Muhammad Mohiuddin

Impact of quality of big data marketing analytics (BDMA) was analyzed, with special attention to the BDMA dimensions of technology and information quality, and the level of deployment on perceived market and financial performance. The sample was collected with Canadian and U.S. marketing respondents with experience in big data (BD) deployment (N=236). The model analysis was done with PLS-SEM. The study highlights how technology and information quality are related to the market and financial performance with high predictive validity and strength. Also, the level of deployment had a significant impact on both the technology and information quality in BDMA. The study provides an understanding of how the level of deployment impacts BDMA technology and information quality dimensions; and how they individually contribute to the enhancement of a firm's market and financial performance from the perspective of marketing personnel with experience in deployment of BDMA. It is also evident ...

While promoting economic growth, industrial development is causing serious environmental problems and threatening human health. Studies on pollution transfer through international trade often over-estimate the actual embodied emissions in exports and ignore the industrial pollutants. By designing a non-competitive input-output model which differentiates between processing exports and normal exports, we calculate the embodied domestic and imported industrial emissions in China’s processing and normal exports and imports. We also calculate the balance of embodied emission in trade (BEET) and the pollution terms of trade (PTT), as well as the decomposition of scale, structural, and technical effects on embodied emission in international trade. The results demonstrate that processing exports reduce domestic pollution by importing intermediate inputs; normal exports, on the other hand, have a considerable impact on domestic pollution. Bilateral trade between China and the US has the most...

Employees working under conscientious leadership perceive their leaders as ethical leaders. This study investigates the conscientiousness of leaders as an essential trait of ethical leadership and the relationship between ethical leadership and employee-turnover intention. Additionally, we study the potential mediating roles of the individual-level ethical climate (self-interest, friendship, and personal morality) as well as the level of employees’ emotional exhaustion that contribute to the decision-making process of turnover intention. Building on social learning and social exchange theories, outcomes from nine industrial manufacturing organizations comprising 260 subordinates’ responses show that leaders’ conscientiousness is positively related to ethical leadership and negatively associated with employees’ turnover intention. Consistent with this hypotheses, results found that, in an individual-level ethical climate, employees experience diminished emotional exhaustion. The rela...

Positioning in the global value chain (GVC) reflects the level and kinds of value creation of a firm or industry. The value creation can be on the upstream or downstream of the value chain. This study explores the effects of sustainable production clauses on the economic and physical positioning of information and communication technology (ICT) firms in the global value chain (GVC). We examined 2107 international investment agreements (IIA), signed by 54 countries that represent 70% of the global investment agreements. The empirical results show that the sustainable production intensity clauses in the IIAs have a significant impact on the positioning of ICT’s in the GVC. However, the degree of impact on the economic scale of participation and physical location in the GVC differs. The heterogeneity test shows that the sustainable production intensity clauses of IIAs between developed and developing countries affect positively and significantly the physical and economic locations in t...

This study examines the effects of sustainable marketing assets, such as brand equity and marketing innovation, on market performance in the presence of sustainable competitive advantage as a mediator in the hospitality industry. Data were collected from hotel/restaurant customers (N = 360) on a Likert scale from 1= strongly disagree to 5 = strongly agree and analysis was conducted using the structural equation modeling (SEM) technique. The objective of this study is to understand the relationship among brand equity, marketing innovation, sustainable competitive advantage, and market performance in the hotel/restaurant industry. The results show that sustainable marketing assets have positive and significant effects on market performance. This study also demonstrates that sustainable competitive advantage fully mediates the relationship between brand equity and market performance while partially mediating the relationship between marketing innovation and market performance. The find...

Capital structure plays an important role in organizational performance. Sources of funds for micro-finance institutions (MFIs) and their performance and financial sustainability become an important topic for the MFIs and poverty alleviation initiatives to achieve sustainable development goals of the UN. We explored the following question: Does the financial structure in terms of financial leverage affect the financial performance: Financial sustainability, depth, and breadth of outreach of MFIs? Our research focuses on studying the relationship between capital structure and financial performance of micro-finance institutions as well as achieving the objectives of this program by reaching out to the deserving clients without collaterals. A dataset of 187 MFIs is used to establish the relationship between the capital structure and performance of MFIs. Panel data regression analysis has been used for this study using the Random effect and Fixed effect models. Return on Asset (ROA), an...

