Given the importance of digital transformation and the never ending onslaught of new technologies, how should organization prioritize limited resources, time, and attention? This presentation to the San Francisco American Marketing Association is the 7th year in a row when Charlene has presented her take of top digital trends.
Leadership and Managerial Skills Toolkit - Framework, Best Practices and Temp...Aurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte & BCG Management Consultants specialized in coaching leaders and managers. It will help you (I) Resolve complex problems and structure your reasoning, (II) Communicate effectively, (III) Negotiate effectively, (IV) Manage your time, (V) Manage your team, (VI) Define who you want to be, and what you want to achieve. This Toolkit was used to train the leadership team and the managers of multiple Fortune Global 1000 firms. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
New horizons in transportation: mobility, innovation, economic development an...McKinsey & Company
New technologies are creating opportunities across various asset classes. Six trends are driving changes: 1) assets will be operated and monetized in real-time through data and connectivity, 2) automation is accelerating and expanding, 3) consumers are shifting to new mobility options, 4) logistics demand speed and transparency, 5) cybersecurity risks are growing, and 6) assets must be flexible, resilient and sustainable for environmental changes. These trends could significantly impact transport, energy, water, waste, and telecom assets. Technology offers public benefits like economic savings, sustainability, and safety, while also creating private investment opportunities.
Like other prosperous American cities, greater Seattle currently finds itself in the unenviable position of possessing both enormous amounts of wealth and staggering levels of homelessness. These slides accompany the McKinsey & Company report that looks at homelessness in King County, published in January 2020.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a collection of PowerPoint diagrams and templates used to convey 20 different digital transformation frameworks and models.
INCLUDED FRAMEWORKS/MODELS:
1. Ten Guiding Principles of Digital Transformation
2. The BCG Strategy Palette
3. Digital Value Chain Model
4. Four Levels of Digital Maturity
5. Customer Experience Matrix
6. Design Thinking Framework
7. Business Model Canvas
8. Customer Journey Map
9. OECD Digital Government Transformation Framework
10. Accenture's Nonstop Customer Experience Model
11. MIT's Digital Transformation Framework
12. McKinsey's Digital Transformation Framework
13. Capgemini's Digital Transformation Framework
14. DXC Technology's Digital Transformation Framework
15. Gartner's Digital Transformation Framework
16. Cognizant's Digital Transformation Framework
17. PwC's Digital Transformation Framework
18. Ionolgy's Digital Transformation Framework
19. Accenture's Digital Business Strategy Framework
20. Deloitte's Digital Industrial Transformation Framework
This document provides a summary of McKinsey & Company's 2022 research on women in the workplace. Some key findings include:
- Women remain underrepresented in leadership roles, though representation has increased slightly over time. Women of color continue to lose representation at higher levels.
- Women leaders, especially women of color, are leaving their jobs at higher rates than in previous years due to factors like lack of flexibility, advancement opportunities, and burnout.
- Barriers like unequal promotion rates for women persist, with women and particularly women of color less likely to be promoted to manager compared to men.
- Remote and hybrid work models may help address issues like microaggressions that some women, especially women with disabilities
Digital Transformation From Strategy To ImplementationScopernia
Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: The Martech Blueprint Imperative. PRESENTATION: The Martech Blueprint Imperative - Given by Cynthia Gumbert, @Cyngumbert - CA Technologies, VP of Digital & New Accounts Marketing
Digital Business Transformation | Strategy + Executionfeature[23]
The document discusses how businesses need to transform into digital leaders to survive in today's digital world. It notes that 75% of businesses will be digital businesses or preparing to become one by 2020. Only 30% of companies attempting to go digital will succeed. The document provides advice on how businesses can overcome obstacles like traditional IT, sourcing, and literacy to transform their business models, customer experiences and operations through approaches like digital maturity assessments, accelerating speed to market, and gaining cost and quality transparency in technology investments. The goal is to help businesses reimagine themselves and adapt continuously to thrive in the digital age.
Digital Transformation Strategy PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Digital Transformation Strategy Powerpoint Presentation Slides. Our topic-specific Digital Transformation Strategy Powerpoint Presentation Slides presentation deck contains twenty-three slides to formulate the topic with a sound understanding. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. PPT slides are accessible in both widescreen and standard format. PowerPoint templates are compatible with Google Slides. Quick and risk-free downloading process. It can be easily converted into JPG or PDF format
In the fifth annual Millennial Survey, Deloitte uncovers what tomorrow’s leaders think of business today. With two-thirds of Millennials expressing a desire to leave their organization by 2020, businesses must adjust how they nurture loyalty among these young leaders. http://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html
Pursuing Customer Inspired Growth is the third presentation in A.T. Kearney's 2017 IIA series on taking difficult steps towards growth. The presentation focuses on pursuing customer-inspired growth as an answer to companies' growth imperative. It discusses traditional growth approaches and their limitations, and proposes becoming truly customer-centric by focusing on "blockbuster" customer experiences that are critical, frequent, and high in emotional value. The presentation outlines A.T. Kearney's methodology for discovering blockbusters, designing customer propositions around them, delivering proofs-of-concept, and driving organization-wide adoption through change management best practices.
