- Lawyer, Ph.D. in Sociology specializing in civil society, political communication and new media. In the years 2002-20... moreLawyer, Ph.D. in Sociology specializing in civil society, political communication and new media. In the years 2002-2010 she was a spokesperson for the government and local government administration. The author of several books and science editor of collective works devoted to the social, political and cultural aspects in communication and public relations.
She has run national and international research projects in cooperation with universities in Germany, Ukraine and Taiwan. Reviewer in the international scientific journal Cogent Social Sciences.
One of hers most recent publication is 'Cultural Differences in Network Communication-Analysis on the Basis of Communication Behaviour in a High-Context and Low-Context Culture'.edit
Because of the fact that it has been possible to donate 1 per cent of income tax to public benefit organisations since 2003, these organisations must communicate with the environment if they want to obtain money from tax deduction. The... more
Because of the fact that it has been possible to donate 1 per cent of income tax to public benefit organisations since 2003, these organisations must communicate with the environment if they want to obtain money from tax deduction. The popularity of taking advantage of one per cent allocations in Poland (in 2013, 44 per cent of taxpayers did it), created competition among organisations trying to obtain the declared amounts. Communication with the environment by organisations requires both the right choice of information channels – the division into traditional and new media has been accounted
for, as well as formulating messages in such a way as to reach taxpayers as efficiently as possible and persuade them to support aims the organisation achieves. The paper will present the results of research into how effectively these organisations communicate with the use of traditional and new media.
for, as well as formulating messages in such a way as to reach taxpayers as efficiently as possible and persuade them to support aims the organisation achieves. The paper will present the results of research into how effectively these organisations communicate with the use of traditional and new media.
Research Interests:
Local government press is one of important channels of conveying information in the local space. Its functions are being constantly redefined as a result of the changing paradigm of communicating on the local level. Local government press... more
Local government press is one of important channels of conveying information in the local space. Its functions are being constantly redefined as a result of the changing paradigm of communicating on the local level. Local government press gains particular importance during any election campaign becoming the carrier of information for local authorities seeking reelection. The following text presents the results of research carried out in selected cities with poviat rights in the last quarter of 2014, during the local government election campaign in Poland.
Research Interests:
Municipal newspapers are published directly by city halls or by municipal companies established especially for this purpose. The paper is devoted to an analysis of the role played by such newspapers in a city with poviat rights during a... more
Municipal newspapers are published directly by city halls or by municipal companies established especially for this purpose. The paper is devoted to an analysis of the role played by such newspapers in a city with poviat rights during a mayor’s term in office and during an election campaign. The text presents the results of comparative research of the content of municipal newspapers issued in the years 2013 and 2014 (during the last election campaign). Standardized interviews have also been made with editors of selected media for the purposes of the research.
The main research findings include the role that local-government papers play during a mayor’s term in office and the ways they change their role in the election campaigns of current mayors of cities with poviat rights, and the way the space for public debate is shaped on the local level. An important conclusion from the research is that information published in local-government media is not always reliable and objective, and that elements of propaganda and native advertising are used in them.
The analysis provides input into the discussion on the need for media published by the local government that has been carried out for many years.
The main research findings include the role that local-government papers play during a mayor’s term in office and the ways they change their role in the election campaigns of current mayors of cities with poviat rights, and the way the space for public debate is shaped on the local level. An important conclusion from the research is that information published in local-government media is not always reliable and objective, and that elements of propaganda and native advertising are used in them.
The analysis provides input into the discussion on the need for media published by the local government that has been carried out for many years.
Research Interests:
The problem of cultural differences has been the subject of scientific research for many years. Particular importance was given to this issue in the context of analysis of cultural dissimilarities in the light of globalisation processes... more
The problem of cultural differences has been the subject of scientific research for many years. Particular importance was given to this issue in the context of analysis of cultural dissimilarities in the light of globalisation processes that influence unification, including in particular cultural unification. At the same time, rapid development of new media, particularly social media, influences the way of communication, mainly of younger users, thus supporting the processes of cultural unification. The considerations made in this article refer to the analysis of behaviour that in network communication accompanies the representatives of a low-context culture (German students), a high-context culture (students from Kiev) and Polish students, who in their behaviour are identified as the representatives of features attributed to both a high-context and a low-context culture, according to the typology proposed by Geert Hofstede. The text indicates at the most important cultural differences that occur in network communication and that are identified in attitudes and interactions of students, at the same time also marking similarities in communication behaviour of representatives of different types of cultures. The following text and the research results included in it are part of the stream of analyses of the social media influence on the processes of cultural unification and cultural change that occur in digital reality, including pointing to the possibilities for the use of new media to strengthen social processes connected with multiculturalism.
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Komunikowanie w administracji publicznej, w tym podatkowej, odgrywa istotne znaczenie w wielu aspektach, m.in. służy informowaniu społeczeństwa i wykształcaniu w nim nowych, pozytywnych postaw. Analizując znaczącą rolę komunikowania... more
Komunikowanie w administracji publicznej, w tym podatkowej, odgrywa istotne znaczenie w wielu aspektach, m.in. służy informowaniu społeczeństwa i wykształcaniu w nim nowych, pozytywnych postaw. Analizując znaczącą rolę komunikowania publicznego, śląska administracja podatkowa podejmuje coraz więcej działań zmierzających zarówno do odpowiedniego zorganizowania struktur odpowiedzialnych za komunikowanie, jak i podejmowania różnych działań mających na celu wykorzystanie wszystkich dostępnych kanałów przekazu informacji. Niniejsze opracowanie służy przedstawieniu specyfiki komunikowania w administracji podatkowej na tle ogólnych zagadnień związanych z komunikowaniem publicznym oraz kreowaniem wizerunku urzędów administracji podatkowej. Opracowanie w części dotyczącej komunikowania w administracji podatkowej powstało na podstawie analizy działań podejmowanych przez śląską administrację podatkową, czyli urzędy skarbowe województwa śląskiego oraz Izbę Skarbową w Katowicach. W pracy wykorzystano ponadto wyniki badań pracy administracji, które przeprowadzono w 2003 r. w śląskich urzędach skarbowych. Celem przeprowadzenia tych badań była ocena pracy urzędów skarbowych bezpośrednio przez podatników oraz przedsiębiorców. Praca prezentuje także rozbieżności, które dotyczą oceny pracy urzędów przez podatników i przez media.
