Academia.edu no longer supports Internet Explorer.
To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser.
Electronic goods are becoming a basic need rather than a luxury. There is a rapid growth witnessed by the companies producing electronic goods since last decade. The Customer satisfaction towards selective LG brand products has been made by the researcher in Gobichettipalayam for studying the necessity of customer needs and their satisfaction. The analytical tools applied for the analysis of the data collected like Simple Percentage analysis and Chi-square tests. The study is aimed at measuring customer satisfaction towards selective LG products with special reference Gobichettipalayam. Marketing starts before production and continues after sales. Marketing is the process of creating customers. The important attribute of the product is quality and prices have received favorable appreciation from the respondents.
International Journal of Research and Analytical Reviews (IJRAR)
A STUDY ON CUSTOMER SATISFACTION OF HOUSE HOLD ELECTRONIC PRODUCTS IN SIVAGANGAI DISTRICT2019 •
Customer satisfaction is an underlying segment of the Marketing capacity and it very well may be basically characterized the quantity of customers, or level of aggregate customers, whose detailed involvement with a firm, its items, or its administrations surpasses determined fulfillment objectives. The aim of the present study is to gain knowledge about the different factors which contributes to the satisfaction of the customers.
IAEME PUBLICATION
CONSUMER’S LEVEL OF SATISFACTION TOWARDS BUYING OF ELECTRONIC PRODUCTS – AN ANALYSIS2021 •
The consumer's response reflects their post-purchase behavior; it gives others an indication of whether the goods are liked or hated and also whether or not the purchasing purposes have been achieved. It helps to understand the expectations and satisfaction of buyers towards the product. Studying post-purchase behaviour to determine whether repeated purchases are made and to recommend to others or not. It will allow the seller to predict the expected long-term earnings. Due to no agreed definition, the satisfaction and dissatisfaction of the users can not be generalised, it is needed by the number of variables. If customers are disappointed with the product, they tend to defame the product and spread the negative aspects of the product to their peers. They quit purchasing those products and turn to a new product or a new brand. However, some disappointed consumers remain repeat buyers because of no acceptable alternative and purchase it because of the strength of habit or low price. Some dedicated consumers are emotionally attached to the company and it reflects loyalty to their brand, i.e. supporting and trusting the product. The motivated consumers have trust in the company's line extension and promote the product through positive word of mouth. An attempt was made in this part of the study to know the satisfaction of the consumer towards electronic products such as air conditioner, TV, washing machine, refrigerator, mobile phone and computer. This analysis is therefore carried out in Karaikal district, Puducherry state, to know the consumers level of satisfaction towards buying of electronic products.
2019 •
The purpose of this research is to formulate a policy to solve the problem concerning product quality to increase customer loyalty of IndiHome at PT Telkom Regional 1 Sumatera, with customer satisfaction as an intervening variable. This research aims to analyze the direct and indirect effects of product quality on customer satisfaction and customer loyalty of IndiHome.The type of research used is survey research type with simple sampling method. Sample requirement in this study is sample is an IndiHome service user in Medan. Sample size in this study was 396 customers. This study uses the Path Analysis. In this case, path analysis will analyze the magnitude of the direct and indirect effects of variables as to the resulting variables. The direct effect of product quality on customer loyalty is smaller than the indirect influence of product quality on customer loyalty through customer satisfaction, and it can be stated that customer satisfaction is useful as an intervening variable b...
Kontigensi : Jurnal Ilmiah Manajemen
The Effect of Product Development and Product Quality on Consumer Satisfaction at PT. Langgeng Perkasa in CikarangThis study aims to determine the effect of product development and product quality on consumer satisfaction at PT. Langgeng Perkasa in Cikarang. The method used is explanatory research with analytical techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The result of this research is that product development has a significant effect on customer satisfaction by 45.2%, hypothesis testing is obtained t count > t table or (8.809 > 1.986). Product quality significantly affects consumer satisfaction by 41.4%; hypothesis testing is obtained t count > t table or (8,153 > 1,986). Product development and product quality simultaneously significantly affect consumer satisfaction with the regression equation Y = 10.689 + 0.393X1 + 0.345X2. The contribution of influence is 52.1%.
