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As one of the sustainable food, hydroponic vegetables begin to attract consumer attention. Previous studies focus on how to increase the willingness to pay (WTP). The cost of growing hydroponic might cause it as higher than traditional... more
As one of the sustainable food, hydroponic vegetables begin to attract consumer attention. Previous studies focus on how to increase the willingness to pay (WTP). The cost of growing hydroponic might cause it as higher than traditional (soil agriculture) that drives higher prices. Instead of only focus on WTP, attitude and purchase intention are two constructs that important to estimate actual purchase behavior. However, a study about the antecedents of hydroponic vegetable’ purchase intention is still limited. This study aims to identify factors that can enhance purchase intention, group respondents based on those factors, and profile each respondent’s group. By online survey, 981 respondents were collected, and multiple regressions and cluster analysis analyzed further data. The result shows eight factors that could drive purchase intention (attitude, subjective norm, perceived behavioral control, perceived quality, price, availability, health consciousness, and knowledge), while ...
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This study objective was found the interrelationships among service evaluation, that is service quality, customer satisfaction, and customer value, with customer loyalty through mediating roles of customer relationship management (CRM)... more
This study objective was found the interrelationships among service evaluation, that is service quality, customer satisfaction, and customer value, with customer loyalty through mediating roles of customer relationship management (CRM) quality, and moderating roles of company reputation in the heavy equipment industry in the middle of COVID-19 pandemic. Also investigate the most critical domains of service quality, customer satisfaction and customer value considered by customers in the heavy equipment and the connection among service quality, customer value and customer satisfaction toward customer loyalty by interlinking customer relationship management (CRM) quality and moderating effect of company reputation variable. In this research, there are several variables correlated with customer loyalty, CRM Quality and Company Reputation. Data were gathered from 259 customer, had transaction unit heavy equipment and its product support in the time of COVID-19 pandemic, by using SPSS and...
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In Indonesia, SMEs contribute to approximately 60% of its GDP. The SMEs strengths and limitations however, differ from that of established companies. The primary aim of this study is to find out how to maximise SME marketing performance... more
In Indonesia, SMEs contribute to approximately 60% of its GDP. The SMEs strengths and limitations however, differ from that of established companies. The primary aim of this study is to find out how to maximise SME marketing performance by examining its entrepreneurial marketing dimensions and marketing strategy clusters. Based on data from 130 SME in Indonesia, the study identified seven entrepreneurial marketing and five marketing strategy clusters. Using the profile deviation of the concept of fit, it is indicated that traditional marketers cluster which combined proactive orientation, will result in maximum market growth while the mass marketers cluster (i.e., customer-focus orientation) will result in maximising profitability.
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The rise of digitalization of financial services has led to a lot of oef emerging fintech (financial technology) start-ups. However, because fintech start-ups hs several risk, the Bank remains the main option in the selecting of... more
The rise of digitalization of financial services has led to a lot of oef emerging fintech (financial technology) start-ups. However, because fintech start-ups hs several risk, the Bank remains the main option in the selecting of financing/ credit services for the bankable community. The imortance of service quality factors and the perception of large financing margins that are in accordance with the customer needs in order to increase the market share of Islamic finance which is still at 5,7%, the researchers feel the need to conduct this study. This research was conducted at PT Bank Syariah Mandiri, the sample was taken werre 224 customers with a purposive sampling methode. Data collection is done by distributing questionnnaires using a 5-point Likert scale to measure 33 indicators. The analysis technique used is SEM with the AMOS 22.0 program to calculate the effect of each variabel. The results revealed that service quality has a positive and significant effect on financing aplic...
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Research Interests: Business and Advertising
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This paper will focus on the development of the qustionnaire that will be used to investigate the relationship between Green Corporate Social Responsibilities (green CSR) activities, Corporate Reputation, Business Ethics, Trust, Perceived... more
This paper will focus on the development of the qustionnaire that will be used to investigate the relationship between Green Corporate Social Responsibilities (green CSR) activities, Corporate Reputation, Business Ethics, Trust, Perceived Quality of Life, and Customer Loyalty, from the perspectives of people aged 19-35 years old. This research is the second part of the same research conducted in 2013. The difference will be in the indicators used for Business Ethics variable, the companies serve as the objects of the research, the locations, and the respondents’ criteria. Indicators for Business Ethics variable will be developed from literature reviews and focus group discussions. This paper will focus on the process of building a reliable and valid instrument for Business Ethics variable.