Delivering Digital Transformation and Leveraging a Digital PlatformCapgemini
The document discusses Capgemini's approach to digital transformation and leveraging a digital platform. It describes analyzing different types of digital maturity among organizations. Capgemini's framework helps organizations identify opportunities through business models, digital enablers, and emerging technologies. The framework addresses operations, customer experience, and people/organization. Capgemini has also developed a digital playbook and guiding principles for a digital orchestration platform.
You can receive our Powerpoint slides by sharing this presentation and submitting your email at www.slidebooks.com | Digital Transformation Strategy Template and Training | By ex-Deloitte and McKinsey Consultants
As we slowly move out of the pandemic, financial services firms have learned the criticality of virtual engagement to business resilience. Wealth management firms will need capabilities to cater to new-age clients and deliver new-age services. This report aims to understand and analyze the top trends in the Wealth Management industry this year and beyond.
A year ago, our Top Trends in Wealth Management report emphasized how the pandemic sparked disruption and digital transformation and changing investor attitudes around Environmental, Social, and Corporate Governance (ESG) products. As we begin 2022, many of those trends continue to hold as COVID-19’s wide-reaching effects continue to influence the wealth management industry.
As wealth management (WM) firms supercharge their digital transformation journeys, investments in cybersecurity and human-centered design are becoming critical to building superior digital client experience (CX). Another holdover trend − sustainable investing – is gaining mainstream attention and generating increasingly sophisticated client demands. Data and analytics capabilities will become ever more essential for ESG scoring and personalized customer engagement. As large financial services firms refocus on their wealth management business while new digital players make industry strides, competition is becoming historically intense. Not surprisingly, client experience is the new battleground.
Why, When and How Do I Start a Digital Transformation?Acquia
The document discusses digital transformation and provides guidance on how to execute it. It emphasizes defining a clear digital ambition and envisioning how digital can provide new advantages for the business. It recommends assessing customer needs, known and unknown, and using these to develop projects and a roadmap. Finally, it outlines a framework for imagining, delivering, and scaling the digital transformation through iterative development and close monitoring of results.
This Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Strategy Consultants, after more than 3,000 hours of work. It is considered the world's best & most comprehensive Strategy Toolkit. It includes all the Frameworks, Analysis Tools & Document Templates required to excel in a Strategy position and define & implement a winning Strategy for your organization. This Slideshare presentation is only a small sample of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
The document provides an overview and insights from the 8th edition of the True-Luxury Global Consumer Insights report by Boston Consulting Group and Altagamma. It finds that true-luxury consumers, making up around 19 million people, generated 39% of the global luxury market in 2020, an increase of 8 percentage points from 2019. It also notes that the personal and experiential luxury market is expected to see a full recovery between 2021 and 2022 after being impacted by the COVID-19 pandemic. Other key findings include the United States and China being identified as the main growth engines for the luxury market, the increased importance of virtualization and gaming within the industry, and changing consumer behaviors and expectations around sustainability, diversity,
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
How Disney is putting its magic in Digital TransformationScopernia
We’re always looking around for organizations with strong digital transformation efforts and Disney is one of the best examples we have come across thus far.
This short presentation we made shows off their leadership, investments and some of their amazing efforts in research and innovation. We hope they will inspire you!
http://www.digitaltransformationbook.com/
An Introduction to Digital Marketing:Framing Digital Marketing
The changing Customer Dialog
The Benefits of Digital Marketing
Categorizing Digital Marketing
The Digital Toolbox
Hands on Exploitation
Lead Generation with Digital Marketing
The Trends
The 2016 State of Digital Transformation - Altimeter42medien
CX remains the top driver of digital transformation, but IT and marketing still influence technology investments (even without fully understanding customer behaviors and expectations).
Only half (54%) of survey respondents have completely mapped out the customer journey within the last year or are in the process of doing so.
A mere 20% of digital transformation leaders are studying the mobile customer journey and/or designing for real-time “micro moments” in addition to customer journey work.
Here are some key benefits of digital marketing:
- Increased reach and exposure. Digital marketing allows you to reach a wider audience through various online channels like websites, social media, search engines, etc.
- Measurable results. Most digital marketing campaigns are highly trackable, making it easy to measure ROI and see which tactics are most effective. You can track metrics like clicks, leads, sales.
- Lower costs. While developing quality digital content and campaigns requires upfront costs, the overall cost of customer acquisition through digital channels tends to be lower than traditional marketing methods.
- Higher engagement and interactivity. Digital marketing fosters two-way communication and engagement through comments, shares, likes etc. Customers can interact
An Introduction in 10 slides to Digital Customer ExperienceCapgemini
Businesses need to be agile, innovative, social, mobile, totally customer focused and geared to provide a profitable customer promise
CMO’s, COO’s, CIO’s and CFO’s globally are struggling with how to make digital a core part of how they do business and serve their customers profitably
Digital is driving rapid transformations in how organizations interact with other organizations and end customers. It is driving change in how CX is delivered across B2C, B2B and B2B2C
Capgemini DCX enables organizations to deliver a “profitable promise to its customers” based on intelligent insights and optimised processes. By combining deep understanding of the customer context, with a single view of the enterprise, we enable organizations to take real-time decisions and maximize profitability
This document discusses creating a sense of urgency in organizations. It provides 4 tactics to increase true urgency:
1. Bring outside perspectives in by listening to customers, sharing relevant external data, and exposing people to troubling realities without overwhelming them.
2. Demonstrate urgency in daily actions by responding quickly, constantly emphasizing opportunities and competition, and holding urgent yet patient meetings.
3. View crises as potential opportunities rather than just problems by proactively seeking improvements rather than passively waiting for crises.
4. Address "No Nos" - people skilled at killing urgency - by circumventing or converting them if possible rather than allowing them to undermine efforts.
The document discusses different business models for digital financial services (DFS). It analyzes the bank model using Equity Bank as an example, the mobile network operator (MNO) model using Airtel Money, and the standalone model using bKash. For each model, it examines ownership and control over various parts of the DFS value chain including accounts, data, digital and physical channels. It finds that the bank model has the most control while the MNO model relies on partnerships. The standalone model falls between the two.
This is a summary from John Kotter\'s book. I love this book so much that I make this ppt.
I got the book from my CEO, first intention is to have my CEO reading kotter\'s idea without dedicating so much time to read. You know, he\'s a busy man
Instructions and examples of how a sales rep can create urgency in order to speed up a buying process and prevent the client to enter a procrastination mode.
2 billion people globally have no bank account, but 1 billion of them have a mobile phone. Markets for digital financial services are expanding worldwide.
Putting the Experience in Digital Customer ExperienceCognizant
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
On Friday 29th January, Jo gave a presentation on managing your Digital Transformation at Bryo, a network of young entrepreneurs.
Need help with your transformation? Contact us:
http://www.duvalunionconsulting.com/
20140506 presentation digital customer experience slidesharePascal Spelier
The document discusses three key drivers of change for banks: changing customer behavior, new technology, and changing regulations. It outlines how customers are demanding more transparency, simplicity, and self-directed services across channels. New technologies like mobile, big data, and the internet of things are creating opportunities for banks. However, regulations like Basel III are also limiting opportunities. The document argues that banks must create an "all channel experience" and truly digital solutions to meet evolving customer and regulatory demands.
The document discusses digital banking and omni-channel banking. It covers topics like internet banking, mobile banking, the internet of things, customer experience, content creation, data analytics, predictive analytics, CRM systems, and ensuring consistency across channels. The key aspects are using customer data and insights to improve the customer experience across online, mobile, and physical channels to provide a seamless omni-channel banking experience.
A platform is a long-term investment that supports a community by providing shared resources to attract and retain members over time. An organization needs a digital platform to address business demands, rapid changes, and quick release cycles while providing middleware services. The platform should be introduced with onboarding programs and evangelized internally. It is built by developing foundational reusable services and APIs and ensuring seamless integration across common enterprise architecture practices.
Building a Digital Enterprise: Learning from ExperienceAsanka Abeysinghe
Digital transformation, digital enterprise, and connected business – what does this all mean for each industry vertical? How does one innovate in critical strategies? What does the reference architecture look like for a small, medium, or larger enterprise? How does an organization implement such an architecture? As an avid technology partner, WSO2 has helped many organizations in their journey to build the right digital enterprise capabilities that create better customer and internal user experiences. This session will answer the above questions and share our own experiences from successful projects.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
DDB aims to help clients lead in digital, mobile, and social marketing by bringing the "Age of Now" to everyone. DDB NY has capabilities across data, technology, and creativity to bring this ambition to life through modern 360 campaigns, digital strategy, and content marketing. They deliver strong, content-driven ideas through an integrated team. DDB's principles for digital and social excellence include delivering the most relevant content in the right context, being people-centric, anticipating desires, organizing around hero, tentpole and always-on content, and rooting everything in data. DDB stands by these principles and uses data inputs to power insights and optimize campaigns through a continuous learning loop of planning, testing, measuring and improving
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
How Top Brands Leverage DAM Technologies to Create Killer Customer Experiences
In this DAM Master Class, youll see how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies, GoPro, Red Bull, NFL, Visa, Nike, and BMW have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. Theyve seen big gains in brand recognition, customer loyalty, and sales and your company can, too. Use your DAM to build relationships that win markets, not just another campaign!