Maintaining and improving customer base is one of the basic areas for the marketers to look after. Enhancing brand loyalty provides an effective solution in this regard and more importantly in the segments where the level of competition is very severe like the electronic durables segment. Customer Satisfaction is an important antecedent of brand loyalty. This paper aims to find out the levels of customer satisfaction and brand loyalty among the customers of electronic durables in the rural areas of Doaba region. Three electronic durables have been considered in the study which are TV, Refrigerator and Washing Machine. The study highlights that as far as the brands of electronic durables are concerned the customers in the rural areas of Doaba region are well satisfied with them and exhibit a high degree of brand loyalty towards them.
TIJ's Research Journal of Social Science & Management - RJSSM
Impact of consumer satisfaction on purchase of FMCG products in Sultanate of Oman2019 •
2016 •
FMCG industry is very growing sector of the Indian economy. This study was undertaken to gauge the realistic differences between the Urban and Rural households for the various selected products. Here the selected products includes-Television, Refrigerator, Cell phone, Hair oil, Shampoo, Soap, Toothpaste, Edible oil and Detergent Powder. For the comparative study of the Urban and Rural customers researcher have done the survey of the 60 of urban households and 60 of rural households. Descriptive Research Design was used. Where both Primary data and Secondary data were collected and analyzed. In the collection of primary data Personal interview of urban and rural households (nearby of Vadodara) through the Questionnaire tool were used. For these selected products, in the urban area high brand diversity compared to the rural area were found. From study it was found that there are brand differences between the urban and rural households for the each selected products. The urban househol...
2019 •
This study aims to determine and analyze the effect of product quality and promotion on customer satisfaction and its impact on customer loyalty at PT Mahakarya Sejahtera Indonesia (MSI) as well as knowing and analyzing the variables that influence both directly and indirectly on customer loyalty. Data collection using a questionnaire with the number of respondents was 120 people. The method of analysis used in this study is a quantitative method, through testing the path of analysis. Research shows that product quality has a significant effect on customer satisfaction; promotion has a significant positive effect on customer satisfaction; product quality has no significant effect on customer loyalty; promotion has a significant positive effect on customer loyalty; customer satisfaction has a significant positive effect on customer loyalty; Product quality has a significant positive effect on customer loyalty through customer satisfaction; and promotion has a significant positive eff...
Purpose: The purpose of this study is to measure the customer satisfaction towards Q mobiles brand affe by discussing variables such as service quality, product quality, , work load financial benefit, perceived value. Design/methodology/approach: Being descriptive study, survey method was adopted for data collection to find out the factors. A sample of 150 students of Islamia university of Bahawalpur was selected for the survey. Data was analyzed by using Cronbach " s Alpha, correlation and regression in SPSS software. Findings: The independent variable service quality was correlated with dependent variable customer satisfaction. Originality/value –. INTRODUCTION Customer satisfaction means making long-term relationship with customers. Customer satisfaction towards the brand where the customer has a positive set of acknowledged believe towards the brand which he has purchase and want to repurchase the brand.(John Wiley &Sons) Satisfaction is to some extent inner to the customer and it can only change through change in the value and thinking pattern of the customer.