving client objectives over its own goals. It has published rates and does not mark up costs, enter award shows, or self-promote. The company uses research-based methodologies for brand management, experience management, and project management to develop branding deliverables and execute marketing plans and projects.
Kolota Creative Marketing provides innovative marketing and communications solutions through a full range of services. They can help solve marketing problems at any level in an organization through three service modules tailored for senior leadership, functional managers, and product/program managers. With over 25 years of experience, Kolota has developed marketing solutions for 35 companies across multiple business sectors. Their approach involves immersing themselves to understand a client's "Brand DNA" and position them for maximum marketing returns.
Mann Marketing LLC is a marketing firm that blends strategy and creativity to build brands. It was founded in 2002 and provides marketing services to both B2B and B2C clients across various industries. The firm assists companies with developing and improving their marketing plans through services such as market research, brand strategy, communications design, and measurement. Viki Mann is the president and owner, bringing over 20 years of experience in marketing leadership roles for Fortune 500 companies.
This document provides a career summary and goals for a direct marketing and knowledge management executive with over 17 years of experience. They have a proven track record of leveraging knowledge to drive growth and customer relationships. Their expertise includes various areas of direct marketing, customer relationship management, and continuous improvement. They are seeking VP/Director level positions in direct marketing, business services, financial services, or insurance industries. They have a history of successfully planning and launching various direct marketing programs and knowledge management projects.
This document contains summaries of two articles related to corporate branding of sustainability efforts.
The first article discusses how Earth Day has become a major marketing opportunity for companies, especially those with large carbon footprints, to promote their sustainability initiatives.
The second article examines Johnson Controls' rebranding efforts from 2006 to 2008 to align their brand more closely with their focus on sustainability and creating smart, efficient environments. It outlines the phases of the rebranding process and lessons learned around internal preparation and education.
How to Integrate Social Media and SEO to Drive More Leads and Increase Market...B2B Lead Roundtable
Social media and SEO integration can drive more leads and increase marketing ROI when done effectively. An analysis of a case study found that integrating social media and SEO tactics increased inbound lead generation for a company. Specifically, implementing a five-step inbound marketing strategy that included aligning brand messaging, designing a social media architecture, and producing high-value content led to 70% more leads and doubled annual revenue per account for an email service provider. When done correctly, social media and SEO synergize to improve organic search rankings, credibility, and conversion rates.
Spencer C Deane is an experienced marketing and business development professional. He specializes in strategic analysis, direction, execution, and implementation and control. He has experience in both business-to-business and business-to-consumer areas, building teams and long-term strategies. He is skilled at identifying customer needs, developing unique value propositions, and introducing innovative products and award-winning marketing campaigns.
Portfolio of david partridge december 2012-2Davidt123
This portfolio demonstrates my strong understanding of tactical marketing communications. It shows that I can provide a consistent and targeted message through business-to-business advertising, consumer advertising, institutional advertising, E-marketing, trade show support and create educational presentations. I can also determine campaign effectiveness and measure key performance indicators so that I can provide a ROI analysis on all marketing campaigns and sales activities.
This document summarizes the services of Marketri LLC, an outsourced marketing firm. It discusses how Marketri was founded to serve as an outsourced marketing department for privately-held companies. It then lists the benefits of outsourcing marketing and the various marketing services Marketri provides, including strategic planning, public relations, graphic design, and web development. Representative clients are also listed.
This document summarizes a marketing analytics and optimization conference taking place from March 9-10, 2011. The conference will focus on emerging techniques in marketing analytics, digital marketing, social media, and customer management. Speakers will discuss topics like using analytics to improve ROI, managing an organization's online reputation, and connecting data analysis to effective marketing actions. Attendees will include marketing directors, customer insight managers, and data analysts looking to optimize their strategies with new analytics approaches.
This document summarizes the services of Wingspan Performance Advisors to help businesses overcome market challenges and improve performance. Wingspan provides strategy development, marketing services, distribution management, training and development, organizational assessments, and talent acquisition. Their approach involves market analysis, testing hypotheses, developing plans, preparing organizations for change, and executing strategies. Past successes include generating over $150 million in new revenue, enrolling over 120 new dealer locations, and implementing Lean Six Sigma to save $500,000 annually. Wingspan is committed to delivering measurable value, understanding challenges, minimizing risks, and helping clients identify improvement areas.
The Business Environment Awareness Program (BEAP) helps organizations understand their customers, competition, markets and brand through qualitative, quantitative and comparative studies. The BEAP uses surveys and tools to collect and analyze data on internal and external customers, competition, products, and the brand. It provides organizations with indexes on customer satisfaction, employee satisfaction, brand perception, and product penetration. This helps organizations align their offerings with customer needs, understand customer perceptions, and refine their marketing, sales, and brand strategies. OpenCastLabs assists organizations in conducting BEAP surveys and analysis so they can focus on their core business while meeting business goals.
The document is a marketing newsletter from Above & Beyond Marketing, a small marketing and consulting firm. It provides an overview of the company, describing the types of niche projects it takes on and the services it provides. It also shares several client testimonials praising the firm's work in areas such as market research, new product launches, and media relations campaigns. Clients highlighted include cable companies, mortgage lenders, universities, and financial services firms.