This study investigated the mediating and moderating effects of competitive advantage and access to working capital, respectively, on the relationship between entrepreneurial competencies and informal microenterprise economic performance in Senegal from the lens of resource-based view theory (RBV). Data were randomly gathered using the cross-sectional research design from 356 informal micro-entrepreneurs operating in the informal sector. The study outcomes revealed that entrepreneurial competencies and competitive advantage emerged as significant predictors of economic performance for informal microenterprises in Senegal. On the contrary, access to working capital displayed an adverse moderating effect, while competitive advantage exhibited a partial and positive mediating effect on the relationship between entrepreneurial competencies and economic performance of informal microenterprises. The Important and Performance Matrix Analysis (IPMA) results signify that the most significant...

Abstract This paper discusses the results of the first comprehensive study of semiconductor industry in Malaysia. It primarily consists of the operations set up by transnational corporations in high technology centres of Penang and Kuala Lumpur. The goal of this study was to determine the most effective leadership style to increase employee job satisfaction and to offer recommendations to improve the industry. We examined the relationship between three independent variables, two moderating factors, and employee job satisfaction as the dependent variable. In establishing a research framework, we formed hypotheses, collected extensive data, developed statistical models, and used multiple regression technique to analyze the field data. It is concluded that collaboration among the transnational semiconductor corporations, Malaysia's government investment agency MIDA, and the Malaysian semiconductor firms have succeeded in creating a semiconductor workforce that is productive and enjoys a reasonably high level of job satisfaction.

This paper explores whether and how theoffshore outsourcing of the manufacturing SMEs creates competitive advantagesfor these firms. The offshore outsourcing strategy is widely criticized in thedeveloped countries for allegedly reducing job opportunities, missing scaleeconomy, diminishing innovation potentialities and creating various socialproblems. The present article with empirical data from thirteen Canadianoffshoring manufacturing SMEs attempted to address that the world-widedistributed co-production network could instead increase profit and marketshare, boost investment in R&D, raise focus on core competency and enhancecompetitivity of offshoring SMEs. This strategy enables companies to enhancetheir competitiveness by allowing them to have access to the competitiveproduction factors and new markets for their products. This paper contributesto the existing body of knowledge by showing that not only the largemultinationals but also the SMEs can achieve competitive advantages fro...

This paper seeks to examine the evolution of determinants under scrutiny by academics publishing on performance of ethnic companies in Organisation for Economic Co-operation and Development (OECD) countries. Using the systematic literature review method, we first provide a descriptive analysis of articles gathered, and then make an in-depth examination of the determinants focused on. A database of 40 papers published between 2002 and 2011 was collected the topic was precise enough to yield only a few articles from a wide range of journals. We provide a systemized summary of the current status of this body of work, examine areas where research is lacking, and explain why further study of the role of cultural and ethical values as determinants of ethnic entrepreneurship is critical.

Offshore-outsourcing strategy is a widely used mechanism by which firms from the developed countries try to keep their competitivity and market share in the home as well as the export market. However, this strategy is also widely criticized for reducing job opportunities and creating some social problems in the outsourcing originating country. Based on the ‘New Global Division of Labour’ (NGDL) concept and empirical data from the companies involved in offshore outsourcing, this paper tries to shed light on the fact that fragmented production system is distributed depending on the comparative and competitive advantages of different countries. This way of production can create a win-win situation rather than the zero-sum game.

ABSTRACT In This Issue ……………………………………………………….….………….….…......I Internationalization Challenges "Made with the world” vs. “Made for the world”: What would be the future of “Made in China” products? Albert Su, Marie-Hélène Regnière and Zhan Su…………….…...….…...………1 DOI: 10.5148/tncr.2013.5201 Relocating Low-to-Medium Tech Manufacturing Activities to Developing Countries: Empirical Analysis of Taiwanese and South Korean Manufacturing Outsourcing to Bangladesh Md. Mamunur Rashid and Md. Samim Al-Azad…………………………....….....................16 DOI: 10.5148/tncr.2013.5202 Cross-Cultural Management of an Indian Multinational in its Western Subsidiaries: An Exploratory Study Roli Nigam and Zhan Su…………………………….…...........................30 DOI: 10.5148/tncr.2013.5203 Emerging Business Issue Technological innovation in the United Arab Emirates: process and challenges Mariam Omran Al Hallami, Constance Van Horne and Victor Zengyu Huang.........................................46, DOI: 10.5148/tncr.2013.5204 Regional Tourism Development in Southeast Asia Mohammad Nurul Huda Mazumder, Mast. Afrin Sultana and Abdullah Al-Mamun…..…...60 DOI: 10.5148/tncr.2013.5205 Entrepreneurial Motivation and Social Enterprises: An Empirical Analysis on Founders of Social Ventures in Bangladesh Muhammad Mohiuddin, Rumana Parveen, Masud Ibn Rahman and Mohammad Nurul Huda Mazum..77 DOI: 10.5148/tncr.2013.5206 Cultural Specificities Leadership Style and Employee Job Satisfaction: Evidence from Malaysian Semiconductor Industry Somaye Gharibvand, Mohammad Nurul Huda Mazumder, Muhammad Mohiuddin and Zhan Su...…...93, DOI: 10.5148/tncr.2013.5207 Using Fuzzy Logic to Analyze Marketing Data: The Impact of Socio-psychological Variables on the National Identity of Jordanians Saeb Farhan Al Ganideh and Mohammad Aljanaideh……..…………………………..…104 DOI: 10.5148/tncr.2013.5208

