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    Cynthia Cryder

    Recent research finds that people respond more generously to identified victims compared to abstract victims. For example, people are more generous towards a single, identified victim compared to a group of victims (Kogut & Ritov, 2005)... more
    Recent research finds that people respond more generously to identified victims compared to abstract victims. For example, people are more generous towards a single, identified victim compared to a group of victims (Kogut & Ritov, 2005) and compared to a single unidentified (i.e., not yet determined) victim (Small &d Loewenstein, 2003). In this chapter we propose that this 'identifiable victim
    Research Interests:
    Early investigations of guilt cast it as an emotion that prompts broad reparative behaviors that help guilty individuals feel better about themselves or about their transgressions. The current investigation found support for a more recent... more
    Early investigations of guilt cast it as an emotion that prompts broad reparative behaviors that help guilty individuals feel better
    about themselves or about their transgressions. The current investigation found support for a more recent representation of
    guilt as an emotion designed to identify and correct specific social offenses. Across five experiments, guilt influenced behavior
    in a targeted and strategic way. Guilt prompted participants to share resources more generously with others, but only did so
    when those others were persons whom the participant had wronged and only when those wronged individuals could notice
    the gesture. Rather than trigger broad reparative behaviors that remediate one’s general reputation or self-perception, guilt
    triggers targeted behaviors intended to remediate specific social transgressions.
    Research Interests: