Jessica Bay
York University, Communication and Culture, Graduate Student
- Media Studies, English, Feminist Theory, Fan Studies, Fangirls, Blockbusters, and 32 more'Blockbuster' Film, Contemporary Hollywood, Film Sequels, Sequels, parodies, rewritings, Digital Humanities, Media Industries, Media Industry Studies, Cultural Studies, Digital Culture, Communication and Culture, Fan Fiction, Girlhood Studies, Fan Theory and Culture, Film Studies, Digital Theory and Culture, Fanfiction, Fandom, Transmedia, Fan Cultures, Television Studies, Digital Media, Popular Culture, Science Fiction and Fantasy, Political Economy of Communication, Transmedial Storytelling, Online Fandom, Media Archaeology, Romance, Supernatural, Media and Cultural Studies, Youth Studies, and Girls' Studiesedit
- Jessica Bay is pursuing a PhD in the joint Communication and Culture program at York & Ryerson Universities. She has ... moreJessica Bay is pursuing a PhD in the joint Communication and Culture program at York & Ryerson Universities. She has previously completed an MA thesis in Popular Culture at Brock University titled "The New Blockbuster Film Sequel: Changing Cultural and Economic Conditions Within the Film Industry" (2011) and an MA thesis in English at the University of Lethbridge titled "Re-Writing Publishing: Fanfiction and Self-Publication in Urban Fantasy" (2014). Her current research examines the use of fan practices in marketing plans by studios in Hollywood as an industry with a particular focus on The Hunger Games.edit
Using Michael Warner’s (2002) conception of publics and counterpublics, we can see that historically much of fandom was situated in the position of counterpublic as fans not only were placed on the outskirts by others but also actively... more
Using Michael Warner’s (2002) conception of publics and counterpublics, we can see that historically much of fandom was situated in the position of counterpublic as fans not only were placed on the outskirts by others but also actively participated in acts that ran counter to the mainstream reading and consumption of media content. Current media fans of popular American franchises, however, are often courted by corporations and those with the power to influence the mainstream. There is an interest in the types of transformative practices in which fans engage. In actively seeking these audience members and their practices, corporations are forcing these groups into a more public position while helping to shift the types of activities that are considered part of fandom. Essentially, by bringing ‘desirable’ and ‘affirmational’ media fans into the mainstream, corporations are reorganizing them as publics in terms of their position within society, and this shift could contribute to a cha...
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Book Review of Cynthia B. Meyers's book A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio.
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Research Interests: Computer Science, Humanities Computing (Digital Humanities), Digital Humanities, Electronic publishing, Graduate Education, and 8 moreOpen Access, Scholarly Communication, Library and Information Science, Journals, Business Incubators, Scholarly Publishing, Information and Library Science and Public policy, and Library-Based Publishing
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Film sequels are a pervasive part of film consumption practices and have become an important part of the decision making process for Hollywood studios and producers. This thesis indicates that sequels are not homogenous groups of films,... more
Film sequels are a pervasive part of film consumption practices and have become an important part of the decision making process for Hollywood studios and producers. This thesis indicates that sequels are not homogenous groups of films, as they are often considered, but offer a variety of story construction and utilize a variety of production methods. Three types of blockbuster sequel sets are identified and discussed in this thesis. The Traditional Blockbuster Sequel Set, as exemplified by Back to the Future (1985, 1989, 1990) films, is the most conventional type of sequel set and capitalizes on the winning formula of the first film in the franchise. The MultiMedia Sequel Set, such as The Matrix (1999,2003) trilogy, allows the user/viewer to experience and consume the story as well as the world of the film through many different media. The Lord a/the Rings (2001, 2002, 2003) set of films is an illustration of The Saga Sequel Set where plot lines are continuous over the entire franc...
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Using Michael Warner’s (2002) conception of publics and counterpublics, we can see that historically much of fandom was situated in the position of counterpublic as fans not only were placed on the outskirts by others but also actively... more
Using Michael Warner’s (2002) conception of publics and counterpublics, we can see that historically much of fandom was situated in the position of counterpublic as fans not only were placed on the outskirts by others but also actively participated in acts that ran counter to the mainstream reading and consumption of media content. Current media fans of popular American franchises, however, are often courted by corporations and those with the power to influence the mainstream. There is an interest in the types of transformative practices in which fans engage. In actively seeking these audience members and their practices, corporations are forcing these groups into a more public position while helping to shift the types of activities that are considered part of fandom. Essentially, by bringing ‘desirable’ and ‘affirmational’ media fans into the mainstream, corporations are reorganizing them as publics in terms of their position within society, and this shift could contribute to a change in what it means to be a media fan.
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Fanfiction is the practice of fans writing stories using the world and/or characters of an established work of fiction in order to rework this material. This thesis examines the relationship between fanfiction and digital self-publication... more
Fanfiction is the practice of fans writing stories using the world and/or characters of an established work of fiction in order to rework this material. This thesis examines the relationship between fanfiction and digital self-publication within the popular fiction genre of urban fantasy. Emerging technologies in digital publishing have created a new world for authors and readers alike. Online publishing companies make it possible for any author to self-publish an ebook and distribute it through a global platform without an agent.
The practice of writing fanfiction connected with urban fantasy has combined with the relative ease of digital self-publication to create an environment within which many new authors can explore non-traditional forms of publication. While all genres have access to this possibility, I suggest that urban fantasy is one of the few that is poised to revolutionise the publication industry due to its historical connection with digital fanfiction. (Master's Thesis)
The practice of writing fanfiction connected with urban fantasy has combined with the relative ease of digital self-publication to create an environment within which many new authors can explore non-traditional forms of publication. While all genres have access to this possibility, I suggest that urban fantasy is one of the few that is poised to revolutionise the publication industry due to its historical connection with digital fanfiction. (Master's Thesis)
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Review of Smith's Storytelling Industries (2018).
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Book Review of Cynthia B. Meyers's book A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio.
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Calgary Expo 2014 panel on Ender's Game. A consideration of Ender in his role as a hero and a child. This presentation makes use of Northrop Frye's Romance Mythos to ground the definition of hero.
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In this video I discuss my experience using data visualization to guide my research on fanfiction.
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Why should we let Google and Facebook decide which news is valuable to us, the public? Considering the role of 'Big Tech' and government regulation in Canada given recent (2021) moves by Google and Facebook to reject regulation in... more
Why should we let Google and Facebook decide which news is valuable to us, the public? Considering the role of 'Big Tech' and government regulation in Canada given recent (2021) moves by Google and Facebook to reject regulation in Australia.
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Discussion of the pairing of John Watson and Sherlock Holmes as one of the earliest slash pairings in fanfiction, though before "slash" or fan fiction were defined. Publication for University Newspaper's Queer Special Section.
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Introduction to the idea of The Hawkeye Initiative for University Newspaper's Queer Special Section.
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Review of the fourth episode of the first season of the The Librarians (2014-2018), "And Santa's Midnight Run" for the Christmas Advent Calendar series on Next Projection's Television section.