Hello,
This is my final written portfolio for my education at the Fashion Institute of Design and Merchandising. Included in this presentation are some of the highlights of my academic achievements in Merchandise Strategies, Buying, Marketing and Brand Strategies, as well as Business Management.
Thank you in advance for taking the time to look through my work.
-Laura Stirling
Customer Engagement Strategies Overview
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don’t just be a Lurker... Join!
This document discusses customer engagement strategies and defines customer engagement as the proper alignment of brand promises, business processes, and customer experiences. It notes that misalignment between these can create "hot spots" that negatively impact customer trust, repeat business, and revenue. The document then outlines services provided by Customer Engagement Strategies, Inc. to assess customer experiences, ensure business processes support brand promises, and develop strategic programs to attract customers and build customer relationships.
Digiapolis is an interactive web development and marketing company focused on delivering opportunities to your business bringing bold marketing ideas, an effective use of technology, and a passion for execution.
This document discusses branding strategies and introduces the brand consulting firm Vertebrand. It makes the following key points:
1) Vertebrand believes branding should involve enhancing business value by strategically improving every customer touchpoint rather than just marketing and design.
2) The firm develops comprehensive brand strategies aimed at systematically increasing a brand's intrinsic valuation over time through consistent relationship building with stakeholders.
3) Vertebrand takes a 360 degree approach to branding, orchestrating all aspects of a business from product to people to ensure all elements are synergistically aligned with the brand DNA.
Brand architecture is the structure of brands within a company and how they relate to each other. It defines hierarchies and how sub-brands support or detract from corporate brands. Brand architecture should be fluid to leverage maximum value as markets change rapidly. There are different types of architectures including monolithic, endorsed, and branded. Developing an effective brand architecture is a process that involves auditing brands, defining brand essences, considering strategic fit, and engaging designers to create visual expressions. An important role is the brand architect, who bridges strategy and expression by providing innovative brand solutions.
Virtual Causeway General Overview Jan2010townhillrhino
Virtual Causeway is a sales and marketing services firm focused on technology companies in North America, customer relationship management, and demand generation. It provides marketing services, business development services, and market research services to help technology companies bridge the gap between targets and customers.
1. Steve Budra • Marketing Spoken Here!
“ As a key member of the senior management team, Steve was an integral part of our
revenue growth. He continually developed innovative strategies and then delivered on the
subsequent execution.” President - Brady People ID
“ …We became the largest distributor in the US for most of the providers of large format printers
and supplies. During this period, we grew out business from $50 million to over $165 million.
Steve was responsible for making this business transition happen.” Chairman & CEO - Charrette LLC
“…Great results. Personable. Creative.” Consulting client
“ …have always appreciated his vision, creativity and ability to drive and execute a plan.” Consulting client
“ I recommend Steve highly and without reservation… He is bright, focused, a quick learner
and possesses strong analytical skills.” Senior VP - Invacare Corp
“…provided valuable insight and specific recommendations about our prospecting efforts
and market positioning, as well as assisted us with collateral and website development,
all of which we adopted.” Consulting client
2. Steve Budra • Marketing Spoken Here!
ACCOMPLISHMENTS:
Steve Budra • Marketing Spoken Here!
Executed rebranding and
repositioning for a $50 million Experienced - Successful - Creative - B2B/Consumer Sectors
graphic arts supplier, tripling
revenues and improving Strategic Mapping BIOGRAPHY & CREDENTIALS
margins over four years and
Branding and Positioning • Independent Management Consultant
leading to its international
Direct Marketing Methodologies • Vice President – Marketing, Brady Corporation
expansion.
• Online / Offline Campaigns
• Vice President/Senior Director – Marketing and Business
Multimedia Sales Tools Development, Invacare Corporation
Drove private label product
e-Business Start-Ups • Director of Marketing, Charrette LLC
development and new
business entry resulting in New Business and Go-To-Market Models • Group Marketing Manager, NEBS a Deluxe Company
a $45 million pipeline
Acquisition Integration MBA – Boston University
increase for a multi-national Graduate School of Management
CRM, ERP, Metrics-Based Tools
DME manufacturer. BSBA – Boston University
Merchandising School of Management
• Catalogs
Expanded direct marketing • Private Label
programs, introduced reseller
New Product Development
marketing tools and content, and Management
Independent Contractor or Employee Status
conceived and launched a • Rationalization
Available for short- or long-term Marketing needs
• Staged Gate Design
D-I-Y, interactive business unit Project-based, per diem or competitive hourly rates
• Launch – Test & Roll-Out
for a $60 million manufacturer- Relationships with an extensive network of service providers
Competitive Intelligence and Benchmarking
distributor of ID / Security References always available
products. Pricing and Margin Enhancement
• Product Line P&L
Crafted and negotiated
affiliate partnership strategies
Cross-Functional
Team Leadership “Let’s speak today!”
Marcom / PR /
leading to 400% increase in
Advertising sbudra@msn.com
product revenue for a large
In-Service / www.linkedin.com/in/stevebudra
business forms manufacturer.
Training Programs 508-308-8835