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The institution of 1% of tax introduced several years ago is becoming increasingly popular from year to year. The number of people, who, overall, are transferring increasingly larger amounts to charities, is increasing, while the... more
The institution of 1% of tax introduced several years ago is becoming increasingly popular from year to year. The number of people, who, overall, are transferring increasingly larger amounts to charities, is increasing, while the charities have become participants in a unique competitive game, requesting the money of Poles. Based on the research conducted, the authoress analyses the strategies which can be adopted by local charity organizations in competing for the 1% of tax, simultaneously demonstrating a lack of understanding of the idea itself of supporting the original objectives which were to be achieved.
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Promotion of towns (as the research topic presented in the article) has become in recent years a key element of management. Analysis of towns’ promotion covers usually the following issues: the prestige of the city, its attractiveness for... more
Promotion of towns (as the research topic presented in the article) has become in recent years a key element of management. Analysis of towns’ promotion covers usually the following issues: the prestige of the city, its attractiveness for inhabitants and touristic and a cultural potential. In this context often the term ‘city brand is used. It should be implemented based on coherent promotion strategy. All the promotion activities in order o be effective should refer not only to proper goals and tools but also clearly refer to the particular city and its socio-political capital and potential development directions. The second element analyzed in the article is governance, understood as management model that invites to public managements other stakeholders such as nongovernmental organizations, professional associations, media, etc. Implementation of governance means using social capital present in local society. In this sense, local government promotes cities by coordination of other stakeholders activities by inviting them to be actively involved in management processes.
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For many years it has been noticed that social bonds have been weakening and the activity of the traditional civil society declining. The civil society seems to be reborn in the virtual sphere where relations have a different character –... more
For many years it has been noticed that social bonds have been weakening and the activity of the traditional civil society declining. The civil society seems to be reborn in the virtual sphere where relations have a different character – temporary, task-related and existing globally. The community network activity allows to build an alternative civil society, using social media. The network civil society transfers the effects of its activities to the existing reality.
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Regulations concerning public benefit activities in Poland were adopted with the Act on Public Benefit Activity and Volunteerism of April 24, 2003. In this way a special type of nongovernmental organization (NGO) was introduced into the... more
Regulations concerning public benefit activities in Poland were adopted with the Act on Public Benefit Activity and Volunteerism of April 24, 2003. In this way a special type of nongovernmental organization (NGO) was introduced into the legal system, known as the public benefit organization (PBO). PBOs had been operating in Poland long before the introduction of the Act, but it was only then that they received a special “public benefit status” that ensures legal recognition of organizations performing public benefit activities. Nongovernmental organizations of different legal forms (such as associations, foundations, and religious organizations) can get the public benefit status after meeting certain formal requirements. Such status gives them access to certain benefits reserved for PBOs. Should they lose this status, they can continue with their activities but no longer have access to these benefits. The main benefit is the right to collect a 1 percent tax designation from personal income tax. Polish taxpayers have the right to assign part of their tax liability to public benefit organizations. Other CEE countries that adopted such solutions include Hungary, Slovakia, Lithuania, and Romania.
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The paper presents the results of research carried out in July and August 2008 in all tax chambers in Poland, taking into account the changes which took place in tax administration in the last 5 years. The aim of the research, which was... more
The paper presents the results of research carried out in July and August 2008 in all tax chambers in Poland, taking into account the changes which took place in tax administration in the last 5 years. The aim of the research, which was carried out with the questionnaire method, was to present what human capital the tax administration in Poland has at its disposal and how this capital is utilized in administration management processes. This paper analyses the participation of civil servants in the process of tax administration management at the levels of tax chambers and tax offices in Poland. The measure of capital assumed for the purposes of the research was a civil servant status enjoyed by tax administration clerks and managerial staff.
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The importance of social media used for local communication is growing. Local leaders and municipal administrations use social media for passing certain information to the local community. The subject of the article is the analysis of how... more
The importance of social media used for local communication is growing. Local leaders and municipal administrations use social media for passing certain information to the local community. The subject of the article is the analysis of how some mayors and their administrations communicate with local communities, what goals they want to achieve using selected communication channels and what information they publish in social media. The analysis presented in the article was based on quantitative and qualitative research carried out in 2012 in cities of the Silesian Metropolis and among their mayors.
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The importance of social media used for local communication is growing. Local leaders and municipal administrations use social media for passing certain information to the local community. The subject of the article is the analysis of how... more
The importance of social media used for local communication is growing. Local leaders and municipal administrations use social media for passing certain information to the local community. The subject of the article is the analysis of how some mayors and their administrations communicate with local communities, what goals they want to achieve using selected communication channels and what information they publish in social media. The analysis presented in the article was based on quantitative and qualitative research carried out in 2012 in cities of the Silesian Metropolis and among their mayors.
