Giovanni Camponovo

ABSTRACT The emerging mobile industry is expected to be characterized by increasingly personalized and location-based services. Among these services, personalized mobile marketing and advertisement services are predicted to be particularly important. However, ...

The widespread adoption of wireless LAN has paved the way for the emergence of a compelling alternative to cellular networks for obtaining Internet access on the move. This has generated interesting opportunities to a variety of players to position in the mobile industry as wireless Internet service provider. Mobile network operators have insofar managed to take control of this sector through aggressive preemptive strategies. However, the rapid emergence of private WLAN networks and broadband Internet connections among households has raised the crucial issue of the sharing of Internet access through these networks. While most owners are unaware of this, some have consciously organized themselves to form free wireless communities aiming at providing free Internet access to members or even to the public. One fundamental concern about this conduct is whether these sharing practices are allowed from a regulatory point of view, determine the rights and obligations of the various parties involved and the sanctions that they may incur. The purpose of this paper is to investigate this important issue by considering two examples of regulation (the French and Swiss ones) and examines its implication for the various actors involved.

The m-business landscape never stops to change and the impacts on the mobile market are constant as players reposition themselves on the market according to the new opportunities and threats brought by rapid technological developments. This paper provides a conceptual tool to better understand this player arena and its objective is threefold. The first one is to analyze the role of the key actors using ontology for defining and assessing their business models. The second objective is to analyze and visualize the interaction of actors with each other from a value system perspective. The final objective is to evaluate and represent the dependencies of the actors, their strategies and their convergence or divergence on different issues by using an approach borrowed from policy making. Le paysage du commerce par terminaux mobiles (m-business) n’arrête pas d’évoluer et les acteurs présents sur ce marché ou champ de bataille ont de la peine à trouver leurs marques. Au dire de certains experts, les opportunités seraient nombreuses; l’histoire récente a rappelé que les menaces et les erreurs de gestion ne manquaient pas. Cet article suggère un outil conceptuel pour mieux appréhender le paysage du m-business sous différents angles. L’objectif est triple: il s’agit dans un premier temps d’analyser le rôle, la position et les perspectives des différents acteurs, à l’aide notamment d’une meilleure compréhension de leur modèle d’entreprise. Cette étude peut alors être prolongée par une analyse et une visualisation des systèmes de valeur et autres configurations d’activités, ainsi que de leur évolution. Le dernier objectif est de proposer quelques pistes pour évaluer et représenter les dépendances entre les acteurs et leurs convergences ou divergences, par rapport à quelques enjeux majeurs de ce marché.

... {Giovanni.Camponovo, Sandrine.Debetaz, Yves.Pigneur}@unil.ch ABSTRACT ... Technological uncertainties stem from the rapid development of technology (eg in networks, services and devices) and the consequent battle for establishing standards. ...

... Giovanni Camponovo, Samuel Bendahan, Yves Pigneur University of Lausanne, Switzerland Email: gcampono@hec.unil.ch, sbendaha@hec.unil.ch ... methods tackle the same problem based on game theory using expected utility calculations (Bueno de Mesquita and Stokman ...

... University of Lausanne Lausanne, Switzerland Email: Giovanni.Camponovo@hec.unil.ch, Yves.Pigneur@hec.unil.ch ... consists in a set of graphs that provide strategic information to support negotiators, and a few political forecasting models (Bueno de Mesquita 2002) which ...

Abstract. Appraising the environmental context in which an organization deploys its activity is a necessity in order to make appropriate decisions and adapting strategies to a context in constant evolution, especially in a time where this context is increasingly complex, uncertain and disruptive. Decision makers therefore need more than ever better tools that aid them to analyze their environment, providing them the most pertinent information to take the most appropriate decisions. In this paper, we attempt to propose a set of reusable artifacts that ...

Abstract: Business and Information Systems (IS) alignment is a key management issue and has been largely investigated. Yet, little research shows companies how a fit between these "two worlds" can be achieved. The assumption of this paper is that making explicit the ...

The emerging use of WLAN technologies to provide WISP services in public locations has been a hot topic in the mobile industry as it threatened traditional mobile operator business models and their revenues. In contrast, some observers argued that this was simply an unjustified hype as WLAN would play a minor role or be integrated by mobile operators in their offerings. This paper studies the evolution of the WISP industry in Switzerland with two case studies. The first conducted in 2002 at the emergence of the industry to show how the hype surrounding WLAN resulted in the creation of a new industry attracting firms with various business models. The second conducted in 2006 after a period of consolidation to see how the industry evolved and whether the initial hype actually materialized.

... Giovanni Camponovo, Samuel Bendahan, Yves Pigneur University of Lausanne, Switzerland Email: gcampono@hec.unil.ch, sbendaha@hec.unil.ch ... methods tackle the same problem based on game theory using expected utility calculations (Bueno de Mesquita and Stokman ...

Dans les approches prospectivistes et autres processus de négociation, l'analyse du jeu des acteurs joue un rôle important. Ce type d'analyse étudie la position des acteurs, évalue leurs divergences et convergences; on essaie notamment d'anticiper les conflits et les ...