ABSTRACT In This Issue ……………………………………………………….….………….….…......I Internationalization Challenges "Made with the world” vs. “Made for the world”: What would be the future of “Made in China” products? Albert Su, Marie-Hélène Regnière and Zhan Su…………….…...….…...………1 DOI: 10.5148/tncr.2013.5201 Relocating Low-to-Medium Tech Manufacturing Activities to Developing Countries: Empirical Analysis of Taiwanese and South Korean Manufacturing Outsourcing to Bangladesh Md. Mamunur Rashid and Md. Samim Al-Azad…………………………....….....................16 DOI: 10.5148/tncr.2013.5202 Cross-Cultural Management of an Indian Multinational in its Western Subsidiaries: An Exploratory Study Roli Nigam and Zhan Su…………………………….…...........................30 DOI: 10.5148/tncr.2013.5203 Emerging Business Issue Technological innovation in the United Arab Emirates: process and challenges Mariam Omran Al Hallami, Constance Van Horne and Victor Zengyu Huang.........................................46, DOI: 10.5148/tncr.2013.5204 Regional Tourism Development in Southeast Asia Mohammad Nurul Huda Mazumder, Mast. Afrin Sultana and Abdullah Al-Mamun…..…...60 DOI: 10.5148/tncr.2013.5205 Entrepreneurial Motivation and Social Enterprises: An Empirical Analysis on Founders of Social Ventures in Bangladesh Muhammad Mohiuddin, Rumana Parveen, Masud Ibn Rahman and Mohammad Nurul Huda Mazum..77 DOI: 10.5148/tncr.2013.5206 Cultural Specificities Leadership Style and Employee Job Satisfaction: Evidence from Malaysian Semiconductor Industry Somaye Gharibvand, Mohammad Nurul Huda Mazumder, Muhammad Mohiuddin and Zhan Su...…...93, DOI: 10.5148/tncr.2013.5207 Using Fuzzy Logic to Analyze Marketing Data: The Impact of Socio-psychological Variables on the National Identity of Jordanians Saeb Farhan Al Ganideh and Mohammad Aljanaideh……..…………………………..…104 DOI: 10.5148/tncr.2013.5208

ABSTRACT Research on high-tech born global (HTBG) SMEs seeking external knowledge for capability building is inexistent. This paper sheds lighton how the HTBG firms enhance their growth through exploiting and exploring of knowledge assets in their early internationalization process towards the international market. We have undertaken the case studies oftwenty HTBG SMEs from Quebec (Canada) and explored their foreign ventures and accessing to the knowledge capital in order to create the competitive advantage in the marketplace.

ABSTRACT Global value chain (GVC) has changed the manufacturing paradigm during the last two decades. Instead of producing complete goods, manufacturing activities or tasks are organized along the trans-border value chain called global production network (GPN). The objective of this paper is to demonstrate the state of the art and strategic orientation for competitiveness of Canadian manufacturing SMEs production in context of the GVC framework. Analysis of the data from industry Canada, WTO and OECD shows that the competitiveness of Canadian manufacturing sectors, where Canada does not possess natural resources for raw materials, are highly depended on participation into the GVC. Through exploration of the Canadian participation into the GVC, the strategic importance of the GVC for Canadian manufacturing sector was highlighted. The study concludes that the competitiveness of Canadian manufacturing depends on integrating into the GVC in manufacturing. That is to say that the overall manufacturing competitiveness depends on collaborative production network both local production activities with those from foreign activities. Manufacturing small and medium size enterprises (SMEs) need to focus on activities or tasks where they have comparative advantages and procure intermediate components through market based arrangements from foreign sources on competitive basis. The re-industrialization policies need to be developed in the co-industrialization framework among the complementary firms rather than local vs. foreign mindset of the past. Public policy should focus on facilitating exchanges among the actors producing complementary activities and collaborate with the private sectors while formulating policies.