Join IO Integration and censhare to learn how you can:
Build a cutting-edge content acquisition platform for owned, gained, and real-time media just like marketing wunderkind GoPro.
Create a content marketing exchange that simplifies the production and delivery of personalized brand communications just like luxury brand leader BMW.
Get a first look at the censhare 5 enterprise content management platform thats so intuitive you might even trust your marketing people to try it!
Dagmar Schneider, Solution Architect, censhare
Jill Talvensaari, Content Technology Strategist, IO Integration
DevDigital Presentation: How Much Are Your Digital Assets Worth?maggiedevdig
Every business is now a digital business and those where the full C-Suite understand the benefits of this are those that will be most successful.Executive leadership teams must recognize that the separation between technology and business has vanished, and that understanding and using technologies is now the key to any long lasting success.
Win more customers with an integrated marketing communications strategySmart Insights
The document discusses digital marketing priorities and strategies for 2019. It recommends creating an integrated marketing communications strategy to win more customers by focusing on the connected customer experience. An effective strategy provides personalized, consultative, and frictionless experiences at every touchpoint to build trust over the customer lifecycle. The presentation provides examples of how to implement targeted messaging, content marketing, and sales alignment using marketing automation tools like Pardot to nurture customer relationships at scale.
What Works Where 2016 - Is integration the key to digital success?Omobono
In conjunction with Winmark Global, we have canvassed the views of over 100 senior marketers and HR professionals from some of the world’s most influential B2B organisations.
Their insights uncover painful truths and serious questions that professionals on both sides need to urgently respond to, if they are to ensure that their organisations thrive and their teams maintain relevance.
Presented at Henry Stewart New York Digital Asset Management Conference 2015. See how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies to create a Content Marketing Hub, GoPro, BMW, top retailers have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. They’ve seen big gains in brand recognition, customer loyalty, and sales — and your company can, too. Use your DAM to build relationships that win markets, not just another campaign! Learn how you can:
- Build a cutting-edge content acquisition platform for owned, gained, and real-time media — just like marketing wunderkind GoPro.
- Create a content marketing exchange that simplifies the production and delivery of personalized brand communications — just like luxury brand leader BMW.
This document provides an internal marketing training course for strategic marketing. It outlines objectives like improving company appearance, creating demand, and generating profit. It discusses the need for marketing at ODM companies and addresses fears around upsetting customers. The document recommends establishing marketing infrastructure and programs to increase digital footprint and competitive advantage with stakeholders. It emphasizes setting up automated marketing systems and the importance of both creating and distributing content. Finally, it addresses prioritizing bottlenecks like resources, technology, and operations to enhance customer experience through digital transformation and data convergence.
This document outlines 22 digital marketing trends for 2014 and provides recommendations. The key trends include a focus on content marketing, conversion rate optimization, and mobile marketing. It emphasizes the importance of measurement and optimization to drive commercial results. Additional trends include increased targeting options in social/paid media, the rise of visual content and apps, deeper analytics use, and a focus on customer experience through feedback and social customer relationship management. The document provides examples and resources to illustrate each trend.
Net Group
Kliendid otsivad omale sobivaid teenuseid veebi kaudu ja pool müüki on tehtud enne esimest kohtumist. Kuidas üles leida kliendid, kes veebi kaudu omale partnerit otsivad? Pilvepõhine CRM Online koondab infot kokku sotsiaalvõrgustikest ja ettevõtte veebilehtedelt, et võimalused võimalikult vara tuvastada ning müügijuht näeb kliendi teekonda kogu müügiprotsessi käigus. Raigo räägib, kuidas CRM Online arvestab klientide uue ostukäitumisega ning kuidas on müügijuhtimist mõistlikult korraldada.
Changing faces of direct marketing e briks infotechebriksinfotech
The document discusses integrated marketing and how using multiple marketing channels together can drive better results than individual channels alone. It provides an overview of key social media channels like Facebook, Twitter, LinkedIn, and blogs. It also discusses other digital channels like email, mobile, and QR codes. The document advocates developing campaigns that leverage different channels in an integrated way to increase efficiency, flexibility, visibility, and customer loyalty. It provides an example campaign using paid search, content marketing, social media, and radio/TV to promote a light bulb offer.