Research Interests:
Taiwan, as a country, despite its diplomatic isolation, participates in international relations enjoying a special interna- tional legal status. The aim of the present article is to find these elements of shaping the image of a country... more
Taiwan, as a country, despite its diplomatic isolation, participates in international relations enjoying a special interna- tional legal status. The aim of the present article is to find these elements of shaping the image of a country that are exhi- bited in Taiwan's promotion in the international arena. Particular attention in the article is paid to the analysis of influ- ence of shaping Taiwanese identity and ongoing democratic processes in the country, aimed at guaranteeing civil liber- ties, as important elements in the creation of the image of the Republic of China. A separate issue that has been analysed in the article is the image of Taiwan that emerges from materials broadcast by selected global TV channels.
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For a few years Poles have had the possibility to transfer 1% of their income tax to various public benefit organisations. The liberalisation of regulations concerning the transfer, launched three years ago, introduced a competitive... more
For a few years Poles have had the possibility to transfer 1% of their income tax to various public benefit organisations. The liberalisation of regulations concerning the transfer, launched three years ago, introduced a competitive element between the organisations trying to obtain the taxpayers’ money. Thus public benefit organisations take up various promotional activities aimed at getting as much money as possible for performing their statutory tasks. The subject of this study is, however, not the actions undertaken by the organisations, but the motivation of Poles for choosing an organisation to which they transfer 1% of their income tax.
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The paper attempts to order and indicate the most important sources of systemic and non-systemic support allowing local leaders to win elections and thereby gaining or maintaining power. The study is concentrated solely on the... more
The paper attempts to order and indicate the most important sources of systemic and non-systemic support allowing local leaders to win elections and thereby gaining or maintaining power. The study is concentrated solely on the examination of the sources of support for political leaders in cities with district rights in the 2010 election campaign. The study was financed by a grant from the Ministry of Science and Higher Education obtained for statutory research at the Andrzej Frycz Modrzewski Krakow University in 2012. The paper also makes use of a portion of studies carried out and published earlier on the topic of the processes of political communication of local leaders in the social media (Facebook and political blogs) and on various Internet websites. The paper presents a full account of the results of these studies in the context of political communication in the election process.
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The total number of Facebook users worldwide is now estimated at more than 600 million people. It is the most popular social network service in the world and its users are called the Facebook society. This is a platform, where political... more
The total number of Facebook users worldwide is now estimated at more than 600 million people. It is the most popular social network service in the world and its users are called the Facebook society. This is a platform, where political communication occurs more and more frequently, as a process in which politicians have the possibility to directly access voters, create public debate and strive for support of their political projects. Such communication processes are particularly important in local communities, where the role of debate has significant meaning. This local perspective of using Facebook in processes of political communication is discussed in the article herein presented.
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The article concerns the usage of weekly magazine “Twoje Tychy” in two months period of electoral campaign before the local elections in 2010 and in two months period during the media event “Zostaw 1% podatku w Tychach” in spring 2011.... more
The article concerns the usage of weekly magazine “Twoje Tychy” in two months period of electoral campaign before the local elections in 2010 and in two months period during the media event “Zostaw 1% podatku w Tychach” in spring 2011. According to the analysis, the weekly magazine’s content mostly consists of the mayor’s description of his public activity or his political allies or supporters in local NGOs. One of them, the chair- woman of non-governmental organisation, took part in local elections as a candidate of mayor’s electoral committee. Then in spring 2011, her NGO has been being promoted in “Twoje Tychy” in intensively way. Although the Tychy town is over 99% shareholder of the company – a publisher of “Twoje Tychy”, there is any widely-opened debate about the important local issues in magazine. Either names nor ideas of the his political opponents are not even being mentioned.
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Wykorzystanie w procesach komunikacji politycznej serwisów społecznościowych (in. mediów społecznych) należy do wciąż nowych zjawisk, których rola jednak rośnie. Idea wykorzystania nowych mediów w komunikacji politycznej, to idea... more
Wykorzystanie w procesach komunikacji politycznej serwisów społecznościowych (in. mediów społecznych) należy do wciąż nowych zjawisk, których rola jednak rośnie. Idea wykorzystania nowych mediów w komunikacji politycznej, to idea budowania płaszczyzny do interaktywnego dialogu, którego celem jest nie tylko informowanie otoczenia, ale także aktywizowanie go do prowadzenia debaty, zwłaszcza w aspekcie lokalnym. Opisane w artykule wykorzystanie Facebooka (najpopularniejszego zarówno na świecie – ok. 600 mln użytkowników, jak i w Polsce-ponad 5 mln użytkowników) serwisu społecznego w komunikacji politycznej, którą prowadzą lokalni liderzy – prezydenci miast wojewódzkich w Polsce, stanowi próbę odpowiedzi na pytanie, w jaki sposób z tego narzędzia korzystają liderzy lokalni w okresie kampanii wyborczej oraz podczas sprawowania mandatu. Dane pozyskane w badaniu potwierdzaj ą ogólne tendencje, iż media społecznościowe stanowią nowe narzędzie, ale zarazem kreują nową płaszczyznę do publicznej debaty. Ich efektywne wykorzystanie wymaga jednak zmian postaw tak wśród samych polityków, poprzez wykorzystywanie procesów komunikacji do prowadzenia dialogu z otoczeniem a nie tylko jednostronnego nadawania komunikatów, jak i obywateli, którzy powinni wykorzystywać te media do angażowania się w realizację zadań publicznych. Istotnym w badanym kontekście jest szukanie zależności pomiędzy aktywnością lokalnego lidera w mediach społecznościowych a uzyskiwanym poparciem wyborczym oraz wykorzystywaniem nowych mediów do debaty z otoczeniem w okresie sprawowania kadencji oraz podczas kampanii wyborczej.