Changing economic epi-centre from the west towards the east is accompanying the luxury goods markets and the emerging Chinese market is becoming impossible to overlook for the luxury goods brands. Potential purchasers buying process of conspicuous and hedonic values enabled Luxury goods differ from the buyers of usual consumer products. In consequence, Taste, motivations and factors of luxury goods purchasing process differs from the buying process of usual consumer products. Adding to this already complex buying process of luxury brands, the novice Chinese luxury buyer’s and potential aspirer’s mode of luxury purchasing process further complicate the marketing and management strategist strategy formulation process. In many count, Chinese luxury buyers, High-net-worth-individuals (HNWIs), are different from their western counterparts. The Confucian background, socialist political system, frugal-value oriented collective society and above all the fastest economic rise and rapidly changing societal pre-existent values make this new comer’s luxury buying attributes very challenging to the strategist. Thus the rapid economic growth, public policy and cultural factors have made Chinese affluent customers different from their peers in the west as well as in the east (i.e Japan and India). On the other hand, subjective and complex concept of luxury is primarily built on consumer perceptions, as the meaning of luxury is determined by personal and interpersonal motives (Vigneron & Johnson 2004). Due to different interactions on a personal and social level, consumers will develop different perceptions of luxury brands. Thus luxury product can be considered as a multi-dimensional object which was studied and analyzed in academic research by economist (/management), sociologist as well as marketing experts. Marketing theories on luxury goods consumption and marketing emphasized on the relationships among luxury, income and culture. This study tries to focus on the distinctiveness of Chinese consumers and how to target them effectively. Based on systematic literature review, content analysis of academic and professional publications and partial empirical data, luxury marketers need to include Chinese social, economic and cultural factors while formulating marketing strategy in this rising market. Targeting the right wealthy consumers, appropriate Marketing tools, promoting local content, building long term co-operations with local firms and service providers are very important for this market. Introducing programs and policies for brand awareness and luxury taste (i.e Luxury Knowledge) among the Chinese HNWIs are very important for success in long term. Gaining experiences in luxury products retailing in an emerging market like China can also open the flood gate of opportunity in the future to new emerging countries in Asia and elsewhere.

“Knowledge transfer” or “Knowledge sharing” is considered an important strategic issue among the partner firms in today's globalized business ventures. In a trans-border or transcontinental business relation, cultural dimensions are important factors for success or failure of these ...

ABSTRACT The role of knowledge management is essential for any organization today. This study attempts to analyze the value chain of knowledge management and how the organization can improve the efficiency and capacity through knowledge management without recourse to massive investment in a competitive environment where competition and demand for quality services are intense. Organizational factors that can facilitate or impede the Knowledge management process in the organization were studied. The study showed both the KM systems and conducive organizational culture are needed for effective implementation of Knowledge management. This qualitative study shows how systematic and organized use of KM (Knowledge Management) can help an organization offering continuing education services effectively and survive in the competitive marketplace of its kind. We use the acronym CFOO in order to keep confidentiality of the organization we studied.

ABSTRACT This study argues that improved working practices acquired from intra-firm technology transfers are a crucial source of organizational sustainability. This study used 252 subsidiaries of foreign-based multinational corporations located in Peninsular Malaysia as a quantitative data source. The findings revealed that market environment, cultural factors, and absorptive capacity significantly improved working practices, which in turn significantly and positively affected the social and environmental sustainability of firms. We recommend that the government of Malaysia formulate and adopt more market-friendly policies while simultaneously providing both insight on the various cultural norms of foreign nations and higher education and training for its citizens to maximize knowledge transfer following foreign investment, which is beneficial for both the host country and the organizations involved.

