Google Tag Manager - 5 years. What have we learned?Simo Ahava
Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years?
My talk at MeasureCamp #11 (London).
How to Pass the Google Analytics Individual Qualification Test by Slingshot SEOAarif Nazir
10 practice problems to help you prepare for the Google Analytics
Individual Qualification (IQ) Test. They are based on the syllabus for the GAIQ Test, but keep in mind that this is not an exhaustive list of the study material.
14 GoMeasure (sg and kl) - 12 for 2012 - vinoaj vijeyakumaar - googleVinoaj Vijeyakumaar
Vinoaj Vijeyakumaar outlines 12 things you should do today to get yourself measurement and conversion ready for 2012. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
By Munaz Anjum: This presentation highlights the major benefits of UA and Google Tag Manager that takes you to an exciting journey of experiencing the new process of tagging and feature sets. Explore more with me!!
Note: On some special requests, I may share this animated presentation.
Post Panda: Affiliates guide to surviving Google - Daniel Bianchiniauexpo Conference
The document discusses Google's Panda algorithm updates and provides tips to avoid being negatively affected by Panda. It recommends evaluating all website content, improving overall quality, removing low-quality pages, and focusing on high-quality original content to improve search rankings. History of Panda updates is also presented.
Examples of overcoming objections and misconceptions about Google Tag Manager. Including overview of the settings for:
1. Security
2. Deployment Costs
3. Marketing Agility
4. Customer understanding
5. Advertiser Spend
Thanks
Phil.
How Google Tag Manager changes everything you knew about website analyticsMontgomery Webster
Google Tag Manager (GTM), and tag management systems (TMSs) in general, introduce a host of useful features that simplify analytics integration. However, GTM has hidden dangers that you should familiarise yourself with before you create your implementation plan and assimilate the tool into your workflow.
The document discusses how to run SEO experiments to test changes on websites. It recommends bucketing pages into control and treatment groups to test elements like title tags, meta descriptions, and content. It provides steps for designing an experiment, waiting 2-4 weeks for results, analyzing traffic differences between groups, concluding if results are significant, and iterating on new experiments. It also includes an example of testing alternative title tags on a company's community pages.
Google algorithm Updates-Latest Google SEO updatesManasaKodithala
5 Google algorithm Updates. Each year, Google changes its search formula around 500–600 times. whereas most of those changes are minor,Google Algorithm change History. Google Hummingbird. Google MobileGeddon Update. Google Panda Update. Google Penguin Update. Google Pigeon Update.Google Possam Update.
Track Report & Optimize Your Web CreationsEmpirical Path
Peter Howley of Empirical Path delivered this presentation to the HTTQ web design and developers group in April 2013. Topics include counting conversions, segmenting audiences, testing ideas, and sharing insights using Google Analytics, Optimizely, Klipfolio and other tools. Video also available at TBD.
How to Recover from Google Phantom 2 | Position2Position2
This blog lists effective steps which should be implemented in order to minimize the adverse impact of Google Phantom algorithm update. These steps improve user experience.
Google Analytics 201 is an in-depth, hands-on training day that starts where Google Analytics 101 finished – dealing with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis.
Saijo George provides an update on recent SEO news from January 2015. The document discusses updates to Google Places guidelines, changes to how Google indexes infinite scroll pages and hidden content, and predictions that knowledge graphs and voice search will continue to impact SEO. It also promotes Saijo George's Twitter account and website for following SEO news.
13 GoMeasure (sg) - google analytics certified partner program - timo joste...Vinoaj Vijeyakumaar
Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
Google Tag Manager Flash Tips @ MeasureCampPhil Pearce
A list of "quick tips" for Google Tag Manager.
Please watch the video that accompanies this session:
https://www.youtube.com/watch?v=QX5eDg-Ti9Y
Thanks
Phil.
George Brown's Google Sniper product launched in October 2009 and has experienced significant sales success. However, the program assumes that keywords have low competition such that sites will rank organically without link building. This assumption is often inaccurate, as beginner sites frequently rank on page 2 or 3 of Google which sees little traffic. The document then provides recommendations for link building techniques like social bookmarking, blog commenting, and article submission to help improve search rankings even for competitive keywords.
Google has released an update to its Penguin algorithm called Penguin 2.0 that aims to crack down on websites using spammy techniques like unauthorized backlinks, duplicate content, and keyword stuffing to improve their search engine rankings. This update has negatively impacted many sites, including some travel, gaming, porn, and educational sites. Matt Cutts warned that Penguin 2.0 seems stricter than previous versions and will more strictly penalize websites using black hat SEO techniques. Google will now more closely inspect websites' content and on-page SEO to determine their true relevance and authority.
GA4 is Google's latest version of Google Analytics that allows combining mobile app and website usage data. It uses an event-based data model instead of pages and sessions. While GA4 provides improved cross-device tracking and engagement metrics, it still lacks robust ecommerce reporting and attribution features found in GA3. Key differences between GA4 and GA3 include different measurement models, tracking IDs, custom dimensions/metrics, and GA4 provides automatic event tracking and a connection to BigQuery.
GA4 is Google's latest version of Google Analytics that allows combining mobile app and website usage data in a single property for unified reporting. It uses an event-based measurement model rather than sessions and pageviews. Reporting and metrics in GA4 are different from GA3 and data cannot be transferred between the two. While GA4 provides benefits, it currently lacks some GA3 features, so maintain GA3 tracking in parallel for now.
Most People think they are dead in the water after a google algorithm hit. However, most companies can recover if shown the little steps they can add to their daily activities which drastically improve their visitor experience as well as traffic and rank.
It all comes down to surviving Google Panda.
The King of SEO Geekdom, William Rock, is going to take you deep inside the Google Panda algorithm to find ways you can both survive a hit, as well as use google panda to rise through the SERPS.
William will drive deep into insights like:
- What even IS Google Panda?
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If you want to find the keywords that will save your rank after a panda hit--or look at how your competitors appease the algorithm.
I had built a Blog Post with a Step-by-Step Tutorial
http://goo.gl/SKFd9a
Full Webinar @
https://www.youtube.com/watch?v=6CHDqT0xWQE
The countdown is on! July 1, 2023 Google Analytics will be switching to its new system called Google Analytics 4. Some of the transition tasks are straightforward, but others are not. Is your school ready? HEM is here to help.
This webinar, Make Google Analytics 4 a Powerful Marketing Tool for Your School, explains what’s going to happen in the change and how your school or agency can be prepared to complete this task yourself. Plus, we will show how you can unleash the power that a smart digital data-collection strategy can have on the insights you gather about your audience and the actions they take on your websites.
Solid standard operating procedures (SOP) are critical for business success. It clearly describes how to complete digital marketing activities for your company and clients.
The Clickminded Agency Growth SOP Toolkit contains over 40 easy-to-follow SOPs and professional templates that anybody can execute.
We designed the agency growth toolkit to change the way you do business. You should get this toolkit if you want to scale your business operations.
The Clickminded Agency Growth SOP Toolkit helps agencies streamline operations, provide new services, manage teams, and train employees quickly and efficiently.
This toolkit will save you time and effort by assisting you in quickly developing internal procedures and systemizing your business processes.
This toolkit covers all major CRM platforms like WordPress, Shopify, Squarespace, wix.com, and custom platforms.
Columbus Web Analytics Wednesday - Google Analytics 4Tim Wilson
Presentation by Ken Williams and Cory Watson at Columbus Web Analytics Wednesday on 08-Jun-2022. The session was an overview of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
What are the differences between Google Analytics Products?
- Universal Analytics has been the standard web analytics product since 2014.
- Google is heavily investing in Firebase Analytics for growing mobile app businesses and has been a standard app analytics product since 2018.
- App + Web was launched as a public beta in Aug. 2019. This is for business owners who provide app as well as web services.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Key Takeways:
1. New updates on Firebase Analytics and Google Analytics
2. Determine which one is better for tracking user engagement with your App
3. Introduction to 1Analytics – Tatvic’s In-house App Analytics Tool for an efficient implementation
A Detailed Guide on New Google Global Site Tag.pdfecommerce Trends
Google global site tag (gtag.js) is one of the most effective and high-level approaches to tagging your web pages. The wide range of various accessible Google tags on your site will be replaced by using this tag. Google site tag connects all the associations for the wide range of various Google products on your site.
To read more visit: https://ecommercetrends.co/ecommerce/google-global-site-tag/
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
Google analytics summit 2013 in 13 slidesIntan Andini
Google Summit is an annual event held by Google Analytics Team for their premium customer and partners.
Google has 14 announcements in this summit last October.
Enjoy my 13 slides Review of Google Analytics Summit 2013.
Google Analytics 4 and BigQuery: The New Kids On The Block.pptxOmi Sido
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of benefits over the previous Universal Analytics version that can be extremely helpful for businesses.
Connecting your Google Analytics 4 property to BigQuery is easy and it allows you to gain a better understanding of your digital information and data.