(John Wiley &Sons) Pleased customers with the product/service are typically retained and they keep up their relationship with the supplier for longer period of time. When the satisfaction level of consumer decrease from their hope then the consumer want to change and seem to be for superior supplier. (John Wiley &Sons) Satisfaction has been a main concern in marketing planning for different reasons including global competition, technological development, and customer's awareness. (Garrette and Karnani, 2010). In fact, a long success is not just a function of fair price but it is a function of quality of products and services and many corporations prefers to build relationships with their customers forever using customer oriented preference. Customer satisfaction creates a word of mouth which is helpful for organization. Thus, it is essential to increase and make customer satisfied which may serves a main factor in long-term success of organization. (Khokhar et, 2011). The most important issue organizations face today is customer satisfaction. To Create satisfied customer have become most important because increase in competition and due to change of market trend strongly after few years. (Siddiqi, 2010). The world move forward every day to satisfying customers to determining ways to make them satisfied and the more significant piece of the current trade. (Parasuraman etal, 1988). The important strength for customers to become satisfied with one supplier or decide to leave that decides to purchase and repurchase from the one supplier. (Siddiqi, 2010). Satisfaction can never buy on the other hand and maintenance is the decision of the consumer to continue with his and her current supplier. To create the customer satisfaction the managers should be aware of what their customer's value in order to carry on and grow in highly competitive market. (Garrette and Karnani, 2010) By knowing what consumer presently value is clearly not sufficient because what the value change suggest that suppliers must also have the capacity to foresee what consumer will value that why the change is significant according to consumer. (Parasuraman et al, 1988). There are strategies available for organization to manage their consumer satisfaction programs increase consumer satisfaction or raise switching barriers. Corporations can raise benefits and they provide regular customer. Relational benefits are the benefits consumers can gain from long-term relationships beyond the core service attribute that why customer satisfaction is important. Customer satisfaction can create through brand image. Brand image is described as the overall feelings make on the mind of the public on a firm which is associated to physical and behavioral attribute of the firm. (Garrette and Karnani, 2010) It is a outcome of an aggregation process which incorporates with various information used by consumers to produced estimation of a firm. A good brand image has been found to help launch and keep satisfied relationship with customers and control to buy again and again purchase. Literature Review Customer satisfaction Customer satisfaction is customer's objective to repurchase something base on his/her expectancy and the past experience. Customer satisfaction is the mind-set that compels the customers to re use a product and service or brand again and again (John, 2011). Customer satisfaction can be create by identify the customer need, managing them and fulfill them Maiyaki et al. (2011). Companies can build up customer's satisfaction by offering better and admirable services or quality products. Customer satisfaction is supposed to be the customer favorable attitude and there buying pattern. Customer satisfaction and Consumer satisfaction are mutually consider as a
Zenodo (CERN European Organization for Nuclear Research)
Customer Satisfaction Towards Marketing of Products in Organized Retail Sector2022 •
Memorias del VII Congreso Iberoamericano de Historia de la Educación Matemática
¿CURRÍCULOS DE MATEMÁTICAS AUTÓCTONOS EN LA HISTORIA DE LA EDUCACIÓN MATEMÁTICA EN COLOMBIA?Esai PPMB FEB UNEJ: Makutharama
Optimalisasi Peran Mahasiswa untuk Generasi Emas Indonesia 20452021 •
Annals of cardiac anaesthesia
Traumatic transection of descending thoracic aorta: A rare cause of pulmonary vein obstructionDie Natur der Gesellschaft: Verhandlungen des 33. Kongresses der Deutschen Gesellschaft für Soziologie in Kassel 2006. Teilbd. 1 u. 2
Vorbemerkungen zum Themenkomplex "Perspektiventriangulationen in der Biographieforschung2008 •
Revue hybride de l'éducation (RHÉ)
Bilan des contributions et retombées perçues de l’implantation d’une communauté de pratique auprès d’une équipe-école2023 •
2018 •
Comparative Biochemistry and Physiology Part A: Physiology
Seasonal changes in circulating levels of thyroid hormones are not dependent on the age in djungarian hamsters phodopus sungorus1987 •
Journal of Membrane Science
Hybrid graphene-decorated metal hollow fibre membrane reactors for efficient electro-Fenton - Filtration co-processes2019 •
Indonesian Journal of Geography
Applying GIS in Analysing Black Spot Areas in Penang, MalaysiaGeographia Polonica
Physico-geographical mesoregions of Poland: Verification and adjustment of boundaries on the basis of contemporary spatial data2018 •
Revista Avaliação Psicológica
Escala de Machismo Sexual: Evidências Psicométricas em Contexto Brasileiro