Socio-ecological consequences emanating from inadequate compliance of environmental standards by the business firms’ operations in institutionally weak developing countries must be included in the research on organizations and their relationship with the natural environment. Business firms should be held accountable for the socio-ecological degradation generated from their unsustainable business operations. To improve our understanding of the environmental degradation created by polluting manufacturing firms in developing countries, we have adopted an exploratory qualitative research approach. Results of this study indicate that polluting industries’ (e.g., tannery, pulp & paper, fertilizer, textile, and cement) unsustainable practices have enormous impact on human health and the natural environment, resulting in enormous socio-ecological problems that ultimately create huge social costs in countries such as Bangladesh. Corporate environmental responsiveness is largely nonexistent i...

Strategic orientations (SOs) and absorptive capacity can significantly enhance innovation capacity in manufacturing Small and Medium Enterprises (SMEs). This study explores the relationship of SOs i.e., Market Orientations (MOs), Entrepreneurial Orientations (EOs) and Customer Orientations (COs) to absorptive capacity on the one hand, and to innovation on the other hand. The study also delves into the issue of how absorptive capacity mediates the effects of SOs on innovation in manufacturing SMEs from emerging countries’ perspective. This study uses a cross-sectional design and quantitative data collected through a structured interview of top managers from 360 manufacturing SMEs. The findings show that MO, EO and CO have positive and significant effects on innovation and that absorptive capacity partially mediates SOs’ effects on innovation.

Price formation mechanisms along the supply chain determine the economic viability of effective agro-food supply chains in emerging countries with small-scale subsistence-based agricultural activities. This study offers an analysis of the price formation mechanism along the Chinese fresh vegetable supply chain. It analyzes the features of market transactions in the upstream and downstream greenhouse cucumber supply chain, and presents an elastic model of pricing in the fresh and raw vegetable market in China. Based on the daily procurement price data of 78 cases in Lingyuan (Liaoning Province, China), and the wholesale price of 78 cases in Xinfadi (Beijing, China), the Augmented Dickey Fuller (ADF) unit root test, co-integration test, and Granger test were applied to reveal the relationship between the prices. Findings indicate that the price of fresh and raw vegetables is formed at the wholesale market, where after it cascades from wholesalers to direct buyers (primary merchants) a...

The objective of this paper is to analyze the provincial efficiency of the Chinese community health care service and its differences. This study allows us to predict the provincial differences in the efficiency of the Chinese community health care service from 2017 to 2026. This study analyzes the contributions of inter-regional and intra-regional differences in the total efficiency difference. We use the Super-SBM (Slacks-based Model) data envelopment analysis (DEA) model, Grey Model GM (1,1) for grey prediction, and the group-based Theil index decomposition method to study Chinese provincial panel data from 2008 to 2016. Results show that a fluctuating trend existed in the average provincial efficiency of community health services from 2008 to 2016. The community health services in a considerable number of provincial areas were inefficient. This study also reveals that there existed apparent inter-provincial differences in efficiency in Chinese community health services. The inter...

ABSTRACT Changing economic epi-centre from the west towards the east is accompanying the luxury goods markets and the emerging Chinese market is becoming impossible to overlook for the luxury goods brands. Potential purchasers buying process of conspicuous and hedonic values enabled Luxury goods differ from the buyers of usual consumer products. In consequence, Taste, motivations and factors of luxury goods purchasing process differs from the buying process of usual consumer products. Adding to this already complex buying process of luxury brands, the novice Chinese luxury buyer’s and potential aspirer’s mode of luxury purchasing process further complicate the marketing and management strategist strategy formulation process. In many count, Chinese luxury buyers, High-net-worth-individuals (HNWIs), are different from their western counterparts. The Confucian background, socialist political system, frugal-value oriented collective society and above all the fastest economic rise and rapidly changing societal pre-existent values make this new comer’s luxury buying attributes very challenging to the strategist. Thus the rapid economic growth, public policy and cultural factors have made Chinese affluent customers different from their peers in the west as well as in the east (i.e Japan and India). On the other hand, subjective and complex concept of luxury is primarily built on consumer perceptions, as the meaning of luxury is determined by personal and interpersonal motives (Vigneron & Johnson 2004). Due to different interactions on a personal and social level, consumers will develop different perceptions of luxury brands. Thus luxury product can be considered as a multi-dimensional object which was studied and analyzed in academic research by economist (/management), sociologist as well as marketing experts. Marketing theories on luxury goods consumption and marketing emphasized on the relationships among luxury, income and culture. This study tries to focus on the distinctiveness of Chinese consumers and how to target them effectively. Based on systematic literature review, content analysis of academic and professional publications and partial empirical data, luxury marketers need to include Chinese social, economic and cultural factors while formulating marketing strategy in this rising market. Targeting the right wealthy consumers, appropriate Marketing tools, promoting local content, building long term co-operations with local firms and service providers are very important for this market. Introducing programs and policies for brand awareness and luxury taste (i.e Luxury Knowledge) among the Chinese HNWIs are very important for success in long term. Gaining experiences in luxury products retailing in an emerging market like China can also open the flood gate of opportunity in the future to new emerging countries in Asia and elsewhere.