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Multiculturalism, as a political and social phenomenon, is more and more often perceived as a challenge in the realm of studying communication processes. New media make it possible to communicate and build relations in the global... more
Multiculturalism, as a political and social phenomenon, is more and more often perceived as a challenge in the realm of studying communication processes. New media make it possible to communicate and build relations in the global dimension with a simultaneous impact on the development of horizontal communication, creating groups and communities and active support for different forms of social participation. In this context a pilot study concerning the role of new media in overcoming schemata and prejudice of students in two different cities with different levels of multiculturalism in the local community was carried out.
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W artykule autorka analizuje udział jednostek pomocniczych w procesie zarządzania gminą na podstawie wyników badań zrealizowanych przy jej udziale w 2011 r. w wybranych miastach województwa śląskiego. Autorka opisuje funkcjonowania... more
W artykule autorka analizuje udział jednostek pomocniczych w procesie zarządzania gminą na podstawie wyników badań zrealizowanych przy jej udziale w 2011 r. w wybranych miastach województwa śląskiego. Autorka opisuje funkcjonowania jednostek pomocniczych (dzielnic i osiedli) z uwzględnieniem procesów ich komunikowania się z lokalną społecznością, przywołując opinie lokalnych liderów bezpośrednio zaangażowanych w funkcjonowanie jednostek zarówno na temat praktycznego działania jednostek, jak i sugerowanych zmian, które pozwalałyby na bardziej efektywne zarządzanie jednostkami i wzmocnienie ich roli w strukturach samorządu.
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The politician does not want to be just a subject exposed to the political arena any longer, who is becoming well-known and recognizable thanks to political advertising. The politician is getting more active in the field of communication... more
The politician does not want to be just a subject exposed to the political arena any longer, who is becoming well-known and recognizable thanks to political advertising. The politician is getting more active in the field of communication processes aimed at creating a new image of the politician, whom the voters know not just from the traditional media but also from their direct contact with the environment and passing his or her views on many subjects e.g. politics, social issues or economy. At the same time, political marketing processes are gradually replaced by political public relations processes, and the one-way direction of the message, which is characteristic of marketing communication, seems to be systematically replaced by the two-way communication, which is typical for the public relations processes. Progressing development of the social media, such as Internet blogs, Facebook, Twitter, as well as the development of political public relations, influence the changes in both: perceiving the role of the traditional media in the election processes and political communication and in the co-relation between the traditional media and the social media. Social media are more likely to be regarded as being not only complementary to the traditional media, or the brand-new communication tool, but even being an alternative to the traditional media.
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Political protests which took place in Ukraine were another example of how social and content websites were used during protests on the Independence Square (Maidan Nezalezhnosti) in Kiev – the protests started in November 2013 and ended... more
Political protests which took place in Ukraine were another example of how social and content websites were used during protests on the Independence Square (Maidan Nezalezhnosti) in Kiev – the protests started in November 2013 and ended in February 2014. This article offers presentation of the results of research that was carried out in Kiev and Lviv in May 2015 among students of two Ukrainian universities: Borys Grinchenko Kyiv University and the National University of Taras Shevchenko in Lviv. The aim of the conducted research was to establish which of the new media (social media and blogs) and in what way were used by the students during protests and if the way of using the new media influenced the engagement of students in protests. Such comparative research also made it possible to find differences in attitudes and motivations of students participating in protests in Kiev but coming from two different cities in Ukraine – Kiev and Lviv. The research results may contribute to a deepened analysis of the ways the new media are used during political and social protests with reference to differences in people's attitudes depending on their personal or Internet engagement.
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The article presents the results of research carried out among students of two Ukrainian universities. The aim of the study was to determine how social media were used during political protests in Kiev that took place from November 2013... more
The article presents the results of research carried out among students of two Ukrainian universities. The aim of the study was to determine how social media were used during political protests in Kiev that took place from November 2013 to February 2014. The analysis made it possible to reveal the use of social media, taking into account direct participation of users in manifestations or using Internet communication to obtain information about protests due to the fact of residing in the protest area or away from it.
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Celem niniejszej pracy jest analiza komunikowania politycznego na poziomie lokalnym, za który przyjęto stolicę Śląska – Katowice i jego wpływ na budowanie społeczeństwa obywatelskiego na poziomie lokalnym. Analiza prowadzona jest w... more
Celem niniejszej pracy jest analiza komunikowania politycznego na poziomie lokalnym, za który przyjęto stolicę Śląska – Katowice i jego wpływ na budowanie społeczeństwa obywatelskiego na poziomie lokalnym. Analiza prowadzona jest w kontekście udziału poszczególnych aktorów politycznych – władzy samorządowej, organizacji pozarządowych, organizacji samorządu gospodarczego, radnych, mediów lokalnych oraz mieszkańców miasta – w procesach komunikowania politycznego oraz wpływ tych procesów na skuteczność podejmowanych działań oraz kształtowanych zachowań społecznych. W pracy przyjęto hipotezę, iż w Katowicach nie istnieje społeczeństwo obywatelskie i jest to wynikiem m.in. braku skutecznej komunikacji politycznej i aktywnych postaw poszczególnych uczestników procesów komunikacji.
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Książka, będąca następstwem cyklu wykładów i warsztatów prowadzonych dla dyrektorów szkół, jest poświęcona współpracy szkół z mediami w zakresie zarządzania sytuacją kryzysową. Media są zainteresowane działalnością szkół, choć wydaje... more
Książka, będąca następstwem cyklu wykładów i warsztatów prowadzonych dla dyrektorów szkół, jest poświęcona współpracy szkół z mediami w zakresie zarządzania sytuacją kryzysową.
Media są zainteresowane działalnością szkół, choć wydaje się, że szkoły nie zawsze są do takiej współpracy przygotowane. Nieznajomość oczekiwań każdej ze stron takiej współpracy nie ułatwia.