Changing faces of direct marketing e briks infotechebriksinfotech
The document discusses integrated marketing and how using multiple marketing channels together can drive better results than individual channels alone. It provides an overview of key social media channels like Facebook, Twitter, LinkedIn, and blogs. It also discusses other digital channels like email, mobile, and QR codes. The document advocates developing campaigns that leverage different channels in an integrated way to increase efficiency, flexibility, visibility, and customer loyalty. It provides an example campaign using paid search, content marketing, social media, and radio/TV to promote a light bulb offer.
SearchCon 2015: Digital Strategy Elevating Your PerspectiveConcise Path
Marketers are unclear as to what works for them digitally because of gaps in strategy, execution, skills, and technology. Here is how you can help elevate your perspective to connect Digital to reality.
What Does Full-on Personalization Look Like and How Do I Get There? Sitecore ...Sean Rusinko
This document discusses personalization and how to achieve full-on personalization. It begins with an introduction of the presenters and their company Verndale. It then covers trends in users, technology and personalization. The next section discusses best practices for personalization, including assessing readiness, planning, understanding users and content. Case studies of companies achieving personalization are presented, including their processes and results. The document concludes with next steps around assessing, defining goals, roadmapping and building personalized experiences.
Covering the 5 pillars for future success in marketing based on a research report from HubSpot and Smart Insights - https://offers.hubspot.com/the-future-of-marketing-2019
A webinar from Dave Chaffey for the Smart Insights 2020 Digital Priorities
P&G Alumni Network Atlanta Chapter 4-13-17 program - Top 3 MarTech Themes - A...FortuneCMO, LLC
The document summarizes trends in marketing technology presented by Margaret Wise from Arke. It discusses the shift to more personalized and orchestrated customer experiences based on both explicit and implicit customer data. It highlights how experiences will be tailored for specific customer "moments" rather than general mindsets. The document also briefly introduces Arke as a marketing technology consultant that works closely with software partners like Sitecore and Microsoft to drive digital business transformation.
How to create killer customer experiences through technologyIO Integration
This document summarizes a presentation about how GoPro and BMW create engaging customer experiences through content marketing. It discusses how marketing has shifted from brand-driven to consumer-driven, using personalized content across channels to build connections. It provides examples of how companies like GoPro, Redbull and Nike use content to become more than just product brands. The presentation advocates for centralized content strategies and technologies to consistently deliver relevant experiences that drive customer relationships.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Similar to Top Digital Transformation Trends and Priorities for 2016 (20)
Leading Digital Transformation: Putting People FirstCharlene Li
Slides for speech at HR Tech Expo by NCHRA on August 25, 2017. Based on research by Prophet "HR as a Force for Digital Change" available at https://goo.gl/qu7rN3.
Description: Transformations are never easy, and the digital transformation is doubly so because of the technology angle. HR leaders must work the fine line between pushing executives and teams to be agile and change faster, while still enabling the organization to deliver on near-term objectives.
We'll examine the challenges and opportunities that digital creates, and the crucial role that HR leaders play in bringing about the transformation needed to help your organization thrive in the digital era.
"The Engaged Leader" at SXSW InteractiveCharlene Li
Presentation by Charlene Li at SXSW Interactive, Austin, TX on Saturday, March 14, 2015 (Pi Day)
Title: Creating A Digital Engagement Strategy for Leaders
Description: Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.
TED Talk "Giving Up Control: Leading in the Digital Era"Charlene Li
To lead effectively in the digital era, leaders must create a culture of sharing where people are engaged in their work similar to how teenagers are engaged online. Leaders also need to practice followership by learning to trust others rather than relying solely on hierarchies. Finally, leaders must make meaningful decisions and give up some control in order to lead in the digital era through creating a sharing culture, practicing followership, and making decisions.
TED Talk Script: "Giving Up Control - Leading in the Digital Era"Charlene Li
Charlene Li discusses three things that organizations can do to help leaders transition to leading in the digital era:
1. Create a culture of sharing where middle managers facilitate information sharing rather than hoard it.
2. Encourage the practice of followership so employees build networks and influence without relying on title.
3. Ensure networks are used to make meaningful decisions, like having employees suggest process cuts for the CEO to prioritize, so managers see networks driving real work.
This is a presentation that's part of a series in which LinkedIn Influencers analyze the state and future of their industry. You can read the posts at https://www.linkedin.com/channels/the_economy?trk=prod-inf-myindustry-0325-cutline
This document discusses strategies for businesses to succeed in a world transformed by social media. It provides a six-phase framework for developing social business maturity: 1) Planning, 2) Presence, 3) Engagement, 4) Formalized, 5) Strategic, and 6) Transformation. The key lessons are that social strategies often fail due to a lack of clear business goals; strategy requires planning initiatives across departments and over multiple years; and transforming the business fully is the ultimate goal, where business itself is social.
