Conferences and Seminars

FOREWORD

English studies have flourished like rhizome involving a wide range of theoretical framework from different disciplines like education, linguistics, psychology, sociology, folklore and anthropology, translation studies, cultural studies, communication, teaching and learning pedagogy, politics, etcetera, thereby making its growth in multiple axes. This experience of plurality creates spaces of liminality that are relational and at the same time open to the questioning of any kind of borders for the interdisciplinary approach.

The 4th International Conference on Language, Literature, and Culture: B/Orders Unbound: Transgressing the Limit in Arts and Humanities intended to blur the limits of conventional discourses and approaches in any or all possible contexts, employing interdisciplinary approach. International Conference on Language Literature and Culture has been functioning as a platform for academics in the fields of English Language, literature, culture and translation studies. This series of conferences was started four years ago by Çankaya University to bring together researchers, scholars and students from all areas of language, literature, culture and other related disciplines into intellectual interaction in this kind of academic atmosphere. In keeping with the former conferences, International Conference on Language, Literature, and Culture: B/Orders Unbound: Transgressing the Limit in Arts and Humanities, organized jointly by Süleyman Demirel University (Isparta, Turkey) and Çankaya University (Ankara, Turkey) in 2015, particularly encouraged the interaction of research students and developing academics with the more established academic community in a setting to present and to discuss new and current topics. The 4th International Conference on Language, Literature, and Culture hosted by Süleyman Demirel University was attended by more than 120 participants from 20 different countries, many attending for the first time. As another important strand in the conference, Professor Abdulrazak Gurnah, as the keynote speaker from University of Kent, contributed to the conference with his mind opening and fruitful presentation titled “Indian Ocean Journeys”. We are particularly indebted to Professor Gurnah for his invaluable contributions. We would like to thank all those who presented papers, whether included in this volume or otherwise, and the participants for making the conference a success.

A selection of papers presented at the conference is available in the Proceedings of the 4th International Conference on Language Literature and Culture edited by Şule Okuroğlu Özün and Mustafa Kırca. In this volume, the authors assure that they have written original articles and that the manuscript has not been issued elsewhere. Authors are also responsible for language editing of their submitted articles. Authors confirm that the submitted works represent their authors’ contributions and have not been copied or plagiarized in whole or in part from other works without clearly citing. Any word or works of other authors, contributors, or sources (including online sites) are appropriately credited and referenced. The proceedings present original approaches, questions and discussions to be studied in the field, and open new horizons for the future conferences.

Citra sangat mempengaruhi kredibilitas sebuah perusahaan. Citra perusahaan harus bernilai positif karena citra merupakan jati diri dan aset sebuah perusahaan. Public Relation (PR) mempunyai peran yang sangat penting sebagai pembangun citra positif perusahaan melalui program Corporate Sosial Responsibility (CSR). CSR merupakan suatu pendekatan yang sangat strategis dengan menggunakan konsep-konsep komunikasi. Tujuan adanya CSR yaitu menciptakan saling pengertian yang baik antara perusahaan dengan stakeholder.
Tujuan penulisan ini untuk mengetahui peran PR dalam membangun citra positif perusahaan dengan mengkomunikasikannya melalui program CSR. Penulisan paper ini menggunakan studi literatur mengenai peran PR melalui program CSR.
Tidak banyak para pebisnis melakukan kegiatan CSR sebagai keberlangsungan hidupnya dengan memperhatikan Triple Bottom Lines (keuangan, kondisi sosial, dan kondisi lingkungan). Keberlangsungan hidup perusahaan akan berdampak pada pencintraan perusahaan itu sendiri dimata stakeholders. Untuk membangun citra perusahaan maka CSR melakukan tahapan-tahapan dalam proses PR, yaitu fact finding, planning, communication sampai dengan tahap evaluation. Tahapan PR tersebut sama halnya dengan pendekatan manajerial atau biasa disebut juga sebagai rencana jangka panjang.
Kata kunci: Public Relation (PR), Corporate Sosial Responsibility (CSR), Citra Positif