Poznanie przez szkoły zasad budowania relacji i współpracy z mediami może pomóc w przełamywaniu barier i korzystnie wpłynąć na kreowanie pożądanego przez szkoły wizerunku ich działalności i roli społecznej.
Media są zainteresowane działalnością szkół, choć wydaje się, że szkoły nie zawsze są do takiej współpracy przygotowane. Nieznajomość oczekiwań każdej ze stron takiej współpracy nie ułatwia.
Poznanie przez szkoły zasad budowania relacji i współpracy z mediami może pomóc w przełamywaniu barier i korzystnie wpłynąć na kreowanie pożądanego przez szkoły wizerunku ich działalności i roli społecznej.
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Książka dotyczy centralnego dla zachowań społecznych problemu, jakim jest tworzenie wartościowych, pogłębionych relacji społecznych zwanych w skrócie społeczeństwem obywatelskim. Współczesna Polska przeżywa dość znaczny kryzys więzi,... more
Książka dotyczy centralnego dla zachowań społecznych problemu, jakim jest tworzenie wartościowych, pogłębionych relacji społecznych zwanych w skrócie społeczeństwem obywatelskim. Współczesna Polska przeżywa dość znaczny kryzys więzi, autorytetów, zmiany i modyfikacji tak motywacji ludzkich, jak i orientacji moralnych i politycznych zawirowań. Autorka podejmuje te kwestie, analizując je z punktu widzenia konkretnej perspektywy, jaką jest komunikacja polityczna w skali lokalnej. Konkrety lokalności uwiarygadniają tezy ogólniejsze o fundamentalnym znaczeniu zachowań komunikacyjnych w powszechnym dyskursie społecznych organizacji, stowarzyszeń, partii, urzędów, fundacji, radnych i prostych obywateli, jednostek ludzkich uwikłanych w skomplikowane relacje pełnionych ról i własnych wartości, emocji i motywacji. Tematyka dla socjologii i psychologii społecznej podstawowa.
Z recenzji prof. dr. hab. Zbigniewa Nęckiego
Z recenzji prof. dr. hab. Zbigniewa Nęckiego
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Rozważania zawarte w tym opracowaniu będą skoncentrowane na wąskim obszarze aktywności wybranych organizacji. Analizie podlegać będzie wyłącznie aktywność organizacji pożytku publicznego, które dodatkowo posiadają prawo do... more
Rozważania zawarte w tym opracowaniu będą skoncentrowane na wąskim obszarze
aktywności wybranych organizacji. Analizie podlegać będzie wyłącznie aktywność
organizacji pożytku publicznego, które dodatkowo posiadają prawo do pozyskiwania 1
procenta podatku. Analiza będzie dotyczyć roli tych organizacji w kreacji społeczeństwa
obywatelskiego poprzez prowadzenie działalności w celu pozyskania 1 procenta podatku. Nie stanowią zatem przedmiotu analizy wszelkie organizacje, które mieszczą się w tzw. trzecim sektorze.
aktywności wybranych organizacji. Analizie podlegać będzie wyłącznie aktywność
organizacji pożytku publicznego, które dodatkowo posiadają prawo do pozyskiwania 1
procenta podatku. Analiza będzie dotyczyć roli tych organizacji w kreacji społeczeństwa
obywatelskiego poprzez prowadzenie działalności w celu pozyskania 1 procenta podatku. Nie stanowią zatem przedmiotu analizy wszelkie organizacje, które mieszczą się w tzw. trzecim sektorze.
Research Interests:
Artykuł recenzowany / peer-reviewed articleTHE ARTICLE CONCERNS the usage of weekly magazine “Twoje Tychy” in two months period of electoral campaign before the local elections in 2010 and in two months period during the media event... more
Artykuł recenzowany / peer-reviewed articleTHE ARTICLE CONCERNS the usage of weekly magazine “Twoje Tychy” in two months period of electoral campaign before the local elections in 2010 and in two months period during the media event “Zostaw 1% podatku w Tychach” in spring 2011. According to the analysis, the weekly magazine’s content mostly consists of the mayor’s description of his public activity or his political allies or supporters in local NGOs. One of them, the chair- woman of non-governmental organisation, took part in local elections as a candidate of mayor’s electoral committee. Then in spring 2011, her NGO has been being promoted in “Twoje Tychy” in intensively way. Although the Tychy town is over 99% shareholder of the company – a publisher of “Twoje Tychy”, there is any widely-opened debate about the important local issues in magazine. Either names nor ideas of the his political opponents are not even being mentioned
Research Interests:
The article concerns the usage of weekly magazine “Twoje Tychy” in two months period of electoral campaign before the local elections in 2010 and in two months period during the media event “Zostaw 1% podatku w Tychach” in spring 2011.... more
The article concerns the usage of weekly magazine “Twoje Tychy” in two months period of electoral campaign before the local elections in 2010 and in two months period during the media event “Zostaw 1% podatku w Tychach” in spring 2011. According to the analysis, the weekly magazine’s content mostly consists of the mayor’s description of his public activity or his political allies or supporters in local NGOs. One of them, the chair- woman of non-governmental organisation, took part in local elections as a candidate of mayor’s electoral committee. Then in spring 2011, her NGO has been being promoted in “Twoje Tychy” in intensively way. Although the Tychy town is over 99% shareholder of the company – a publisher of “Twoje Tychy”, there is any widely-opened debate about the important local issues in magazine. Either names nor ideas of the his political opponents are not even being mentioned.
Research Interests:
Research Interests:
Artykuł recenzowany / Peer-reviewed articleThis text is an attempt at the analysis of selected cultural codes in the context of their use in the process of communication between individuals who are members of different cultures. The level... more
Artykuł recenzowany / Peer-reviewed articleThis text is an attempt at the analysis of selected cultural codes in the context of their use in the process of communication between individuals who are members of different cultures. The level of effective communication determines the efficiency of processes going on in many areas, including management and building a varied society, where multiculturalism is becoming more and more common. As a result of current events and circumstances, many countries where the issue of multiculturalism seemed a challenge of quite a distant future must now face new problems - fast-paced globalisation that requires negotiation competences in different cultures or increasing numbers of migrants, also as employees. Analysing the issue of intercultural competences the authors concentrate on showing cultural differences as barriers in communication between individuals and on emphasising their sources for the understanding of these differences. Thus authors ho...
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Promotion of towns (as the research topic presented in the article) has become in recent years a key element of management. Analysis of towns’ promotion covers usually the following issues: the prestige of the city, its attractiveness for... more
Promotion of towns (as the research topic presented in the article) has become in recent years a key element of management. Analysis of towns’ promotion covers usually the following issues: the prestige of the city, its attractiveness for inhabitants and touristic and a cultural potential. In this context often the term ‘city brand is used. It should be implemented based on coherent promotion strategy. All the promotion activities in order o be effective should refer not only to proper goals and tools but also clearly refer to the particular city and its socio-political capital and potential development directions. The second element analyzed in the article is governance, understood as management model that invites to public managements other stakeholders such as nongovernmental organizations, professional associations, media, etc. Implementation of governance means using social capital present in local society. In this sense, local government promotes cities by coordination of other stakeholders activities by inviting them to be actively involved in management processes.
Research Interests:
Research Interests:
W artykule autorka analizuje udział jednostek pomocniczych w procesie zarządzania gminą na podstawie wyników badań zrealizowanych przy jej udziale w 2011 r. w wybranych miastach województwa śląskiego. Autorka opisuje funkcjonowania... more
W artykule autorka analizuje udział jednostek pomocniczych w procesie zarządzania gminą na podstawie wyników badań zrealizowanych przy jej udziale w 2011 r. w wybranych miastach województwa śląskiego. Autorka opisuje funkcjonowania jednostek pomocniczych (dzielnic i osiedli) z uwzględnieniem procesów ich komunikowania się z lokalną społecznością, przywołując opinie lokalnych liderów bezpośrednio zaangażowanych w funkcjonowanie jednostek zarówno na temat praktycznego działania jednostek, jak i sugerowanych zmian, które pozwalałyby na bardziej efektywne zarządzanie jednostkami i wzmocnienie ich roli w strukturach samorządu.
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... też zatroszczy się o efek-tywne wydawanie publicznego grosza i będzie współdziałał ze sferą społeczeństwa obywatel-skiego(Macek 1999, s ... przekazanych danych wyni-ka, że w Izbach Skarbowych w Opolu, Zielonej Górze, Łodzi wszystkie... more
... też zatroszczy się o efek-tywne wydawanie publicznego grosza i będzie współdziałał ze sferą społeczeństwa obywatel-skiego(Macek 1999, s ... przekazanych danych wyni-ka, że w Izbach Skarbowych w Opolu, Zielonej Górze, Łodzi wszystkie osoby awansowane mia-ły status ...
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Grażyna Piechota – Krakowska Akademia im. A. Frycza Modrzewskiego. Od kilku lat Polacy mają możliwość przekazywania 1% swojego podatku organizacjom o statusie organizacji pożytku publicznego. Liberalizacja przepisów dotycząca... more
Grażyna Piechota – Krakowska Akademia im. A. Frycza Modrzewskiego. Od kilku lat Polacy mają możliwość przekazywania 1% swojego podatku organizacjom o statusie organizacji pożytku publicznego. Liberalizacja przepisów dotycząca przekazywania 1% podatku, którą wprowadzono 3 lata temu, wniosła element konkurencji między organizacjami zabiegającymi wśród podatników o 1% podatku. Organizacje pożytku publicznego podejmują różną aktywność promocyjną skoncentrowaną na pozyskaniu jak największych kwot z 1% podatku dla realizacji ich celów statutowych. Przedmiotem tej analizy jednak nie jest aktywność, jaką prowadzą organizacje, ale analiza motywacji Polaków przy wyborze organizacji, którym przekazują 1% podatku.
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Komunikowanie w administracji publicznej, w tym podatkowej, odgrywa istotne znaczenie w wielu aspektach, m.in. służy informowaniu społeczeństwa i wykształcaniu w nim nowych, pozytywnych postaw. Analizując znaczącą rolę komunikowania... more
Komunikowanie w administracji publicznej, w tym podatkowej, odgrywa istotne znaczenie w wielu aspektach, m.in. służy informowaniu społeczeństwa i wykształcaniu w nim nowych, pozytywnych postaw. Analizując znaczącą rolę komunikowania publicznego, śląska administracja podatkowa podejmuje coraz więcej działań zmierzających zarówno do odpowiedniego zorganizowania struktur odpowiedzialnych za komunikowanie, jak i podejmowania różnych działań mających na celu wykorzystanie wszystkich dostępnych kanałów przekazu informacji. Niniejsze opracowanie służy przedstawieniu specyfiki komunikowania w administracji podatkowej na tle ogólnych zagadnień związanych z komunikowaniem publicznym oraz kreowaniem wizerunku urzędów administracji podatkowej. Opracowanie w części dotyczącej komunikowania w administracji podatkowej powstało na podstawie analizy działań podejmowanych przez śląską administrację podatkową, czyli urzędy skarbowe województwa śląskiego oraz Izbę Skarbową w Katowicach. W pracy wykorzystano ponadto wyniki badań pracy administracji, które przeprowadzono w 2003 r. w śląskich urzędach skarbowych. Celem przeprowadzenia tych badań była ocena pracy urzędów skarbowych bezpośrednio przez podatników oraz przedsiębiorców. Praca prezentuje także rozbieżności, które dotyczą oceny pracy urzędów przez podatników i przez media.