Leadership and Social Media in EducationCharlene Li
"Leadership and Social Media" examines the use of social media in public education, with examples from California and other public schools. By Charlene Li at the ACSA Superintendents Symposium, January 30, 2013 in Monterey, CA
Presentation by Charlene Li at Adobe Summit, March 7, 2013 in Salt Lake City, UT. Description; New technologies pop up every day that allow us to now connect and communicate with each other in real time. Yet marketing organizations are wired for a by-gone era when there was the luxury of time. These new dynamic customer relationships require not only a new mindset, but also new skills, capabilities, and organizations.
The document summarizes key social media trends for 2013, including:
1) The emergence of converged media, which utilizes multiple paid, owned, and earned media channels for consistent messaging.
2) The need for real-time marketing to engage dynamic customers, requiring coordinated paid, owned, and earned execution.
3) Everyone becoming a marketer as marketing extends throughout organizations.
Presentation at Seminarium Peru on 15 November 2012 by Charlene Li in Lima. Two presentations were given.
Speech #1: Creating A Successful Social Business Marketing Strategy
With almost a billion members, Facebook's growth and stature is representative of the maturing social media landscape. Social technologies are no longer a bright shiny object, instead representing valuable relationships that require a coherent strategy and disciplined execution.
This session will make a case that social technologies should be a mainstay of your marketing program rather than a second cousin of interactive marketing. We'll look at the implications of this priority shift, using case studies from companies who are making changes to their overall business and marketing programs. We'll also go through a checklist of the actions you'll need to prioritize to be successful.
Speech #2: Title: Marketing In The Era Of Social Technologies
The excitement around social media often centers on the technologies -- Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships.
For many, Groundswell was the book that broke down barriers to accepting social technologies as an opportunity to make their businesses better. Open Leadership picks up where Groundswell left off, showing leaders how to open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.
We'll be looking at the art -- and the science -- of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
Altimeter presents research, case studies and process for creating a social media program. Also includes a brief introduction to Altimeter Academy which supports social media training programs for organizations.
The Future of Work: Social and Mobile Technologies That MatterCharlene Li
Webinar by Charlene Li on June 8, 2012. Audio recording and slides also available at http://learn.gotomeeting.com/060812-NA-G2MC-WBR-SM?ID=70150000000YDip
Sponsored by GoToMee
A Brave New World - Where Conference KeynoteCharlene Li
Keynote at Where Conference, April 3, 2012 by Charlene Li.
Description: Our personal devices provide endless streams of data set in context of who we are, where we are, who we know, and what we do. But what can we realistically expect the future to look like, and how soon will it be before it gets here? The key is to understand what new opportunities are unleashed through the combination of these different contextual data – and overlay what is probably given business model, social, technology, and political constraints. We’ll also look at what this brave new world means in terms of actions you must take today.
Altimeter Report: Making The Business Case For Enterprise Social NetworkingCharlene Li
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants. The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. In this first of two reports, Altimeter looks at four ways enterprise social networks create value for organizations.
Preparing For The Future Of Social MediaCharlene Li
This document summarizes a presentation about preparing for the future of social media. It discusses how social media has grown rapidly since 2007 with the debut of the iPhone and popular sites like Facebook. It notes that social media visits are now daily habits for most. The presentation also suggests three key things for the future: 1) consumers will reward transparent companies, 2) people want to be known individually through their data, and 3) connected employees will create a culture of sharing. It stresses that social media strategies require goals, discipline, and building the right capabilities.
Philippines AdCongress speech by Charlene LiCharlene Li
The document discusses strategies for harnessing the power of social media. It recommends defining goals for social media strategy, creating an organization culture of sharing, being prepared by asking the right questions about value and mastering failure, and focusing on relationships. Successful social media strategies are built on open leadership, transparency, engaging customers, and using social insights to improve products and services.
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Top Digital Transformation Trends and Priorities for 2016
1. Proprietary and confidential. Do not distribute.
Charlene Li, Principal Analyst @charleneli
Altimeter, a Prophet Company charlene@altimetergroup.com
January 26, 2016
The Digital Transformation
Helping Your Company Thrive in the
Digital Era
3. 3
What are the Important Trends?
With limited time and resources,
what should you focus on in 2016?
What are crucial areas to focus on to
drive digital transformation?
What can we safely ignore?
6. 6
Top 10 Priorities for Digital Transformation in 2016
1 Customer
Experience
2 Culture &
Leadership
3 Content
Strategy
4 Digital
Ecosystem
5 Paid Social
Watch and Prepare
6 Wearables 7 Visual Web 8 Internet of
Things
9 Artificial IQ 10 Virtual
Reality
Top Priorities
7. 1. Customer Experience
Everything that you do (and don’t do) impacts the brand
Priority: Map out and use the digital customer journey
8. 8
Customer Journeys Are Not
Connected to Digital Transformation
Is your organization undergoing a
digital transformation?