Manufacturing small and medium size enterprises (SMEs) are increasingly jumping onto the offshore outsourcing bandwagon, which has long been driven by transnational corporations. Technological innovations and opening-up of frontiers lead to slicing up the value chain and to developing a virtuous circle of best performers across the planet. Offshore outsourcing is carrying into this virtual manufacturing framework and allows the manufacturing SMEs access to resources and competences from supplier firms. Despite accelerated use of this multifaceted business strategy, there are ongoing debates on whether offshore outsourcing is only a short-term cost reduction business strategy or can be a long-term growth-oriented strategy. The main objective of this research is to study the role of offshore outsourcing in creating long-term viability of offshoring manufacturing SMEs. The principal research question is thus to explore whether and how offshore outsourcing leads manufacturing SMEs toward sustainable competitive advantage (SCA)? This research problematic is analyzed through studying three sub-questions: i) How does offshore outsourcing contribute to improve competitiveness of manufacturing SMEs? ii) What are the relationships between offshore outsourcing of core and non-core activities and integrated firm level performance (competitive, financial, strategic, and stakeholders’ performance)? and iii) How does offshore outsourcing contribute to developing organizational dynamic capabilities for SCAs? These questions were addressed in this thesis by four articles using principally a qualitative case study method (except the second question, which used linear regression). First, we analyzed secondary data and did an extensive literature review to present the state of the art of Canadian manufacturing SMEs and their competitiveness (Article 1). Second, we studied with a case study approach the effects of offshore outsourcing on competitiveness of offshoring firms and what kind of benefits this business strategy brings them (Article 2). Third, we studied with the help of linear regression the relationships between offshore outsourcing and integrated firm level performances (Article 3). Fourth, we studied with a case study approach how offshore outsourcing contributes to developing dynamic capabilities that can reconfigure and re-integrate inter-firm resources for developing capabilities that lead offshoring firms toward achieving SCAs (Article 4). This study shows that offshore outsourcing enables the offshoring manufacturing SMEs to concentrate on their core activities, which leads to superior specialization and capability. Through integrating or sharing inter-firm resources, offshore outsourcing allows firms to accelerate their product and process innovations and organizational flexibility and improve market share in local and foreign markets. These superior capabilities enable offshoring SMEs to renew and reconfigure inter-firm resources and competencies for SCAs. Thus, the study implies that offshore outsourcing strategy transformed from being short-term arm’s-length strategy toward growth-oriented strategy. It also extends the dynamic capabilities view (DCV) by demonstrating the renewing and re-configurability of organizational resources in the offshore outsourcing context.
Key words: Offshore outsourcing, Small and Medium size firms, Core and non-core activities, dynamic capabilities, sustainable competitive advantage.

Global value chain (GVC) has changed the manufacturing paradigm from producing complete goods towards manufacturing activities or tasks, organized along the trans-border value chain called global production network (GPN). The objective of this paper is to demonstrate the state of the art and strategic orientation for competitiveness of Canadian manufacturing SMEs production in context of the GVC framework. Analysis of the data from industry Canada, WTO and OECD shows that the competitiveness of Canadian manufacturing sectors, where Canada does not possess natural resources as raw materials, are highly depended on participation into the GVC. Through exploration of the Canadian participation into the GVC, the strategic importance of the GVC for Canadian manufacturing sector is highlighted. The study concludes that the competitiveness of Canadian manufacturing depends on integrating into the fragmented production under the GVC. That is to say that the overall manufacturing competitiveness depends on collaborative production network of both local production activities with those from foreign activities. Manufacturing small and medium size enterprises (SMEs) need to focus on activities or tasks where they have comparative advantages and procure intermediate components through market based arrangements from foreign sources on competitive basis. The re-industrialization policies need to be developed in the co-industrialization framework among the complementary firms in the geographic space rather than local vs. foreign mindset of the past. Public policy should focus on facilitating exchanges among the actors producing complementary activities and collaborate with the private sectors while formulating policies.