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For many years it has been noticed that social bonds have been weakening and the activity of the traditional civil society declining. Th e civil society seems to be reborn in the virtual sphere where relations have a diff erent character... more
For many years it has been noticed that social bonds have been weakening and the activity of the traditional civil society declining. Th e civil society seems to be reborn in the virtual sphere where relations have a diff erent character – temporary, task-related and existing globally. Th e community network activity allows to build an alternative civil society, using social media. Th e network civil society transfers the eff ects of its activities to the existing reality.
Research Interests:
The article presents the results of research carried out among students of two Ukrainian universities. The aim of the study was to determine how social media were used during political protests in Kiev that took place from November 2013... more
The article presents the results of research carried out among students of two Ukrainian universities. The aim of the study was to determine how social media were used during political protests in Kiev that took place from November 2013 to February 2014. The analysis made it possible to reveal the use of social media, taking into account direct participation of users in manifestations or using Internet communication to obtain information about protests due to the fact of residing in the protest area or away from it.
Research Interests:
The institution of 1% of tax introduced several years ago is becoming increasingly popular from year to year. The number of people, who, overall, are transferring increasingly larger amounts to charities, is increasing, while the... more
The institution of 1% of tax introduced several years ago is becoming increasingly popular from year to year. The number of people, who, overall, are transferring increasingly larger amounts to charities, is increasing, while the charities have become participants in a unique competitive game, requesting the money of Poles. Based on the research conducted, the authoress analyses the strategies which can be adopted by local charity organizations in competing for the 1% of tax, simultaneously demonstrating a lack of understanding of the idea itself of supporting the original objectives which were to be achieved.
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This article analyses the role of social media as a transnational discursive space and the impact of networked communication on the formation of the traditional mass media agenda regarding political protests that began in June 2019 in... more
This article analyses the role of social media as a transnational discursive space and the impact of networked communication on the formation of the traditional mass media agenda regarding political protests that began in June 2019 in Hong Kong. The aim of the present research was to indicate the degree of impact of the dominant themes in networked communication during the anti-extradition bill protests in the transnational network discourse and the impact on the news media agenda, taking into account the activity of user-generated network traffic around the published content. The research was based on two theories shaping the perception of political protests in an international context - theory on transnational discursive spaces and theories of agenda setting. The research was carried out using quantitative content analysis and confirmed that global social networking sites Facebook and Twitter are important channels in creating transnational discursive spaces that affect the news m...
Research Interests:
The politician does not want to be just a subject exposed to the political arena any longer, who is becoming well-known and recognizable thanks to political advertising. The politician is getting more active in the field of communication... more
The politician does not want to be just a subject exposed to the political arena any longer, who is becoming well-known and recognizable thanks to political advertising. The politician is getting more active in the field of communication processes aimed at creating a new image of the politician, whom the voters know not just from the traditional media but also from their direct contact with the environment and passing his or her views on many subjects e.g. politics, social issues or economy. At the same time, political marketing processes are gradually replaced by political public relations processes, and the one-way direction of the message, which is characteristic of marketing communication, seems to be systematically replaced by the two-way communication, which is typical for the public relations processes. Progressing development of the social media, such as Internet blogs, Facebook, Twitter, as well as the development of political public relations, influence the changes in both: perceiving the role of the traditional media in the election processes and political communication and in the co-relation between the traditional media and the social media. Social media are more likely to be regarded as being not only complementary to the traditional media, or the brand-new communication tool, but even being an alternative to the traditional media.
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Research Interests:
Research Interests:
Communication Today ABSTRACT: Political protests which took place in Ukraine were another example of how social and content websites were used during protests on the Independence Square (Maidan Nezalezhnosti) in Kiev – the protests... more
Communication Today ABSTRACT: Political protests which took place in Ukraine were another example of how social and content websites were used during protests on the Independence Square (Maidan Nezalezhnosti) in Kiev – the protests started in November 2013 and ended in February 2014. This article offers presentation of the results of research that was carried out in Kiev and Lviv in May 2015 among students of two Ukrainian universities: Borys Grinchenko Kyiv University and the National University of Taras Shevchenko in Lviv. The aim of the conducted research was to establish which of the new media (social media and blogs) and in what way were used by the students during protests and if the way of using the new media influenced the engagement of students in protests. Such comparative research also made it possible to find differences in attitudes and motivations of students participating in protests in Kiev but coming from two different cities in Ukraine – Kiev and Lviv. The research...
The article contains an analysis of contextual models used for propaganda activities carried out in two state television stations – RT and CCTV, in connection with the protests in Hong Kong that have been ongoing since June 2019. The... more
The article contains an analysis of contextual models used for propaganda activities carried out in two state television stations – RT and CCTV, in connection with the protests in Hong Kong that have been ongoing since June 2019. The research, referred to in the text, is an analysis of the narrative created in connection with the protests on both televisions in the context relevant to the achievement of propaganda goals by broadcasters. Storytelling built a one-sided picture of events as a tool for persuasion and influence on public opinion using the existing social and political polarization. The research was carried out using the quantitative and qualitative method. The obtained conclusions are part of the research on propaganda and contemporary distribution channels to create alternative images of reality using contextual models by mass media positioning themselves as state broadcasters.