Source: Altimeter Group Digital Transformation Study, 2014.
88%
12%
Yes
No
42%
25%
12%
12%
3%
The need to do so
hasn’t come up or been
made a priority
We have not officially
researched the digital
customer journey but
we have updated
digital touch points
with new social and
mobile technologies
and investments
We’ve talked about the
need to do so but no one
has taken the lead yet
We are researching
customer behavior now
and waiting for results to
inform our digital
transformation strategy
We have completely mapped out
the customer journey within the
last year and have a clear
understanding of new digital
touch-points
Which best describes your company’s efforts around
the customer journey/experience?
9. 9
Nordstrom’s purpose: To provide a fabulous customer experience
by empowering customers and the employees who serve them.
21. 21
Employee Engagement Has Very Slowly Improved
US EMPLOYEE ENGAGEMENT
Figures show are for February of each year
28.1
30.5 30.4 31.4 32.9
52.0 50.4 50.8 50.8 50.3
19.9 19.1 18.8 17.8 16.8
2011 2012 2013 2014 2015
Engaged Not engaged Actively disengaged
Source: GALLUP
30. 30
Content Management Team
Case Study: Nespresso
• Sets governance for content production
process, guidelines for tone, visuals and
messaging
• Orchestrates content across PR, customer
service, local markets and commercial teams.
• Works closely with CRM and customer
insights group
The Content Management Team:
• Turns customer insights into relevant content.
• Hosts digital/creative assets.
• Sets governance for how content is used.
• Establishes guidelines for consistent voice,
message and tone.
• Looks for integration between paid, earned
and owned content.
35. 35
Break Down Silos to Align Customer Experience Priorities
• Different KPIs lead to competing efforts
• Consumer data lives in silos, each department has
partial insight
• Same channels have disparate content
39. 39
Three Key Issues Around Paid Social
Paid Social Ads
Social Community
Management
Social Customer Care
Will brands shift resources from engaging customers
through community management to paid social for
reach, and shift engagement to social customer care?
40. 40
Three Key Issues Around Paid Social
Paid Social Ads Employee
Advocates
Or will the rise of employee advocacy increase reach
and thus reduce social ad spend?
41. 41
Three Key Issues Around Paid Social
Paid Social Ads
Will brand teams continue to use social at the top of the
sales/marketing funnel?
Or will digital advertising use paid social ads to drive e-commerce?
Brand Marketers Digital Advertising
42. 6. Wearables
Why Wait: Primarily health/fitness use
cases
Why Act: Develop content that can be
consumed on these emerging platforms
43. 43
Few Wearable Categories Will Break Out Beyond Health – Marketing Opportunities Will Be Scarce
Have a strong
content strategy
and capabilities to
take advantage of
emerging platforms
44. 7. Visual Web
Why Wait: Technology to identify and
analyze your visual brand are still nascent
Why Act: Your brand is under fire/being
lauded/ignored and you don’t know
46. 8. Internet of Things
Why Wait: Standards are a complete mess
Why Act: Post-purchase experiences and opportunities to
build loyalty/advocacy
47. 47
Diageo piloted connects bottle to smartphone
campaign for a personalized content experience
• 72% sales during pilot
• Expanded program to 6 countries
• 100k unique QR code downloads
• supply chain efficiency/visibility
48. 9. Artificial Intelligence Virtual Assistants
Why Wait: Still very early in development
Why Act: Build trusted relationships with
recommendations/ads via AI-powered virtual assistants
49. 49
Place Voice Artificial Intelligence in the Context of The Customer Experience and Ethical Data Use
50. 10. Virtual Reality
Why Wait: Proprietary platforms are just launching this
year, standards are still emerging
Why Act: Study and develop new storytelling capabilities
51. 51
Prepare Content and Customer Experiences for VR by Exploring Storytelling
Oculus Rift, March, $599 HTC Vive Pre, March
Sony PlayStation VR, H1 ‘16
Samsun Gear VR, $99
Microsoft HoloLens, 2016 $3,000 Google Cardboard, $30
52. 52
Top 10 Priorities for Digital Transformation in 2016
1 Customer
Experience
2 Culture &
Leadership
3 Content
Strategy
4 Digital
Ecosystem
5 Paid Social
Watch and Prepare
6 Wearables 7 Visual Web 8 Internet of
Things
9 Artificial IQ 10 Virtual
Reality
Top Priorities
53. For more information please contact:
Charlene Li
Principal Analyst
charlene@altimetergroup.com
@charleneli
www.altimetergroup.com
www.charleneli.com
Editor's Notes
Do you *know* your digital customers? They are not just young Millennials. They are all ages, backgrounds. They are your customers, and they are digital. The opportunity today is to know so much more about them.
While it’s great to think about new technologies like IoT and VR, the trends that will drive real business value will be the ones that are maturity today – Social, Cloud, Mobile, and Data. It’s really the convergence of these tech trends coming together that are creating opportunities.
Here are the top 10 priorities for digital transformation in 2016. The Top 5 should be the core focus of your efforts and limited time/resources. The next five are still developing – and the best way to prepare is to make sure that the top five priorities are met. If you can deliver great customer experiences across the customer journey, have a content strategy in place, and the digital ecosystem worked out, you’ll be able to execute on these newer trends as they develop over the next 1-2 years.
Altimeter’s research shows that 88% of companies are going through a digital transformation. But only 25% truly understand the customer journey and use it to create new digital touch points.
Here’s an example: Nordstrom’s purpose statement is focused on the relationship with customers, defined by EMPOWERMENT. They started with inventory systems because they helped salespeople fulfill a key need of customers. Then armed employees with tablets, information at their fingertips. Then incorporated Pinterest pins into merchandising, and even put pins in the stores. Their technology choices were grounded in what will build experiences that deepen the relationship. This is a strategy.
For more information, see prophet.com/relevantbrands
Even the way we create traditional customer journeys needs to change – next generation experiences will go beyond a few personas to be individualized, be continously designed based on dynamic, real-time data.
Sephora uses behavior to segment down to thousands of segments to customize the experience online and in the store. ColorIQ is a key component of this, but so is the online experience around these 110 segments X preferences/purchases.
For more information on this research, go to http://bit.ly/IoTPrivacy2015
For more information on this research, go to http://bit.ly/CXcloud2015
For more on this research, go to: http://www.altimetergroup.com/2014/07/the-2014-state-of-digital-transformation/
For more on this research, go to http://www.altimetergroup.com/2014/12/strengthening-employee-relationships-in-the-digital-era/
For more on this research, go to http://bit.ly/2015socialbiz
For more information about “The Engaged Leader” book by Charlene Li, please visit charleneli.com/the-engaged-leader
Can you find 15 minutes to listen to what is on the minds of your top customers and employees?
Correct. No one cares what you had for lunch. They care what you talked about at lunch.
Incorrect. You lead a team, you lead your company’s information strategy. It’s your job to set the strategy, and communicate it over and over again.
This is the hardest to overcome, how to build up the confidence in your judgment.
This is the hardest part of being engaged. Palms sweaty, stomach churning.
For more information on this research, go to http://www.altimetergroup.com/2014/12/a-culture-of-content/
For more information on the research, go to http://bit.ly/ContentPerf2015
For more on this research, go to http://bit.ly/2015socialbiz
For more information on this research, go to http://bit.ly/CXcloud2015
For more on this research, go to http://bit.ly/2015socialbiz
For more informationon this, go to http://www.altimetergroup.com/2016/01/altimeters-top-technology-trends-for-2016/
For more informationon this, go to http://www.altimetergroup.com/2016/01/altimeters-top-technology-trends-for-2016/
For more informationon this, go to http://www.altimetergroup.com/2016/01/altimeters-top-technology-trends-for-2016/
gives Diageo a direct, one-to-one channel for communicating with consumers: their products.
3. It enables users to personalize products, by definition, in unique ways.
4. It converts existing, even generic, products into functionally intelligent ones, which (with the addition of smart phones) can deliver dynamic ad messaging linked to specific physical objects.
5. It creates a rationale for the consumer to have an on-going relationship with the brand — by linking continuing online interactions to real world product-based experiences.
– The campaign changed customer perception of the whisky category, re-positioning the participating Diageo brands as innovative and modern
– CRM opt-ins meant that Diageo gathered permission-based intelligence it could then reapply for future customer interactions
– Resulted in a 72% sales uplift in the two weeks leading up to Father’s Day, plus an earned media value five times higher than investment
– Due to the success in Brazil, the Father’s Day digital gifting campaign will rollout in 2013 across multiple markets, and Diageo’s first mobile loyalty scheme running on EVRYTHNG’s Engine launches in May this year
Results
72% increase in sales in the 2 weeks before Father’s Day
Earned media impact 5x investment
Several celebrities created videos tweeted to 1M followers
100k increase in Facebook fans
Global PR and industry coverage
Permission-based opt-ins to CRM program, loyalty program expanded
100,000 unique QR downloads
Program expanded to 6 countries
Increased loyalty, loyalty rewards
Enabled mobile targeting linked to specific QR code
Increased supply-chain efficiencies
https://evrythng.com/customers/diageo-case-study/
http://www.marketingmagazine.co.uk/article/1311292/five-brands-successfully-embracing-internet-things
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