To learn more go to https://omisido.com/how-to-link-google-analytics-4-to-bigquery-the-ultimate-guide/
Peak Ace on Air #31 - Apple's iOS 14.5 UpdatePaul Drägert
This document provides an overview of Peak Ace, a performance marketing agency. It summarizes that Peak Ace has 130+ employees, works with over 160 clients across 30 industries, and is headquartered in Berlin, Germany. The agency offers services including paid search, social advertising, marketing technology, search engine optimization, and content marketing. It also discusses Apple's upcoming iOS 14.5 update and how it will impact user privacy and mobile app tracking.
Columbus WAW 2022 - How GA4 can Help You Navigate a Cookie-Restricted World.pdfTim Wilson
Presentation by Ken Williams and Cory Watson in Columbus on 09-Jun-2022. The session was in-person seminar that went into some of the key aspects of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
This document discusses various Google marketing strategies and products for branding, performance, and optimizing campaigns. It covers topics like remarketing lists in Google Analytics, bidding strategies, conversion tracking, engagement ads, Gmail sponsored promotions, search companion marketing, and optimizing for mobile. The overall message is that leveraging these Google tools can help brands reach more potential customers, improve performance metrics like ROI and conversions, and get the right ads in front of the right audiences.
Similar to Take your tracking to the next level with the power of Google Tag Manager #AFBMC (20)
Learn to navigate negative Google reviews effectively to maintain business reputation. Reviews influence decisions and visibility, so respond promptly, acknowledge feedback, offer solutions, and maintain professionalism. Avoid ignoring reviews, defensiveness, generic responses, and arguments. Monitor reviews, train staff, seek feedback, and highlight improvements to enhance customer trust and business success.
Digital Wolf: Expert Social Media Marketing Services in KolkataDigital Wolf
Get noticed online with Digital Wolf's social media marketing in Kolkata. Expert strategies, engaging content, and comprehensive platform management.
Visit Us at t.ly/IRhlG
Dominate the Facebook Algorithm.........SocioCosmos
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Meta AI Assistant to Roll-out on Major Social Media SitesJomer Gregorio
Big news! Meta's new assistant is coming to your favorite social media sites. Say hello to easier interactions and more fun online. Check out what's in store for you! #MetaUpdate #SocialMedia #TechNews
Buy YouTube subscribers for instant growth with Sociocosmos. Safe, secure, and effective.
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Take your tracking to the next level with the power of Google Tag Manager #AFBMC
1. Take your tracking to the
next level with the power of
Google Tag Manager
Rahul Agarwal
Munich, 02nd Sept. 2020
2. › Head of Online Marketing at
Trenkwalder Group
› Digital Strategy & Web Analytics
Consultant at Nunatak Group
› SEO/ Business Development for
CupoNation (part of Rocket
Internet)
Over 7 years of experience in Paid
Social, Web Analytics and Performance
Marketing
Who am I?
3. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Trenkwalder Group at Glance
applications
candidates
employees
local offices
years of experience
countries
partner
1.000.000
300.000
40.000
200
35
17
1
We are a leading HR service provider in Central & Eastern Europe with €800 Mio. turnover
4. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Learnings for today…
• GDPR/ Cookie Compliance
• Understanding Facebook Pixel
• Tag Manager tips & tricks to power
the Pixel
5. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
GDPR vs. Cookies
6. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Current State of Cookie
implementations in EU
7. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
GDPR implementation is still in grey zone
TechCrunch
~5,000 Cookie notices
8. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
GDPR is clear in stating that if an Internet
service is relying on consent as a legal basis to
process visitors’ personal data it must obtain
consent before processing data (so before a
tracking cookie is dropped) — and that consent
must be specific, informed and freely given.
9. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
“Our results show that a reasonable amount
of users are willing to engage with consent
notices, especially those who want to opt out
or do not want to opt in. Unfortunately,
current implementations do not respect this
and the large majority offers no meaningful
choice.”
10. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Current Cookie
Consent
Implementations
11. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
TechCrunch – Cookie Wall
12. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
TNW – Cookie Wall
13. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
AllFacebook
14. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
121Watt
Text page
Facebook pixel
is not running
15. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Bounteous
16. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Understanding Facebook Pixel
Code implementation
via. Tag Manager
19. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Using Tag Manager to
power the Pixel
20. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Tip 1:
GDPR complaint FB Pixel
Tracking (via. website
cookie consent forms)
21. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Facebook allows to “revoke” and “grand” pixel access
GDPR Complaint Facebook Pixel Tracking
fbq('consent', 'revoke’);
fbq('consent', 'grant');
// Revoke consent after 'init' is called
fbq(‘Init', '<your pixel ID>’);
fbq('consent', 'revoke’);
fbq('track', 'PageView');
// Once the consent has been granted
fbq('consent', 'grant');
22. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
“Revoke” stays as the default option
23. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Create cookie based on the button click
Developers Console
24. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Create a 1st Party cookie variable in Tag Manager
User defined
variable
25. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Fill in the cookie name as mentioned in dev. console
26. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
GTM variable will contain the same value as of the cookie
27. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
GTM Variable “1stCookie - Facebook Pixel Consent” Value
Match the variable value to “Revoke” & “Grant”
“user_denied_permission" fbq('consent', 'revoke’);
“user_gave_permission" fbq('consent', 'grant');
Facebook Pixel Code
Scenario 1: User doesn’t choose any consent
Scenario 2: User allows the consent
28. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Modify Pixel base code with lookup table variable
Variable value instead of “revoke” or “grant”
29. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
One more thing!
30. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
When accepted, pixel runs only on the next page (refresh)
A classic click tracking (via. Tag Manager) can solve this issue
31. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Run the “Grant” commant on “Zustimmen” button click
32. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Tip 2:
Sending events
selectively to different
Pixels
33. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Sending events selectively to different Pixels
fbq('init', '<PIXEL_A>’);
fbq('init', '<PIXEL_B>’);
fbq('track', 'PageView’); //fire PageView for both initialized pixels
// only fire the Purchase event for Pixel A
fbq('trackSingle', '<PIXEL_A>', 'Purchase’, {
value: 1,
currency : EUR’,
});
// only fire the custom event ”OpenApplication” for Pixel B
fbq('trackSingleCustom', '<PIXEL_B>’, OpenApplication’,{
//optional parameters
});
34. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Facebook Pixel code
“out of the box”
doesn’t work!
Anymore!
35. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Tip 3:
Track Internal &
External links in GTM to
create (Re)-targeting
custom audiences
36. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Create a tag that sends FB click information
Optional
1
2
37. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Create a trigger that runs on external link clicks
Runs on all pages
Everywhere except your own website
3
38. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Alternatively, you run it on inbound links as well
Runs on all pages
On your own website pages
3
39. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Test it in preview in debug mode
Event runs on external link click
Information is sent
to Facebook
4
40. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Tip 4:
Delaying pixel fire on
your website
41. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Clicky users are expensive
42. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Delaying Pixel to improve data quality on Facebook
6 seconds
Fires on all pages
43. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Delaying Pixel to improve data quality on Facebook
Runs after 6 seconds
44. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Tip 5:
Running pixel on
YouTube video view on
website
45. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
A classic ToFU video campaign + Custom Audience
46. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Enable the built-in video variables in GTM
1
47. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Create a Tag that sends video play data to FB
2
48. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Create a trigger that runs on video play percentages
4
50. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Tip 6:
Installing Pageview
Counter via GTM
51. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Create a cookie that saves the page view count
52. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Add Pageview counter to the cookie
53. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Create a trigger for 5 or more page views
54. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Check the pageview’s live
55. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Use Case: Installing Pageview counter via. GTM
› Show visitor a custom popup’s to website visitors with offers, MailChimp signups
after they have visited of instance 5 pages
› Send custom events via this trigger to send engagement data to Facebook & Google
Analytics for better custom audiences
› Use this trigger to personalize the website/ pricing based on the pageviews user
have had
› For instance: If you have a pricing page with price calculator, you can attach the
calculator’s results (price) to that particular visitor. This way you’ll see how visitors
with different price ranges are behaving on your site.)
56. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Tip 7:
Detecting & sending
user device to
Facebook
57. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Sending device info to Facebook Pixel
58. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
User-defined variable
59. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Create a lookup table variable and assign the right values
Add lookup variable to the pixel
tracking code
60. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Tip 8:
Use DataLayer to teach
Facebook Pixel
62. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Use DataLayer.push() to send infomation to Facebook
via. Google Tag Manager
63. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Create a new Data Layer Variable
64. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Save Data Layer values into the variables
Tag Manager Debug Mode
65. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Send dynamic values to Facebook via. variables
ViewContent – Product Page
>
DataLayer Variables
66. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Creating product sets with multiple rules
Use case
Branch office
Job category
67. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Bonus Tip:
Advanced Matching of
User Data
68. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Automatic Advanced Matching
Advanced Matching for Pixels
fbq('init', '{facebook-pixel-id}', {
em: ‘{{_email_}}’, // Values will be hashed
fn: ‘{{_first_name_}}’, // automatically by the pixel
ln: ‘{{_phone_number}}’ // using SHA-256
...
});
Manual Advanced Matching
69. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Summary
70. AllFacebook Advance · Power FB Pixel with Google Tag Manager · Rahul Agarwal
Rahul Agarwal
r.agarwal@trenkwalder.com
M: +49 (0)1515 2626 540
group.trenkwalder.com
www.linkedin.com/rahulagrwl19
Thank you
for your
attention.