Research Interests:
Research Interests:
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Publikacja dofinansowana z badan statutowych - Wydzial Psychologii i Nauk Humanistycznych KAAFM
Research Interests:
About the journal: Communication Today is a scientific journal from the mass media and marketing communication field. The journal contains professional scientific reflections on the media, media competence; it also offers academic... more
About the journal:
Communication Today is a scientific journal from the mass media and marketing communication field. The journal contains professional scientific reflections on the media, media competence; it also offers academic discourses on the limits of reality, media thinking, new media, marketing and media relations, new trends in marketing including their types and specifics, psychology and sociology of marketing communication, as well as new knowledge about the structure of media contents, marketing strategies and communication sciences. The professional public is offered an interdisciplinary, focused, targeted discussion in these pages.
Communication Today is indexed in citation databases as follows: Cabell’s Directories, CEJSH, EBSCO, CEEOL, ProQuest, Ulrich’s Periodicals Directory, Index Copernicus, ERIH PLUS, SCOPUS and Emerging Sources Citation Index (ESCI) – Web of Science Core Collection.
Content of the issue:
THEORETICAL STUDIES
- Systémová komunikace v multicentrickém světě (O čem vypovídá Luhmannova systémová teorie), Jiří Šubrt –
Barbora Pincová, p. 6
- Masmediálne právo na Slovensku v ére digitalizácie elektronických masmédií, Ján Drgonec, p. 20
- Na okraj pojmov noviny a časopis a ich diferenčných znakov, Juraj Vojtek, p. 34
- Media in election processes, Grazyna Piechota, p. 44
RESEARCH STUDIES
- České a slovenské kulturní dimenze a reklama, Jaroslav Světlík, p. 52
- Theory and practice/fighting the recipe cookbooks, Dušan Pavlů, p. 66
- Postoj k reklamě jako její sociální efekt, Iva Petrová, p. 78
- Mimoriadne udalosti a ich vplyv na štruktúru novín – prípad denníka SME, Ján Višňovský, p. 90
REVIEWS
- Podpora predaja v systéme marketingovej komunikácie na príklade automobilového priemyslu v Slovenskej
republike, Martin Solík, p. 108
- Patří lobbing do demokratické společnosti?, Dušan Pavlů, p. 109
- Chování zákazníka, Dáša Mendelová, p. 111
- Dejiny svetových novinárstiev (anglického a amerického), Silvia Struhárová, p. 113
- Centrum vzdelanosti alebo fabrika na diplomy, Ladislav Volko, p. 114
TODAY
- Konferencia Moderní vzdělávací postupy ve výuce marketingové komunikace v rámci terciárního vzdělávání,
Martin Solík, p. 118
- Karikatúra, žurnalistika a Oliver Solga, Jozef Tinka, p. 119
- Slavomír Rozenberg (1947 – 2011), Ladislav Volko, p. 120
- Pripravovaný študijný program Media Relations a jeho postavenie v študijnom odbore masmediálnych štúdií, Juliána Laluhová, p. 121
- Czesław Miłosz (1911 – 2004), Ladislav Volko, p. 123
- Today Caricaturist: Ivan Popovič (1944), Ladislav Volko, p. 124
Communication Today is a scientific journal from the mass media and marketing communication field. The journal contains professional scientific reflections on the media, media competence; it also offers academic discourses on the limits of reality, media thinking, new media, marketing and media relations, new trends in marketing including their types and specifics, psychology and sociology of marketing communication, as well as new knowledge about the structure of media contents, marketing strategies and communication sciences. The professional public is offered an interdisciplinary, focused, targeted discussion in these pages.
Communication Today is indexed in citation databases as follows: Cabell’s Directories, CEJSH, EBSCO, CEEOL, ProQuest, Ulrich’s Periodicals Directory, Index Copernicus, ERIH PLUS, SCOPUS and Emerging Sources Citation Index (ESCI) – Web of Science Core Collection.
Content of the issue:
THEORETICAL STUDIES
- Systémová komunikace v multicentrickém světě (O čem vypovídá Luhmannova systémová teorie), Jiří Šubrt –
Barbora Pincová, p. 6
- Masmediálne právo na Slovensku v ére digitalizácie elektronických masmédií, Ján Drgonec, p. 20
- Na okraj pojmov noviny a časopis a ich diferenčných znakov, Juraj Vojtek, p. 34
- Media in election processes, Grazyna Piechota, p. 44
RESEARCH STUDIES
- České a slovenské kulturní dimenze a reklama, Jaroslav Světlík, p. 52
- Theory and practice/fighting the recipe cookbooks, Dušan Pavlů, p. 66
- Postoj k reklamě jako její sociální efekt, Iva Petrová, p. 78
- Mimoriadne udalosti a ich vplyv na štruktúru novín – prípad denníka SME, Ján Višňovský, p. 90
REVIEWS
- Podpora predaja v systéme marketingovej komunikácie na príklade automobilového priemyslu v Slovenskej
republike, Martin Solík, p. 108
- Patří lobbing do demokratické společnosti?, Dušan Pavlů, p. 109
- Chování zákazníka, Dáša Mendelová, p. 111
- Dejiny svetových novinárstiev (anglického a amerického), Silvia Struhárová, p. 113
- Centrum vzdelanosti alebo fabrika na diplomy, Ladislav Volko, p. 114
TODAY
- Konferencia Moderní vzdělávací postupy ve výuce marketingové komunikace v rámci terciárního vzdělávání,
Martin Solík, p. 118
- Karikatúra, žurnalistika a Oliver Solga, Jozef Tinka, p. 119
- Slavomír Rozenberg (1947 – 2011), Ladislav Volko, p. 120
- Pripravovaný študijný program Media Relations a jeho postavenie v študijnom odbore masmediálnych štúdií, Juliána Laluhová, p. 121
- Czesław Miłosz (1911 – 2004), Ladislav Volko, p. 123
- Today Caricaturist: Ivan Popovič (1944), Ladislav Volko, p. 124